Podcast Summary: Ep 173 | Mastering the ETSY SELLER Mindset with @JennyfromtheShop

Release Date: March 20, 2025
Podcast Title: How to Sell Your Stuff on Etsy
Host: Lizzie Smiley

In Episode 173 of "How to Sell Your Stuff on Etsy," host Lizzie Smiley welcomes Jenny from @JennyfromtheShop as a guest to delve deep into the crucial role of mindset in building and scaling a successful Etsy business. This engaging conversation intertwines personal growth strategies with practical Etsy selling tips, offering listeners a comprehensive guide to mastering both their inner and outer entrepreneurial landscapes.

1. Introducing Jenny from the Shop

Lizzie begins by introducing Jenny as a trusted Print on Demand expert who successfully transitioned from a traditional teaching career to running a thriving Etsy shop. Jenny's journey emphasizes financial and geographical freedom, as she now splits her time between Greece and managing her online business. Her presence on platforms like TikTok, YouTube, and Instagram showcases her expertise and passion for helping others succeed in the Etsy marketplace.

Notable Quote:
Lizzie: “Jenny is just like the human embodiment of a Disney princess. She is so sweet, she is so kind.” [04:19]

2. Mindset: The Foundation of Success

a. Abundance Mindset and the 17 Second Rule

Jenny shares her continuous pursuit of an abundance mindset, drawing inspiration from experts like Kathy Heller and Abraham Hicks. She introduces the concept of the "17 Second Rule," a technique from Abraham Hicks designed to help individuals manifest their desires by maintaining positive thoughts for at least 17 seconds.

Notable Quotes:
Jenny: “If you hold a thought, positive or negative, for at least 17 seconds, it starts attracting similar thoughts.” [09:33]
Jenny: “I've been practicing this when I feel like a weird negative thought pops into my head. I immediately remind myself of the 17 second rule.” [11:00]

This method has proven effective for Jenny in shifting from negative to positive thoughts, enhancing her overall mindset and contributing to her business success.

b. Meditation and Spiritual Practices

Lizzie discusses her two-year journey with Dr. Joe Dispenza’s teachings, which blend neuroscience, neuroendocrinology, and quantum physics to bridge science and spirituality. She emphasizes the importance of meditation in managing fear and anxiety, especially for those with a history of anxiety.

Notable Quote:
Lizzie: “For someone who has lived in anxiety her whole life, there's a lot to unravel. Meditating helps me change my brain state and see massive improvement.” [18:20]

c. Let Them Theory: Letting Go of Control

The conversation shifts to Mel Robbins' "Let Them Theory," which advocates for relinquishing control over others' actions and focusing on personal growth. Both Lizzie and Jenny find immense value in this approach, recognizing its practicality in both personal and business contexts.

Notable Quote:
Jenny: “You cannot control other people. The only thing you can control is yourself. Stop spending your energy trying to control and change others.” [31:18]

3. Etsy Success Stories and Strategies

a. Lizzie's Etsy Journey: From Struggles to Success

Lizzie recounts her early days on Etsy, highlighting the initial challenges she faced, including minimal sales and struggling with SEO and product positioning. Her perseverance paid off as she learned to target demand effectively, boosting her monthly income from $25 to over $6,000, and peaking at $13,000 during holidays.

Notable Quote:
Lizzie: “When I figured out SEO and positioning, my sales skyrocketed from $25 a month to $6,000 and even $13,000 during holidays.” [38:09]

She offers a course titled "Six Figure Secrets to Getting Started on Etsy," aimed at bridging the knowledge gap for beginners by providing actionable strategies through bite-sized videos.

Notable Quote:
Lizzie: “Find what's in demand for your niche, understand the Etsy algorithm, and more—all packed into less than three hours of content.” [39:10]

b. Jenny's Experience and Tips: Embracing Imperfection

Jenny emphasizes the importance of accepting imperfection in the initial stages of an Etsy business. She shares her own experiences with flawed designs that unexpectedly became best-sellers, illustrating that overthinking can hinder success.

Notable Quote:
Jenny: “When starting something new, you're not going to be perfect. You have to be okay with being messy and learning as you go.” [35:12]

She advises sellers to design based on market demand rather than personal preferences, ensuring that products resonate with their target audience.

Notable Quote:
Jenny: “In Etsy and print on demand, it's not about what you like—it's about what other people like and what’s in demand.” [37:22]

c. The Power of Consistency and Repetition

Both Lizzie and Jenny highlight the significance of consistency in their Etsy endeavors. They discuss the mundane yet essential tasks that contribute to long-term success, such as daily listings and regular engagement with their shops.

Notable Quote:
Jenny: “To be successful, you have to do mundane, boring, repetitive tasks every day. Consistency is key.” [43:35]

Lizzie underscores that while the process may not always be glamorous, the results—consistent income and personal fulfillment—are worth the effort.

Notable Quote:
Lizzie: “Having that consistent income coming in and knowing that you created it is what’s truly sexy.” [44:55]

4. Embracing the Journey: Enjoying the Process

The hosts stress the importance of enjoying the entrepreneurial journey despite the repetitive and challenging aspects. They encourage incorporating enjoyable elements into daily tasks, such as listening to music or envisioning one's dream life, to maintain motivation and positivity.

Notable Quote:
Lizzie: “Enjoy the process, play some music, eat some chocolate, and envision your dream life. The work you're putting in now is bringing you closer to your goals.” [46:32]

5. Resources and Connections

Towards the end of the episode, Lizzie promotes her free PDF resource titled "Four Strategies to Grow Your Etsy Shop from $25 to $6,000+ per Month," designed to help new and struggling sellers kickstart their Etsy success without immediate investment in a course.

Notable Quote:
Lizzie: “Grab it today and I cannot wait to hear about your takeaways. It’s my most popular, most downloaded freebie.” [40:50]

Jenny shares her social media handles, encouraging listeners to connect with her across YouTube, Instagram, and TikTok for more insights and updates.

6. Conclusion: Resilience and Authenticity

The episode wraps up with a heartfelt exchange between Lizzie and Jenny, emphasizing resilience, authenticity, and the importance of staying true to oneself amidst the challenges of entrepreneurship. They express gratitude towards their listeners and reaffirm their commitment to supporting the Etsy community.

Notable Quote:
Lizzie: “Being who I really am gives you permission and space to be who you really are. We love you all so much.” [48:10]
Jenny: “To be successful, you have to be consistent and resilient, even when it feels like progress is slow.” [46:32]

Final Thoughts

Episode 173 offers a blend of personal anecdotes, actionable Etsy strategies, and profound mindset shifts essential for any Etsy seller aiming to elevate their business. By intertwining spiritual practices with practical advice, Lizzie and Jenny provide a holistic approach to mastering the Etsy seller mindset, making this episode a valuable resource for both novice and seasoned entrepreneurs.

For more episodes, resources, and to download Lizzie's popular free PDF, visit howtosellyourstuff.com.