Ep 151 | Print on Demand Q4 Strategy for Explosive Sales—with Brittany Lewis

Summary

Podcast Summary: Episode 151 | Print on Demand Q4 Strategy for Explosive Sales—with Brittany Lewis

Introduction to the Episode and Guest

In Episode 151 of "How to Sell Your Stuff on Etsy," host Lizzie Smiley welcomes Brittany Lewis, a top 1% Etsy seller and renowned Print on Demand (POD) coach. Released on October 17, 2024, this episode delves into effective Q4 strategies to maximize sales on Etsy, particularly through POD methods. Brittany brings over six years of experience in consulting Etsy sellers, helping them scale their shops organically without relying on paid ads or social media-driven traffic.

Brittany Lewis’s Background and Success on Etsy

Brittany Lewis shares her journey of becoming a successful Etsy entrepreneur. Starting in 2014, she initially faced challenges with her first Etsy shop selling home decor in glass frames, which failed due to product fragility. Two years later, she pivoted to selling handmade Raven Festival wear, creating high-waisted shorts and other unique items. The turning point came in 2016 when Brittany discovered Print on Demand, allowing her to focus on creating designs without the hassles of production. This shift not only stabilized her business but also fueled her passion for teaching others.

“Print on Demand changed my life entirely, changed my trajectory on Etsy. It changed everything for me.” ([04:26])

Key Strategies for Q4: Customer-Centric Approach

A central theme of the discussion is the importance of adopting a customer-centric approach, especially during Q4—a critical period for holiday sales. Brittany emphasizes shifting focus from seller-centric to customer-centric strategies, ensuring that sales become a byproduct of providing what customers genuinely seek.

“We have to forget about ourselves as the seller and dive completely into what customers are actually actively searching for.” ([07:19])

Success Stories and Testimonials

Brittany highlights the success of her student, Tracy, who sold $1.3 million in POD products over the past year. Tracy's achievement underscores the effectiveness of Brittany's teaching methods, which focus on understanding customer demand and maintaining bestseller status without relying on constant listing updates.

“She is the most customer-centric seller that I've ever worked with. She's obsessed with her customers, she's obsessed with research, she's obsessed with building her mental archive.” ([09:34])

Managing Copycats and Maintaining Bestseller Status

Addressing common concerns about copycats in the POD space, Brittany explains that maintaining a bestseller status involves staying ahead through continuous research and innovation. By understanding customer needs and consistently delivering high-demand products, sellers can mitigate the impact of copycats.

“If you are customer centric in a way that you're always learning more, you're always creating the next bestseller, the algorithm is going to recognize that and it's going to carry you.” ([12:21])

Emotional Connection and Niche Selection in Design

Brittany discusses the significance of emotional connection in product designs. She advises sellers to choose niches they resonate with and build a deep understanding of their target audience's emotions and preferences. This approach fosters loyalty and repeat business, essential for sustained success.

“Emotions create sales. So if you can make somebody feel something and resonate with your design, they're going to buy it.” ([15:11])

Avoiding Burnout and Adopting the Right Mindset

The conversation shifts to preventing burnout by maintaining a focus on doing the right work rather than obsessing over immediate results. Brittany advocates for enjoying the creative process and building expertise, which naturally leads to increased sales without the pressure of constant result monitoring.

“Burnout comes from focusing on results. If you aren't focused on results, you're just going to have fun.” ([29:21])

Q4 Holiday Strategies: Trend Combining vs. Generic Designs

Brittany advises against the common practice of creating generic holiday-themed products. Instead, she proposes "trend combining"—integrating year-round trending themes with holiday motifs to create unique and desirable products. This strategy helps sellers stand out in a saturated market and leverages established demand.

“Trend combining all year round. I teach people how to take multiple things and seamlessly blend them into a single design to create a hyper-trending design.” ([35:56])

Tools and Resources: Hello Custom and Printify

Highlighting innovative tools, Brittany introduces "Hello Custom," an AI-powered app that automates the customization process for POD products. This tool allows sellers to offer personalized products without the additional manual effort, enhancing efficiency and profitability.

“Hello Custom will take that field and it modifies your text on your design to match the personalization. And then they just send you a note to double check and approve it so it doesn't go to the print without you making sure it's done right.” ([20:33])

Additionally, Lizzie shares her positive experience with Printify, a POD provider praised for its extensive product range, quality, and seamless Etsy integration.

Brittany’s Offerings: Top Seller Secret, Wolf School, Research Revolution

Brittany presents her comprehensive coaching programs designed to help Etsy sellers scale their businesses:

1. Top Seller Secret: A master course that forms the foundation of her teaching, bundled with "Research Revolution," which dives deep into her research methodologies using platforms like Instagram.

2. Wolf School: A monthly membership offering trend-spotting, mindset training, design workshops, and group coaching calls. This program provides ongoing support and resources to help sellers stay ahead of market trends.

3. Research Revolution: Focuses on leveraging Instagram for understanding consumer demand and transforming that insight into actionable designs using tools like Canva.

“Top Seller Secret, if you're 110% in, if you want to just hit the ground running, that's where you should start.” ([54:38])

Conclusion and Final Thoughts

The episode concludes with mutual appreciation between Lizzie and Brittany, highlighting Brittany's impactful coaching and the transformative effect it has on Etsy sellers. Brittany reiterates that success on Etsy, especially during Q4, hinges on understanding and meeting customer demands through continuous research and emotional connection, rather than following seasonal fads.

“If you're doing the right work, the algorithm's entire job is to locate the shops, the sellers, doing the right work.” ([27:25])

Listeners are encouraged to explore Brittany's resources and apply her customer-centric strategies to achieve explosive sales, particularly in the critical Q4 period.

Notable Quotes

• “Print on Demand changed my life entirely, changed my trajectory on Etsy. It changed everything for me.” – Brittany Lewis ([04:26])

• “We have to forget about ourselves as the seller and dive completely into what customers are actually actively searching for.” – Brittany Lewis ([07:19])

• “Emotions create sales. So if you can make somebody feel something and resonate with your design, they're going to buy it.” – Brittany Lewis ([15:11])

• “Burnout comes from focusing on results. If you aren't focused on results, you're just going to have fun.” – Brittany Lewis ([29:21])

• “Hello Custom will take that field and it modifies your text on your design to match the personalization.” – Brittany Lewis ([20:33])

Final Thoughts

This episode offers invaluable insights for Etsy sellers aiming to optimize their Q4 sales through a customer-centric, research-driven approach. Brittany Lewis’s expertise and proven strategies provide a roadmap for both new and seasoned sellers to achieve sustained success on Etsy.

Transcript

[Lizzie Smiley]

Hey, my name is Lizzie Smiley and I absolutely love helping people connect with their calling and all the tools they need to kick roadblocks and excuses right out the door so they can cultivate the life they dream about. If you want to launch, grow, pivot or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl. I've had that entrepreneurial spirit going strong since my very first lemonade stand and now I'm a work at home mama with multiple online companies and a full time Etsy shop. All while being present with my kids for the everyday chaos and most important milestones. On this podcast we'll talk about all things business, mindset, Etsy, creativity, dazzling our customers, and so much more. There's plenty of room at this table for you, so scooch on in and let's go. I'm holding nothing back. Welcome to how to sell your stuff on Etsy. I'm so glad you're here.

[Brittany Lewis]

Hey you guys, welcome back to the podcast. This week I hope your Q4 is off to a great start and you're having some fun. Seeing some sales come in today will not disappoint. If you need a pep talk, you want to hear some incredible testimonials and you want to get your your Etsy mindset challenge so that you can get to that next level. This is one of my very favorite people to interview because she always challenges me. Like I always feel like I'm in the student seat when Britney comes on the show. And if you haven't heard her before, you're going to want to go back and listen to the other episodes, but start with this one because it'll only set you on fire. So let me tell you a bit about today's guest. Brittany is a top 1% Etsy seller with over $600,000 sold on the platform. She's been consulting other sellers for over six years and is passionate about teaching people how to scale their Etsy shops to six figures and beyond organically without paid ads or driving any traffic from social media. Just like she did with her own shops, her students are consistently seeing huge results on Etsy and proving that the potential for anyone around the world to create a full time business on Etsy totally organically with Print on Demand is absolutely possible. Brittany is one of the Print on Demand coaches that I personally have like vetted, used her content and recommend you guys. I always take it really seriously when I bring someone providing a course or something. Like that onto the show and to share with you guys. There are so many incredible ones in the business and I'm not. I am actually friends with a lot of others. I just try not to muddy the waters with you gu for you guys with too many experts. But Britney is one of my top trusted and she is your girl. If you love like mindset, you're wanting to sharpen yourself, not just build a business. And if you want to be like a mega seller on Etsy, her testimonials, she has so many. There's an entire page where she has them. Like not even all of them documented, but there's just tons of them and you'll hear her share some of the stories like people just, just the sky is genuinely your limit with print on demand even if you're just getting started. So I get really excited. Brittany is an absolute delight. She's a firecracker. She's going to challenge you, encourage you, inspire you and hopefully give you a piece of what you've been missing if you're trying to get to the next level on Etsy. So with all of that said, please help me welcome Brittany to the podcast. Yay. Beowulf biz back in the house. Hey, I had to be the biggest dork ever. Brittany, hey, how's it going and welcome to the podcast.

I am that excited to be back. So I'm glad you physically represent represented it. I'm a little tired tired today. So yeah, I, I appreciate your hour.

Being on the west coast that you're bringing the heat that you are because.

I won't even get on camera that early.

I need to start offering you like later in the day slots. But anyway.

Oh, this is fine.

It's always just a joy to have you and you bring aside to Etsy and entrepreneurship that nobody else does in the podcast. You also have the most insane customer or not customer student testimonials in the business and it's frankly in the best way intimidating. So but like you just because you get into people's brains and you change it for the better. So it's going to be good. Tell us. I'm sure we've got a lot of new people around here, which is awesome and I'm so glad they're here. But they haven't had the Brittany Lewis smackdown yet. I really shouldn't call it that. It's really like the best bear hug. I'm going to change your life forever. For those people though, I'm going to link your previous episodes because everyone has has different stuff but let's go into Etsy Background, a recap and kind of what you're up to now, which probably is the exact same. Rinse and repeat. I love it.

All right, let's do it. Yeah. I began selling on Etsy 2014. So it has been 10 years since I opened my first shop. I started with zero experience, never did anything like it in my life. I had opened an Etsy shop two years prior to that and it crashed and burned because I was trying to sell home decor in glass frames and they would shatter every time they went out to a customer. So. So I tried a different angle two years later and somehow that shop ended up taking off. I hit on the right niche. I was selling Raven Festival wear, handmade stuff. I was making high waisted shorts, cutting them and painting them and doing all this fun stuff myself. And then about two years into that, I discovered Print on Demand and realized, wow, I do not need to be busting my butt with production all the time. And I can just create designs, put them on a T shirt or sweatshirt, and sell them to people. And it sounded too good to be true at first. It wasn't too good to be true. It was a dream. Continue. Continues to be a dream to this day. Print on Demand changed my life entirely, changed my trajectory on Etsy. It changed everything for me. So I did very well in my shops for many, many years. I decided to kind of turn around and start teaching people how to do exactly what I did because I realized that the systems and processes that I had created over the years were completely different than what anybody else was talking about. And it didn't make sense to me that nobody was learning things in the way that I had been doing them for so long. So I created my first course in 2020 during the pandemic, and it did really well right off the bat because I think my message and my truthfulness really resonated with people. And the rest is kind of in history from there. I've been course creating memberships, consulting Etsy, Print on Demand stuff for the last four years.

I did not either remember or appreciate that you started teaching in 2020. And that's honestly insane because of how much you've done in four years.

It's a whirlwind. Yes, it has been insane.

Oh, my goodness. Okay. So this particular episode, I decided to focus around Q4 just so that you could correct all of our mindsets or at least give us a different way to think about it. We're decisively into Q4 at this point. It's like, you know, mid, early to mid October I should say. Sorry guys, we're recording this early. I'm trying to think of when this is airing. And so people, this is a really important time of year for a lot of Etsy sellers. What your, your students just absolutely, they kill it all year round. But I mean some of the stories that I hear you talk about, what happens to them in Q4 just makes my eyes roll in the best way. Like, like, more like roll back. Like I'm going to pass out. So tell me, let's start with a success story. You've got, you've got amazing success stories. Tell me a testimonial from one of your students just that you're really proud of right now that I mean, and especially if you could tie it to Q4, even better. But it doesn't even matter.

Oh my gosh. So yeah, my students, I mean they kill it in Q4 but they, they kill it all year round. That's kind of why they kill it in Q4 because they do so well with understanding demand. And the way that I teach things is customer centrism, right? We have to forget about, about ourselves as the seller and dive completely into what customers are actually actively searching for. And when you do that, you don't have to break things up into quarters. You're just killing it all year round. And I see that my students who are the blueprint, they really do that. They execute on it and it works. So one example, and everybody in my be wolf biz world already knows her because she's basically a celebrity in my world. Her name is tracy. She sold $1.3 million in print on demand last year. She started with me in 2021 and I'm so proud of her because she started with my master course Top seller secret in 2021. I think at some point we did like one on one coaching together for like 30 days. It was really fast. After she had taken Top Seller Secret and she was a beginner as well. She started from knowing nothing, no, no background whatsoever. And we worked through all of the things that all beginners work through. Her mindset, her thought processes, how she wanted to be kind of squirrel brained and chasing sales and chasing a bunch of different niches. Like she went through everything that everybody else does. And since then, 2021, three years ago, to watch how she has grown, she turned things around in such a massive way once she started really executing on the blueprint that I mean, it's unbelievable how much this woman is selling online it's mind blowing. I mean, she's well surpassed anything I've ever even come close to a million dollars in a year. And she is the most customer centric seller that I've ever worked with. She's obsessed with her customers, she's obsessed with research, she's obsessed with building her mental archive, that part of your brain that holds all the details about what is currently in demand. I teach a lot about the mental archive and she has done so well. I've asked her to be a part of a lot of my offers. So she's top masterminds with me now.

I didn't know that. Wow.

Yeah, a lot of design programs with me. She's basically kind of my right hand woman. And it's been incredible to watch her growth and just how mentally she's up leveled so many times. And watching that process happen, I just, I could not be more proud.

I have some questions for you because this is what, this is what people are thinking and I honestly don't know how you're gonna answer. And that makes it even more fun. Do you, do you know how like approximately how many listings she has in her shop?

I think she has, somebody asked her this the other day, maybe around 150, 200.

Okay, I'm laughing because that's nothing, that's really small for that. Right. And then do you know how often she's uploading new designs?

Very. It's random. So in the beginning like she was, she was really consistent. And then she had a baby so she stopped listing entirely for like three, four months. And the algorithm took care of her. So I use her as a case study as well to teach people that if you're really giving people what they want, if you're doing the job, the only job that you have, which is giving people what they want, the algorithm is going to recognize that and it's going to carry you. Not forever, you can't have passive Etsy income forever. You don't get to set it and forget it and walk away. But four months and she was still, you know, on the six figure track, making steady income while in the hospital, giving birth, all of that sort of stuff. It was taken care of. So she's consistent in her work. But in terms of listings, it's not like she's two listings a day and, and has this really strict sort of process because it's not about that, it's about the level of demand on her listings and how well she knows her customers.

But you know, this is like the exact opposite of what most of us talk about when it comes to Etsy.

Correct?

Correct. Yeah. So we need to talk about that because it's amazing how going the opposite direction is getting these people such insane results. But also, I just side note, wasn't she. She from the uk? Was she from somewhere else?

[Lizzie Smiley]

Australian.

[Brittany Lewis]

She's in. She's in Australia.

I was like, I knew she was somewhere else in the world. And I think that's an objection for a lot of people too. They're like, I don't know if I can do it. I'm in somewhere else in the world. And the majority of buyers are in the United States. I mean, print on demand makes that so much easier. So I wanted to smash that as well. Okay, let's go customer centric. Because actually we haven't talked about that as deeply as I think you probably would like to.

Yes.

What? I don't. Because I honestly can't completely get my brain around it either. Brittany. I'm sitting here thinking, print on demand. My bestsellers got ripped off so fast, and I'm just curious. I don't even know what you're going to say. I would. I would get something up. It would become a bestseller. It would get copied in the next, like 48 hours, undercut on price, and I'd lose my status within a few weeks. Why isn't that happening to her? Like, I don't get it.

Because I don't believe, like, the same thing happened to me, right? So in all of my shops, copycats are obviously a thing that you can't avoid. The thing is, you just stay ahead of it. If you are customer centric in a way that you're always learning more, you're always creating the next bestseller. Like, okay, cool, I have a bestseller. People want to lock that in and be like, how do I keep it? How do I maintain it? How do I make sure this stays the bestseller? Just keep going, just keep working. Just keep continuing to understand how this goes. Copycats are whatever. Most of the time, honestly, they. They actually won't make you lose your status as a bestseller or a bestseller badge, they do not do as much damage as people believe. Sometimes they can. They can take a little bit of your profit away, maybe. But most of the time, because you already existed and because you already established where you're at on the first page of search, it's not going to impact you that much. Like, I've had bestsellers for a year straight, right? And there were plenty of copycats, but the majority of people were buying mine because I was showing up first. I had the bestseller status and you know, it just was never anything that I worried about too much. And I think people won't open an Etsy shop because they're afraid of copycats. And I'm like, you haven't even created anything yet. You can't worry about something, cross that bridge when you get there. And when you get there, don't worry about it that much. Just keep going and keep moving forward. You know, people say like, should I report listing? Should I do this, should I do that? Yes, maybe if you feel like it. But in the end, if you really just take everything with a grain of salt and keep moving forward, we have all the evidence in the world that suggests nobody can touch you if you're really actually good at what you're doing and doing your best to be customer centric and give people what they want all the time.

Okay, I love that also another thought is they just made some changes to the SE algorithm where they want, like when a customer does a search, they don't want them to see a whole page of the exact same thing. So they're going to show them the best options of that thing and then they're going to show them other things that are similar so that they have more variety to choose from. So I actually think that's going to really help us cut down on the impact of copycats anyway, assuming I stay in a stuck mindset of I'm worried about copycats, you know, like if you're going to go that way. So good things there. And then are her designs more like detailed or are they pretty simple or. I mean, you may not be able to answer that, but I'm just curious. Like that's a mixture.

Yeah, it's a mixture of both. But no, I don't believe that contributes to her success in any way. She just really nails emotional connection. She gives her customers what they're looking for in a way that makes them so excited that they're like, I want everything in your shop. You know, I teach it, I teach in my courses. Build a customer utopia. Build something where your customers come into your shop and they're just like, give me everything I want, all of it. Because you get me, right? Like you just understand what I love and there, there's so much excitement around it. You, you build like this cult following and that's the way to become a multi six figure seller.

So that's really, is that in your mind really picking a niche and I want to get into customer centric, but is that Picking a niche and really staying focused on it. So like if I, we both love horseback riding. If I'm creating something for the equestrian, I need to just like go hard on equestrian and stop trying to also then figure out a dog lover and a cat lover and a chicken lover. What are your thoughts on that?

Yeah. So what you resonate with as a seller holds importance in the way that when I talk about emotional connection, it means the, the language of emotion, right? Emotions create sales. So if you can make somebody feel something and resonate with your design, they're going to buy it. So emotional language in that respect, if you take a design like I always use the goth niche, right? The goth example I do not have. I don't speak the emotional language of goth. I don't understand it, I don't mind it. Like I don't hold anything against people who like the goth niche, but I don't get the draw. It doesn't resonate with me. So I never attempted to create goth designs because it wasn't something that I understood. And so I tell people, go for things based on data that you at least somewhat understand and then learn the rest of the language through research and then connect with your customers through the work that you've done in order to understand that language. So in that respect, being able to create a mega shop based on emotional connection is how you continue to keep those sales going because you learn to speak the languages that your customers are speaking and you're communicating with them all the time through the designs that they love the most. That makes sense.

No, absolutely. So how would you define like what, what does it mean to be customer centric and how can we become that way?

Yes. Okay. So most sellers come into the print on demand business with one mental paradigm and that is me, me, me, me, me, me, me, me, me. So they're thinking, how do I make sales? How do I get the strategy that's going to make me more sales? How do I make more sales faster? What am I doing wrong? I want to go on vacation. I want to quit my 9 to 5. I want to, you know, whatever everything is about them. The thing is, you as a seller are not the one funding this multi six figure shop dream that you have. Your customers are. So why in the world do we think that serving ourselves the whole time trying to figure out how to get the stuff that we want faster, how do we think that's going to bring in the type of money that we're trying to make? Right? Because we're not the one buying Our stuff, the customers are. So if we can figure out how to shift that focus to be less self centered and less seller centric as I call it, and flip that entirely so you're not even worried about sales anymore. I tell my, I tell my sellers that sales happen as a byproduct of doing the right work. You don't make sales happen. You do the right work and you get the right results. Sales happen as a byproduct, meaning byproduct you don't have to work on directly. It happens when you're just doing the right stuff over here. The sales happen over here when you're doing the right stuff over here. So you don't have to worry about making sales. You have to worry about becoming more of an expert in what people are actually actively searching for and learning more about that every single day and how to give them more of it. And people have a really hard time doing that because they have a really hard time not thinking about, well, where are my sales, you know, and what they don't realize is they need to be focusing on how do I get better, how do I understand more of, of what my customers are looking for, how do I make better database decision making? I tell people all the time the only difference between a mega seller and a non mega seller is the quality of decisions that mega sellers make. It's about your quality of decisions. If you're not a mega seller yet, you're in the learning curve and you don't know how to make the level of quality decisions that a mega seller knows how to make. And you have to go through the fire, you have to go through the experience, you have to go through the time it takes to build yourself into a mega seller. So a lot of the non mega sellers I see, their decisions are just, that's not up to par yet because they're focused on themselves. They're like, well, what do I do today? Let me watch 20 YouTube videos on how to get on the first page of search. You don't have to watch those things. You have to get good enough to where the algorithm recognizes that you've got stuff people want. And it'll put you on the first page of search same day, right? You can make sales the same day. You list something if you have high enough demand. Everybody's just focused on the wrong thing.

Calling all my print on demand Etsy sellers. The game is totally changed for you guys and I want to make sure that you have heard about it. One of the fastest ways that you can get more Sales and scale. Your business is by adding custom product listings to your shop. This is where you sell something that incorporates like someone's name or special date or other personalization and it just makes it extra special and personal for the recipient. So it's literally like the ultimate Etsy game because shoppers will eat this stuff up left and right. It's a great way to differentiate yourself from the competition, especially if you're new, you're trying to stand out, or you're trying to scale. So I know, I know you've probably actually been resisting this because Print on Demand often doesn't offer quite enough profit margin to justify the extra time spent in Canva customizing individual order designs. It's such a headache, I completely shied away from it myself. But now there is an app that you can integrate into your Etsy shop and into your Printify account and it will freaking do the customization for you.

[Lizzie Smiley]

I'm.

[Brittany Lewis]

I'm literally jittery excited about how awesome this is. I know it sounds like pie in the sky impossible and I don't even totally understand all the AI and the tech and tech, but I'm totally serious about what it'll do for you. It's called hello Custom and it uses AI to do what we ourselves used to do right there within Canva. So the customer puts their customization text right there in the personalization field at checkout. It's like a normal thing that you can add into your listing and then hello Custom will take that field and it modifies your text on your design to match the personalization. And then they just send you a note to double check and approve it so it doesn't go to the print without you making sure it's done right. And bada boom, guys. It's that crazy. It's so game changing. So I cannot recommend this enough. It's also an insane deal which I love to see. They're giving my listeners right now a special link for hello Custom and you can get lifetime access for a flat $67. So run, don't walk. This is a temporary thing. It's usually a monthly charge that you just, you'd pay forever and it may not stay this way. So $67 to have it forever is bonkers. And I'm going to put that special link down in the show notes in the sponsored section at the very bottom. And I can't wait to hear your stories and your success with custom Print on Demand products. How do we show so good, Brittany? How do we sharpen that like where, where do we start? Like, you know, if I think about, we can go back to the equestrian. Like where how would I even start to understand better what they're looking for, what they be drawn to? How do I even become that good?

Yeah. So that is when I talk about research is the foundation of everything I do. I call it brain priming and I called it building your mental archive. Brain priming is basically exactly what it sounds like. It's priming your brain to understand demand. So say the equestrian thing, it's, it's got good data, it's, it's something you want to get into. It's something you somewhat speak the emotional language of and you think you could, you know, create great designs for it that people would love. With demand, you start on Etsy first, what's already selling really well, you know, what's, what are people actually looking for and what does that look like on Etsy already? Then you go to Pinterest, then you explore an Instagram, then you. I know I have sellers that go into Reddit threads, Googling articles like Tracy, the mega seller who did a million dollars last year. She follows her customers on Instagram, she watches what they do on the weekends. She's, she's in all the communities that they're in because she's trying to understand them on an emotional level. What do they like to do? What are the things they like to see? What's their vibe? Right, because, because emotions, it's all about the vibes. And if you understand the vibe of what people are looking for, you're going to tap into that excitement. That excitement is going to create the sales. So it's basically just drowning in it. It's, it's full immersion and people are like, well, am I going too far if I do this or am I going too far if I do that? Is it too much research? Like when is it too much? And I say it's literally never too much. You can never have too much information about your customer. You have to feel very connected to them and understand them and you have to know what it is that makes them tick. And you can't do that without the level of research that is required. And a lot of people want to skip over that. They're like, well, just let me know, just tell me how to create the designs. It's like, no, you don't get to take the shortcuts. If you want to have 200, $300,000 months like some of my students are doing, you have to reach that level of expertise. You have to go deep. You have to do the work. The right work, which is what I just described, is that work that brings the right results, which is, you know, those multi six figures that everybody's after but wants to find the quickest way to get there. Don't focus on how do I get faster. Focus on how do I deepen my understanding and get to be more of an expert every day in that realm.

There's just no. There's just no fast tracking it, is there? Like people are thinking, how can I. Yeah. No, it's because I. I'm even thinking about that mentality, which I think is so wise. Like if we're really trying to build legacy here and we're not just trying to make $5,000 to go on a vacation. Correct. There a big part of Tracy's asset, I mean, the biggest. To me, her biggest asset is what she knows because she could have her Etsy shop shut down tomorrow, open up another one somewhere else the next day, and be back to fighting weight within two weeks. What she knows, but. But the shop is an asset. And the fact that the customers know she probably has a lot of repeat business and people come back to her because they know. Yeah, they know she's going to have the stuff that they want. There's an Etsy shop that I buy T shirts from. I always go back there. I already know nobody's going to have anything that. That gets me as well as that shop does.

Emotional connection.

Emotional connection. But there's also just kind of this rolling. It's sort of like how we become better entrepreneurs over time. And we might hate to go through the grind, but the next time you start something new or you try to sharpen, you're just that much better. Because it's like rolling a snowball. Every roll makes it bigger. It's all, it's all. It's all cumulative, how it builds. But I'm thinking for her, like, part of why she just keeps just having these incredible. And it gets bigger and bigger. We all think it's going to hit a wall at some point, but it won't for her because she. All of her funnels are being built all the time. Her brain funnel, her customer funnel, her shop funnel, the algorithm funnel. It's like it's. I can't even totally get my brain around it, but I can see why that's like the absolute best way to go.

Well, especially on Etsy, the better it gets, the better it gets, the more that you can prove that you're doing the right work. The algorithm's entire job is to locate the shops, the sellers, doing the right work. If you're just putting out a bunch of listings on quantity, like most people are teaching sellers to do, the algorithm doesn't give a rip about you because that's not what people are looking for. It doesn't care how many listings you cat you have. It cares how high demand the listings you have are because Etsy wants to make sales. So if you've got a bunch of listings but nobody's clicking on your stuff because nobody wants it, you're wasting your time. So what matters is that you're actually doing the research and setting yourself up for success first. Too many people are jumping in, they're following the YouTube advice and they're creating a thousand listings and they're like, well, where's my sales? Why aren't things happening? I feel like I'm doing everything right. They're doing everything wrong. They're focused in exactly the wrong areas, they're doing the wrong action, so they're getting the wrong results. And what I try to teach people, this is the hardest part of my job, Lizzie, I swear to God, is convincing people that it's not their strategy, it's their focus. And strategy does play a role in it, but not to the level that people think. Especially people think like, oh, if I just improve my search engine optimization. It's all about SEO. No, it's not. It's about, like you said, Tracy has that knowledge. It's about the knowledge you have of your customers and your ability to execute on that knowledge with designs that they actually want.

So in the beginning, though, I know, I know I'm going off the rails. Brittany, I'm asking you things I've never had the courage to before because I already know you're going to correct me, but I think that that's important for people to hear. Sometimes when I have someone like, for example, and I don't coach in the print on demand space a ton, but I'll tell them you've got, like, get some listings out so you can start collecting data. Because I want you to research and I teach that. But then when I have them get them, I need them to start collecting data. This is working. This isn't working. Would you just scrap that altogether? Because it sounds like you said I can't rem what the three phases are, but you want them using. Using research to inform what they're creating, but then putting it out there and getting some feelers on it.

Correct? Yeah. So it's a Delicate balance. Right. It's not really black or white saying like, don't do this or do that. You do have to do everything at once. I tell people, get as messy as possible in the beginning.

Okay, but. Okay, so we agree.

We totally agree. Expect to suck. The problem comes in, put all this stuff out and they're like, why aren't things selling? Why isn't it working? Because you're, you just started. It's like when people sit down at a piano and expect to play Mozart the next day. You've got to master Mary Had a Little Lamb first. And you're even going to suck at that at first. Yeah. Stop trying to master something that takes time. And stop comparing yourself like sellers who have been selling for three, four, five years that, that are making six figures. Stop thinking you should be where they're at. They're on their chapter 30. You're on your chapter one. Right. You can't skip ahead in that way. And so it's the expectations of people that make them go wrong, that steer them in the wrong direction, that make them quit faster because they're expecting things to happen right off the bat. And the process doesn't work that way. The process is about practicing. It's about getting messy. It's about making the most informed decisions for where you're currently at. And then when you know better, do better, and then repeat that process over and over again.

How do you get people to, to like, not get burned out?

I don't, I don't. That is something I've been talking a lot about recently. I can only take people so far. I can only help them focus on what matters the most. And if they choose not to follow that advice, then that's on them. Right? There's this level of self leadership that all of this takes. And burnout is a result of focusing on results. If you aren't focused on results, you're just going to have fun. You're just going to be excited. You're going to wake up and be like, what can I create today? What can I learn about today? How could I make my customers even, even happier today? What can I do today that's going to bring me 0.05% closer to that customer utopia? There's no burnout in sight. Burnout comes from results, focused seller, centrism, period. Burnout does not come when you're just playing around all day, every day. I tell people, just play. Stop taking it so seriously. Stop trying to force results, play around, make database decisions, follow the blueprint, do the Right. Work and have fun within that realm. And then you're not going to get burnt out because you're not constantly checking where your results are at and getting disappointed and frustrated and frazzled about, oh, where are they? I'm so worried about it. It's on its way if you're doing the right work, but only if you're doing the right work.

So what do you say when they, when they're like, but, Brittany, my family's desperate. We need money right now. Like, I can't. I don't have the luxury to just play.

I hear that a lot, actually. And I, I tell people, I get it. I understand. And I'm not saying that making money isn't serious, right? I'm not saying that getting results isn't serious. I. That's the only reason I do this. I. Teaching people how to make $300,000 in a month on Etsy. There's nothing, no drug could ever touch the level of high that that gives me. I'm all about results. I want people to have freedom in their life, and financial freedom is such a huge part of that. So in a way, like, I'm all about results and I'm not about results at all. It's this funny paradox that you have to be able to let go of that desperation when somebody's trying to build a business and they have this urgency, energy, and this, this desperation energy, it drives them into the ground. And so it's their personal responsibility to figure out how to let go of that first and foremost. Because if you're driving yourself with desperation, you're going to keep going in circles. You're going to keep making poor quality decisions because you're trying to go faster and not better. And you're not going to be connecting with your customers in the way that you need to, because it's all about you and how to make it happen, happen faster. So I put that on them. I say, this is your responsibility to figure out how to let go of that in whatever way that you need to do that, but it needs to be let go of, because if you want to do this, you got to do it right. And I'm not talking about literal playtime where we're not taking anything seriously. It's the most serious thing in the world to me. But within that realm, it is very paradoxical to where we're getting results, the biggest results in the business, by letting go of the results. So if you're in a position where you need something to happen so bad so fast, we have to let go somehow of that desperation and ease into the flow of it a bit more. And that's when doors start unlocking that you never even could have anticipated. Like Tracy, she never saw a million dollars in her shop coming. I. I've shared, you know, calls that we had with each other back in. In 2021. And she was dealing with the same stuff everybody else deals with. Everybody thinks, well, she must have been different. She must have had experience. She must be.

I remember she. I remember when we were excited, she made like 2 or 300,000 in a year or whatever like this.

She started where everybody else started. She just had the wherewithal to understand that it wasn't about speed. And that doesn't mean you can't go fast. I don't want anybody to misunderstand me in that this always takes a long time. It doesn't. I have students that take off within a month. I have students. One student did like, yeah, I think it was. She did 200,000 in a month. And she had started top seller secret three months prior. So it took her three months to get to $200,000 in 30 days. So this happens fast all the time. But what I'm talking about is not clinging to this timeline, because the people that do succeed the fastest have let go of the results entirely. They've let go of the timeline. They're not measuring every single day where they're at. They're too focused on doing the right work to think about themselves. And like, where is it? How can I make it happen faster? They're just doing the work.

What you're saying makes so much sense, and I want to just click a few things for people. Anytime we bring desperate energy to anything, think of the person who comes to the party. And you can tell everyone's just vibing, having fun, catching up with their friends. And you can tell they're so insecure and they're so desperate, or they're chasing after a particular partner that they're interested in, and they're bringing that desperate energy. We have all watched this unfold in other areas of our life where you already know this is never going to happen because you are bringing. And then the second that that person is over them and into somebody, El the first person is like, oh, where's my attention? Then they become interested the second that they redirect their attention. Or for our mamas, like, if you think about childbirth, it's less so with the drugs, but if you go. If you go more naturally. You hear how they used to teach it, they're like, you have to surrender to the pain. The more you clench, the more you tighten, the more you do this, the harder this birth is going to be, the more damage it's going to do. You have to, it's not just relax like it's going to feel good like a massage, although not the ones I go to. My masseuse is like down for business and she's going to work stuff out of my body. But if you're going for a relaxing. No, it's, it's surrendering to the pain. And when you do that, things happen more naturally. Or you'll hear this about like flow state. You have to get out of desperation into flow state. And then things come to you and it's not woo woo. It's like, think about the birth. It's literally, literally science. So I love the way you explain this. I think it's really important and I love that we got a chance to talk through. You're not saying like never care about the results. You're not saying never get messy. The exact opposite. You're just saying that there is a paradox here.

So what are these hours? We have so much to talk about. Every time I come on here, I.

Know and I, and I want to, I want to go back to I, and I already know what you're going to say, but I'm going to, I'm going to do it anyway. I'm going to go back to Q4 because somebody's missed the point and I want, I love them and I want them to hear the point. So what do you think the possibilities for Print on demand over the holidays are?

So the, the holiday possibilities. Let's talk about it. The, the possibilities for the holidays are there because it is true. So let's talk about what's true first. It is true that there is an uptick in shopping on Etsy in Q4 that is true. It is true that people are shopping for the holidays in Q4. It is true that people are shopping for gifts in Q4. All of that is true. Let's talk about what's, what's not true. What I believe to not be true. And my perspective on, on Q4 is different than what most people will hear. What's not true is that Q4 has to be a really big hairy deal that we have to stress out about, prepare for. You know, a lot of people think maybe I'll just sell on Etsy during Q4 and then tap out the rest of the year to, you know, make my money. It's not true that Q4 is something that you need to prepare for, period. That's what I tell people. Because this comes with a caveat. Because when you are doing the right work the whole year, which is what we've been talking about this whole interview, Q4 takes care of itself. So yes, it is true that more people are shopping there. So it's like, what? Brittany? I want to take advantage of that. Yes, you will take advantage of that by already having established yourself as a shop shop that's got the stuff that people want. And people think that in order to take advantage of Q4, they got to be selling Halloween specific things. They need to be selling Thanksgiving specific things. They need to be selling especially Christmas specific things. You can if you'd like. However, it doesn't typically pan out the way that people think it's going to pan out for them. Mostly because it's the way that everybody thinks. Everybody's hopping on Etsy for Halloween, Thanksgiving and Christmas, creating Merry Christmas, Happy Halloween. Very generic things that 100,000, 500,000 Other listings already are doing. So what I teach people is that if you're mastering demand and if you are understanding your customer and all year round, you're doing the best you can to create that customer utopia. What you're going to make sales on in Q4 is gift buying. Because you already have the stuff in your shop that a lot of people want. You're showing up on the first page of search, you've got bestseller badges. You're already moving and grooving in the right ways. So what people will then go, what shoppers will do is, is they are going to buy the products that are already doing well as gifts. So people might think that I'm making all of this up. However, I've been through many, many, many holidays Q fours now. And what I when I see my students do really well on Q4, it's simply because they have a giant uptick in sales of the things that have been selling already year round because it's already the stuff that people have been searching for and buying. And this blows a lot of people's minds because they' like, well, wait, that means I don't have to do a whole lot of extra work. Exactly, exactly. You just have to continue doing what you've already been doing when you're already doing the right work. All of this stuff just falls in line because you're becoming a master of your craft. You're. You're becoming an expert. You've nailed already what people are looking for and the gift buying thing I think is such a bigger opportunity than the Merry Christmas shirts thing because that's hard to get into. So I'll talk about that now. Now, it's not that I don't recommend people do this, but if you want to sell like a holiday themed shirt, say. What I recommend is trend combining. So taking what has already been trending all year round. Like let's take the coquette niche for example. The coquette's like the pink bows, the really cutesy feminine stuff. Maybe you take Christmas and make it coquette, right? You do a blend of the two. And I teach trend combining all year round. I teach people how to take take multiple things and, and seamlessly blend them into a single design to create a hyper trending design. If you want to do that for the holidays, that's fine. However, most of the time when people are new and they don't have a whole lot of momentum yet on Etsy, they don't have the design and trend experience, they don't have that mental archive in order to allow them to trend combine in a way that creates designs that people are actually going to buy buy. So most of the time I tell people don't bother with holiday designs, period. If you are already a consistent seller, if you're already making six figures, if you're already doing really well and it just seems like a fun idea to take one of your best sellers that's already doing well and make it Christmas somehow, like combine those different niches, that's fine. If you want to do that, your likelihood of doing well there is pretty high because you've already got the evidence that that one design is selling really well. Whatever that niche is, is doing well. So combining it with Christmas is likely a good idea. Maybe, maybe not. But try it for the other people I teach, I teach them to just continue to research, continue to build a mental archive to continue to become more of the expert and putting things out there and stop putting so much pressure on Q4 because it's actually working against you.

[Lizzie Smiley]

All right guys, so as you know, I've been on a print on demand journey with my new Etsy shop. I opened just a while back and I'm having the best time ever and learning so much.

[Brittany Lewis]

But I really wanted to give you.

[Lizzie Smiley]

A little update and tell you how sold out I am for Printify as my print on demand provider. So they were my go to in the very beginning because my pod experts all told me that they were the way to go. And Printify has not disappointed me a bit. I'm very happy with the quality of the products that are going out. The turnaround time has been good. I love their interface and I feel like it's very user friendly and integrates well with Etsy. I am super happy with the margins I'm bringing in, especially using Printify Premium compared with the other print on demand providers. So it's just been a win win all around. Basically what happens is this. So I set up a listing mostly over on Printify and I have it all synced up with my Etsy shop. So over on the Printify site I get the product all ready to go with my design properly placed, all the colors I want selected, the title written, the description written, and the correct pricing and shipping already in place. Like it's all done on Printify. The only thing I don't sync is the product photos because I create of course all of my own mockups for a better quality. So then I click Publish over on Printify and within about a minute the product shows up over in my Etsy shop listings as an active listing. At this point it's live. So then I go right away over there and I upload my product photos and any other graphics that I need. I set my categories shop section and tags like all the things that I have to do over on Etsy and usually I'll link my variations to a corresponding picture in my photo gallery. So I'll give it a quick once over and then click Publish again on Etsy so that my updates will show to everyone who sees the listing. The great thing about doing it this way is that when an order comes in within one to two hours, typically the order then syncs over to Printify back again. And so all of the product and customer details are there and Printify just makes it crazy easy to run my print on demand shop. I can't believe it. Like golly, after making, you know, wood signs for six years, this is a dream.

[Brittany Lewis]

So.

[Lizzie Smiley]

So Printify has over 850 products to choose from. You can customize and create new designs to your heart's content. And the best part is you don't have to worry about keeping an inventory or shipping products yourself. Printify handles all of it for you. And seriously, their production costs are unbeatable. So if you're considering print on demand, give Printify a try. I recommend it. Feel free to grab my link in the show notes waiting for you. And if you use my code, Lizzy Smiley, which is no spaces, all cat apps, L I Z Z I E S M I L E Y. You can get 30 days free of Printify Premium, which gets you even lower production costs. So again, that's Lizzy Smiley, no cat.

[Brittany Lewis]

No spaces, all caps.

[Lizzie Smiley]

It's an absolute steal. And I always use Printify Premium. So the whole experience getting going in print demand has been wonderful.

[Brittany Lewis]

I love it.

[Lizzie Smiley]

10 out of 10 recommend. And I hope this helps you with the production partner decision if you're on the fence and planning a shop as well. So I'm excited for you.

[Brittany Lewis]

I can attest to. I. Well, I don't love chasing the holiday specific things. I get that it's like some. Maybe some quick cash, but I don't like that it can't continue on for me. So that tends to. But I know that a lot of people love to do that and I think you're brilliant to suggest that trend combining all day long. But I can attest to when I was selling Signs, I would always release a holiday theme, you know, for. For not so much for Halloween, but for. For sure for Thanksgiving and for Christmas. And I would sell maybe two of hundreds of sales. So I went to all this work to create new listings. I knew they were things that were trending, you know, some people were selling some, but like they weren't becoming bestsellers for anybody. And it was my. The ones that I sold over and over and over and over again all year long. I'm. All I'm doing is validating exactly what you said. Brittany is like, yeah, if you want to spend some time there and see if I can help you, you know, get hooked in, get some. Get some traffic going, then, then great. But I can attest to. It doesn't really. It doesn't help you much at all. So if someone is starting now in October and they don't have the whole year to, to kind of ramp up, what would you be telling them right now other than they need to get into your resources, which we'll talk about here soon.

But I would say act like it's March. Forget about Q4. Don. Put the extra pressure on. Act like it's any other month. Start from where you should be starting, which is the. You're just sitting down at the piano. Let's master Mary Had a Little Lamb, right? Let's not shoot for Mozart just because we're in Q4. Master the basics. Start in October. Like you would start in March, like you would start in June, like you would start any other month. Q4 may help you make sales faster. Maybe it doesn't. Who cares either way, You've got to do the work anyway days. So start as you would any other month and master the basics and continue moving forward. Get really messy, do a lot of data based decision making, learn how to do the database decision making, do a lot of research, Just get to know your customers, do the stuff, do the right work that you would do any time of year.

I love it. Can you give us one more? I'm, I'm always here for the stories.

Tell.

Tell us one more about your, your, your students. Maybe, maybe it sounded like you just, you just shared one a little bit ago, but a more recent success, like someone who kind of has been on your radar the past year, that would be super fun to hear. And then I, and then we'll. I want to find out about what.

Yeah, my, my follower base has been recently increasing with stay at home moms, which I love. I myself am not one, but I love them and I, I love teaching them and giving them that ability to put their creative force to something while staying at home with their kids. And I think print on demand is the absolute perfect business model for stay at home moms. So I just interviewed one of my stay at home moms who she posted in my master course Facebook group and she said that you know, over the last few years she's been kind of in and out because she's been busy. So she hasn't really given it the full 100% but she's still making, you know, 50,000 a year. She's not at six figures, but she's making at least a really solid part time income, not really even trying that hard. So while I love to share my $300,000 month and 1.3 million dollar, you know, student testimonials, I also like to share the testimonials of people who may not be at that level, but they are juggling their lives and doing the best that they can for wherever they're at and they're still making pretty decent money, right? So after I had that interview I get really inspired and I'm actually going to be interviewing more stay at home moms because I have so many in my course and a lot of them are doing six figures and figuring out how to do that. And I, I kind of put out a call to action in the group and said if you're a stay at home mom, if you're making six figures, if you're killing it on Etsy, let me know. And I got, got so many messages from stay at home moms that are like that's Me, I'm doing this, I'm doing that. And it just makes me so happy to know that this blueprint is working for these precious, precious mothers who just want that extra income and they want to be able to have something and that, that's fun to be able to love and care for their kids in the meantime and take care of business and be bosses simultaneously. So that's something I'm extremely proud of. And my thing is I'm all about freedom in my personal life. And it's the reason why I teach everything that I do. I want people to be free. And to see that happen in so many different sectors and for so many different types of people and ages and employment statuses and all of that sort of thing, it just couldn't make me more proud because I'm doing exactly what I set out to do. And I love the impact that it's able to make the stay at home.

Moms, just because we have. We just. The truth is we have no control over much at all. Least of all our time. I had so many lofty goals this summer, and then my toddler decided he's not gonna sleep and he's not gonna sit. So it's like, okay. So that makes me so happy. I love that. And I love that you put the call to action out because I'm sure people in your group hear the crazy testimonials because it's not like you just have Tracy. You have so many people making insane money and I'm sure they think to themselves, like, brittany didn't want to mess around with me. I've got compared to these stories, she doesn't need mine. And meanwhile, the rest of the world is over here like, oh, no, we are craving your story. Like, please, we need. We need to know we can do it too. So, yeah, you've got like several things that you have that you offer for people to learn more from you. I'm a huge advocate kit for courses by people like you that I have vetted because what it does is it's short tracks, like you can go watch YouTube and you're. And that's great. And you know what? A lot of those YouTubers are my friends. They've been on the podcast and, and a lot of them have really good advice and have helped a lot of people. It's just that if you listen to so many different people, you're going to learn, you're going to get conflicting information and you're going to lose time trying to figure out which path to take. I suffer from this myself regularly. Whereas if you choose your person, you know, in this case, you choose Britney. This is my person. She's talking the way she's talking, like the way I want to become. She's making a lot of sense, I can tell. I like her testimonials, I like her approach. Then just focus on Brittany and don't muddy your brain waters without. It's not because they're not good or they're not right or they're not creating results. It's because it's for your sake, of your brain. You don't have the time to. I'm just learning so much about this in my like, meditation work. You don't have the time to have to make the choices about what works and what doesn't. So Brittany has a lot of resources available at different, different, at different price points. And I, I highly recommend them. What do you want to talk about today, Brittany? I don't even know what you want.

To share before I even get into the offers. I do, I want to do two side notes here. The first is, I just want to reiterate. If you are intimidated by hearing about people doing $3,000 or $300,000 in a month, that's the, the upper echelon, right? There are people doing a hundred thousand dollars in a year. There's people doing $50,000 in a year here. The beauty of this is you get out what you put in. So I always say that I, I want to teach people who are trying to build an empire, right? But there are people at every step along the way. And so it's not that these high numbers need to feel intimidating. Anybody can reach them if they're doing the right work. But it's so personalized. I love print on demand because you can fit it into your life in whatever way that you need to. You don't need to be putting 12 hours a day, eight hours a day even. You don't need to be working every single day. You can take days off, you can take weekends. You can do whatever you want. You can structure it exactly how you want to structure it. So I don't, I just don't want anybody to be intimidated by those types of stories because this works for everybody in whatever way that you want it to work for you. Second is Lizzie, I would love for you to link my mega Seller stories page if you can, because there is one site that I put together with every single testimonial that's basically ever come through my dms. There's even more that have come through my inbox that I haven't even listed yet. But it's just a huge page of people's stories and I know that it's really motivating for people to see and to understand. This is all stuff that is, is doable. And it is doable. To this day I get a lot of questions. People like, well, is it, are people still making this much money? Is Etsy still viable? Is it too saturated now? A lot of people have this weird misconception that between 2020 and 2021 was the only time to get in on print, on demand and now it's not viable. And that couldn't be further from the truth. There's always opportunity and so if we can link that page, that would be great. In terms of my OPER offers, I always tell people, start with Top Seller Secret is my master course. It is the foundational strategy of everything that I teach. So I have smaller offers that kind of surround Top Seller Secret, that if you want to kind of dip your toe in at a lesser investment, that that's fine. But Top Seller secret, if you're 110% in, if you want to just hit the ground running, that's where you should start. I also have Wolf School, which is my monthly membership. And that one is like a trend spotting membership. So it helps you develop that level of expertise that I talked about throughout today's interview with, with trend spotting and understanding demand. And we've got a mindset week, we've got a design workshop week, we've got a specific trend week where I'm diving deeply in screen recording and showing everybody already everything that I've got for that month. So that's only 67 bucks per month. So it's, it's a total steal. You get a ton of content. That's a good place to start if you're looking for a lower investment. Just quick way to taste my content. But those would be the two main offers that I think people are best.

Beginning with okay and then correct me if I'm wrong, but for our listeners today, when they get Top Seller Secret, they're also going to get Research Revolution.

Yes. So I'm bundling for your followers only. Lizzie. Research, yes. Research Revolution is a deep dive basically into my research process. I use Instagram, I leverage Instagram's insane power of understanding what's in demand and I show you exactly how I do that. So I built my six figure shop based on mostly Instagram. Some people like Pinterest better, some people like researching on Etsy better. I want everybody to do all of it. But Research Revolution really focuses focuses on Instagram because that's the one that most people don't know how to do and I found it to be the most valuable of all. So I do a deep dive and Research Revolution on exactly how that looks, how to take the inspiration, turn it into a design. I'm actually in Canva showing you how to do that. It's a really, really insane, fantastic offer and it's broken down into bite sized pieces. I'm including that in Top Seller Secret. And you also get a free month of Wolf School in Top Seller Secret as well. So yeah, if people want to join that and get that freebie as well.

Okay. So I can personally vouch for I purchased both Research Revolution and Wolf School. I haven't done Top Seller Secret yet only because I haven't committed to print on demand yet as a seller because I have my fingers in too many pots. I know it's insane though and I know that I need to take it because I want to learn your E Rank strategy so badly. Just for the rest of Etsy, like I'm so. I'm just like drooling for it. But for you guys, Research Revolution is insane on what it will teach you. So thank you so much for including that. Britney and Wolf School is like mind blowing to see what's happening every month. And she'll actually like, you can submit your designs and she'll show you how she would rework them to make them better. And that's.

Yeah, I forgot to mention that as well. There's a group coaching call.

It's so valuable because a lot of us are like, how would I even, you know, because we don't have the mental archive yet.

So I watched that as well in, in top seller secret, 6 hours of erank.com deep dives were just added for free to everybody in Top Seller Secret. So it's literally six hours of purely E Rank content.

I'm already hearing about how powerful that addition has been. Like it was already next level. But just to see, just to be like looking over your shoulder at how you like just physically go through the research is. Is bananas. I'm already hearing the testimonials about that. Thank you so much. Where are are the best places to follow you or find you?

I'm most active on Instagram. Be a Wolf Biz B E A W O L F B I Z and then my Facebook group. I'll have you link that as well. That's a free Kind of like Mastermind community. It's one of the best resources you can have to start out because there's sellers of all different levels in there. So joining that Facebook group and following me on Instagram as your 2best bet.

Okay, B. Oh, wolf biz. I will link all of that. But yeah, it's. It's a riot to follow Britney. You're gonna. You guys are gonna love her. Thank you for coming back. Thank you for being you amazingly, beautifully, differently you. It's always just. It's always a riot. And thank you for putting up with me changing directions all the time.

I love that. That's my favorite. My brain works, so I track right along. I love it.

You guys, I'm so glad you hung out with us today. And hopefully you have either gotten to know Brittany better or met her for the first time and your life is forever changed, as mine was. And until next week, go make something awesome. I love y'all. Bye. Bye.

[Lizzie Smiley]

And that's a wrap on this episode of how to Sell youl Stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to how to Sell youl Stuff, where you'll find podcast show notes, all the links from today's episode, the blog courses, coaching, and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review, and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank you for your support. Have a great day and see you next time.