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Welcome to the How It’s Built Podcast

In this episode, I sit down with fellow Irish entrepreneur Fergus Foran to dive into the real stories behind building businesses, surviving setbacks, and leveraging AI to revolutionize content creation.

We cover everything from:
1. How Fergus is building Nexus Noam, a new media hub in Ireland
2. The rise of AI in training, influencers, and digital doubles
3. Why the construction industry is adopting AI faster than expected
4. The real truth about startup failures, resilience, and knowing when to pivot
5. Fergus’ incredible story of overcoming late-stage cancer and how it reshaped his mindset on life and business
6. The unspoken power of asking, negotiating, and talking about money without shame

If you’ve ever wondered what it actually takes to build something from the ground up—beyond the highlight reels—you’ll get the raw, unfiltered version here.

Whether you’re a founder, creator, or just AI-curious, this conversation is packed with insights, resilience, and straight-talking wisdom that could change how you approach your journey.

Don’t forget to LIKE, SUBSCRIBE, and SHARE if this episode inspires you.