Podcast Summary: Ep. 419: Design Reimagined with Corey Damen Jenkins

How to Decorate by Ballard Designs brings listeners an inspiring and insightful episode featuring renowned interior designer Corey Damon Jenkins. Released on June 24, 2025, this episode delves deep into Corey's journey, design philosophy, and his latest projects, offering valuable takeaways for both budding and seasoned decorators.

Introduction to Corey Damon Jenkins

The episode opens with hosts Caroline and Liz warmly welcoming Corey Damon Jenkins, the principal and CEO of Corey Damon Jenkins & Associates. Recognized on the AD 100 and Elle Decor lists, Corey is celebrated for his traditional yet boldly colorful and patterned spaces. He is also a masterclass instructor and a published author, with his upcoming second book, Design Reimagined: A Fresh and Colorful Take on Timeless Rooms, set to release in the fall through Rizzoli.

Corey's Inspirational Journey: The 779th Door

Corey shares a compelling anecdote from his first book, Design Remix, recounting his relentless pursuit of his first design client during the Great Recession.

[00:34] Corey Damon Jenkins: "The experience of the 779 doors gives a one-star rating. Do not recommend it."

Launching his design firm amidst economic turmoil in Michigan, Corey embarked on a grassroots campaign, knocking on 1,000 doors to secure his first client. Facing numerous rejections, his perseverance paid off only at door number 779, leading to a transformative project that was later discovered by HGTV's casting executives. Winning an HGTV design competition catapulted his brand to national and eventually international acclaim.

[09:13] Caroline: "I love that story... it really encapsulates so much about you. Your determination, but also, like, your positivity."

Evolving Design Philosophy and Generosity

Transitioning from a challenging start, Corey emphasizes the importance of generosity and collaboration in his practice. He contrasts his initial experiences with the gatekeeping prevalent in Michigan's design community, committing to uplift others as he climbed the ladder of success.

[10:18] Corey Damon Jenkins: "If I'm ever blessed to climb to the top of the ladder of success, I will not pull it up after myself. I will leave it down and help others climb."

This ethos is reflected in his teaching approach through his Masterclass and upcoming YouTube series, aiming to democratize design knowledge and inspire a broader audience.

Insights into Design Reimagined: A Project-Based Approach

Corey's second book, Design Reimagined, marks a shift from thematic exploration in Design Remix to a project-based narrative. Governed by ten comprehensive projects, the book showcases complete renovations of various rooms within the same home, providing an end-to-end view of the design process.

[11:51] Corey Damon Jenkins: "Design Reimagined... it's a bigger book... pages are gilded in copper, the edges are gilded in copper, and the hard case is wrapped in this gorgeous peacock feathered linen."

The book not only highlights design aesthetics but also practical takeaways, ensuring readers can apply the principles in affordable and relatable ways. Enhanced by a luxurious design and higher production quality, Design Reimagined aims to offer an enriched experience compared to its predecessor.

Flexibility in Design and Life

A central theme in Corey's discussion is flexibility—both in life and in design projects. Drawing from his personal experience of pivoting careers post-recession, Corey underscores the necessity of adaptability when encountering unexpected challenges in renovation projects.

[15:39] Corey Damon Jenkins: "Nothing changes in life but change... you have to be willing to not take yourself seriously and recognize this is part of the job."

He likens the design process to sailing, where constant adjustments are essential to navigate towards the desired outcome.

Blending Traditional and Contemporary Elements

Corey's design DNA is a harmonious blend of traditional and modern elements, inspired by his family's rich decorating legacy. He believes in layering different styles to create timeless yet dynamic spaces.

[22:06] Corey Damon Jenkins: "There's something about a Saarinen table with a Louis XVI Brugere... it's very beautiful and sexy and dynamic about being unapologetically, eclectically exuberant."

This approach not only defies homogeny but also celebrates individuality, encouraging homeowners to embrace unique pieces and authentic living.

Design Reimagined YouTube Series: Authentic and Accessible

Expanding his reach, Corey introduces his new YouTube series, Design Reimagined with Corey Damon Jenkins. Unlike traditional TV design shows, his series offers an authentic, behind-the-scenes look at real design processes, complete with genuine timelines and budgets.

[52:05] Corey Damon Jenkins: "This series keeps it real... we're discussing real price points. We don't hide... it took 18 months."

Produced by the award-winning Goodbye Pictures and filmed in 4K, the series aims to make high-quality design accessible and relatable, aligning perfectly with the project's ethos of design democracy.

Case Study: A Vibrant Upper East Side Apartment

Corey's discussion highlights a standout project featured both in his book and the YouTube series—a colorful renovation of an Upper East Side apartment. Tasked with transforming a characterless space into a vibrant home for a fashion-forward client, the project showcases his signature maximalist style.

[38:51] Corey Damon Jenkins: "Life is too short to live in a beige box. And I love beige. I loved hope. But can we throw in a little emerald green with that?"

The project emphasizes the use of jewel tones, textured fabrics, and art deco elements to create a space that is both visually stunning and functional for a modern family.

Practical Design Tips: Mood Boards and Anchor Pieces

Throughout the episode, Corey shares practical tips for listeners, such as the importance of creating mood boards and prioritizing anchor pieces in design projects. He advises strategic planning and flexibility to ensure harmony and functionality within spaces.

[58:48] Corey Damon Jenkins: "If you really love it and it's truly the most special thing you've ever seen, my recommendation would be to use it in a profound way that makes a big statement."

By emphasizing the balance between aesthetics and practicality, Corey empowers listeners to make informed and confident design choices.

Conclusion: Embracing Boldness and Authenticity

As the episode wraps up, Corey reiterates the core message of his work—embracing boldness and authenticity in design. He encourages homeowners to personalize their spaces, making choices that reflect their unique personalities and lifestyles.

[55:18] Corey Damon Jenkins: "Be bold, whatever it might be, just be bold and inspired. Have fun with it."

The hosts conclude by directing listeners to Corey's YouTube channel and book, ensuring they have access to the resources needed to embark on their own design journeys.

Final Thoughts

Ep. 419 of How to Decorate offers a rich tapestry of storytelling, professional insights, and actionable advice through Corey Damon Jenkins' experiences and philosophies. Whether you're navigating the challenges of redesigning your home or seeking inspiration to infuse your space with personality and color, this episode serves as a valuable guide to reimagining and revitalizing your living spaces.

For more details and to follow Corey Damon Jenkins’ design journey, listeners are encouraged to subscribe to his YouTube series, pre-order his book Design Reimagined, and connect with him on Instagram and TikTok.