Podcast Summary: How to Decorate | Ep. 384: The Art of Wallpaper with Jenn Gracie
Introduction
In Episode 384 of How to Decorate, hosted by Caroline and Liz from Ballard Designs, the spotlight shines on Jennifer Gracie, a key figure in the illustrious Gracie Wallpaper family business. The episode, released on October 22, 2024, delves into the rich history, craftsmanship, and artistic processes that have defined Gracie Wallpaper for over 120 years.
Gracie Wallpaper: A Legacy of Craftsmanship
Jennifer Gracie opens the conversation by highlighting the remarkable longevity of the Gracie family business. She shares, “[...] it's pretty remarkable and unusual that there's a family business in its sixth generation still going around” ([02:22]). Gracie Wallpaper is renowned for its exquisitely detailed hand-painted wallpapers, often custom-designed to fit the unique specifications of each room. The company’s dedication to quality and artistry has sustained its reputation through six generations, a feat Jennifer attributes to the family's unwavering commitment to excellence and mutual support.
Joining the Family Business
The discussion transitions to how different family members found their way into the business. Jennifer explains that her father initially pursued a path in law but was gently steered into the family business through a summer study of its operations. “[...] he's the only one in his generation who didn't have another family member helping him” ([04:12]). Jennifer's brother Mike and her son Zach each brought their unique talents to the business, enriching Gracie Wallpaper's legacy. This organic transition ensured that each generation was genuinely passionate about their roles, fostering a collaborative and loving work environment.
The Art and Process of Hand-Painted Wallpapers
A significant portion of the episode is dedicated to the intricate process behind creating Gracie’s hand-painted wallpapers. Jennifer describes how interior designers collaborate with the company to map out room dimensions and architectural elements, allowing artists to tailor designs precisely around windows, doors, and molding. “[...] it looks prettiest when the design goes very, very close to the ceiling” ([12:12]). This meticulous planning ensures that each wallpaper seamlessly integrates into the room’s aesthetic, enhancing its beauty without wasting any material.
Jennifer emphasizes the customizable nature of Gracie wallpapers, stating, “sometimes we include local birds” or personal elements like family pets or specific flora that the client loves ([12:12]). This level of personalization turns each wallpaper into a unique work of art, making every installation distinct and meaningful.
Gracie Wallpaper’s Custom and Stock Designs
While custom designs are a hallmark of Gracie Wallpaper, the company also offers stock designs to cater to clients with immediate needs. Liz remarks on the versatility of these designs, noting how they can be adapted by experienced installers to fit various spaces beautifully ([14:35]). Jennifer acknowledges the importance of having stock options available while still championing the bespoke creations that set Gracie Wallpaper apart.
Publication of "The Art of Hand Painted Wallpapers"
Jennifer proudly discusses the unveiling of her family's first book, The Art of Hand Painted Wallpapers: Timeless Rooms by Rizzoli. She shares the challenges and triumphs of compiling the book, which features detailed chapters authored by different family members, showcasing their personal experiences and the evolution of the business. “[...] it was probably interesting for our family, but for everybody else, it's a lot about our process and lots of beautiful rooms” ([24:07]).
The book not only serves as a historical document but also as a celebration of Gracie Wallpaper’s artistic journey. Jennifer highlights the collaborative effort involved, especially when her father contributed the introduction at the last minute, ensuring the book encapsulates both the family’s legacy and their creative processes.
Restoration and Longevity of Wallpapers
A fascinating topic discussed is the restoration and longevity of Gracie wallpapers. Jennifer recounts how some wallpapers have endured for decades, such as a 1930s installation preserved in a Long Island estate. “[...] two very talented people [...] cleaned it on site” ([31:17]). This commitment to preservation underscores the timeless quality of Gracie’s products, making them more than mere decorations but cherished family heirlooms.
Design Elements and Favorite Collections
The conversation touches on various design elements that make Gracie wallpapers stand out. Jennifer expresses her admiration for Japanese designs and panoramic landscapes, noting their elegance and simplicity. “[...] Japanese screens have always been one of my favorite, favorite types of art” ([37:28]). Caroline and Liz share their favorite patterns, highlighting the versatility and aesthetic appeal of designs like the "Paradiso" line and "Linda’s Garden," which feature intricate motifs and harmonious color palettes.
Interactive and Accessible Art
Jennifer discusses the accessibility of Gracie wallpapers, emphasizing that even those who may not commit to a full-room installation can incorporate single panels into their décor. “If you're renting a house, if you're in your first home, I mean, I understand that not everybody can afford to do a room of our wallpaper” ([34:43]). This approach allows a broader audience to appreciate and enjoy Gracie’s artistry without the commitment of an entire room makeover.
Conclusion and Book Availability
As the episode wraps up, Jennifer invites listeners to explore her book and visit upcoming book tour events. She encourages engagement through social media and direct communication, reinforcing the company’s approachable and family-oriented ethos. “[...] our book tour dates and locations are on our website” ([41:29]). Caroline and Liz express their admiration for the book, recommending it as a beautiful addition to any coffee table, further cementing Gracie Wallpaper’s status as a blend of functional design and fine art.
Notable Quotes
- Jennifer Gracie on family legacy: “[...] it's pretty remarkable and unusual that there's a family business in its sixth generation still going around” ([02:22]).
- Jennifer Gracie on customization: “[...] we can customize it to your heart's content” ([12:12]).
- Jennifer Gracie on the book’s content: “[...] it's mostly a lot about our process and lots of beautiful rooms” ([24:07]).
- Jennifer Gracie on restoration: “[...] they are a very good salesperson for Gracie out in San Francisco” ([31:17]).
- Jennifer Gracie on accessibility: “If you're renting a house, if you're in your first home, I mean, I understand that not everybody can afford to do a room of our wallpaper” ([34:43]).
Final Thoughts
Episode 384 offers an in-depth look into the artistry and enduring legacy of Gracie Wallpaper through Jennifer Gracie’s insights. From the meticulous creation process to the family dynamics that sustain a century-old business, listeners gain a comprehensive understanding of what makes Gracie Wallpaper a distinguished name in interior design. Whether you’re an interior design enthusiast or someone looking to add a unique touch to your home, this episode provides invaluable inspiration and appreciation for the art of wallpaper.
Connect with Gracie Wallpaper
- Website: Gracie Wallpaper
- Instagram: @graciewallpaper
- Book Tour Dates: Available on the Gracie Wallpaper website
Tune in Next Time
Don’t miss future episodes of How to Decorate for more expert advice, inspiring interviews, and insightful decorating tips from the Ballard Designs team. Subscribe on your preferred podcast platform and join the community of passionate decorators.