Podcast Summary: Ep 187 | The Hottest Etsy Trends You Need to Know About

Podcast Information:

• Title: How to Sell Your Stuff on Etsy
• Host: Lizzie Smiley
• Episode: 187 | The Hottest Etsy Trends You Need to Know About
• Release Date: June 26, 2025

Introduction

Lizzie Smiley kicks off Episode 187 with her characteristic enthusiasm, expressing her passion for helping Etsy sellers navigate the ever-evolving marketplace. She emphasizes the significance of understanding current trends to accelerate growth and overcome challenges faced by both new and established sellers.

“If you want to launch, grow, pivot, or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl.”
— Lizzie Smiley [00:00]

The Importance of Understanding Etsy Trends

Lizzie highlights the critical role that trends play in an Etsy shop's success. She asserts that sellers who grasp and incorporate trends can witness faster and more substantial results compared to those who remain stagnant.

“When a new seller or even a struggling seller just decides they're going to get their arms around the trends, I see results happen faster for them and bigger for them.”
— Lizzie Smiley [02:30]

Etsy Ads and Scaling Your Shop

Delving into Etsy Ads, Lizzie shares her personal experience of scaling her shop's revenue from $6,000 to $13,000 per month using this tool. She advises sellers to utilize Etsy Ads once they've established a proof of concept, cautioning against their use for those still struggling to make initial sales.

“Etsy ads are so worth it. In fact, a lot of you have gotten my free download. It's called the four strategies that help me grow my Etsy shop from $25 per month to $6,000 plus per month.”
— Lizzie Smiley [05:45]

Introducing Profit Tree: A Must-Have Tool

Lizzie introduces Profit Tree, a comprehensive profit tracking tool created by her friend Hannah. She underscores its importance in understanding detailed business metrics, which are essential when running ads effectively. Profit Tree offers real-time data, competitor research, and breaks down all fees, aiding sellers in making informed decisions.

“Profit Tree helps you understand those numbers down to the details, the nitty gritty, what we would need to know to crush it on Shark Tank.”
— Lizzie Smiley [10:15]

She further promotes a free ads masterclass by Hannah, encouraging listeners to leverage these resources to optimize their Etsy ads strategy.

Upcoming Etsy Trends: Summer to Fall

Lizzie transitions into a deep dive of the latest Etsy trends, primarily focusing on upcoming seasons. She emphasizes the importance of designing products several months in advance to stay ahead, especially for seasonal events like back-to-school and fall holidays.

Summer Trends

• Fisherman Aesthetic: Coastal elements infused with vibrant colors inspired by the sardine craze.
• Fruit Motifs: Increased popularity of strawberries, cherries, blueberries, and lemons.
• Italian Vibes: Monochromatic cityscapes and coastal designs with detailed line art.

“This summer we're seeing a lot of fruit. Strawberries have really been on the rise. That's the big one.”
— Lizzie Smiley [20:50]

Fall Trends

• Vintage Patterns: Continuation of Grand Millennial trends with muted fall colors like olive green and mustard yellow.
• Farmhouse Style: Rustic elements such as barns, trucks, and highland cows remain popular.
• Monochromatic and Embroidery: Simple, single-color designs and intricate embroidered throw pillows.

“For fall, I was seeing a lot of vintage patterns with monochromatic colors like dark indigo blue and mustard yellow.”
— Lizzie Smiley [25:30]

Trend Combining: The Key to Success

Lizzie emphasizes the power of trend combining, where intersecting multiple trends can create unique and emotionally resonant products that stand out in the marketplace. This strategy not only enhances the appeal but also deepens the connection with customers.

“When you trend combine, it's the intersection of more than one trend together for a new cohesive concept that creates high emotional connection to the shopper.”**
— Lizzie Smiley [28:05]

Evergreen Trends and Combining with Others

Shifting focus to evergreen trends, Lizzie discusses timeless styles that remain relevant year-round. She encourages sellers to blend these with seasonal or niche trends to maintain consistent sales and attract diverse customer bases.

• Coquette Trend: Focus on bows integrated with other trends like 90s or occupation-specific designs.
• 90s Retro: Elements like neon colors, lightning bolts, and celestial stars remain potent, especially when combined with other themes.
• Monochromatic Designs: Simple, single-color products that can be easily adapted to various styles and niches.

“Coquette but trend combined. Notice they said blend 90s, not Y2K pop energy I am seeing this everywhere though.”
— Lizzie Smiley [35:20]

Christmas Trends: Planning Ahead

Lizzie previews upcoming Christmas trends, stressing the importance of early planning. She notes that American trends often follow European, particularly Italian, trends by a few years, providing Etsy sellers with a head start by observing European designs.

• Color Palette: Pink, red, holographic textures, gold glitter, and metallics.
• Motifs: Gingerbread, peacocks, woodland themes, and vintage Santa.
• Elements: Mirage of vintage patterns combined with modern updates.

“Pink and red holographic doesn't surprise me. That was big last year, and it's continuing to hold steam.”
— Lizzie Smiley [40:50]

Highlights from Etsy Seller Handbook Trend Report

Lizzie explores the Etsy Seller Handbook’s latest trend report, highlighting key trends that align with her discussions and offer sellers additional insights.

1. Literary Girl: A surge in book-related purchases, emphasizing personalized book embossers and vintage book stacks.

   “From vintage book stacks doubling as decor to personalized book embossers that mark your most treasured reads, literary culture has never been cooler.”
   — Etsy Seller Handbook [45:10]

2. Messy Coquette: An evolution of the coquette trend blending 90s and Y2K pop star energy with effortless charm.

   “The Messy coquette trend blends 90s and Y2K pop star energy with effortless undone charm.”
   — Etsy Seller Handbook [48:25]

3. Island Luxe: Vacation-inspired aesthetics with breezy linens and coastal elements infused with sophisticated details.

   “Island Lux is bringing vacation energy to the forefront this season.”
   — Etsy Seller Handbook [50:00]

4. Galactic Metallic: Futuristic and sci-fi-inspired designs with holographic textures and zodiac motifs.

   “Galactic Metallic is a futuristic evolution of last season's chrome craze.”
   — Etsy Seller Handbook [52:35]

5. Chateaucore: Romantic, old-world aesthetics featuring French cottage decor and vintage glassware.

   “Chateaucore is all about airy cotton dresses, embroidered textiles, and vintage glassware.”
   — Etsy Seller Handbook [55:10]

6. Maritime Living: Rugged coastal styles inspired by fishermen and seafarers, incorporating stripes and nautical motifs.

   “Maritime living is all about embracing the raw, untamed spirit of the sea.”
   — Etsy Seller Handbook [58:20]

Success Stories: Real-Life Impact of Trend Spotting

Lizzie shares an inspiring success story from a listener who integrated the Coquette trend into her shop, resulting in a substantial revenue increase.

“I launched the product on November 15th and it quickly became a best seller, bringing in over $9,000 in just one month.”
— Listener’s Testimonial [62:45]

This anecdote underscores the tangible benefits of leveraging trends effectively, motivating other sellers to adopt similar strategies.

Membership and Additional Resources

To further assist sellers, Lizzie promotes her Trendspotting Membership, offering exclusive bonuses and resources to help members harness trends more effectively.

• Bonuses Include:
  • Font Pairing Guide: Best font combinations for high-converting designs.
  • Double Opportunities: Twice the listing ideas each week.
  • Back to School Trendspotting: Tailored trends for the upcoming school season.
  • Design Templates: Customizable Canva templates based on trending designs.
  • Design Coaching: Personalized feedback on members' designs.

“Join for your first month in trendspotting for just $17 and you get access to the entire history of everything.”
— Lizzie Smiley [65:30]

Lizzie also offers discounts for annual memberships, providing cost-effective options for long-term trend assistance.

Conclusion

Lizzie wraps up the episode by reiterating the importance of staying updated with Etsy trends and continuously adapting to maintain a competitive edge. She encourages listeners to engage with her on Instagram, join her membership for deeper insights, and take immediate action to implement the discussed strategies.

“So go make something awesome. Thanks guys.”
— Lizzie Smiley [72:00]

For more resources, Lizzie directs listeners to her website, howtosellyourstuff.com, offering podcast show notes, blog posts, courses, and coaching services.

Key Takeaways

1. Understanding Trends Accelerates Growth: Grasping and incorporating current trends can significantly boost Etsy sales.
2. Etsy Ads are Valuable for Established Sellers: Utilize Etsy Ads once your shop has a proven track record to scale revenue effectively.
3. Profit Tracking is Essential: Tools like Profit Tree provide critical insights into your business metrics, ensuring profitability.
4. Trend Combining Enhances Product Appeal: Merging multiple trends creates unique and emotionally resonant products that stand out.
5. Plan Seasonal Designs in Advance: Early preparation for seasonal events ensures timely product launches and maximizes sales potential.
6. Leverage Evergreen and Seasonal Trends: Blending timeless styles with current trends maintains consistent sales and attracts diverse customers.
7. Engage with Community and Resources: Joining memberships and utilizing available resources can provide ongoing support and insights.

Notable Quotes with Timestamps

• Understanding Trends:
  Lizzie Smiley [02:30]: “When a new seller or even a struggling seller just decides they're going to get their arms around the trends, I see results happen faster for them and bigger for them.”

• Etsy Ads Worth:
  Lizzie Smiley [05:45]: “Etsy ads are so worth it. In fact, a lot of you have gotten my free download. It's called the four strategies that help me grow my Etsy shop from $25 per month to $6,000 plus per month.”

• Profit Tree's Importance:
  Lizzie Smiley [10:15]: “Profit Tree helps you understand those numbers down to the details, the nitty gritty, what we would need to know to crush it on Shark Tank.”

• Summer Trends:
  Lizzie Smiley [20:50]: “This summer we're seeing a lot of fruit. Strawberries have really been on the rise. That's the big one.”

• Trend Combining:
  Lizzie Smiley [28:05]: “When you trend combine, it's the intersection of more than one trend together for a new cohesive concept that creates high emotional connection to the shopper.”

• Christmas Trends Planning:
  Lizzie Smiley [40:50]: “Pink and red holographic doesn't surprise me. That was big last year, and it's continuing to hold steam.”

• Listener Success Story:
  Listener’s Testimonial [62:45]: “I launched the product on November 15th and it quickly became a best seller, bringing in over $9,000 in just one month.”

• Membership Invitation:
  Lizzie Smiley [65:30]: “Join for your first month in trendspotting for just $17 and you get access to the entire history of everything.”

• Final Encouragement:
  Lizzie Smiley [72:00]: “So go make something awesome. Thanks guys.”

Resources Mentioned

• Free Download: Four Strategies to Grow Your Etsy Shop
• Profit Tree: Profit Tree by Hannah
• Trendspotting Membership: Join Here
• Instagram: @HowToSellYourStuff
• Previous Episode: Episode 169 featuring Melissa

Thank you for reading the summary of Episode 187! To stay updated with the latest strategies and trends for selling on Etsy, subscribe to Lizzie Smiley's podcast and explore the additional resources available on her website.