Ep 193 | Print on Demand Power Hour with Cassiy Johnson⁩ (Your Questions Answered)

Summary

Podcast Summary: Ep 193 | Print on Demand Power Hour with Cassie Johnson

Released on August 7, 2025

Podcast Information:

• Title: How to Sell Your Stuff on Etsy
• Host: Lizzie Smiley
• Description: A podcast dedicated to helping entrepreneurs launch, grow, pivot, or scale their Etsy shops. It covers topics such as business strategies, mindset, creativity, and customer engagement.

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1. Introduction

Lizzie Smiley opens the episode with her signature enthusiasm, emphasizing her passion for empowering individuals to overcome obstacles and achieve their entrepreneurial dreams. She sets the stage for the episode by highlighting the focus on print on demand (POD) and introduces the guest, Cassie Johnson.

2. Guest Introduction

[00:59] Lizzie Smiley: Introduces Cassie Johnson as a prominent Etsy YouTuber specializing in print on demand. She highlights Cassie's experience of selling POD products on Etsy for over four years, her success in quitting a full-time job, and her role in teaching thousands of students to start and scale successful POD stores.

[02:39] Cassie Johnson: Greets listeners warmly, expressing excitement about being back on the podcast and appreciating the opportunity to engage with Lizzie's coaching group through a Print on Demand Power Hour.

3. Current Trends in Print on Demand

The conversation kicks off with Lizzie inquiring about any exciting developments in the POD space, particularly concerning the recent merger between Printify and Printful.

4. Merging of Printify and Printful

[03:24] Cassie Johnson: Discusses the merger between Printify and Printful, two major players in the POD industry. She shares a personal anecdote about attending the Printify Amplified event in Latvia and discovering that both companies originated from the same town, characterized by a friendly rivalry. The merger is poised to enhance the platform's capabilities, notably by integrating Printful's embroidery services into Printify's user-friendly platform. Cassie anticipates significant advancements for Fall and Christmas seasons, particularly with full chest embroidery on Gildan sweatshirts.

[04:24] Cassie Johnson: Highlights the growing popularity of embroidery in POD products, encouraging sellers to explore this trend.

5. Combining Digital and Print on Demand Products in One Shop

Lizzie poses a question about the feasibility of selling both digital products and POD items within the same Etsy shop.

[07:06] Cassie Johnson: Advises that while it's possible, she generally recommends having separate shops for digital products and POD items to avoid confusion and protect unique designs. Combining both can sometimes lead to issues like copying designs or customer confusion over product types and pricing. However, if the shop maintains a focused niche where both product types serve the same customer base, it can be effective.

[08:48] Cassie Johnson: Elaborates that for niche-focused shops, combining digital and POD products is manageable. She emphasizes the importance of choosing products based on profitability and personal passion, suggesting sellers focus on mastering one product type before expanding.

6. Potential of Print on Demand Mugs

Lizzie inquires about the viability of selling mugs through POD.

[09:27] Cassie Johnson: Confirms that mugs have significant potential, sharing her own success with POD mug creations. She notes that while mugs may not always be the primary focus, they can generate substantial sales, especially when leveraging popular designs from other product categories like clothing.

[10:12] Cassie Johnson: Appreciates the improvement in mug mockups, making them more appealing and easier to create.

7. Placing Designs on Multiple Products

A listener asks whether to test a new design on multiple products simultaneously or to start with a single item.

[11:23] Cassie Johnson: Recommends that beginners focus on mastering one product type to avoid spreading themselves too thin. She advises selecting a best-selling product from Printify's catalog and dedicating efforts to perfecting designs for that item until achieving substantial revenue. Once proficient, expanding the design to additional products becomes more feasible and effective.

8. Handling Shipping Costs and Free Shipping on Etsy

A technical question arises about setting free shipping on Etsy when using Printify, which handles shipping costs separately.

[13:39] Cassie Johnson: Explains that sellers should treat the product and shipping costs as separate entities. By integrating shipping costs into the product price, sellers can offer free shipping on Etsy without directly linking to Printify's shipping rates. For example, if a product costs $12 and shipping is $5, the seller can price the item at $17 and mark it as free shipping on Etsy, ensuring profitability while adhering to Etsy's promotional preferences.

[15:08] Cassie Johnson: Emphasizes the importance of adjusting product pricing to cover shipping costs, allowing sellers to offer free shipping seamlessly.

9. Necessity of Running Daily Sales

A listener questions whether running daily sales is essential for Etsy success.

[15:39] Cassie Johnson: Responds that daily sales are not mandatory for success on Etsy. While many top stores implement daily sales strategies, it's not a universal requirement. The key factor for sales is the quality of designs. If a shop isn't generating sales, it's likely due to subpar designs rather than the absence of daily sales. Improving design quality and adding value are paramount.

10. Importance of Designs and Value Addition

Cassie delves deeper into the significance of design quality in driving sales.

[16:19] Cassie Johnson: Shares personal experiences of evolving her design strategy, moving from minimal sales to consistent success by enhancing the value and uniqueness of her designs. She introduces a "value add" framework that categorizes design improvements into three levels: slight modifications, personalization, and adopting trending styles within niches. This approach has been instrumental in her growth, enabling her to tap into new trends and expand her product offerings effectively.

[21:05] Lizzie Smiley: Reinforces the importance of value addition and shares her success with leveraging trends across multiple niches, echoing Cassie's strategies for sustained growth.

11. Patience with Listings and Understanding Etsy Algorithm

Lizzie shares her journey from initial struggles to significant sales growth after mastering market demand and SEO.

[22:21] Cassie Johnson: Highlights that successful Etsy listings often require patience. While some listings may become "unicorns" that sell rapidly, most require time to gain traction within Etsy's algorithm. She explains that the algorithm prioritizes listings based on customer interactions, such as clicks, favorites, purchases, and reviews. Therefore, persistence and continuous optimization are crucial for long-term success.

12. Advice for First-Time and Niche Sellers

A listener seeks guidance on whether to maintain a niche shop or open a broader store.

[27:00] Cassie Johnson: Suggests that niche shops are acceptable, especially if they cater to a specific customer base with both digital and POD products. However, she personally advocates for starting with a general store to experiment with various niches and products. This approach allows sellers to identify profitable areas before concentrating their efforts and possibly creating a specialized brand around the most successful niches.

13. Handling Favorites vs. Sales

A listener is perplexed by receiving more favorites than actual sales and seeks advice.

[29:36] Cassie Johnson: Reassures that receiving more favorites than sales is common and advises sellers to stop fixating on favorites. She explains that favorites often indicate interest but do not necessarily translate to purchases. Instead of worrying about favorites, sellers should focus on creating more designs within niches showing potential. Cassie emphasizes using favorites as a signal to diversify and expand product offerings rather than a direct metric of success.

14. Efficient Mockup Creation with Simply Listed

A listener expresses frustration with the time-consuming process of creating mockups and seeks strategies to streamline it.

[32:11] Cassie Johnson: Introduces "Simply Listed," a mockup automation tool developed alongside her husband. This tool significantly reduces the time required to create and upload mockups by automating the placement of designs on products, generating video slideshows, tagging colors, and publishing listings efficiently. Cassie explains that Simply Listed is compatible with various products beyond shirts and offers features like watermarking for digital downloads. She highly recommends the tool to enhance productivity and focus on revenue-generating tasks.

[36:12] Cassie Johnson: Further endorses Simply Listed, noting its effectiveness in streamlining mockup creation and enhancing listing presentation, which contributes to higher conversion rates.

15. Staying with Tried and True Products vs. New Releases

A final listener question addresses whether to adopt newly released items from POD catalogs or stick with established products.

[37:43] Cassie Johnson: Advises prioritizing tried and true products over newly released items. She cautions that many new POD products may not perform well on Etsy unless they already have a proven market presence. Unless sellers are prepared to drive their own traffic through strategies like social media marketing or paid advertising, it's more effective to focus on products that are already in demand on Etsy. This approach leverages Etsy's inherent traffic and aligns with customer search behaviors.

16. Lizzie's Resources and Promotions

Lizzie shares her own resources to help new Etsy sellers bridge knowledge gaps, promoting her beginner course "Six Figure Secrets to Getting Started on Etsy."

[39:35] Lizzie Smiley: Describes her personal journey from struggling to achieving substantial sales by mastering demand understanding, SEO, and product positioning. She introduces her course, emphasizing its concise, actionable content designed to help sellers quickly implement strategies and start generating sales. Lizzie offers a special discount code "save50" to encourage listeners to enroll.

17. Cassie’s Additional Resources and Final Advice

[41:58] Cassie Johnson: Outlines her various resources for continued learning, including her YouTube channel, a free two-hour mini-course on starting with POD, monthly trend reports, and a private community offering live calls, shop reviews, and exclusive courses. She encourages listeners to invest in their education and utilize these tools to enhance their Etsy businesses.

[44:10] Cassie Johnson: Emphasizes the importance of focus and warns against "shiny object syndrome." She advises sellers to concentrate on one platform or strategy until they achieve proficiency and success.

[47:24] Cassie Johnson: Provides motivational insights, encouraging sellers to trust themselves, stay patient, and remain committed to continuous improvement. She highlights the importance of emotional resilience and maintaining a positive mindset throughout the entrepreneurial journey.

18. Final Thoughts and Encouragement

Lizzie and Cassie conclude the episode by reiterating the significance of focused action, ongoing learning, and maintaining a positive outlook. They celebrate the listeners' efforts in starting their own businesses and offer heartfelt encouragement to persevere despite challenges.

[49:26] Cassie Johnson: Pays heartfelt compliments to Lizzie, appreciating the wealth of knowledge shared and underscoring the value of mentorship and community support in achieving Etsy success.

[49:49] Lizzie Smiley: Wraps up the episode by directing listeners to additional resources on her website, encouraging ratings, reviews, and subscriptions to support the podcast's growth and reach.

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Notable Quotes:

• Cassie Johnson [03:24]: "Now being able to do the full chest embroidery on Gildan sweatshirts is going to be absolutely one of the biggest things, in my opinion for Fall and Christmas this year."

• Cassie Johnson [11:23]: "You really want to get good at designing for one item... But if you're trying to get your first sale... you might be accidentally procrastinating by doing that and kind of spreading your attention too thin."

• Cassie Johnson [13:39]: "You can still do free shipping. You're just basing that free shipping off of the total price of the item, not the separate shipping and product cost."

• Cassie Johnson [15:39]: "If you're not getting sales, it's not because your SEO sucks. It's probably not even your mockups. It's probably not like anything else. Your designs are what sucks."

• Cassie Johnson [29:36]: "If you're getting tons of favorites on something and no one's buying, go make 10 more designs for that niche."

• Cassie Johnson [32:11]: "Mockups don't like take that long... So I built something just for you... it's called Simply Listed and I think you'll love it."

• Cassie Johnson [37:43]: "The name of the game on Etsy is figure out what people are already searching for and buying today on Etsy and make them a new thing that adds value that they're already searching for."

• Cassie Johnson [44:13]: "Stay super laser focused and you'll get there. Shiny object syndrome is super normal in entrepreneurs. But just try and put your blinders on and just take action until you see results."

• Cassie Johnson [48:24]: "We believe in you. And if no one has told you in your life that they're proud of you for starting your own business... then we are so proud of you."

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Conclusion

Episode 193 of "How to Sell Your Stuff on Etsy" offers an in-depth exploration of print on demand strategies, shedding light on industry trends, effective shop management, and the critical importance of design quality. Through the insightful dialogue between Lizzie Smiley and Cassie Johnson, listeners gain valuable knowledge and actionable advice to enhance their Etsy businesses. The episode emphasizes patience, continuous learning, and strategic focus as key elements for sustainable success on Etsy.

Transcript

[Lizzie Smiley]

Hey, my name is Lizzie Smiley and I absolutely love helping people connect with their calling and all the tools they need to kick roadblocks and excuses right out the door so they can cultivate the life they dream about. If you want to launch, grow, pivot or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl. I've had that entrepreneurial spirit going strong since my very first lemonade stand. And now I'm a work at home mama with multiple online companies and a full time Etsy shop. All while being present with my kids for the everyday chaos and most important milestones. On this podcast, we'll talk about all things business, mindset, Etsy creativity, dazzling our customers, and so much more. There's plenty of room at this table for you, so scooch on in and let's go. I'm holding nothing back. Welcome to how to sell your stuff on Etsy. I'm so glad you're here.

[Cassie Johnson]

Hey guys, welcome back to the show. This week I'm all fired up. I almost don't have words. So hopefully you're here because you love Print on Demand and I just have a Print on Demand power hour coming in hot. I got to sit down with the lovely and charming Cassie Johnson, who, if you don't know who that is, you've never been on YouTube. She is one of the top Etsy YouTubers about print on demand and I was able to ask my coaching group, I have the private coaching group you've probably heard me talk about before, what questions do you have for Cassie? And they submitted a bunch and we literally just did a wonderful FAQ Power hour and she was able to answer so many of them and I learned a bunch. Like I've, I've done Print on Demand but this was just like some next level, really, really cool stuff. I got to hear her perspective on things. It's always just the best to get to collaborate and chat and share ideas with other Etsy experts. So love, love, love her. If you're not familiar with Kassy, she says, hi, my name is Cassie Johnson. I've been selling Print on Demand products on Etsy for four and a half years, have been able to quit my full time job and have taught thousands of other students how to start and scale successful Print on Demand stores as well. I've recently also created my new mockup automation tool, Simply Listed to help Etsy sellers automate mockups and listing videos so they can get more items listed in their store in less time. That way they can spend time on the tasks that actually make them money instead. So let's not waste any time. Links for everything are going to be in the show notes because there are going to be a lot of resources shared. So please help me welcome Cassie to the podcast. Yay, Cassie. Welcome back to the podcast.

Yes. Thank you so much for having me, Lizzy. So glad to be here and see your beautiful face again. And hello to everybody listening.

Oh, you're a fan favorite. So I am really, really excited. I actually tap my coaching group on school and I was like, hey guys, I get to talk to Cassie Johnson. Send me your questions. So they got like a little, little perk and they all like submitted questions and I was just like, we need to have a Print on Demand power hour. Who better to have it with than Cassie? So are you, are you game for something like that?

I am game. Let's do it. Happy to answer any questions you guys have.

Okay. Are you. Is anything exciting happening in Print On Demand? I don't play in that space at all. So, like, just before we dive in, are you, Is there anything interesting happening this coming fall? What's happening with Printify? They merged with Printful, didn't they? Happened there.

Yeah. So Printify and Printful merged, which is really fun and interesting because I got to go visit them in Latvia last year for the Printify Amplified event, not knowing that they're from the same teeny town in Latvia and their headquarters are just down the road from each other. Like when we're at Printify, like if you go down the road one block, you can see Printful's headquarters. And so it's this funny rivalry in that town. And so now that they're connected, I wonder what it's going to be like when I go back to Lavia this year and how different that might be. But the really amazing thing about them combining is now being able to use Printful's embroidery on Printify's really easy platform. I've always really enjoyed Printify's platform over Printfuls. And so now being able to do the full chest embroidery on Gildan sweatshirts is going to be absolutely one of the biggest things, in my opinion for Fall and Christmas this year. And so that is kind of the one big thing happening with Print On Demand right now.

That is wild because I feel like embroidery just gets hotter and hotter every season. Like we're just getting more excited about it.

Yeah, I agree. Embroidery is definitely taking off. So definitely check it out. If you haven't already.

Cassie, I have to ask you, I'm so curious about this. I actually meant to ask you like earlier off air, but this is a good question. What is it like going to a Printify event? Like, are there a bunch of Americans there who attends these events?

Yeah, absolutely. So the Printify event was really, really cool. The only Americans there basically were YouTubers that were invited to be speakers at the event. Basically everybody else was, you know, people from Lavia that work at Printify. And it was really interesting. It's really fun. The headquarters is real small because Printify doesn't like do the printing. It was just a cute little building. They treated us real nice and we had a bunch of fun doing the event. And Latvians are partiers. All the youtubers went to bed before any of the Printify employees. At one point they were like, we're going to stay up until everyone comes back into work in the morning. And that's our goal. Just like last year, the people who come into work, we want them to be mad that we're all still up partying. And everyone's like, yeah, there's people dancing on tables and us YouTubers are like, we're going to bed. It's 4am I'm not going to make it till 9. What are you talking about? So really, really, really fun.

Okay. Absolutely. Love them. I didn't realize it's sort of like a. It's. It's actually for the company, sort of like their annual event. I didn't realize it wasn't like an afford an outward facing kind of trade show situation. I don't know, you know, like where people who use. Yeah, yeah.

You're saying, no, it wasn't for like, you know, Printify customers to get to come. It was an online event. And that's what it'll be again. I think it's September 25th. I'll be there again. You guys want to watch? You would come watch online and we would be there live. But last year they did do like a giveaway where two people got to actually come live to the event as just people who watched. And that was really fun. That was really cute to like meet them and like take pictures with them. And that was really fun. So two people got to come watch live, but everybody else just watched online.

Oh, that's so smart. I think it would be hard for people to go, but that's okay. Super interesting. I love that you get the honor of going. And we can't wait to hear about it this year. And oh my gosh, the Latvian partiers cracks me up. That's literal perfection. I love them. Leave it to Eastern Europeans. I swear they're the best. Okay, I'm going to launch into some rapid fire questions and we're going to get your expertise better than I could ever answer these. The first one was, can print on demand sellers easily in the same shop, like have digital products? Could they, could they do both together in the same shop in your opinion?

Yeah, it's a super good question. Normally I advise against it. I think in a lot of cases it might make sense to have them as separate shops. But for the most part on Etsy, you, you know, you are getting shoppers from the search results. You know, 90% of the time someone's typing in something, they're looking through the search results, clicking your listing and buying it. So for the most part, I think you're fine. I think there's a couple things I probably wouldn't personally combine in one shop. Like I wouldn't sell the same design as a digital download on a print on demand item at the same time. If other people would be able to sell your design in one store, I just think that's inviting people to come just like copy all your stuff, buy your stuff, sell it as well. Like, I don't know. I also probably wouldn't sell pictures of mockups in the same store that I sell real shirts. I think that might get confusing for people thinking they're buying a shirt for $2 versus a mock up for $2. So I think it probably makes sense to have two stores. That's the way I've always done it with my mockup stores. I have my print on demand stores and then I have my mockup store. But what's really nice is you can still manage them in the same Etsy app even you can just easily switch from store to store. And so I personally think that print on demand stores and digital down their stores should be separate. But I don't think it's like a big deal if that makes sense.

Yeah, I think people get a little like worry about it too much. Like, especially if you're trying to figure out what you really want to do, I think it's okay to play a little bit. Just be really aware of the confusion it could cause. But I mean, especially if you're really hard on a niche, like let's say you're just all about the homesteading farmer niche and for that customer you want to have some physical items and some digital downloads, would you, would you Say that's totally cool. I usually would, but I'd be curious what you think.

Yeah, yeah. I think in that case where it's like kind of all aimed at the same customer and kind of all makes sense for it. Yeah, absolutely. I think that can make sense. And to your point, you know, when you're still figuring out what you want to do, like, let's say you're like, do I want to do print on demand or do I want to do digital downloads? I'm all for like ab testing, trying things out and then whatever ends up really making you the most money, really working and aligning with your passion and what you get really excited about, you can always just stop doing the other stuff and make your store into whatever ended up working out for you. I think that's totally fine.

I love it. I totally, totally agree. Someone asked, is there a good potential in selling print on demand mugs?

Oh my goodness, yes, there is. I'm holding my own print on demand mug creation right now. I have made a bunch of money with mugs. It's never one of my like, biggest, biggest focuses. Mugs have always been something where like I focused on mostly clothing and then I'll just grab my clothing design and put it on mugs and some of them take off and sell hundreds of times. I've not really been someone who's specifically designed for mugs very much, but I know plenty of people who've done whole stores with mugs and drinkware in general. The drinkware category is really great. Now you've got like the 40 ounce tumblers, the Libby glasses, the skinny tumblers, the mugs. I think really kind of stretching yourself across and doing like a drinkware push I think is a really great opportunity.

That is awesome. I've been seeing some better and better mock ups for mugs too. Like that game has improved big time.

Oh yeah, absolutely. Definitely mug mock ups. And they can be super simple too. I mean, a lot of times with mugs, since I was just kind of doing them as like a back burner item, I was just using the Printify mock ups for them. A lot of times, like for tote bags and mugs, I was just kind of like putting my T shirt designs that sell well on a mug and a tote bag in two seconds and just plopping them on Etsy with just some decent SEO and they were doing fine. So I think it is one of those products where the mock ups can be like super great and amazing, but it doesn't have to be as good as like clothing mock ups where someone has to like imagine themselves looking stylish and beautiful in it. It's like it's a mug. They're buying it as a gift for somebody.

You know, you just made somebody's day. That's. That's awesome. I love. They can just pull from Principy for that because usually no. So, okay, so someone else asked when it. This is so perfect. When a design sells for print on demand, do you then put the design on multiple products or put the design on different products right out of the gate? Like, in other words, do you test a design on multiple items initially or just one item and wait to see how it does?

Yeah, super great question. So, you know, that's kind of changed over the years and you know, it's always evolving, so it has to make sense for where you are right now. If you're an absolute beginner, you could get started by posting your design on a T shirt, a sweatshirt, a mug, a tote bag, a notebook, all at once. But what I would, you know, kind of caution you to is if you're not getting sales, you might be accidentally procrasting by doing that and kind of spreading your attention too thin. You really want to get good at designing for one item. I don't really care which one it is, as long as it's a proven best selling product on Printify. And you can just go on Printify and click on their best sellers catalog. Any one of those. I don't care which one you pick. But it's got to be one of those, in my opinion. And I'd really love for you to design for that until you've sold like $10,000 in revenue, which is probably only 300 items. I'm not very good at mental math, you know, that's why I didn't graduate high school. But you really need to get good at one product, understand how to make designs for that product, and get really good at it. And then at that point, I think doubling down by adding that design to other products makes a ton of sense. But if you're trying to get your first sale and you're like figuring out how to price a sweatshirt, how to get mock ups for that, how to price a T shirt, how to get mockups for that, how to price a mug, how to get mockups for that, I feel like it slows you down more than kind of just learning the process with one product going all in, really learning that one, getting successful with that one, if that makes sense. So it's Kind of a double edged answer for, you know, long story long. Yes. I think adding your product immediately to multiple products makes sense after you know what you're doing.

I think that's actually super helpful. And this is what I'm always saying is like there's no one way. You know, there's no. I think we try to like we want to know the exact way and there is no one way. Super helpful. Everyone just needs to test, test, test, test, test this one. We'll see if we can talk about this one because it might be a little more visual. But you. I don't remember anything about shipping. It says as a print on demand seller on Etsy, how do you set free shipping in Etsy when Printify publishes the items with the shipping costs?

Yeah. So the way that you need to think about it is Printify charges you and then you charge your customer. So you don't really need to think of them as like a combined thing. It's actually separate. So think of your Printify cost as the cost for the shirt. Let's say the shirt's $12 and the shipping's $5. Just for easy math, think of that total item cost to you as a seller as $17. That's your cost to print that item. And then when you go to price your item on Etsy, you can do whatever you want. You can do it $17 with free shipping, you can do it $12 with 5 shipping, you could do it $15 with $2 shipping. It doesn't matter because Etsy and Printify are not connected in that way. You're the middleman and can charge however you want. So like, let's take a really good example of SW sweatshirts on Printify cost over $8 to ship, but you don't want to charge your customer $8 for shipping because Etsy says that they really try and push items with 5.99 or less shipping. And so no matter what, you want to build in some of that shipping cost into the price of the item and then maybe charge $5 for shipping and charge 2 or $3 more for the sweatshirt than you would have otherwise, if that makes sense. So you can still do free shipping. You're just basing that free shipping off of the total price of the item, not the separate shipping and product cost, if that makes sense.

So really don't even worry about what's being pushed over from Printify. Just go into Etsy to your shipping settings and click that free shipping box is all this person needs to worry about.

Exactly. And make sure she sets her pricing to where she makes enough profit to cover the shipping and the product cost. Exactly.

Okay. That was actually the most brilliant explanation of something technical ever. Cassie, thank you. That was awesome. The next one is, seriously, is it necessary to run daily sales to succeed on Etsy?

No, I would not say that it's necessary. It's not something that, like, I've historically done. You know, my first couple years on Etsy, running sales wasn't even something that everybody did now it seems. You know, I actually did a YouTube video last year where in 2024 I went through E Rank and went through the top 100 clothing stores. And I did throw out all the Disney stores because there probably was 30 or 40 of those that'll get closed at some point, right? So I ignored the Disney stores. Don't worry. And I analyzed what the top stores that opened in 2024 did. Did they do loss leaders? Did they charge for shipping? You know, all of those types of things? What products were they selling? I did a really cool big breakdown on it. Almost all of them were running a daily sale, but not all of them. And so some of the top 100 weren't. So I think just like what you said earlier is there's not just one right way to do things. If I can be 100% transparent with you guys, there's one thing and one thing only that matters above and beyond everything else that I think most sellers who aren't getting sales are doing wrong. And that's your designs. If you're not getting sales, it's not because your SEO sucks. It's probably not even your mock ups. It's probably not like anything else. Your designs are what sucks. And that's the hard thing to hear. But all of us have to go through our sucky design phase to like, learn how to design good, get good. How to add value. I actually just did a really cool value add master class in my private group yesterday and showed examples of like, okay, here's the original design. Here's what level one adding value is, which is like changing it to make it look a little bit different. Level 2 is adding enough value to where like you're adding like personalization. It looks really different, but it's like a similar style. And then level three, adding value is taking a trending design style that's not in that niche yet and applying it to that trend. So like a totally 100% doesn't even look 1% like the original design, but it's for the same niche that's like a level three value add. And that's what like I'm looking for. And so long story long, you don't have to run daily sales if you don't want to. It is a pretty popular tactic that a lot of new sellers are using. But I don't think that it's like the end all be all makes all the difference. If you're not getting sales, it's not because you're not running daily sales. Daily sales might help your in your conversion rate go up a teeny tiny percent. It might get you a couple extra sales, you know, but it's not going to be like the one secret that no one's telling you that is why you're not getting sales, if that makes sense.

Everyone needs to go like rewind and listen to that last two minutes over again because you just dropped a mountain of gold dust on everybody of what to do. Oh my gosh, oh my gosh. It's so, it's so true though. Like even when I switched to digital digital products last year, my first like I want to say 20 listings, I think I sold one of them. I think one actually ended up converting. And then my second 20 listings, five converted, you know, and now I'm at the point where if I list five different designs at least one of them is going to sell. And so we just get better and better and better and we iterate and I love, I love how you described the value add and I mean I, I just did a video the last week on the postage stamp trend, you know, you know exactly what I'm talking about. But you guys, so there's these doodle style postage stamps that are showing up all over the place. Kind of like how we used to see the grids, like the three by three element grids, we're now seeing these kind of grid or single postage stamps. And so I taught people how to make them. But after that I was so inspired and I went and I created it for like three niches that didn't have any of those designs in them. Whereas like everywhere else on Etsy they're blowing up that like level three. I love, I love how you describe that Cassie. I'm like, I'm over here like cheering, acting like an absolute dope.

You know, before we hop into the next question because I think that is a really interesting topic is that is exactly how I have built and succeeded in my print on demand business is when there's a new trending design style out, I attack that trending design style and add it to every niche I've ever been successful in, ever. And so like it started with the half leopard letter trend that was really popular for you years ago. I was one of the first people to hop on that. That is absolutely what blew up my store the first year that I ended up selling. I think it was like 350k revenue in one year. And it was because of the half leopard Trend. I found 700 niches to add that design to. And then after that it was the retro wavy letters got really popular and I added that to all of those 700 niches. I'm exaggerating a little. I don't know how many niches, but it felt like a lot. And then after that, now you know, it's like we've had trend after trend, like the social club trend. If you got on the social trend last year, you probably made a bunch of money. So it's like when you see these, like the first, first inkling of these trending design styles, like that is the name of the print on demand game in my opinion. You have to add your own value. Don't just like copy someone else, right? Do it in your own way and then add it to every niche that has ever had a bestseller on Etsy. And that is such a great way to try and succeed on Etsy.

[Lizzie Smiley]

Are you a print on demand or digital product Etsy seller who, who's tight on time or still learning all of the Etsy secrets? I totally remember the days of having no idea what product to create next before I learned how to make those informed decisions. So I can really identify with where you're at. I know how stressful and frustrating it can be to just create listing after listing and see little to no results. You wonder what you're doing wrong and just you just want someone to tell you what to create that's actually gonna sell. Where are those opportunities? So let me give you a leg up with my weekly trends and opportunities report. You just join my membership and every Monday I'm going to send you an email with a list of exactly what is trending right now with a video tutorial showing you how I found those trends and how to apply them in your shop. We're taking guesswork and time, extensive time off of your table. I'm also going to send you five print on demand and digital product opportunities that are growing in demand right now, helping new shops make sales and still have very low saturation in the marketplace place. So your tight schedule, your newbie status doesn't have to hold you back Anymore. I'm going to help you earn while you learn. You can grab my free demo to start and see an example of what the weekly trends and opportunities email looks like right from the show Notes. See what you're going to get and I will see you on the inside soon.

[Cassie Johnson]

Okay. Completely epic. I also. It doesn't even matter anymore. And I secretly want to be like, wait, how did you. Because I feel like to do the wavy font, you would have had to learn a new skill, like how to design them. Were you like, in Photoshop doing that?

It's funny that you ask. So I have an artistic child. Artistic, not autistic. I feel like that sounds weird. And they showed me how to use this Paint X app on my phone and it's not even meant for print on demand, but for years I made so many print on demand designs with this, like, painting app. So I would recommend using photopea.com that's what I would recommend. I'm not gonna like text tutorials, but yeah, I did. I did need to learn a new skill and my kid taught it to me and it was great.

Okay. Absolutely love that. The other thing I want to throw out there because I. I'm so excited because so to me, you're like, like, you're like the queens of print on demand. Okay. Like, like, I. There's so much that I. I learn from you when we talk. It's like the most wonderfully humbling experience because it's just not my thing. I do the same thing where I get onto a new trend and in digital products, I'm selling PNGs or SVGs, whatever, and I will just go and just swatch everything with whatever the new thing is. I have blown up every single time. But. And I want to know if this is normal or if it's just me. It. It takes a month or two. So I create the design and I'm thinking, here we go. And then it's crickets. And you're almost. I can just imagine someone's listening, like, second guessing themselves, being like, it's not working. And I'm just like, oh, girl, give it two months, like a day. Like, you know, that was what happened for me every time. And the. If I followed the trend, it still blew up a little later.

Yeah, 100%. I think that is a really important thing to remember is that when you post listings, every once in a while, you're going to have a magical unicorn listing that sells the next day and completely takes off. But that is not the norm even for super successful sellers, it's just not. You can try your best, you can price it low when you list it, you can run ads to it, but it takes off, takes time for listings to grow in the algorithm. Because what people don't understand sometimes is they think the Etsy algorithm is this thing that decides if they love you or if they hate you. But it's not. The algorithm is not out to get you. All it does is track what customers do, how many customers look at the search results and see you and click you. If you can have like a 4% of people who see your listings and then click it, of those people who click it actually buy it, you're doing great. But that means that like 1% of people who actually see it in the search results, probably less actually click it. And then how many of the people who clicked it actually buy it. And depending on how many people click it, how many people favorite it, how many people buy it, how many people review it, that's going to rank your listing. That's how it gets ranked. It's not on whether it was good or bad, it's how customers interact with it. So if you're listing flops, guess what? Customers didn't click it, they didn't favorite it, they didn't buy it, they didn't review it. And that's brass tacks. What it comes down to, not every listing is going to be a winner. So you can't be like emotionally tied to your listings. So if you can, because I guess like that's one thing that's a good thing to talk about just super fast is a lot of people tie their self worth to like what they do for a living. And then when you start a side hustle, you'd attach your self worth to your side hustle. And when you have a bad day, you feel bad about yourself. And it's really important to try and learn how to separate those things and really kind of focus your success with your business on your output. How much did I learn today? How much did I test? How much did I try? Like how many listings did I put up and put more of your effort into, like how much better am I getting every single day? Because the results will come. You just have to be patient and you have to believe and you have to work really hard every day and they'll come. But it does take four, six, eight weeks sometimes for listing to take off. I've had listings take three or four months to finally take off. And that is so normal. So yeah, good point.

Well, and especially with the trends, people aren't necessarily searching it just yet. Like, especially if you're using trend specific SEO. So like so, so, so encouraging. I love it. Okay, next question. First time Etsy seller. I have a very niche shop that I opened. Now that I'm learning so much, I'd like to open a new one that is not so niche. Is that smart, a broader opportunity? I am doing print on demand and digital. Thanks.

So it's hard to give super specific advice without all the information. So I'm going to make some assumptions and then you can, you know, see. So like let's, let's say it's like what you were talking about. She has a niche store that's for people who bake sourdough and she's got like shirts and stuff for people that bake sourdough. She's got digital downloads with like checklists and you know, digital downloads that would help people like that, that would probably make sense to leave as its own store. Yeah, that's totally fine. Me personally, what has worked for me, and like Lizzie said, it's not one size fits all works for everyone. But what I teach and what I have experienced has worked for me. Multiple is having a general store instead of a niche store is always the way that I've gone. And so if you really want to keep that as your cute little niche store, it's just about the one product, totally fine. And then, yeah, start a new store that's a general store. Don't be afraid to sell any and all types of products because if you want to build like a brand, this is okay. I'm going to start from the beginning. I feel like I'm just going on rants and I appreciate you guys listening. Let's say you want to build a brand. My best recommendation to you, to anyone listening is to build a general store first. Try out a bunch of niches, try out a bunch of products, try out what works, and then whatever ends up being successful for you, make a brand out of that. So like for me, when I first started, I posted a ton of different stuff. The first really big niche that blew up for me was Bachelorette. That was the first one that like started making me like four grand profit a month in my bank account that I was like, I might be able to quit my job. This is crazy. That is the first one that I was like, okay, if I ever wanted to like go off and do one niche, it's going to be that one. After I proved it, I wouldn't have picked that originally so in my opinion, I think finding what you think are passionate about and what is profitable for you, then go start like a more specific brand about it.

In my opinion, I am all about. I know that. I know it's controversial, but I am all about the general store, especially, I think, for new people. Like, I actually have a very niche digital product shop, which coincidentally has made me more money than the general store. But the general store taught me to go open the really niche shop. Just like you said, Cassie. I literally, case in point, when I got into the AI designs, that is how that happened. So again, literal perfection advice. The next one is this. I actually can't wait to see how you're going to answer this. It says, why am I getting lots of favorites more than actual sales?

Well, I'm happy to answer. That is super normal. And if I could give you one piece of advice, it would be to turn off the notifications on your phone for favorites.

I did not expect you to say that.

Turn it off right now. Because when I first started, every time I got a favorite, I'm like, is it a sale? No, they just favorite it. I wonder if they're gonna buy. Maybe I should run a sale. Why are people putting this in their cart and not buying it? You cannot find out the answer. People favorite stuff to copy it and make their own version. People favorite stuff because they're trying to decide what they want to buy the favorite 10 things and then they buy one. Like, there's no way for you to know. You can only control what you can control. And it's not favorites. I want you to, like, almost never look at favorites again. If you're getting tons of favorites on something and no one's buying, go make 10 more designs for that niche. That's what I want you to do with that information. There's always going to be a million more favorites than purchases. It's just like what we talked about. The amount of people who see your listing and then click on it is probably like less than 1%. The amount of people who click your listing and buy it is probably less than 5%. So the amount of people that favorite it and then buy it, I don't know the numbers because I ignore favorites and pretend they don't exist. Really low. And that's super normal. It's super normal. That's just kind of how it works. And base what the decisions you make in your business off of what's selling and that's it. What sells in your store. Do more of what works for you. Because if you spend all day wondering and worrying about these little things that you can't control and speculating when you can never find out the true answer is a waste of your time, in my opinion.

That did not disappoint.

That's my rant. Favorites don't exist.

That was a masterpiece. Oh my gosh. This. Okay, this next one, I'm all like, I'm like, who? Who sent this question over? It's literally the most perfect question to ask Cassie Johnson, of all people. And it's a bit longer and I'm gonna read the whole thing because this is too perfect for you, Cassie. Shirt mock ups are honestly the most time consuming and draining part of my process. It's the part I dread the most. I'm never sure if I've placed the design right, whether the transparency is clean or which T shirt colors to use. Then I wonder, am I offering too many options and making the buyer indecisive? What strategies or tools do you recommend to make mock up creation faster, more efficient and less painful? Mic drop.

Okay, so for anyone who doesn't know, last year my husband and I launched a mock up automation software called Simply Listed. And I built it for myself as much as I built it for you. Because mockups, well, they don't like take that long. If it takes you two or three minutes to drag your design on each mock up, make sure it's placed just right. Lower the transparency, put it behind a necklace, save them, download them, upload them to Etsy. It probably takes four or five minutes for each listing, which really adds up when you're trying to get up. I recommend 25 listings a week as like a minimum threshold in my opinion for a print on demand business. That should be your goal. So if you're timing 25 times 5, that's a lot of time per week doing mock ups. And so I built something just for you, dear you know, person who wrote in and it's called simply listed and I think you'll love it. If you haven't tried it, you can go try the free trial. You'll get a seven day free trial or if you use Lizzie's link, you'll get a 14 day free trial. So a little plug for Lizzie and what it does is you still purchase your own mock ups and you'll build a template one time, you'll add in your mock ups, you'll put your print area on each one and then simply list it. Is going to grab the printify design or the uploaded design and put it on that product for you it doesn't have to be just shirts. We can make mock ups for anything that you can normally make mock ups for in Canva. And we'll automate that whole process, turn them into a video slideshow so you have a video of your listing photos kind of going between them. We'll tag the colors of each item. Item if there's a color to the photo. So when your customer clicks on the drop down and chooses red, it'll show the red picture, for example, and then you just publish. And it's so much faster. You're gonna love it. But beyond that, check out simply listed. I want to have a super fast conversation about something that I see a lot of new sellers do and that is really overthink colors and decide new colors every time. They're like, oh, this, this design would look so good on this other color. So now I'm going to go like search for and find the perfect mock up for an hour. Like, this is your side hustle. Don't let yourself procrastina work and spend hours working on your business, but have 30 listings in your store after five months. Like, don't let that be you. The only thing that makes you money with Print on Demand is finding something that's selling right now and posting a design as fast as as possible. That's it. That's the only thing you should be worrying about. You shouldn't be spending hours shopping for mockups. You shouldn't be spending hours looking at what listings are getting favorites and why they're not buying. Like, this is your side hustle. You probably only have a couple hours a week to do this. Don't waste your time. Make the most of it. So what I want you to do is choose like six to nine colors. That's the most. Most of my top sellers the first two years had three colors because that's what the lifehacker couple who I found on YouTube recommended. And that's it. That's it. They did one color per listing. And I was like, I'm gonna do three. I'm a rebel. You know, you guys are out here trying to do like 15, okay, do like six colors. Do the basics. Do like green, dark gray, maybe light gray, white, black, moss and sand. Right? Those are like the top ish7 colors. Your design is the star of the show. You don't need to have 15 different colors. Your design is what they're buying. And just use those exact same mock ups and those exact same colors for every listing ever. Even Christmas. Don't go buy Christmas mockups might be controversial. Don't go buy Halloween mockups. Use the same ones. Like I can't tell you how many hours of research I've done on bestsellers. Like a billion million hours minimum is what I've done in research. Search and the top sellers on Etsy use the same mock ups over and over and over over in every listing. Please don't overthink that. Keep it simple and just take action.

How much I mean this year those comfort colors flat lays are just slaying like they are owning the game. I feel like the right really good high converting mockup. Oh my gosh. Okay. Also though genuinely I love Simply Listed. Cassie was an angel last year and also created it so that we could use it for digital products as well because we're showing our designs as though they're T shirts. It's really, it's really similar and so literally streamlines it so fast. It's faster than if you have it all set up in Canva and you're pulling it over. The listing video is like one of the best parts because we know that really helps it convert. So genuinely love, love her tool. Gosh, I like feel like this went so fast. I'm like can I. I think I can get in one more. I think I can get it well.

And if you guys are doing digital downloads, I would recommend going to the simply listed YouTube channel and watching the digital downloads tutorial that we have on our Simply listed channel. I also have tutorials for other specific products we can automate. Doing watermarks for you. You don't even have to watermark the images. Simply Listed will do that. For digital downloads you should add it as the top layer. But you'll see that in the tutor. Whether you're doing Print on Demand or you are doing digital downloads, Simply Listed will help you.

This is actually perfect to end on and I feel like it's a question I don't hear answered very often. And it's they're asking is it smart to jump on a newly released item in the print on demand catalog or stay with the tried and true products?

Usually staying with the tried and true products. I've seen a lot of new Printify products come out that I'm like, oh this is really cool. This might be might sell well. And most of the times they don't. Every once in a while something new will come on the market, but it's because it's already a proven to sell product on Etsy. So if you're interested and you're like look at this new print to buy product. I'm going to get into selling this before anyone else does. I know it might sound counterintuitive, but if you can't find stores on Etsy that are making a killing selling that product, don't go for it. Because that means no one's searching for it and buying it on Etsy already. And unless you're willing to drive your own traffic, build up like a following of some kind, run Facebook ads, don't try and be the one who, like, has the new product because no one's searching for it. The name of the game on Etsy is figure out what people are already searching for and buying today on Etsy and make them a new thing that adds value that they're already searching for. That's the whole game, because Etsy already brings the traffic for you. That's why we're on Etsy. That's why we give them a percentage of all of our sales just because they drive all the traffic. And so all we need to do is step out into traffic and stop those customers from buying someone else and have them buy ours. That's the whole name of the game. So only sell products that are already selling on Etsy is my best advice for you.

It's actually, I. I love it. Excellent, Excellent. Love that answer.

[Lizzie Smiley]

Are you brand new to Etsy, about to get started, or struggling a bit to find your groove? What I'm about to say is just for you, okay? I can completely relate to where you're at because I think I can help you achieve success faster. When I first started my Etsy shop, it was not one of those success stories that we hear, you know, on the big YouTube channels, even on this podcast where I just had crazy success. And it took off right away.

[Cassie Johnson]

All right, I all.

[Lizzie Smiley]

But that failed for my first six months, just like a lot of new sellers. And so it's very relatable. And the issue for me was I didn't understand demand for one. I didn't understand SEO. I was way too broad in my search terms, and I didn't know how to position my product so that customers just couldn't help but click add to cart. And so once I learned those things, I went from making about $25 a month in sales to $6,000 a month and up. And in the holidays, I would even have $13,000 months, like at my shop peak. And the thing about me, if you've been here for a minute, you already know this. I'm a terrible gatekeeper, okay? When I figure something out when I crack a code, when I get excited, I cannot help but tell everybody who wants to listen. It's like either my, my best asset or my toxic trait. I can't decide. But I put everything that you need to know to fill that beginner knowledge gap into a low ticket, just under three hours beginner course that I have called Six Figure Secrets to getting started on Etsy. In it I'm teaching you how to find what's in demand for your niche, how to find and use trends, how to start your shop if you're worried about that part. SEO strategy to find the micro niches where the opportunity is, how to understand the Etsy algorithm and a ton more. The whole thing is bite sized videos. Not long form, just small bite sized videos. Zero fluff and to the point. You could get the course today, go through the less than three hours over the next couple days, launch your shop this weekend and have sales coming in as soon as Sunday. So let's get you the few missing pieces of the Etsy success puzzle, those little tweaks you need to make so you can start making the sales that you deserve. Because I have never been more convinced that there is room at this table on Etsy for everyone and the opportunity is so ripe right now. I am in the, in the numbers in the data every day and my mind just keeps expanding on the possibilities. Okay, so as a special treat, use the code save50 to save $50 on the Six Figure Secrets course today. That, that's $50 off with a coupon. Save 50 and by all means DM me or shoot me an email when those sales start popping. Because I want to celebrate with you.

[Cassie Johnson]

Cassie. I, I know because I have so many more questions. We didn't get to that. There's a lot of people listening who want to learn a lot more about this from you. You are the authority. You are a very, very trusted voice. What resources do you have for our listeners if they want to continue to learn from you? And really, I don't know, like really, really knock Print on Demand out of the park.

Absolutely. So I've got a couple really great resources, free and paid. So I have my YouTube channel. If you haven't subscribed, that's going to be the easiest way. Beyond that I have a, I think it's a two hour free mini course on how to get started with Print on Demand that you can just sign up for free on cassiejohnson.com I think it's a great free mini course. It's Going to walk you through setting up your Etsy shop for like 20 minutes. Every single screen that you need so you haven't opened it up. A print on demand Etsy store. That'll help. So that's a really helpful resource if you're just getting started with Print on Demand. It'll teach you like the basic basics all in one spot so you don't have to search a million YouTube videos. So check out the free course if you haven't gotten started with Print on Demand. If you are going with print on Demand and you're just not really getting sales, then my best recommendation to you is my monthly trend reports. Those I will give Lizzie a link to so she can link it down below. If you 40 bucks a month and I send you an hour to an hour and a half long report on what's selling right now, what's going to be selling soon, what trending design styles are selling now, A bunch of random niches that are brand new that are taking off. Like, this is a huge resource that has helped so many of my students and it's only $40 a month. And if you love my trend reports and you're like, this is so cool. I love the way she teaches. I want more, then there is always my private community that you can join that gives you lifetime access to the trend reports. You get monthly live calls with me, monthly SEO live calls with my coach Sam, monthly live shop reviews with my coach Dion. You get hours and hours of courses and you can tag me and get your answers. Question your answers. Question your questions answered every single day. In our private community, we run challenges. So. So if you want more, then you can purchase my course, which is a lifetime access to my private community. And so that is available for you if you're ever interested. But I would definitely recommend trying out the trend reports and see if you like my style first. And if you're interested, then you know I'm happy to help.

That is like spectacular. And so much of what Print on demand sellers need. So is the private community a separate link than the act? Your print on demand course?

No, it's the same thing. My course is my private community.

Okay. Okay, perfect. So I will make sure everything and simply listed are down in the show notes for you guys. Just grab if you're in Print on demand. You love Cassie's style. You want to learn. I. I personally think like if your time is precious and you're somebody who's going to question, am I wasting my time? If you're asking, is this going to work, you need to invest in yourself and you can spend hours and hours going through YouTube videos seeing, you know, if anyone's actually going to give you the real deal or you can save time and really make this happen and invest in teaching. And I'm a really big advocate of that personally because I have a farm, I have two kids, I homeschool, I have a toddler, I have businesses. I don't have the time, like many of you to be going and just watching all of the things, hoping something is going to have what I need in it. So I personally put my name on the line and endorse Kassy and her course and her content. You're not really social media, right? We only, we find you on YouTube. That's where we find you to connect. Right?

That's it. That's all I have. There is a fake tiktoker that I'm trying to report right now who is pretending to be me. So watch out. I'm only on YouTube and my website. That's it. I'm not on. I have a TikTok but there's no videos on it. I'm not on Instagram. I just have my personal account. So yeah, no, just YouTube. That's the only place I am. And it's just because that's what I'm talking about. I could try and be on all these platforms, but I'd rather pour all of my time and energy and be good at one thing and help you guys in the way that I know how. So follow my lead and do the same thing with your businesses. Focus on one thing till you're really, really good at it. And that's just what's worked for me in every business that I have built. I built my print on demand business that way. I built my mock up business that way, I built my course business that way, my YouTube. And now simply listed, go in one direction until you make a bunch of money with it. Stay super laser focused and you'll get there. Shiny object syndrome is super normal in entrepreneurs. But just try and put your blinders on and just take action until you see results. Don't get discouraged. We all only have one life. We're living it anyways. You might as well just be delusional. That's my best advice to you. Be delusional. I can do this. And on that note, I know I'm just going on a rant here for the 10th time, so thank you guys for listening. Make sure you're not just listening to print on demand content. If you're like needing some motivation for the day. Don't go to print on demand videos, like, I think they're great. Watch those when you need to learn something specific. What I need you to be doing is watching motivational content, watching entrepreneur content. Like, one of my favorite youtubers to go to when I need a little kick in the pants is Dan Coe. It's a K O E. He has such a great YouTube channel. He will kick you right in the butt about, like needing to just like, take action in your business and, and, you know, really take things seriously and start watching motivational videos. Reading books, like business books are going to go such a great way. Like the Laws of Creativity by Joey Capone. Go buy it today and read it. You need it. Trying to think what else. That's the one that's come to mind at the moment. But read books, watch motivational YouTube videos. I promise that'll help 10 times more than you think it will.

And I think in our culture today, the information age. Right. Well, I think we're even beyond that. It sometimes makes us second guess even more because there's so much input. And so I really just want to encourage you guys to trust yourselves that you can do it, especially if you listen to someone balanced. If you listen to me, if you listen to Cassie, someone who's not like selling a pipe dream, talking about overnight success. No, we're telling you to do the work. And I just want to encourage you to trust yourself, trust that you can do it. Will it be overnight? No. Do you know how long it has taken me to be a good designer? I am, literally, I have, have no natural skill at all. Like, I've had to learn it. Find someone that you relate to, like Cassie, and just listen, listen to them, follow them, stick with them. It really, I know. I just promise you that that's the way it's worked for me every single time. It's worked for Cassie every single time. I am so grateful and honored to have this time with you, Cassie. Thank you for being willing to come and share so freely with us. Like, there are no words for the value you just dropped.

I'm so glad to help. Thank you so much for having me. I think it's just a good reminder that there's no secret to being successful on Etsy. It's just like you said, it's all about listening to one voice and taking action. If you try and do a little bit of what this person says, a little bit of that person, like, it can really start to feel like nothing works. So I don't care who you listen to. It doesn't have to be me, it doesn't have to be Lizzy. But pick one direction and run in that direction as far and fast as you can until you find success. And you will. If you just keep testing, keep practicing, you're going to be great. And me and Lizzy are here to support you. We believe in you. And if no one has told you in your life that they're proud of you for starting your own business and trying something new and scary like this, then we are so proud of you. And you should be so proud of yourself. Because this is hard. This is scary, and you're doing something really, really cool, even if the people around you don't think so. You should just feel so good about yourself. Seriously.

I'm so glad you said that. That's so good. We're like, you're like the Etsy big sister and I'm the Etsy mom. That's how it feels in this particular moment, right? You guys, thank you so much for hanging out with us. I hope you're having an amazing week. I hope this has inspired and helped you so much practical information. Until next week, you guys, but we always say, go make something awesome. Love y'. All. Bye.

[Lizzie Smiley]

And that's a wrap on this episode of how to Sell youl Stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to howtosellyourstuff.com where you'll find podcast show notes, all the links from today's episode, the blog, courses, coaching, and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank you for your support. Have a great day and see you next time.