Episode Summary: Ep 154 | Etsy Holiday Trend Report 2024
Host: Lizzie Smiley
Release Date: November 7, 2024
Podcast Title: How to Sell Your Stuff on Etsy
In Episode 154 of "How to Sell Your Stuff on Etsy," Lizzie Smiley dives deep into Etsy's 2024 Holiday Trend Report, offering both official insights and her personal observations. This comprehensive episode is packed with valuable information for Etsy sellers aiming to optimize their shops for the upcoming holiday season.
1. Updates on Lizzie’s Shops and Projects
Mockup Shops Success: Lizzie shares exciting news about her mockup shops, particularly one focused on ornament mockups for Printify. She highlights the steady sales and potential for scaling, saying:
“I sell those daily. I mean, it's nothing to like write home to mom about, but it's something that could be interestingly, maybe scaled.”
(Timestamp: 05:30)
New Digital Product Shop: Launching her latest venture on October 12, 2024, Lizzie's digital product shop has quickly gained traction with 45 live listings and 16 sales. She expresses her enthusiasm for breaking down barriers for new Etsy sellers:
“New shops can still get ranked and do well on Etsy. We're just going to slash that whole like the only the OGs make money.”
(Timestamp: 07:15)
2. Overcoming Challenges and Personal Updates
Payment Processor Issues: Lizzie recounts a frustrating experience where her payment processor canceled her website, forcing her to seek alternatives:
“My payment processor canceled me for my website. They were just like, no, we're not going to work with you anymore.”
(Timestamp: 15:45)
Email List Snafu: In an attempt to clean her email list, Lizzie accidentally deleted 5,000 subscribers who wished to stay connected:
“I accidentally deleted 5,000 of you who wanted to hear from me.”
(Timestamp: 22:10)
LinkedIn Hacked: Adding to her challenges, Lizzie’s LinkedIn account was hacked and renamed to 'Katie,' a situation she is actively resolving:
“I did not change my name to Katie. So here's the thing. Stuff happens.”
(Timestamp: 25:30)
Maintaining a Positive Mindset: Despite these setbacks, Lizzie emphasizes the importance of resilience and a positive mindset:
“Old Lizzie, if just one of those things happened, would be like ready to give up. So devastated, so heartbroken, so worried. And I literally cackled.”
(Timestamp: 23:50)
3. Upcoming Projects and Offerings
Instagram Engagement: Lizzie encourages listeners to follow her on Instagram (@howtosellyourstuff) for regular updates and announcements, including bestseller badges for her listings.
AI Workshop Proposal: She considers hosting an AI workshop tailored to PNGs and Tumblr wraps, seeking audience interest through email sign-ups:
“Do some of you guys want me to do a new AI workshop that is specific for PNGs and Tumblr reps? Do you want me to teach you what I'm doing?”
(Timestamp: 33:00)
New Course Launch – Six Figure Secrets to Getting Started on Etsy: Lizzie introduces her streamlined, three-hour course designed to help beginners launch their Etsy shops with essential strategies:
“It's bite sized, short videos, zero fluff. If you need that, if you need a basic intro course, if you need to understand Etsy, then you want to get it today because I have an introductory price on it.”
(Timestamp: 35:50)
4. Deep Dive into Etsy's 2024 Holiday Trend Report
Lizzie meticulously breaks down Etsy's official trend report for the holiday season, offering both data-driven insights and personal interpretations.
Trend 1: Chrome
- Description: Sleek, futuristic surfaces in home decor and accessories.
- Search Surge: Chrome decor searches up 3756%.
- Lizzie’s Insight:
“If you're in the decor space, run, don't walk. It's all about chrome.”
(Timestamp: 35:20)
Trend 2: Mythical Medieval
- Description: Luxe pieces with folklore motifs, rich jewel tones like sapphire and ruby.
- Search Surge: Jewelry searches up 104%, glassware up 40%.
- Lizzie’s Insight:
“Magic is definitely in the air.”
(Timestamp: 38:00)
Trend 3: Pastoral Prints
- Description: Western-style designs as understated neutrals in rugs, cushions, and accessories.
- Search Surge: Western tote bags up 406%, suede bags up 205%.
- Lizzie’s Insight:
“I'm seeing it though all over the place in the digital space as well.”
(Timestamp: 40:45)
Trend 4: Charmed Life
- Description: Charm-themed products including bracelets, necklaces, and decorated ornaments.
- Search Surge: Vintage charms up 305%, charm necklaces up 156%, charm cups up 51%, bag charms up 65%.
- Lizzie’s Insight:
“This trend is turning everything into an opportunity for self-expression.”
(Timestamp: 45:15)
Trend 5: Heirloom Era
- Description: Timeless, vintage-inspired treasures such as hand-embroidered items and personalized portraits.
- Search Surge: Vintage-style items up 181%, personalized pet portraits up 80%.
- SEO Tip: Be cautious using "vintage" in SEO as Etsy auto-filters it. Consider alternatives like “antique” or “retro.”
- Lizzie’s Insight:
“It's an undercover pop culture reference sending me a new stand.”
(Timestamp: 48:30)
Trend 6: Nature Reborn
- Description: Nature-inspired products like upcycled wood pieces and dried fruit displays.
- Search Surge: Wooden furniture up 69%, leather bookmarks up 42%.
- Lizzie’s Insight:
“These gifts and decor items bring the calm and simplicity of the outdoors inside.”
(Timestamp: 52:00)
5. Lizzie's Personal Trend Observations
Beyond the official report, Lizzie shares additional trends she's identified through her own research and experience.
Coquette Bows:
- Description: Feminine, delicate pink bows integrated into various products.
- Lizzie’s Insight:
“Coquette is absolutely everywhere, pervasive.”
(Timestamp: 58:10)
Embroidery:
- Description: Increasing popularity, now accessible through Print on Demand services.
- Lizzie’s Insight:
“Embroidery everywhere. If you'd asked me a year ago, I would have thought by now it's actually... but it's everywhere.”
(Timestamp: 60:45)
Christian Bible Inspired Niches:
- Description: Robust demand, especially when combined with other trends like vintage or embroidery.
Vintage Vibes and SEO:
- Description: High popularity but challenging SEO; recommendation to use synonyms for better visibility.
Retro Line Art and Minimalist Botanicals:
- Description: Delicate botanical designs available in both neutral and vibrant colors.
Grand Millennial:
- Description: A blend of traditional and modern home decor, also known as 'Granny Chic.'
- Lizzie’s Insight:
“Grand Millennial style combines traditional homey pieces with modern elements.”
(Timestamp: 1:05:00)
Toile de Joie and Chinoiserie:
- Description: Sophisticated patterns inspired by Chinese motifs, gaining traction in modern designs.
- Lizzie’s Insight:
“And it's coming out more and more.”
(Timestamp: 1:10:50)
6. Encouragement to Join Her Community and Resources
Weekly Trend Reports and Product Opportunities: Lizzie offers her listeners access to weekly trend reports and five product opportunities, emphasizing the importance of staying ahead with current trends.
Promotional Offer: She provides a discount code "keep20" for $20 off the first month of membership, encouraging immediate sign-ups to take advantage of ongoing and past trend reports.
Listener Testimonial:
“Lizzie, I've learned so much from watching these videos and watching you do it that I know how to do it myself now. And so I'm gonna cancel. But I wanna thank you. Like, this was unbelievably helpful and taught me everything that I didn't know how to do.”
(Timestamp: 1:00:00)
7. Conclusion and Final Thoughts
Lizzie wraps up the episode by reaffirming her commitment to her community, expressing gratitude for their support, and encouraging continued engagement through her various platforms.
Final Encouragement:
“From the bottom of my heart, thank you for your support.”
(Timestamp: 1:15:00)
She invites listeners to rate, review, and subscribe to the podcast, ensuring they stay connected and continue receiving valuable insights to enhance their Etsy businesses.
Key Takeaways:
- Leverage Trending Niches: Focus on high-demand, low-competition niches highlighted in the trend report.
- Stay Agile with SEO: Optimize listings using alternative keywords to 'vintage' to avoid automated filtering.
- Embrace Trend Combinations: Combine multiple trends (e.g., coquette and bookish themes) to create unique, appealing products.
- Continuous Learning: Utilize resources like Lizzie’s trend reports and courses to stay updated and empowered as an Etsy seller.
- Maintain Resilience: Overcome challenges with a positive mindset, as exemplified by Lizzie’s personal experiences.
This episode serves as a crucial guide for Etsy sellers aiming to maximize their holiday sales by aligning their products with current trends and maintaining a proactive, resilient approach to their businesses.