It’s time for another Etsy FAQ episode! This time we’re covering everything from why you can’t sell Disney and Taylor Swift products, Etsy’s algorithm update prioritizing shipping under $6, SEO for Alt Text fields, and so much more! **“How...
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Lizzie Smiley
Hey, my name is Lizzie Smiley and I absolutely love helping people connect with their calling and all the tools they need to kick roadblocks and excuses right out the door so they can cultivate the life they dream about. If you want to launch, grow, pivot or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl. I've had that entrepreneurial spirit going strong since my very first lemonade stand and now I'm a work at home mama with multiple online companies and a full time Etsy shop, all while being present with my kids for the everyday chaos and most important milestones. On this podcast, we'll talk about all things business, mindset, Etsy, creativity, dazzling our customers, and so much more. There's plenty of room at this table for you, so scooch on in and let's go. I'm holding nothing back. Welcome to how to sell your stuff on Etsy. I'm so glad you're here. Hey friends, welcome back to the show. This week you're going to have to bear with me a little bit. The Texas allergens have me sounding like a different person. But I am here with the energy bringing you this FAQ episode and I know you guys look forward to this. I have 19 questions that were submitted and we are going to get into the thick of it. I wanted to give you a bit of an update on my newer Etsy shop. A lot of you have been very curious about it and it's, it's been a fascinating journey. As of this recording, it's been 52 days. I opened it October 12th. We were on a long car ride and I just like cracked into this baby. And so the first thing I want you to know, in case you don't know yet, is I am selling PNGs. So just literally digital picture files and Tumblr wraps. So the images that go around a Tumblr that sublimation people artists like to use and I am creating them with AI. So Mid Journey Klei Ideogram is the other one that I really like. Those are, those are the main three that I am using. And so here's where we are. To date, I have 93 sales total. Very happy about that. I have 78 listings. That is, there's probably about half in terms of products. So I usually do two to three listings per design that I create with like a different thumbnail or a different SEO. I have 9 reviews so far. 17 of my 78 listings are selling Which I'm thrilled about because it's one thing to have a bestseller that's flying off the shelves. It's even better if you're, if your method is proven over several listings. Like the idea is, let's say I'm selling them at about a dollar, which actually right now I am selling them at about $. I want like hundreds if not thousands of sales daily from like 50 to 100 different listings or a couple hundred different listings rather than trying to depend on one because at some point it's going to get duplicated, it's going to, the trend is going to end. You want to diversify your like how many listings you're trying to sell from. And keep in mind that this is for a digital product shop. If you're selling physical products, some you only need a couple of listings to make it work with a physical product that's in high demand. But digital and print on demand, you've got to have more listings going on. So I'm very happy to have 17 different ones selling. I have one bestseller badge. It is on a holiday design. So in the next 30 days I will lose that bestseller badge. And that's fine. I'm going to work on the next one. And then I have seven different listings that are sitting in multiple carts. You know when you see that little red text there and it says this is in you know, 20 plus carts or this is in three plus carts. So I'm seeing the interest on the listings that way as well. So I'm super excited. And if you want to learn how to do this, I'm going to host a workshop next Wednesday. It's going to be December 11, Wednesday, December 11 from 6:30 to 8:00pm Central Time. And I will go ahead and link that there is a coupon code for my early birds and we're going to go ahead and I'm literally going to like peel back. I'm going to show you how I am using the AI to create these things. I'm going to show you how I'm coming up with the ideas of like what's in demand, what should I create. I'm going to show you how I come up with the SEO for it. I'm going to show you you how to put it on Etsy. So beginner to even like some advanced. But you've never used the AI before. This is the perfect workshop for you. We're going to be live and I'm just going to show you the whole process and you're going to, you're just going to walk away knowing how to start the same kind of business. So join me for that if it's of interest to you. Let's dig into these FAQs, shall we? I'm going to pop on the glasses and we're just going to have a casual chat here and get through these. So the first one, I love it is, if Disney doesn't allow anyone to sell their trademarks, et cetera, why are there so many Etsy shops that sell Disney products or digital files? This is a fantastic question and I get it a lot. So here's the deal. Disney, they have a team of attorneys, right? And they're constantly battling the trademark copyright issue on, like all over the Internet, all over the world. All different entities are trying to copy them all the time. Because people know if you, you know, use the Mickey Mouse ears or you say Disney or whatever, something is going to sell, Winnie the Pooh is going to sell because there's name recognition. People are searching for it. And that's actually one way that you can tell if, if you shouldn't be creating something is if, if you know it's going to sell because people are going to recognize it. That means it's someone's, someone else's intellectual property. They created it, they created the recognition for it. You shouldn't make money off of what they have created. So the reason that there's lots of shops, here's the first thing you can tell. A lot of new sellers have no idea that there's even laws about this that doesn't, you know. Actually, I didn't really know I knew Disney, but I didn't understand this law very well in the beginning either. In fact, I had a printables shop early on and I was selling a baby shower game where it's like, guess how many Legos are in the jar? And I made the principle you could put on the table that had like the Legos in the jar and said, guess how many Legos are in the jar. Well, I got a cease and desist letter from Lego. They were like, excuse me, you can't use Lego and make money off of it. So I didn't understand. I was like, well, I'm not selling Legos. What's the problem? Well, I'm using their name. So if you look at shops that are selling Disney stuff, nine times out of 10, they're going to have under a thousand reviews. So if you're looking, let's say in the search results, you can see right next underneath the listing, it'll say like, the shop name and it'll show how many reviews there are. It'll be the number in parentheses. And if it's under 1000, it's a newer shop. So all that's happened is Disney's legal team hasn't done their Etsy scan for the quarter yet. And I don't know what their, you know, what their actual timeline is, but let's just say they come through. And because if you list something from Disney, you're going to sell a lot fast. They could still have hundreds of reviews. And that listing hasn't been up for six months. So call it six months, call it a year. Disney just hasn't come through with their legal team yet to take action. So what the problem is, we see all these listings there in the search results that seem like it's fine to sell Disney. Well, there's nowhere that Etsy's like posting. These shops have been taken down. These shops are being sued. Like, you don't hear that story. So they're constantly new. You'll see. And then if you see a shop that has thousands and thousands of reviews that's selling Disney, it is possible that they are paying for a license. You know, you can pay for, for a license to sell a lot of things. Like if you want to sell, like professional sports, you can't do that without getting the license. If you want to sell Disney, you can get a Disney license. It's just going to be very exp. Expensive. And that's why you see a big company like Target, for example, being able to pay to put Disney stuff, you know, in their store. They have the license and they can do it that way. So that is why you're seeing them everywhere. It does not make it legal. We're just not hearing about it. Like, there's not a little hole in the space that's showing up in the search results with like a big X saying, this shop got shut down for selling this. So it's the newer shops and they don't know yet. So just stay away from it. Anything owned by anybody else you don't want to be selling. Question number two. When a design sells for print on demand, do you then put the design on multiple products or put the design on different products out the gate? In other words, test a design on multiple items initially or one item and wait to see how it does? Great question. So here's what I like to do. I like to. I'll create something. And like, let's say I'm doing a T shirt design. So I will put the listing up. And what I'll do is I will have maybe two listings that I'll test it on with a different thumbnail. So maybe I'll have it on, you know, it looks really good on the comfort colors, pepper T shirt and so that, that's the black color. And so I'll have that as the first picture on an on one listing. And then I'll copy the listing and I'll do it on maybe a green and I'll just see which one performs the best. Then if I get a lot of sales on that particular listing, then I'm going to add more listings and I'm going to try it on a crew neck and I'm going to try it on a coffee mug and I'm going to try it on a, you know, a mouse pad. I'm going to try it on a tote bag, whatever would, you know, kind of works for you that you like from Printify or whoever you're using. So I think it can get very cumbersome to try to have it on tons of products out of the gate. I like to test it. I will say sometimes I will try something new also. Like on, I'll create two listings in Printify and I'll do one on a crew neck shirt like a sweatshirt and I'll do one on a T shirt and just see which one of those sells. But for the most part I think, and I think you're already onto this, test it, see how it works, but just test it on different colors. I had this, I had this sign back in the day when I had my physical product shop. I said which one is this? This is the. Oh, what was it? Today is a good day for a good day. And I started with this picture of it outside because I did a lot of exterior photos and it didn't sell well at all. And then had this place in my house where I would stage them and that ended up being my best. I kind of had my own homemade mock up and I tried it again in that setting and it sold like gangbusters. So it's so funny. Like you, I do suggest trying it on multiple, maybe multiple colors or different mockups, but you don't need to put it on a ton of different products. Great question number three. I sell handmade dog bandanas. But expanding into different print on demand and digital. While researching at times, I'm inspired to design for a customer avatar outside of this niche. I don't want to start a whole new shop at the moment. Can I design something like this and just put it in the back of my shop to test it at first. I do think so. People ask a lot, do I need to start a new shop for this or for that? And I think this is one of those things, sort of like picking a shop name that we overanalyze. It doesn't really matter. You can kind of see just like what works for you. Here's kind of my rule of thumb. If I had a physical product shop and it was doing well and it was very niche, like all dog stuff. Like for your example, dog bandanas and I wanted to try print on demand or digital, I'd probably start a new shop for that. You don't have to, it's really not going to hurt you to do kind of what you suggested and just test listings and put them at the back. But then like, but then what's your plan? So down the road are you going to have a huge shop that's like 10% dog bandanas and 90% print on demand and digital? Like I get it though. Like it's not the end of the world. You don't have to start a new shop. But I probably would in that scenario. Kind of the, the, the general unspoken rule is this. If you are, if your niche is a type of person, let's go with a dog owner. And you were gonna sell everything dog related but different products. So you were gonna have your dog bandanas and then you were gonna have dog print on demand stuff and you were gonna have dog digital stuff. It's all for the same avatar. So use one shot. But if you, if you're, let's say your whole thing is. Well I, my niche is I'm just doing print on demand and digital stuff but for lots of different people. But my thing is print on demand and digital. That's kind of the way that you're niching. It's less of a archetype a person and more of a product type. Then you could have one shop and just have all of that in there and that's your thing. I think that if you decide so bottom line, it really, it's really not that big of deal. I think this used to be a bigger deal or at least perceived than it is now. You could go ahead and test it. What I would just do is I would make very clear that your and everyone should do this anyway that your digital products are digital products. So don't count on Etsy's listing it as a digital product would be enough. Put a picture in your photo gallery for those listings to say like this is a digital product and nothing will be shipped to you. That's going to be the most important part. Are you a print on demand or digital product Etsy seller who's tight on time or still learning all of the Etsy secrets? I totally remember the days of having no idea what product to create next before I learned how to make those informed decisions so I can really identify with where you're at. I know how stressful and frustrating it can be to just create listing after listing and see little to no results. You wonder what you're doing wrong and just you just want someone to tell you what to create that's actually going to sell. Where are those opportunities? So let me give you a leg up with my weekly trends and opportunities report. You just join my membership and every Monday I'm going to send you an email with a list of exactly what is trending right now with a video tutorial showing you how I found those trends and how to apply them in your shop. We're taking guesswork and time, extensive time off of your table. I'm also going to send you five print on demand and digital product opportunities that are growing in demand right now, helping new shops make sales and still have very low saturation in the marketplace so your tight schedule, your newbie status doesn't have to hold you back anymore. I'm going to help you earn while you learn. You can grab my free demo to start and see an example of what the weekly trends and opportunities email looks like right from the show notes. See what you're going to get and I will see you on the inside soon. Number four I find it difficult to really zero in on my branding. I've taken many customer requests over time and tried to curate the collections of dog related items this way. Oh, this might be the same person. My customers are so broad in their requests. From goth skull and roses to camping outdoor to preppy to trending patterns and designs. I just don't have brand direction. I think my products are just following what my customers are asking for. My question is how do we make our shop cohesive while still catering to customer requests? This is brilliant and I think one of the best ways to build a shop is actually around special requests like this. So you're doing the right thing my friend. Here's what I'd say. Branding is another thing that I think we overthink and all you really need to do is like so here's where your branding really matters in your Etsy shop. Your header, right? Your shop Banner, your logo, your graphics inside of your listings, kind of, you know, because they'll have font on them or colors or whatever. And then your. The way that you write your listing descriptions, your tone. So those are the things that really matter, the tone. You know, you're going to pick something. Are you really formal and professional and more elegant, or are you kind of casual and funny, or are you really, like, friendly and cheerful and welcoming? Kind of pick. Are you more like dark and sassy? Then throughout your shop, all your listing descriptions, your welcome message, your about section, should all follow that tone. Otherwise, your banner, your logo, and your graphics. Pick two to three or even one to three colors. It's got to at least be two because you've got font and then you've got the graphic that are kind of your shop colors. And pick, you know, one to three, probably one to two fonts that are your brand fonts. And that's how you're going to bring the cohesiveness together. So if someone goes from listing to listing, they might go from a goth listing to a, you know, camping listing. And while the feel of the design is very different, when they go through it, you sound the same and your graphics look the same. They have the same attitude to it or the same. The same feeling to it. Because I was going to say, actually, if you're using mockups, it's okay. If your goth mockup doesn't really look anything like your nature mockup, it shouldn't. You want the mockup to match the feeling of what you're selling, not the feeling of your shop. So bring the cohesiveness together with your brand colors, fonts, and tone. There's something else I was going to say about that. Who was it? Let me reread this again. I think you're. I think you're doing a great job. I would not sweat it. Maybe whatever I was thinking will come back to me. It wasn't. Oh, I. Yeah. This is what I was going to say most. The vast majority, like 99.9% of people who come across your listings, your. Your Etsy shop, they're never actually going to go over to your shop. They're never actually going to look at your other listings. They're just looking at the one they've come across. And that's. That's just Etsy people are coming in through the search results. So, you know, even your overall shop aesthetic doesn't matter that much. I do think it's refreshing. You know, when someone does click over and it's like, oh, there's just this kind of feel to it. There's a flow to it. But we can do that with our graphics, our fonts and our voice, our like, our tone. Very good. Question number five. Hi Lizzie. I sell digital labels along with print on Demand in my one Etsy shop and would love to find out and learn about bundling them all and offering an all access pass. I think it would be a great way to generate sales. Okay, so I think I can tell you how to do a bundle. I don't think you can do an all access pass because you could create confusion with print on demand if your print on demand is in the same shop. I wouldn't do an all access pass. I would just do bundles. If however, like my, my mockup shops are just those digital mockups and they're specific to a niche, right? They're specific to people buying mockups. So my all access pass, all I do is I have a Google Drive folder and it has all of the mockups organized in there. And so, and then, and then it's set to anyone with a link can access it. They can't edit it, but they can view it, which means that they can download it and use the mockup. Then in Canva I create a PDF kind of in my branding colors that has the instructions like it'll say to, you know, to download your mockups for your all access pass. You know, click this link on the PDF there and the link will take them to the Google Drive and that's how they get everything. And then that way all you're ever doing is you're constantly updating that Google Drive as you're creating new things for their all access to continue and you don't have to do anything else for it. So same thing for like smaller bundles. Like let's say since you've got the Print on demand in there, if you're going to do, do a label bundle rather than saying an all access, we could say all access digital all access all access pass for digital labels. I just, I'm worried about actually about you using that term, all access pass. You could say, you could say use collection instead get access to the entire digital label collection, that kind of thing. And then same thing, you're going to have a Google Drive with the folders organizing everything in it and then you'll give as a digital download, you'll sell the PDF with the link on it that takes them to the folder. Let's say you're someone who sells, you want to have an all access pass, but you Also want to sell other bundles separately, you're going to do the same thing only those are going to be separate folders in Google Drive. So you've got your all access Google Drive folder and that link goes on the PDF for someone who's buying all access and then you've got the like you know let's say. Let's say you have a just Christmas digital labels and that is you're selling that like you know buy my Christmas label collection. That's a separate Google Drive folder that's got those labels only in it and then the PDF that they get links just to that folder. So I hope that that helps answer that question. I love those all access passes. I will say I am I'm moving more towards these days selling bundles rather like like for example my new digital product shop. I am not going to do an all access pass. I it limits my income the more like because you'll usually have people who want to come back. It's a great way to make quick money but you kind of lose in the end. So instead I'd rather like do what Bailey does if I was doing that and have a membership where people are paying monthly. Like you can't do it through Etsy but you could do it through like a Shopify and they're paying monthly to get access to the whole collection but not just a I pay once and I keep getting access. So that's kind of tricky unless you're building your following off of Etsy as well. To build that I am preferring these days though to just like I the example I gave with the Chris the Christmas labels I would just do bundles like that instead of an all access pass so you don't limit yourself later number six, your thoughts on double sided. She says not sure what to call it. Long tail keywords in a title but not as the first portion. So for example it reads vintage hardcover Winnie the Pooh set to start. So we keep it neat. Descriptive makes sense and that to read and then and then it says like vintage kids bookshelf. So basically you're listing words without any break in them. So it says so there are five or six long tail keyword keywords packed in the space of two to three thoughts. It kind of just looks messy but really maximizes 140. 140 characters. I think in that scenario I would at least separate them by a comma. I don't think you need to just pack them in like that. And to be honest you guys, I am still doing at the old school Like I lose space because between my long tail keywords I do, I don't know what it's, what the punctuation is called, the straight up and down line on your keyboard. So I literally have the keyword phrase and space up and down line, space. Next one. Like I care so much about the aesthetic and it hasn't hurt me sales wise. So you know, I think at times if you're really desperate for that extra character space or two, you know, you could switch it to a comma because then you get one of those character spaces back or you could do it, you know, as just a big run on thing. But I do think it, it looks kind of messy and I'm not sure what the payoff is. Now that we can use like titles, tags and our description to get keywords in, I don't think we need to worry about it too much. And the other thing I've noticed, I used to think that it was really good to have the exact same keywords in your title and in your tags. And I don't think it's bad too. I've just noticed that even if a, if a keyword is just in one of the three places you're showing up in the search results for it. Uh, so I'm, I'm just not as stressed about it anymore. I want to get the good, I want to get the high demand, low competition keywords in there. I personally don't think you need to do a run on sentence about it. I think you could separate it, just give it a little more aesthetic appeal. There. Great. Question number 7 thoughts on Using abbreviations and tags. Examples are VTG for vintage, Xmas for Christmas and also kids instead of child's. I've tested when doing Etsy searches for myself and it does bring up what I'm looking for. Okay, I love this question. I'm going to try so hard to explain this verbally because it's actually kind of a visual thing. So Etsy even says don't use typos in your SEO to try to rank. And sometimes that would include an abbreviation. Like it would be considered a typo. Now so the reason for that is when there's a typo and someone types it into the search. So let's say they what's a word that's commonly misspelled? Let's say, you know the word like bean. Like let's say they're looking for beanbag and instead of typing in B E a N, they typed in B E E N for bean. Then the etsy search will autocorrect it. So actually if you try it and then, and I haven't actually tested that word, but if you try like a misspelling and then you scroll down a little bit in tiny, tiny text, it'll say, showing search results for beanbag and it'll be spelled correctly. And then next it'll say, to see search results for beanbag with the misspelling, click here. So if you wanted to see the search, you could go to it, but the average person doesn't even see it, it's so tiny. So the key is you want to make sure that whatever words you use will show up. And here's what's amazing. Sometimes the algorithm is not trained on a certain misspelling. I just had this the other day for my trend spotting group. I send like a, I have a monthly trend spotting membership. So people get a weekly email for me that says, here's everything that's trending right now on Etsy and how to like use it and design for it. And then it also has five opportunities of like, things you could create for print on demand and digital products that are currently high demand, low competition, like no one's caught onto it yet. And in that last week I had an example where I was like, the misspelling works on this one. So there was a really, really, really good opportunity for a misspelling. So all you need to do is you can test it like I do. You go to the search bar and you type in the word and then you scroll down a bit and you see if you see that thing that says that it's showing the, it's showing the search results for the corrected spelling. So I would say before you test the one you're curious about, try like a, try a typo, you know, like type, type in. You know what would be a good one would be like horse, horse, stuffed animal. But leave the E off of horse. And when you scroll down, you'll see it corrected the search. It'll say showing search results for horse with the E on the end. And then so you see what it looks like when it doesn't work. And then go back and try the keyword that you want to test and see if the misspelling is logged or not. And if it doesn't show that same error there, that same, like that it adjusted the search results. You know, you can use it. So that's the easiest way to explain it. They say to avoid them, but sometimes there's like this little. It's actually a little. It's it's probably, I don't know, 20% of the time they will work. I wouldn't waste keywords on them without testing though. And I guess also be prepared that they, you know, they could update it at some point. Super fun question. I hope that made sense. I feel like I want to do a YouTube video showing that I'm just not even sure what I would title it, that anybody would see it. So I don't know, but I should add that to my list. Either way, it would be short and sweet. Question 8 in the app update, it is now very easy to add alt text and it's feeling like if Etsy is prompting it, I should be doing it. I'm trying to write them in a respectful and loving way for someone who truly needs the feature, vision loss, et cetera, but also putting in keywords. Am I doing it right? Yeah, We've been hearing about this more and more. So let me explain this for someone who has no idea what we're talking about. So images now kind of on the Internet, generally on websites, they've had this for years. But it's as we become a more inclusive culture that's trying to take care of people with like, special needs and impairments. There's something called alt text, which is just short for alternative text, and it's for people who can't. Can't see. So right now there's like browsers and things that will read to them, that'll describe to them what they're seeing. But the best thing we can do is use our words to describe it rather than let the browser come up with. And I mean, sometimes there's just nothing there for the browser to grab. So within your listings, when you're setting them up, there's a place for you to add alt text and that is what the screen reader will read to the person who can't see so they can understand what they're looking at. So on the when, if you're on. Let's see if you're in a browser and this the way, the place that you update this is when you go into the photo gallery. So you know how you could just click and add your pictures, but then if you actually click on the pictures to go in there, because you know, you can crop them and adjust them so they show up, you know, with the best possible angle in the search results. That's where you can add the alt text there. And then on the app, if you go into the Etsy Seller app and you click on a listing, what you're going to do. Let me see. So you click on the listing and then it'll come up and there's a toggle you can, there's on the left hand side it says over and on the right hand side it says listing. And if you click listing, then when you go down to where the photos are, if you just tap on the photo, there's in the upper right hand corner there's a little alt text button and that's where you would add this in. So the whole purpose of this is again to help the vision impaired. However, Etsy has now said that the words that you put in there do, do help your SEO ranking. Again, like I said earlier, I don't think we need to get too crazy. Like if we're using the same words all across our title, our tags, our descriptions, our alt text, like, you know, like you're showing up in the search results if it's in just one of them from what I'm seeing. So, but here's, here's what Etsy says about it. I pulled this from their, from their website. Etsy sellers with English as their default language, so it only applies to English right now, can also add descript descriptive alt text to their images. This is extremely helpful for SEO. Alt text, which stands for alternative text, is designed to describe images for people with visual impairment and it can also help your page appear in Google Images. So that's the reason why you would want to add the text there, not to help your ranking on Etsy, but to help your ranking on Google. So that's great. If you're not doing well, let me just leave it at that. And then the idea is, though I like what this person is saying, that they're writing it in a way that's actually helpful to the person. So I have a bad habit, like I haven't really gotten into this yet and so I've just been copying and pasting my title into the alt text. That's just like a habit I've had for, you know, I don't know, five years now. That's actually not the best way to do it. It's certainly helping me, but it's not, it's not very friendly and helpful to the person who's vision impaired. I mean, again, at least I'm writing my titles neatly, right? Like there's, they're, they're, they're not as fragmented as they could be. But the idea is to think about what buyers would lose out on if your images didn't load on the page. So if they couldn't see it. What would you say? You get 250 characters in alt text and you want to just accurately describe what's shown in the photo. So information about color, texture, material. And it says here, it actually says on their Etsy thing, it says one word of warning. Don't try to add random keywords in the alt text field in an attempt to improve your rankings. This is another form of keyword stuffing and it's unhelpful for people using screen readers to understand. Yeah, so naughty Lizzy. Here's an example. So the image, the image that's being described is. And I'm obviously, it's obviously going to describe itself, but I'm looking at a beautiful picture. It's a white tabletop with a, with a very, very light gray background and there's a plant and it's advertising a watch holder. It's a wooden, a wooden platform that has. That look like stumps and the rocks sit on them. So here's what their text alt reads. Watch display holder rests on a table made of a long wooden black base with three thick round columns sticking up enough for a watch band to sit sideways. Customizable text etched into the block base. Watch dial etched into top of the middle column. And that is their alt text. So I will go ahead and link this article in case you want to look more into it. They obviously share more, but hopefully this helps you. The long story short for you, my friend, is it sounds like you're doing it perfectly. I like everything that you said and thank you for asking that because I feel like that'll help a lot of people. And in fact, the next question's related. This says whenever tags number 9. Whenever tags are mentioned. I'm assuming it is the 13 tags at the bottom when you edit your listing. How important are alt tags? I recently added some alt tags and noticed a jump in traffic. Yeah, it's pulling from Google. Do alt tags need to be the same as your keyword tags or how should you take control of the lack of character limits for longer sentences? Good point. Are alt tags only important if you opt in for out for Etsy, outside for Etsy ads? Yeah, that's what I was going to say before. Does it help in Etsy search? Okay. Oh, good question. So yes, whenever. Generally when we are saying tags, we're Talking about the 13 tags that are specific to your listing that are for SEO and they're like, are the title and tags are like the main SEO places that are really important to have the right words Alt tags, as we just discussed, are important and becoming more important. And one of the reasons other than just to be a good neighbor, it's for Google. So Google is just getting more and more is giving more favor to websites that have I'm so bad with the word they make accessibility. So they're going to make your listing show up higher in the results on Google because you've created an accessible image that a person who can't see can understand what you know, what they're quote unquote seeing. So that is why you're seeing a bump in traffic. Now what your question about it? Does it only matter if you're using Etsy ads? No. So they're talking about off site ads. Etsy will put paid ads throughout Google and Facebook and other places that you then end up having to having to pay for if people buy from them. There's only so much control you have over that. But this would apply that this is the great thing about it. This is just you showing up in Google because you're on Etsy. It's not related to off site ads. So it would not help you as much in search. Etsy search, although it does a little bit. I still would say your titles, your title and main tags are more important. But it's so great because it'll bring over the Google traffic. I'm not going to go down that rabbit hole anymore. I hope that made sense. Very good question. Sorry, that was so kind of wordy and complicated. Guys, number 10, is it important to turn on SE ads for the holidays if you're on page one or two of search results, should you skip ads for those products? Okay, this is. Ads are such a whole thing. I feel like I wish I had enough to talk about an entire episode on ads. If you are brand new to Etsy and you have not really made sales yet and you're still trying to figure it out. I don't recommend ads because people end up losing a lot of money. You want to get organic sales first and organic sales are by far the best part of the Etsy marketplace. Okay. Brittany Beowulf Biz, who has the best print on demand testimonials from her students in the business. They use zero ads and they're making hundreds of thousands of dollars a year, sometimes a month. So they're not necessary if you really, really, really master demand. I personally love ads. I use them in my sign shop. I had them on especially in the holidays for $40 a day. I would not turn them off even if I was on page One or two. Because there's this rule of exposure. Okay? So the more times a customer or a shopper sees your listing, the higher likelihood that they will buy it. That's why when you go onto Etsy, Etsy keeps showing you the same stuff you've looked at over and over again, even though you are beyond over it. Because they know the more times they show it to you, the more likely they are you are to buy it. So I wouldn't say like it's important to turn ads on for the holidays, but it can help increase. Help you take advantage of the holiday traffic and increase your sales over the holidays. Um, and then I think I've answered the should you turn them on if you're on page one or two? I, I used to think no, but then I noticed as I tested it that I get more sales if I do. So if I'm showing up twice on the first page because I'm in the ad and I'm ranking on the first page, I'm getting that sale. Those are my 2 cents. It is kind of complicated. Y'all continue to let me know what your Etsy ads questions are. I kind of almost want to make like a mini course about this. It's just so nuanced and I really, really think I'm going to say it again. If you're a new seller, you haven't made sales yet. Don't use ads to try to get your product to sell if it's not selling on its own. Ads aren't going to help you. You've got to focus on your SEO, your thumbnails and your product positioning. First and foremost. Question 11. If you find your social medias are not driving traffic to Etsy and not gaining followers, should you stop doing it? As an example, my Pinterest does well on impressions, but doesn't drive traffic to my store. And my Facebook does terrible on impressions and driving traffic to the store. Unless I pay Facebook. Should I stop on Facebook and focus on Pinterest or stop both since they aren't converting? This is a wonderful question. I wish I knew more about your scenario. It kind of depends. So just to help everyone listening, what I suggest typically is that somebody, the first thing you should do is master Etsy, get really good at Etsy, get to where you're getting as much traffic as you can, as many sales as you can, you've kind of got the corner on the niche. And then as you have, as you have done that, you're going to kind of get to a point where you what is that word? You kind of get a little stagnant, so you're not noticing more growth. And sometimes that can mean you just need to keep adding listings and you're not taking advantage of trends. But it can also mean you've kind of got the corner on a niche. This is especially. This will be much harder in print, on demand or digital than it would be for a physical product. A physical product, you're going to feel that place where you get a little stagnant and you can't get more growth. That's when you want to start building an email list and adding social media. And so when you're at that point and it's time to start scaling by doing those things and then ultimately building your own website too, then I wouldn't say quit. I'd say learn how to do them better. Like, I would say take a Pinterest course or get into Julie's biz boutique membership and really learn how is she getting millions of people, you know, from Pinterest and from Facebook and actually start growing. So I don't say quit them. I'm saying if you're already at the place where you need to be scaling into those things, learn. I would start with Pinterest. I think Pinterest is the best one to start with. It's the easiest for Etsy sellers and you don't have the engagement that you have to constantly do. You're really more just contributing than having to engage. And then you can work on some of the other. The other platforms. Like, some of my advice would depend on what you sell. It would depend on, like, where you are in your business. So right now, if your shop is really kind of maximizing what it's doing, I would figure out how to make Pinterest work more for you. I would look into why is it not converting? What else can you do? What else can you master there? Or is it, is it related to your product images? Would something else work better on Pinterest? Are you using the long pins? You see what I'm saying? I would go down the rabbit hole of like, okay, I've mastered Etsy, now I need to master Pinterest. It's not working for me yet, but everything is figureoutable and I'm going to figure it out. So I hope that that helps because all of those, you know, Pinterest, Facebook, Instagram, TikTok, YouTube, especially the shorts, even LinkedIn can all help you sell more. It's just a matter of understanding those platforms and how to position yourself. So they help you sell your product more because everything is going to be a little different. Are you brand new to Etsy, about to get started, or struggling a bit to find your groove? What I'm about to say is just for you, okay? I can completely relate to where you're at because I think I can help you achieve success faster. When I first started my Etsy shop, it was not one of those success stories that we hear, you know, on the big YouTube channels, even on this podcast where I just had crazy success and it took off right away. All right, I all but failed for my first six months, just like a lot of new sellers. And so it's very relatable. And the issue for me was I didn't understand demand for one, I didn't understand SEO. I was way too broad in my search terms and I didn't know how to position my product so that customers just couldn't help but click add to cart. And so once I learned those things, I went from making about $25 a month in sales to $6,000 a month and up. And in the holidays, I would even have $13,000 months like at my shop peak. And the thing about me, if you've been here for a minute, you already know this. I'm a terrible gatekeeper, okay? When I figure something out, when I crack a code, when I get excited, I cannot help but tell everybody who wants to listen. It's like either my, my best asset or my toxic trait. I can't decide. But I put everything that you need to know to fill that beginner knowledge gap into a low ticket, just under three hours beginner course that I have called Six Figure Secrets to getting started on Etsy. In it, I'm teaching you how to find what's in demand for your niche, how to find and use trends, how to start your shop. If you're worried about that part SEO strategy to find the micro niches where the opportunity is, how to understand the Etsy algorithm and a ton more. The whole thing is bite sized videos, not long form, just small bite sized videos. Zero fluff and to the point. You could get the course today, go through the less than three hours over the next couple days, launch your shop this weekend and have sales coming in as soon as Sunday. So let's get you the few missing pieces of the Etsy success puzzle, those little tweaks you need to make so you can start making the sales that you deserve. Because I have never been more convinced that there is room at this table on Etsy for everyone and the opportunity is so ripe right now. I am in the, in the numbers in the data every day and my mind just keeps expanding on the possibilities. Okay, so as a special treat, use the code save50 to save $50 on the six figure secrets course today. And that's, that's $50 off with a coupon. Save 50. And by all means DM me or shoot me an email when those sales start popping because I want to celebrate with you. Number 12. I've really pressed into making seasonal, seasonal printables this year and have started making consistent sales. Yay. Since this is my first year creating seasonal products, do I need to renew the listing or anything leading up to next year's holidays? Or do you find that they stay within the algorithm from the previous year? Thanks. Okay, so it depends on, do you have it set up as automatic or manual renewal? When you're setting up your listing, you can kind of pick. Do you want it to just renew on its own, like when it, once it expires or sells out, or do you want to have to go in and tell it to renew? Typically after the holidays, I will take my holiday listings and turn them off of the automatic renewal because I don't need to be paying for them throughout the year. And then come like July, I will, I will then renew them. So, so the answer is yes, you're going to want to renew them, but not if you're just leaving them on anyway. So turn them off if that helps. Great question and congratulations on the success. That's so fun. I was just thinking, I don't know what, what about that reminded me. Um, I think it's because of the manual versus automatic, but something I forgot to tell you earlier about my current shop. There was a, there was last week, I think it was the weekend before Thanksgiving. I. All of my things were selling for $0.75 and I kind of crossed the 70 sales mark and I wanted to bump them up to 97 cents because I had the proof then I had the reviews, I had the sales, I had the bestseller badge, I had the, you know, whatever. So I went in and I increased all the, all the prices to the 97 cents. And it was weird. I didn't get, I didn't get sales for days and I kind of, I was like busy with the holiday, so I didn't pay attention. Like getting prepared, chasing the toddler and someone dm's me and they go, excuse me, like, hi, I'm just curious, like, is this supposed to be $97 or is it a mistake? I had updated every single listing in my shop to $97, you guys. And I was like, oh my gosh. I used the bulk, you know, update thing and that's. And there's nothing wrong with it. I guess I just like wasn't paying attention to where the zero needed to go. And so after that, I will say my. This is something to know about the algorithm when you take yourself out for a little bit. It was slow for several days. I got very trickily sales for several days after that. Um, but we just. The whole point is we need to just pay attention to what we're doing, what we're doing there in the app. Um, and that's the same thing with the manual versus automatic renewal. I'm watching my dog very vigorously dig a hole out the window in my yard and I'm debating do I hit pause and go tell him to stop or just like let him enjoy his life? I think I'm just gonna let him enjoy for now. But he's distracting me. Number 12. I can distract myself. Okay. I really. Oh no, that was. We just did 12. Number 13 with it. With new shipping algorithm changes, I noticed that the. That in the shipping section prices to ship to places outside the US Are always more expensive. So is it better to stop shipping outside of the U.S. so the algorithm does not think our shipping charges are higher? Even if we set all of our US shipping costs to under $6, the bots may pick up on the other charges. Right? Okay, great question. So just to get everybody up to speed, in October 2024, Etsy announced that beginning on October 1, United States listings with domestic shipping prices lower than $6 will be prioritized in search. So they were going to start showing you higher if you were in the U.S. selling domestic. So in the U.S. shipping in the U.S. and your prices were under $6, those listings would be prioritized in search, meaning you get a higher ranking in the algorithm for the lower price. However, there are several types of listings that are excluded from that that it doesn't apply to. They don't even factor in digital listings. Listings shipped from the US to non US destinations. So that one answers your question right there. Listings shipped from outside the US listings priced over $35 from shops that offer a free shipping guaranteed listings that use calculated shipping listings that you using a third party app that updates shipping prices like a print on demand service. So okay, so hopefully that automatically helped, but let me just talk it through a little more. So for you, my friend, since you are shipping, you're in the U.S. right? Yeah, you're, you're in the U.S. you're shipping in the U.S. and outside of the U.S. you don't need to worry about this because it's going to, you're not going to apply in the algorithm. You're still going to rank the way you did. And I would say for people who are like worried about it, they're like, oh, my shipping is higher than $6. I ship in the United States, but it's higher than $6. One way around it would be to use that calculated shipping thing. So you'd have to. It'd be a pain in the butt. But you could go in there to all of your listings and if you're not already doing the use calculated shipping. That's where the customer puts in their zip code and the shipping is, is different for every single listing, so. Or every single purchase because it calculates it for them rather than having a flat price. So that's one way around it. And then the other one I want to make sure is if you're print on demand, this doesn't even apply to you, so don't worry about it. It's saying that if you're using a third party service doesn't, it doesn't hurt you. So I hope that helps. That was a great question. I also have the article for that that I will link in case people want to look into it more. Number 14, home stretch. I got my first three products up on Etsy about a week ago. Congratulations. I sell candles and I listen to your podcast. I've gotten good photos, video, I added tags and SEO, but so far no sales. I also have a niche, but I feel like I can't compete with all the top sellers. Even if you try searching for my product, you can't find it. I made a ton of fall candles and so far no sales. I feel like I'm failing. What can I do to push sales and get on top of the searches without using ads? Will I even have a chance at competing with others who, who have multiple thousands of views and sales? This is a spectacular question and I wish I had started with it. Okay, I should have done this one first because it a good one. They're all really good guys, all of them. I'm proud of all of you, but I really want to encourage this person and the literally 4,000 other people listening right now who feel the exact same way. So congratulations. You have done a ton of work and you've taken the step and we're going to get you there from What I read, I can already tell that you are in too saturated of a niche. Not candles, but it sounds like you are targeting a really saturated niche in order to break into any of the really busy markets. Wreaths, jewelry, wood signs, candles. There's so many. I could go into digital, like my stuff. You have to find the micro niches, you have to find the places, the pockets where there's kind of like underserved niches, where there's demand, people are looking for something, but there isn't the thousands and thousands of listings of competing listings you want ideally under 5 to 10,000 competing listings for a really sweet spot. There's a couple different ways I don't want to overwhelm you. I recommend ever be and what I do is I go and I filter by. So like let's say, let's say you were making candles for moms. Just to be general and easy. What you're going to do is you're going to search candles for mom. Then you're going to filter by bestseller. There's a little workaround for that. But if you watch any of my YouTube videos, I show it to you there. You're going to filter by best seller and you're going to look through the bestsellers and look for a new shop. So as you scroll down, you're going to be able to see how many reviews a shop has right under their listing. Look for one that's got under 100 reviews and that is going to give you a clue that as a new shop they've penetrated a very saturated niche. And it's going to be able to help you figure out why. If it's something that's comparable to what you're doing, which it should be, you should be searching bestsellers for your niche, something comparable to what you're doing. Look at their keywords. If you have, if you, if you get the ever be extension, you can see what their tags are and you can, you can see their ranking. You can see how many searches there are every month and how many competing listings there are for it. Look for some that are under 10,000 competing listings. That's how that new shop is competing in a really busy niche. Better than that, I would switch to a even more. Rather than trying to even find the micro niche and the mom niche, I would automatically start by honing, honing in down more. I feel like this is something that's super complicated for me to talk about like on a podcast, but it's in my six figure secrets course. You would learn it in one Month of the one month of the trendspotting membership. You could do a one on one with me and I will literally hold your hand and show you exactly how to do this. But don't give up. There is absolutely a way to get into this market and one of the reasons I know is we just had a guest, Emily on the podcast several weeks ago. Let me see what episode that was so I can tell you where to look for it. And she started her print on demand candle shop. I think you're making candles. Yours should do even better because you're making them just last year and she was making multiple six figures from it. And so I know that there is space in that niche but you've got to find the micro niches. You're not going to make it trying to compete with the. Like you said, you're so smart. You already get it. You're. You're not going to make it when all of these other shops have thousand multiple thousands views and sales. You've got to go for the micro niches. Okay, episode 146, this new Etsy seller switched to giftable print on man products and her sales soared. So all she's doing is she is targeting very specific micro niches with print on demand. And so you can do the same thing. I hope that helps. I would love to hold your hand. I don't want to. I'm not like the last thing I want to do is sell you something. But what you need to do, even if you just get on YouTube and search for free stuff, you need to figure out how to find the micro niches in the candle. You know what? I need to do a video about that and that'll help you as well. Okay. I'm sending you so much love and good vibes and prayers of support. Please don't give up. Figure out. You could literally just change up your label even. Because if you're just trying to do fall candles, it's not going to work. You've got to get more targeted. I could spend 17 hours with you. Okay, number 15, how to succeed in a saturated niche. We are perfect. Literally. Sometimes. Sometimes you guys are all in the same wavelength. This is exactly it. You succeed in a saturated niche by finding the pockets of opportunity I recommend ever be because it puts everything right there at your fingertips. Okay, guys, I am just going to record after this. I'm literally going to go record a couple of these videos. They're going to be on YouTube. Either when you listen to this, it'll already be up or they're coming soon so just keep checking and I'm going to show you how to, how to do this. You're going to, you're going to look at the best sellers, you're going to find the new shops in the best sellers and you're going to see which tags they're using that are helping them rank and you'll know you've got a winner when the there's decent indecent number of searches and there's not that much competition meaning in ever be it'll show a green dot but even still actually kind of disagree with them. Anything under 10,000 competing listings I am excited about number 16. Can I sell print on demand and digital products in the same store? Yes. 17. How do you promote a new product in, in the market on Etsy? Why am I getting sales and being seen and then suddenly it just stops. This is a separate question. I feel like that's maybe a separate one. How do, how do you promote a new product in the market on Etsy? All you there. You don't need to do anything special. You just need to create a me like a renumber these so I don't mess this up here in a minute. You just need to position your product the best that you can. So again you don't want to be too broad. Like yes there needs to be demand for what you're selling but you don't want to be competing with millions of listings. You need to find the pockets of opportunities and then you're just going to set up your listing to draw in the perfect customer. It's going to have the keywords that they would type into the search bar to find your product. It's going to have pictures showing them all of the facets of your product and how beautiful it is and how it's exactly what they're looking for. It's going to have competitive pricing, it's going to have a reasonable turnaround time. It's going to have all of their questions answered in your description and in your photo gallery. And what you're going to do is you're going to go look at the best sellers in your niche and you're going to see what's in their listing and it's going to inspire you. And okay, I need pictures like this, like my own vibe. But like this angle works really well. I need to make sure I have this question answered because they have it in their description so clearly people ask it. I need to be in this kind of price range because if I try to price myself above the Best sellers. Everyone's going to pick the best seller over me every time. So that will get you started. Like, honestly, before, when I started my Etsy shop, there were not courses in YouTube about this. Like, I had to figure it out myself until finally some mediocre courses came out and now we didn't even have tools, like ever be back then that are so game changing. The fact that you can like get into a course like mine for $97 and like learn all of this in less than three hours, it's just game changing. So if you really, if you want to save time and just like, like literally this weekend, it's Thursday, right? If you assume you're listening to this on the day it drops, you can get the course today, you can watch it tomorrow evening, Friday evening, get a glass of wine, get a cup of tea, watch the course. It's under three hours. You can launch your store on Saturday and have sales coming in as soon as Sunday. I'm not guaranteeing that. I'm just saying that's what happened with my shop. There's no reason you can't. I get listings up that sell the same day. So if you just want to save the time and really learn how to do this the right way and learn it quickly and efficiently and no Fluffy, that's what I recommend. But also, we didn't have all the stuff. I went and studied the best sellers. I studied them. What do their reviews say? What do people like about the product, what they don't like about the product? What is in their photo gallery? I need to make sure I've got all that covered. What is their pricing? What is their turnaround time? What do they charge for shipping? Do they have free shipping? Are they running an ad? What is in their. What is in their description? Do they have an FAQ section in their shop? I just like literally obsessively studied those. So if you have time and you know how to do that, heck, do it that way, that's great. I highly recommend it. If not, I will hold your hand. Gladly. Okay, now we're going to get into Judy's questions and then we're done. Not that I'm eager to go. I just feel like I'm. This is getting long for you guys. But like, what else is new? Lizzie, you're all just like, woman, we've been here for this whole time. Okay, 18. Why am I getting sales and being seen and then suddenly it just stops? I don't sell seasonal. I sell jewelry. And some of the times I sell the most is usually odd months that other people say are hardest, like middle of summer sometimes. January and February are my biggest months. I feel like I've been on a rollercoaster and not sure why it's happening. Is there something I can do to keep keep it more consistent? I've tried running ads, sales, more advertising on social during downtimes. It helps just a little wondering when nothing's changed in my listings, why sales just dry up. One month I had 1300, the next 200. It's a pretty drastic fluctuation. Thanks for answering this question. I know others mentioned this happening to them too. Love your podcast. You are awesome, Judy. Judy, you are awesome. Thank you for listening. Thank you to you and to everyone else for being here. You guys feel like my dearest friends and I appreciate you more than words could ever say. Like having this community has melted the loneliness out of my life and given me so much purpose. And seeing you guys succeed and soar is. It's like. It's like seeing my kids succeed and soar. And I don't mean that in a patronizing way. I'm just saying it really means a lot to me to see you guys thrive. I. It's not just a catchy tagline slogan. When I say there's enough room at the table for all of us. I believe that. I see it. I'm in the data on Etsy for hours, every single day. I'm obsessed with it. And I just. I just know. And so I have to convince you. So, Judy, thank you. Gosh, that felt like a Gary Vee rant a little bit, just without all the F words. Okay, Judy, that's just business. I don't mean to oversimplify it. It was the same for me in the sign shop. I don't know when you submitted this question, but literally October, even September, going up to October with the election month, sales for everybody tanked because people were terrified to spend their money. They didn't know it was going to happen. It felt whatever. And it's picking up again now. And that's not about, you know, I don't get into politics here. That would have happened either way. It was simply the anxiety of not knowing what was going to happen made people stop spending money. People are now spending money for Christmas. So first of all, some of it is just understanding this is the nature of business. There's going to be fluctuations. In fact, to be honest with you, October election, regardless. Yeah, November was the election. Early November. October was always one of my slowest months of the whole year. In the sign shop, because people spend so much freaking money on Halloween, it's funny they don't spend it on other stuff. So let's focus on the solve, though. The bottom line is it's always going to fluctuate. You'll also probably notice that it tends to fluctuate on pay periods as well. So around the 1st and the 15th, you'll have more sales. On the off month, off weeks you won't. That absolutely has something to do with. That's why they all tend to come in at the same time. The way that you deal with it is by having more listings. So just like I was saying before, where you don't want to have one listing that's the best seller, I mean, it's not such a big deal in a physical product shop because people will continue to come back for that handmade product, but at some point it will phase out or someone will copy you. So you want to. Even still, it's less and important than it is for print on demand and digital, where copycatting is such a bigger issue and trends go much faster than in the physical space. But even still, the way that you manage it is, is by diversifying, either adding, putting your stuff on other platforms as well, so you get more sales that way, although you'll still have the same slumps and everything, you'll just even it out a bit more and be able to save more from the busy months, or you diversify with having more products available. And that is. That's the best way to sort of like manage these times. And I'm. I am sorry. I know it's frustrating and sometimes it's like a little scary. You're like, what did I do? I didn't touch anything. I didn't change anything. Everything tanked. So hopefully now you're actually seeing an uptick again. And I'm thrilled to hear, actually, January was always a huge month for me. And I can see, yeah, people are probably buying from you for Valentine's Day. So take heart. You can also add listings that are specific to seasons if you want to, but that would be one way to scale as well. But it's just a matter of you've got to scale and that'll help you, but it's not going to take away the sore and the slumps. It'll just make it so you bring in more when you soar. I want to add this too. The point that the fact that you have $1,300 months proves you're doing it right. The rest of it's just market number 19. I'm a new seller from Canada. Can I sell to the United States as well? How do I set up my print on demand shop to sell to both Canada and us? Well, congratulations on your new shop and thank you so much for listening. From Canada. Yes, you can sell in the United States too. You can sell internationally. The setup part for shipping through like Printify or whoever your print on demand provider is is very techy, tech heavy. So I'm going to link a YouTube video that's going to show you. This guy broke it down so simply and visually and that way you can just kind of click by click follow him. There's also a couple of choices like different ways that you can do this and I want you to be able to see what those options are. So I'm going to reference you to that so that I don't confuse even myself trying to talk you through without being able to show you click by click. Last question number 20. Do all of your Etsy shops have a different LLC or how do you group them under your business? As a dba, I know I will have more than one Etsy Shop in the future, so I'm trying to figure out the best way to set up my LLC in the beginning. Thank you for all that you do on your podcast and thank you for answering questions like this. Okay, thank you for this one. Oh, I have a feeling I'm going to disappoint you. This is an extremely personal legal question and so I even Paige Hulse would not answer this for you probably on the podcast. Or if she did, she'd have several caveats. So let me just say what I'm about to share is not legal advice. This is just informational purposes. From my experience, I highly recommend any of you looking to try to structure businesses to work with an attorney who is licensed in your area. Because not only is it personal to you and your personal assets and your personal Etsy shops, it also is so, so, so hyper particular to where you are. Some places it matters by like literal precinct. Like it matters down to the district that you live in, not even just the state. So I can't touch any of that. So what I'll do is I'll tell you with mine and I am not, you're super on top of this kind of person. All of my Etsy shops are still sole proprietorship. Etsy Etsy does not require that you have an LLC or a partnership or any of that to sign up to start a shop. That doesn't mean it's not more prudent for you to have one page hole says she attorney. She's an attorney. Highly recommends that every every business have an LLC because it helps to separate your assets for your personal assets from your business assets. It's highly recommended, but it's expensive and it takes a long time to get. You know, it takes a lot of time. My how to sell your stuff company has an LLC that, that was the higher priority because it's the, you know, the bigger, more profitable company. Profitable company with more risk. So that's about all I can give you. And I'm so sorry because you literally said thank you for answering questions like this, but it's just going to be so particular. I know that you could use DBAs. You could have an overarching LLC and then use DBAs. But for those listening legal, like legally on Etsy, you could technically just start with your Social Security number. All my shops are still that way. Eventually I will put them under my LLC, probably as DBAs is. I just, I've got to talk to Paige. There's just. It's too much. So. So I hope that that helps. I wish I could be more specific. It's just so hyper personal and also I don't know the law and if I try to give you legal advice, we're both going to get in trouble. This was so fun. I hope you guys enjoyed this episode. I know the FAQ episodes are typically an absolute hit. I love doing them. They're a little more casual, a little more off the cuff. Hopefully you were able to stick with me, like not feeling totally my best and sounding off. But it was a great time and I hope I'm going to see many of you in the AI. What is it? PNG and Tumblr Wrap workshop. I almost said POD and I'm like, nope, that was last year. The PNG and Tumblr wrap workshop. I'm really excited because in the past I haven't gotten into the how I find the opportunities and how I set it up on Etsy and how I do the SEO. So it'll be really fun, kind of getting into a little more of the nitty gritty. And I'm excited to see you there. But in the meantime, I hope you're having a great week and enjoy the last of Q4. It should be pretty exciting in terms of sales the next few weeks and I'm just rooting for you. I love you guys so much. Until next week, go make something awesome. Take care now. And that's a wrap on this episode of how to sell your stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to howtosellyourstuff.com where you'll find podcast show notes, all the links from today's episode, the blog courses, coaching, and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank you for your support. Have a great day and see you next time.
Podcast Summary: Ep 158 | Answering Your Etsy FAQs
Title: How to Sell Your Stuff on Etsy
Host: Lizzie Smiley
Release Date: December 5, 2024
Lizzie Smiley returns with Episode 158 of her popular podcast, "How to Sell Your Stuff on Etsy," dedicated to answering listener FAQs. This episode delves deep into common challenges and questions faced by Etsy sellers, offering actionable insights and expert advice to help entrepreneurs thrive on the platform. Below is a comprehensive summary of the key topics discussed, enriched with notable quotes and timestamps for reference.
Question: Why are there so many Etsy shops selling Disney products or digital files despite Disney’s trademark restrictions?
Lizzie addresses the legality of selling Disney-related items, emphasizing that unauthorized use infringes on Disney's intellectual property rights. She explains that many such listings are newer shops with fewer reviews, indicating they haven't yet been targeted by Disney's legal team.
Key Takeaways:
Question: Should you test a design on multiple items initially or focus on one item and expand based on performance?
Lizzie recommends a methodical approach:
Key Takeaways:
Question: Can you add different product types (e.g., digital and handmade) within the same Etsy shop without starting a new one?
Lizzie advises that while it's possible to diversify within a single shop, maintaining cohesion is essential:
Key Takeaways:
Question: How can you maintain a cohesive shop aesthetic when responding to varied customer requests?
Lizzie emphasizes the importance of consistent branding elements:
Key Takeaways:
Question: Can you bundle print on demand and digital products, and what are the best practices?
Lizzie outlines strategies for effective bundling:
Key Takeaways:
Question: Is it effective to use long-tail keywords densely packed in titles without separators?
Lizzie advises against cluttering titles:
Key Takeaways:
Question: Should abbreviations like VTG for vintage or Xmas for Christmas be used in tags?
Lizzie explores the nuances of abbreviation use:
Key Takeaways:
Question: How should alt text be written to balance accessibility and SEO benefits?
Lizzie underscores the dual purpose of alt text:
Key Takeaways:
Question: Do alt tags significantly impact Etsy search rankings and overall traffic?
Lizzie explains that while alt tags contribute to SEO, they work best in conjunction with other factors:
Key Takeaways:
Question: Should you use Etsy ads for products that already appear on page one or two of search results, especially during holidays?
Lizzie advocates for continued ad use even for top-ranking listings:
Key Takeaways:
Question: If social media platforms like Pinterest and Facebook aren’t driving traffic or gaining followers, should you cease using them?
Lizzie recommends refining rather than abandoning social strategies:
Key Takeaways:
Question: Do seasonal listings stay relevant for the following year, or should they be renewed?
Lizzie advises proactive management of seasonal products:
Key Takeaways:
Question: Does higher shipping to non-US destinations affect your Etsy search rankings within the US? Should you limit international shipping?
Lizzie clarifies the algorithm's focus:
Key Takeaways:
Question: As a new candle seller, how can you generate sales and compete in a saturated market without using ads?
Lizzie offers strategies to penetrate saturated niches:
Key Takeaways:
Question: How can you succeed in an already saturated niche like candles or jewelry?
Lizzie reiterates the importance of finding unique opportunities:
Key Takeaways:
Question: Is it feasible to sell both print on demand and digital products within a single Etsy shop?
Lizzie confirms the possibility, emphasizing strategic management:
Key Takeaways:
Question: Why might sales spike initially for a new product and then suddenly drop, even without changes to the listing?
Lizzie explores possible reasons for fluctuating sales:
Key Takeaways:
Question: Why do sales in jewelry shops fluctuate drastically across different months, and how can consistency be achieved?
Lizzie provides insights into managing sales volatility:
Key Takeaways:
Question: Can Canadian sellers sell to the United States, and how should they set up their print on demand shops to accommodate both markets?
Lizzie affirms the feasibility and suggests leveraging resources:
Key Takeaways:
Question: How should sellers manage multiple Etsy shops in terms of legal structure, such as using different LLCs or DBAs?
Lizzie addresses the complexity of legal structuring:
Key Takeaways:
In Episode 158, Lizzie Smiley expertly navigates a wide array of Etsy-related questions, providing both strategic advice and practical tips. From legal considerations and SEO optimization to branding and sales strategies, Lizzie equips listeners with the knowledge to overcome common obstacles and excel in their Etsy ventures. Her emphasis on understanding market dynamics, continuous learning, and strategic diversification serves as a valuable roadmap for both new and seasoned Etsy sellers.
Notable Workshop Mentioned: Lizzie promotes her upcoming workshop on December 11, focusing on using AI for creating digital products, generating ideas, and mastering SEO on Etsy. This workshop is designed to empower sellers with the tools needed to replicate her success.
For more detailed insights and resources mentioned in this episode, visit howtosellyourstuff.com. If you found this summary helpful, consider subscribing, rating, and reviewing the podcast to support Lizzie and help other Etsy sellers discover this valuable content.