You’ve heard how important your product photos are for conversions on Etsy, but how can you get pictures that will actually convert to sales? This week I’m interviewing product photographer Brittany Reynosa for her best tips on staging, lighting,...
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A
Hey, my name is Lizzie Smiley and I absolutely love helping people connect with their calling and all the tools they need to kick roadblocks and excuses right out the door so they can cultivate the life they dream about. If you want to launch, grow, pivot or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl. I've had that entrepreneurial spirit going strong since my very first lemonade stand. And now I'm a work at home mama with multiple online companies and a full time Etsy shop. All while being present with my kids for the everyday chaos and most important milestones. On this podcast, we'll talk about all things business, mindset, Etsy, creativity, dazzling our customers, and so much more. There's plenty of room at this table for you, so scooch on in and let's go. I'm holding nothing back. Welcome to how to sell your stuff on Etsy. I'm so glad you're here.
B
Hey guys, welcome back to the podcast. I am so excited because my friend Brittany, who is my brand photographer, like so many of you guys, have freaked out about the photos I released this year. I literally went and did a half day brand shoot with her. She crushed it and I feel like it's elevated my entire deal. Like you've seen them on Instagram, you've seen them on the pod. Oh, the new podcast, what is it called? Cover photo. The website. She did such an amazing job and so I am super, super excited. I talked her into coming to share some photography tips and I also wanted to introduce her to you guys because she does product photos. Like she does incredible product photos. I'm about to hire her to take some memory box pictures for me because they're not converting even me. Hundreds of thousands of dollars later on Etsy, I know when I need to bring in bigger guns because I'll convert better. So we are going to have a chat, share lots of great tips with you about taking photos. I feel like she really just like peeled back the curtain and shared some stuff I've never heard before. And some of you who love photography are going to absolutely geek out. Some of you who are struggling are going to get some tips to just take some better photos. And some of you are going to realize that you need to do what I'm doing and just hire her because we will make way more money if we do that and we will save time and stress because my photos, my product photos are tragic. Brittany Reynosa I hope I'm saying that right. I should be. Is the founder of Bricks and Co, a San Antonio based brand photography and videography studio specializing in content that helps businesses selling, hear that convert, sell from styled product photos and lifestyle shoots to video content. When she's not behind the camera, Brittany is busy running her studio, the loft, or spending time outdoors with her husband and kids. So this is a super, super fun conversation. Like sit back, relax, enjoy, and please help me welcome Brittany to the podcast. Brittany. Hey. Welcome to the podcast.
C
Thank you for having me. I'm so excited to be here.
B
I have been looking forward to this for how. For how many months now? For many months now. Since you did like the most incredible brand shoot for me of all time. Like you wouldn't believe. Everyone listening to is like yelling right now because they love your photos so much, Y', all, this is my girl who did my pictures.
C
And we had way too much fun.
B
I know I did. You were like working, right? I had. But you made it so easy for me. We just had. I don't know. So I. If that's actually true. I love it. But we just played. For me, it was just play.
C
That's my goal though. Like, I want people to be comfortable with it. So I'm glad that you were. And it was like fun for you.
B
Okay. And so obviously not everyone's gonna, like, fly to San Antonio. Although you could. You could fly to San Antonio, you could do a photo shoot with Brittany and we could meet on the Riverwalk for whatever you like. You know, it was espresso, a margarita, whatever it is. If y' all come to San Antonio, you gotta let me know, assuming I'm there, because half the year I'm not. But Brittany, you. I didn't realize when I got there. Cause I saw all of your stuff online about your gorgeous. Well, no, it was a friend of a friend. It was. It was BJ Bellorado and probably isn't listening right now because she doesn't do Etsy at all. But she's an old friend. A mutual friend. And you did her for her headshots and they were insane.
C
Yes. Yeah, I did.
B
Okay, I didn't know.
C
Yes.
B
Yeah, well, and she's more corporate, but yeah, yeah, yeah. I'm. She's. Honestly though, she's so photogenic. That girl's gorgeous. But then I get to your studio and you do, like, product photography. I'm looking around, I'm like, my. My people need to know about you. This is insane because we're all over here on the struggle bus not to take them. Like the worst pictures of all time. Of our products.
C
Yeah, no, yeah, and I love that too. I think I remember, like we're shooting and then you're like, okay, hold on, wait, you all do this like.
B
Yeah, I'm like, I've got to introduce you to a few people immediately.
C
Yay. Yeah. No, I love it.
B
Okay, well, you're. And it's all over your Instagram. It's absolutely gorgeous. Your product photography. As someone who literally like makes their living selling products through basically through photography, it like stopped me in my tracks. It's gorgeous. And I would love for this to be an episode that both really gives some beginners some actionable advice from a really, really good product photographer and then also introduces you to people who are really ready to take it to the next level and actually hire someone to do it. Because I will tell you what, I have made enough mistakes on Etsy where like any other handmade product I'm sending to you to do for me for sure, like, I'm not messing around with it because I will make money faster if I do. But. But roll it back because everyone's starting in a different place. I like it to be really accessible to everybody. Like from your perspective, your experience. What is that biggest key in photography? Videography. That causes the conversion because you can take a beautiful picture, but that's not necessarily going to sell the thing. So give us some of your tips on that.
C
So I think what, what we really like doing for people is I don't love doing like the white cut out, Amazon style. That's what I call them photos, which I know are necessary, especially if you are selling on Amazon. And I'm not entire with Etsy, but I know a lot of clients that I have that do sell an Etsy. They need some sort of lifestyle look to it. And I feel like I'm always trying to push that for clients. I'm like, anybody can take a great photo. You know, I'm using that loosely. A photo on a white hat, a great photo. But we, I always tell my clients, we want to give your potential clients fomo. I want them to see, let's say it's a candle. We tons of people sell candles. We shoot lots of candles. But I want somebody to see your photo of your candle and go, oh my gosh, that I have to have that candle. Because you can't smell a candle online. If you're wanting to buy something online, you want it to look really good. And so whether it's a Lifestyle photo where it's in use or it's being burnt or what have you. But even just having, like, something around it just to kind of just give it that oomph, I feel like truly helps people. And I just don't think that when people are starting, they get that, like, they just kind of. Of course they see the cute photos online, but they just take a photo real quick of something. Okay, there it is. Here's what I sell. But I give this example all the time. If I go to a farmer's market and I have tried something, let's say it's a jam or it is a candle, and I smell it. If I would have went to their website first and I saw their photos, I never, ever, ever would have stopped and gone, this jam looks like it tastes so good because they have the photo. Like, it doesn't give me that. Like, I want to try that jam or I want to smell that candle. I want to buy this. We want to show people, like, in use. And I feel like that's where the conversion rate really, truly happens for sure. For people, especially for our clients, with what they make or if they sell it, you know, or sell it, of course. But, like, if they've made it or it's something that they've crafted with their hands or it's just something that they, you know, I don't know what the correct term is, but, like, if they get it from another company and then they do something to it and then they sell it, we just really want to show it in use. I feel like that's truly what helps the conversion rate for sure.
B
It's amazing to hear you say that because, like, as someone who's kind of behind the scenes and understanding what Etsy is suggesting and has tested so many things, you're right that on Amazon, you want the white photo, the white background photo, and frankly, we need that in our photo galleries. But you never do it as the first picture as like an Etsy strategist. I'm loving what you're saying because that lifestyle photo is what's gonna. That's. That's how you break through saturation. You create. You evoke an emotion. You create a feeling that. And I love that you use the word FOMO in that first photo. That just stops the scroll, right? Like, it's like this whole thing. So that being said, like, let's say someone is gonna try to. I have so many ugly photos that I hope you never see of me trying to set up my own. This is why I'm just like no, this is why we hire someone who knows what they're doing but like trying to create that lifestyle thing and really it was. It's so ugly. Brittany, are there a few things that you look for in order to create that right feeling? Are there some like do's and don'ts or things that you would never include? Oh, and this is another thing just to throw another wrench in the middle. I. I got decent at setting up my own house to sell these signs, right. I would like, I would stage it interior design wise and, and take pictures of the signs. If I didn't do it carefully, I would get DMS from people asking if something else in the picture was for sale.
C
Oh yeah, yeah, that's a big thing for sure. I also feel like that's really big with other things that we shoot and like, I don't know, let's say it's a martini or what have you. But we're not, you're not selling like the. A certain mix that goes in it. That's why people are really careful about like hiding certain labels and kind of things like that. So when we do it in a more lifestyle setting, we definitely want to just only try and focus on your product and then everything else is just kind of like a silhouette kind of style around it where your main focus is on your actual product. So I feel like when it's a sign that's probably kind of harder because you're like it's just hanging on the wall, it's like boring. But if you do have other things around it, it does help it, right. It makes it look more lifestyle realistic. But I feel like if you're doing something smaller, if you're just focusing on that and then everything else else is just kind of like around it or faded or what have you, it just, it's focusing on your product. But I would say my biggest one is if you are going to do it on your own would be lighting. Obviously we don't all have access to like really great lights or you know, things like that, especially if you're a small business or if you're just starting out. But natural light even I shoot natural light with a lot of my products. So if you can get beside a really great window, you can get some great photos on your own. I mean still reach out. To me, yeah, for some people that's.
B
The best choice, right. But you know, I know it was like, it was like if it was like 5pm and it was just a little bit diluted through the window. I would get some decent pictures.
C
Yeah, yeah. So I think that would be like my number one, because again, if you're a small business, you're probably not investing in a photographer, maybe not yet. Or you're not investing in your own photography equipment. Right. Because that's. That's what I usually try to tell people, too, is like, this is not your specialty. Your specialty is creating your product, and my specialty is like, photographing your product for you. So don't try and stress about that. Let me worry about making it look good, and then you're just creating your own thing. So. But lighting would be for sure, number one.
B
Okay. I think that's great. And then the other thing that I learned that was kind of hard for my brain because it doesn't come naturally, is that the other items don't have to be fully. I don't know what you call it. Like, they don't have to be fully in frame. Do you know what I mean? So the one thing that people always wanted to ask is if the wreath in the picture was for sale. And so I would adjust. I adjusted the photo so that the wreath was kind of cropped. It was still there to create the esthetic, but not showing the entire prop.
C
And then they still ask or they didn't know.
B
It helped. It helps. It helps stop that a little bit.
C
Yeah. So that's why, like, usually we just try to want to do like a silhouette, basically. So it's like your product is the main. When you're looking at it, like, that's what the eye sees first. And then it might have something small, like maybe there's a ladder with blankets on the side or there's like the edge of a couch or, you know, kind of things like that. Because then they're not going to be asking about the other things. Of course, you're probably still going to get the random, like, is that ladder for sale? But just to kind of silhouette, it is like a really great term I guess you can use that would be easy for people to. To grasp that concept of doing that on their own.
B
Okay, super beginner question, Britney, what do you mean? What is a silhouette in photography?
C
So, like, if your main product is here, right? And then we want just little bits added all around it, like a silhouette kind of going around where these are. They're not important, or they're important because they make the photo, but this is like your main product. And then everything else is just kind of around it. But again, like, if you did the wreath and you kind of cut it out, it still makes the photo, but it's not the main portion of your photo. That way people won't be asking about it.
B
Okay, I'm about your. I hear silhouette, and I think of that like a black. Do you know what I mean? Like, when we were.
C
Yeah, we're like, see out the line of their face.
B
Exactly. Yeah. I was like, where. Yeah, it literally shows, like, the exact. We had those as kids, right? Did you. I don't know. My grandparents had those hanging on the wall, actually, everything being so vintage now. I bet if we had creative ways of doing that. Okay, so somebody needs to go create silhouettes, but use the patchwork trend. If you know, you know, some of you know what I'm talking about, and you need to go do it. That's just my brain. Brittany, how did you become a photographer? Like, and how did you. How did you decide, like, you're not doing weddings? How did you specialize, and how did you become a photographer?
C
So I actually was a. Like a family and birth photographer, and I started creating films, and I fell in love, and I had friends who are photographers, and then I just was like, can I just make a me, like a commercial? Can I just film you photographing clients? And she was like, okay, sure. And it was so much fun. I was like, I almost love this more. Like being on the outside photographing you with your clients versus me photographing clients. And so I just kind of started doing it on the side, and it was so much fun. I kind of started doing a little bit of products here and there. And then Covid hit. And of course, nobody wanted a birth photographer. Nobody wanted their newborns photographs. So I was just in this, like, oh, my God, what am I going to do? Like, I need to make money. And I just kind of rolled with it. And I just kept doing more and more products, and I Then I started incorporating, like, product films and more brand films. And I told my husband, who was like, I'm going to jump ship. Like, I tried to hang on to it for so long. Like, the families and I do love doing them, but my passion was just so into brands and products, and there's a. There's a market for it. I mean, it really is. Like, even as a business owner myself, like, I need brand photos and I need a brand film. And so, I don't know. I love it. It's so much fun. I still get my occasional families that I've had before. Like, can you still photograph us? And I'll do them every now and then, but it's I don't advertise it anymore. I just do the brand films, brand photos and the product film and photo. It has like taken off like, it's. I love it. It's so much fun. It's. It's really been a blessing. I think it happened the way it was supposed to happen for sure.
B
Did you literally study photography? Are you self taught? How did that happen?
C
So I started doing photography in high school. I actually took some of my friends senior photo. I did my first wedding when I was 17. It was like my friend's daughter getting married and they were just like, can you just take some photos at our wedding for us? And I'm like, okay, sure. And it was fun. I did a few weddings, but I very quickly was like, this is not like, I think you just have to know you want to be a wedding photographer. Because I was like, I don't, I don't like this at all. And then I stopped for a little bit. I actually was a paralegal for a couple years, which I love and I actually miss. But then I had my son and I was just like, there's no way. I cannot, I can't go back. Like, I can't. So I went back and my husband was like, you're going to do it. Do it, like jump in with both feet. And I'm like, we did not have savings for that. I mean, we were a young couple with, you know, kids. And I'm just like, okay, let's do it. And it was amazing. I was, I'm so glad that I did it when I did it because I feel like that kind of forced me to like just keep going kind of thing. But yeah, it was fun. And now here we are.
B
So, I mean, it's amazing. It's amazing. But you know what I love about that is like, you're just like us. We all had, you know, so many of the people listening and myself, it was a big life change for me. Having kids forced me to pivot, you know what I mean? And I was, you know, already self employed, but having to really find something that fit the lifestyle. And I love hearing stories of other ways that parents have done that.
C
Yeah.
B
And just the fact that you do products, I just have never met another, a product photographer. It just, it makes me so happy. Okay, if you were, if you were coaching someone who wanted to learn product photography, like, not so much just an Etsy seller, like let's say someone wanted to follow into your footsteps, they were your apprentice. What are the first three things you'd want to make sure that they learned anew and mastered.
C
I would. Lighting is always going to be my number one thing.
B
Okay.
C
Because I feel like that's most important because you can take a really great photo and some really ugly lighting and it's not going to look the same and then if you just alter it or you add in great lighting, it's going to, it's going to make or break your photo. Right. Like so I feel like lighting is number one. I hate to say this because I do feel like that you can photograph, you can do with what you have, but I am really, really big on investing in my gear. So I will probably the first one if you're like, should I buy this lens? I'm like, yes, yes you should.
B
Okay.
C
I just investing in like a really great lens. Like if you already have a pretty decent camera and you have a really great lens and some great lighting, like you are going to make it like it's going to, you're going to do great. So I feel like lighting and lenses are definitely like two top two for sure. But I would definitely recommend doing more spec work and that is literally just playing around in the studio shooting some other stuff just to kind of one see what you like to shoot. Like maybe you want to shoot more skincare products but you don't know how to. No one's going to hire you to shoot skincare products that they don't really see any of that work on your website. So go grab some stuff, some cheap stuff or whatever, old stuff used up, whatever and play around and shoot with it and see what you like, lighting wise, setup wise kind of things like that. And that's something that I'm even trying to get more of. Like I'm like I would love to do more food and beverage photography and I have a handful of that on my website. So I can't really just keep showing the same one over and over. So I'm like, you know what? I'm going to do more spec work. I'm going to go buy some cookies at the grocery store and set them up in, do some photos and you know, just like little things like that. So that's like I'm wanting to try and do more of but that's something I would recommend for somebody else starting out. Just go play, go have fun, experiment, do whatever you want to do.
B
I remember when I was in your studio, we were, it was like we mid afternoon and you had this wall of gorgeous windows and we were trying to get. I'm not trying to make you remember this shoot, I'm just like, we were trying. Something was wrong about the lighting. And I think. I think you just changed my angle and then you moved. Is that like, kind of a bit of a pro tip?
C
I feel like that's just like. As photographers, we tend. So if you're shooting natural light, you're going to follow how the light flows, right? So later in the day in our studio, the lighting actually hit where it hits the windows. We get like, weird shadow. Not weird. They're actually fun and funky. But if you're going for a certain look, you don't want to be right there where that harsh light's coming through anymore. So a lot of times I'll be like, moving you away into that softer light. Having you turn, I'm going more towards the window. It just. It's going to give it a different look. And that just all goes back to the lighting. Like, it really will make or break your photo. If I kept you in that really harsh light right there that we had been shooting in earlier in the day, it would have been really harsh lighting on you. And that's not the look that we were going for. We wanted all of your session to be that cohesive, really soft, fun, bright light that we had for you.
B
Do you. Do you remember? I should have asked this ahead of time. Do you know offhand, like, what's the lighting kit that you really like for the gear?
C
So, and I'm going to be totally honest. I do a lot of natural light for a lot of my products. I feel like the clientele that I do draw loves the natural light look. But if I were going to. Or when I do use lighting, I will. I will use some strobes and things like that for certain types of products. Like, for example, if I'm shooting jewelry, I'm going to be shooting. I do some with a natural light. I don't know. I just. I'm so drawn to natural light. I just love that soft and natural look that it has. But I will use some strips. I use alien bees. And again, if you're not really into photography, it's gonna be. You're gonna be like, I don't even know what she's talking about. But if you are going to be starting doing yourself, you can do like a continuous light. Like, I think Neewer is the brand. Godox is one that I have. Those are all really great because you can actually manipulate your light and see kind of where it's going to when you're taking your photo. Whereas Like a strobe, you're moving it and you're taking your photo to kind of see how it falls. Right? So I feel like you're just going to be starting out. Something like that. Even some cheap ones that you can get on Amazon would be really great for you if you were starting out. But yeah, you can't. I mean natural light is just, ugh. It's just so you can't beat it.
B
What about lenses? Like what lens do you like? When you were saying, because you were saying before a good lens and someone like me is like, you know, I think a good lens is my iPhone. It's the most up to date lens that I own. Do you know what I mean? Like what do I know? So what do you mean by a good lens?
C
So I love using prime lenses. So I actually love using a 50 millimeter 1.2 lens. That's like my dream go to lens for anything that I'm using. But I also do a lot of film work and so I will shoot, I will do videography with my 50 millimeter, but I do my 24 to 70. It's a 2.8 millimeter lens. It's gorgeous and I'll actually even shoot with that sometimes too. A 35 millimeter is also a really great prime lens that is probably going to be cheaper than the other two and that one would be a really great one for people to grab for sure.
B
And brands don't matter so much. It's more about like what will it.
C
Are definitely a preference per photographer. So I actually started out as a Canon shooter. I recently. Not recently, about eight years ago I switched over to Sony and that's what I've been using until this past year. I switched back to Canon. So here I am buying Canon glass, the lenses all over again. It's pricey, but I, I knew I kind of always wanted to go back to Canon. I actually switched to Sony for videography, but now I switched back over to Canon. I just like, I just love it. But to each their own. I know there's going to be Nikon users out there going like, Nikon's the best.
B
So okay, but you know what, they're falling in love with you right now because they can geek it. You're actually talking to these people want to actually hear, you know, are making their entire month because no one will geek out with them about which lens is the best. I freaking love it.
C
Oh good.
B
Okay. Thank you so much for that. I think that's really helpful also for someone like me. Do you know what that conversation says? I shouldn't even try to figure it out. I should just call Brittany. That is what you're teaching me right now. Okay, what do you. Okay, what about, like, beginners like those? Because we've got some bootstrappers. I know when I was first starting Etsy, there was no way I graduated into being able to, like, pay for help, but there was no way in the beginning. What are the most common mistakes you're seeing with amateurs? I already know what you're going to say, but honestly, the repetition is really healthy for us. Amateur product photography. What are the biggest mistakes? And.
C
She'S going to say, again, I think that's just because as a photographer, that's what I'm going to see the most. But I will say we get a lot of clients that have one either tried it on their own or two, they have, like, they either reached out to a photographer just to see, like, hey, can you take these product photos for us? And it could be like, you know, their family photographer, right? Who doesn't do product work. They're like, can you just try this out and see? Right? And so then, of course, they don't know what they're doing. Like, not all photographers are created equal. And so they get these photos back and they're like, oh, my gosh, our family photos were fantastic. What is this? Like, we don't know what exactly reached out to their neighbor's cousin who has a camera.
A
Right?
C
We get a lot of. Actually, I feel like a lot of them will do them with their phone, which is fine. You can take great photos with your phone, whether it's iPhone, Android, whatever. But I feel like it's a lot of, like, they just, like, roll out a white backdrop and they just set it on there and they take a photo. Right? That's not going to be cute. It's not going to look like what you see online. And I think that a lot of people see product photography and go, that's so easy.
B
No.
C
Then when you really get it, you're like, oh, this is actually, like, kind of hard. Like, there is a lot that goes into play. It's not just like setting it right there and taking a photo really quick, which does look like that. So I feel like that that's when you know a photographer did a good job because it looks like it would be easy to just, why can't you just set the candle right there and take a photo? But it's going to be lighting for sure. That's going to be the number one thing. And then I do feel like how they do some of their lifestyle setups would be and I, I haven't seen what yours were for the sign but like you said, I'm not gonna let you.
B
Just kidding.
C
I'm gonna be googling all. But I feel like they just kind of throw something up real quick and they just set their product there and then it's kind of, it's kind of like a muddy mess of like, like if you were looking at like what, what's, what is their, you know, their product or whatever. That's what we see a lot of too when, when people first come to us.
A
Are you a print on demand or digital product Etsy seller who's tight on time or still learning all of the Etsy secrets? I totally remember the days of having no idea what product to create next before I learned how to make those informed decisions. So I can really identify with where you're at. I know how stressful and frustrating it can be to just create listing after listing and see little to no results. You wonder what you're doing wrong and just you just want someone to tell you what to create that's actually going to sell. Where are those opportunities? So let me give you a leg up with my weekly trends and opportunities report. You just join my membership and every.
B
Monday I'm going to send you an.
A
Email with a list of of exactly what is trending right now with a video tutorial showing you how I found those trends and how to apply them in your shop. We're taking guesswork and time, extensive time off of your table. I'm also going to send you five print on demand and digital product opportunities that are growing in demand right now, helping new shops make sales and still have very low saturation in the marketplace. So your tight schedule, your newbie status doesn't have to hold you back anymore. I'm going to help you earn while you learn. You can grab my free demo to start and see an example of what the weekly trends and opportunities email looks like right from the show notes. See what you're going to get and I will see you on the inside soon.
B
And also to your point of like the beginner obviously needing to keep it simple and we're going to do what we have to with what we've got. But that simple white background, unless you have a really, really unique product that there's not a whole bunch of competition for, there's no way you're going to stand out. Like Etsy sellers need to remember that it's not unless they're doing their own marketing, which in the beginning I think is overwhelming. And I think you need to master the Etsy algorithm first because it's just the reason I say that is because people get burned out from trying to do too many different things. You are being seen. Some, like, think about the customer experience. They're going to Etsy.com or they're opening up the app, they are typing something in the search bar to your previous example, let's say like Candle for Moment. And they are getting literally a thousand pages of search results and they're probably not even going to go that far down them. You are one of, I should know the Number at least 20 something little boxes on the iPhone screen or on the browser page. And you have to somehow with a product that is common, which is good because you want something that's in demand, you don't want to do something super obscure or no one's going to be searching for it. You have to then aesthetically stand out in a way that highlights your product that actually makes people see what you, what you're selling it, what you're selling, but also makes it look different enough and sexy enough where they click on it when they've got all of these others to choose from. And that is why having someone with an eye can make such a big difference and why just having a simple white background typically isn't going to cut it right.
C
Just mine. I feel like people that want that, they always say like, oh, and a white background. So I just tell them like, we don't if you're gonna want photos, like, if you want the Amazon style cutout that's different and we can do it for you. It's just not something that I really love doing, if I'm being totally honest. But I'm like, I'm not gonna just shoot it on a white backdrop and then be like, here you go. It's just, it's not, I, I, I'm what you're saying. Like, I want your conversions. I want you to be able to, to sell these products because I feel like then I've, I've done my job, right? Like, I've made your photos, your product stand out amongst all of those candles. I want, I want somebody to go through it and go, oh my gosh. Yep, that candle looks like it's gonna smell really good versus like it's just sitting on a table or, or the white backdrop. It's like we want it to stand out for sure.
B
It has to have that emotional connection and so I always say, this is what I always teach for handmade. Your first photo needs to be a lifestyle photo, like what Brittany talking about. Your second one should be the white background so they can really see exactly what they're getting and then the rest of them. You should also have a video, by the way, and she does amazing videography. Or you know, you can use your iPhone and do a video, but you want to show the perspective of the product from different angles. Especially important for handmade. And then the other photos should be other lifestyle photos. They can even be in the same setting but from different angles. Creating, you know, just again, piecing together a three dimensional concept in a two dimensional space. So you gotta, you've gotta have the white. But you can even take a photo that Brittany did. Remove the background.
C
Yeah.
B
And have the white. You know what I mean? It doesn't even have to be part of the shoot per se, if you didn't want it to. Okay, this is the other thing I was gonna ask you. What, what tools do you find have the biggest effect on the end result? You know, like, is it lighting? Is it editing? Is it. I don't even know, like, is it the lens? We've kind of already talked about this, but I always want to ask from different perspectives because sometimes the answers just get richer.
C
So I, is, I feel like once I take your photo, we all, we edit everything, right. So everything is going to be edited before you see anything. So it might still look great straight at a camera. But there's a lot of things with product photos that even that I see, like when I look at other people's product photos, we're zooming in, we're taking out little hairs, like, so we're always trying to wipe down stuff before we put it down. But it's still inevitable, right? There's going to be like little hair somewhere or something. Or we get a lot of like. And this is actually, this happens a lot with a lot of beginners is their labels aren't as great as they would want them to be. So we're having to go in and we're editing labels and we're.
B
Wow.
C
A lot. Yeah. So, but that's me, right? I maybe not everybody will do that higher end. Obviously they're going to definitely take care of you for that for sure. But like, I just don't want, I don't want somebody to come to me. And then I did their photos and then they were like out in public and someone's like, why she didn't even edit this logo that looks all crazy or something like that. So I want your photos to look really good, whoever is going to see them. So editing is like a really, really big important part. So nobody ever really sees, like, the. We call them raws. No one's going to see the raw photo of that we took for you. So Capture one is a really great program. Lightroom, Photoshop, all of those things are really great program programs that we use for our clients. So I just feel like if you're going to be doing it on your own, I would probably invest in one of those and you can even do them on. I think Lightroom and Photoshop are like a mobile app now that you can kind of edit little things out, but it's just really beneficial. It's going to. It just kind of helps the photo, I feel like. But yeah.
B
Do you have any tips on, like, on filters and brightness?
C
So we try to edit as true to color as possible.
B
People are crazy with filters. They need to hear this.
C
Issue. Is that. So when I did, like, family photography, right, like, well, gosh, so this was like five years ago, it was like very, like, into, like, it was like very warm and rich, like, tone, things like that. I can't carry that over to product photography because if I'm trying to sell this painting, I'm not trying to sell. If you're trying to sell this painting and I photograph it and then I put a filter over it, which everyone calls them filters, but they're called presets. But if I. If I put that on there and I'm editing and then someone's going to say, well, I thought this was like a cream color painting with green. And then you get it in person and it's blue and white and. Or, you know, so we don't want to alter what your product looks like. We want to keep it as true to color as possible because it never fails. I'm sure somebody's going to get a product and go, oh, my gosh. I thought this was like, I ordered a. Like a baby blanket when my daughter was born and the product photography was all over the place. I literally had to email their customer service. I'm like, can you kind of tell me which photo is it closest to? Like, I'm trying to find the right. It was like a dusty rose color. So some of the photos are pink and some of them were purple and, like, it was just all over the place. So I just feel like that's important. If you're going to be selling something, you want it as True to life as possible. So that's, I feel like really important. Don't be doing too many editing.
B
Yeah, exactly. As I, I see it, like they're, they're wanting to do like their own brand filter and I'm like, not for a product. Yeah. Or I'm seeing them like play too much with like the saturation. You especially because you've already got to fight people on different screens with different settings and brightnesses and devices. You're already fighting that. So adding. Adding more to it. You're just going to get complaints.
C
Yeah, for sure.
B
Okay, so how about some stories? Can you tell us about some products that were just like favorite shoots? Like something. I don't know, whatever stories you have that are kind of just creative approach that you took. I live for these, these kinds of things.
C
Oh, gosh. I would probably say my current, I mean, one of my favorites is actually a current client that we have right now. She hired us for her apothecary business and we are having so much fun shooting all of her products. When they first hired on somebody, it was so funny because I remember her call and she was like, if I hired to take some photos, if I hire you again, will they look the same? And I'm like, you mean like you want the same background or like. She's like, no, no. I just mean like the look, like, is it going to be the same? And I'm like, oh, yeah. Like we're pretty consistent and cohesive. And she was like, okay, that's what we're looking for because we've had photos done in the past and then we try to get another one and we're like, what? What?
B
They don't even look together.
C
So we did them. And she was like, okay, I had my. The bar set pretty high for you. And you like exceeded. Like, these are phenomenal. I'm like, thank you so much. Okay. She's like, we want to hire you again. I'm like, okay, great. So then she hires me again. And my favorite, we love a supportive husband. Right? He is like, we. He was like, what? Whatever you're paying her. Like, just whatever she needs. Like, just keep this. These are amazing. Like, so she actually wrote a testimonial for me and she even said that their conversion rate was like through the roof. She said they made more sales after updating their website and they launched their. All of their stuff than they did with their Black Friday sale. And they've been in business, right? So they, they've. She has records, like, so she's like, These are changing the game for us. So we also do B roll for them. And they are.
B
What is that for people who have no idea.
C
So B roll is just. They're these really short curated clips that we do for our clients that before, if we do, like, a product film, the B roll is like all the. The clips put together to make the film. Right. So now we just sell our clients individual B rolls, and they can make reels or TikToks or ads or whatever they want to do. So now. So now she books us monthly. We have a monthly subscription with them. And every time they get either a new product in or a new. So she does, like, fresh florals with her products. When they get those in from their farmers, they have farmers across each. All across the United States. Whatever one's coming in from whichever coast. She messages me, we get it set up, we photograph them, and we do the B roll clip. So now she has all of these curated clips that are ready to go for her. And she makes reels and tick tocks. They just hit 10,000 followers. I mean, I'm not saying that's from her photos, but I'm like, that is such an amazing milestone for her that I'm just so. And then, like, I'm like, look at you guys go. She's, like, making reels with, like, songs and adding, you know, the text, and I'm like, cheering them on. I'm like, yes, keep going. So, yeah, it's been really awesome to see them. I mean, they were already. They were already a pretty big company, so. But just to watch them grow. And we've only been doing this since June. July, August. Yeah.
B
Oh, my gosh. Since after I saw you.
C
Yeah. So it's been fun. So I feel like that's like my current favorite. Like, I'm like, oh. I get all excited when I talk about them.
B
What kind of approach are you take? Because apothecary. Is she. She more boho or is she more clean or, like, minimalist or how does she. What's the approach?
C
Kind of all of the above. And I think what I really love about their story, too, is they were already a set business. They already had the great website. They already had great wording. She's really, really great. I don't know, maybe if they have a copywriter or whatever called. But like, everything that she says on her post, everything, the wording, everything is so great. Her labels are so beautiful. They hand make all of their labels, all their stuff, so they kind of like, across the board, have it set it is a very like clean aesthetic feeling to it, but still like, I don't know, when you think of like apothecary, like we shoot a lot of her stuff on like wood looking stuff and like linen and I don't know, it just is very like earthy feeling. Yeah. So it's, it's really cool. But I just, I also love that she had all the great stuff. Like she had the website, she had the wording, she had the great labels and then you saw the photos and it was like, okay, you have this really, really amazing product and then you have these photos that are kind of like, like she was having to take what they had, cut them out and like put them on something, but then you can tell they're cut out. And now all of their stuff is updated. Like it just looks, I go to her website, I actually order her stuff now and I'm like, every time I scroll through I'm like, they look so good. So yeah, it's just, that's like the story so far.
B
Okay. And I didn't actually put this on the list, but this is, this is an easy one for you. I just wanted to ask, so what I, what I learned early on, it's great to do. I love that she's just got a rolling membership with you and that is an amazing thing for an established company. One of the things that we do a lot of with Etsy sellers is we use mock ups so that, so that we're not. Well, one of the main reasons is so that we can actually test to see if our product will work before we, before we create it. So I did this with my signs all the time. I just took pictures of blank signs. So for people listening, a mock up is just the product itself, but it's blank so it wouldn't work for everything. Do you know, like if you're selling perfume as an example, no one does, but if you're selling perfume it's, you're not going to be testing different perfumes. But for a lot of us, for signs I would do different phrases or different color combinations or I would do. For the memory boxes that we're doing right now, we have, we have different designs on them that the laser engraver is doing. So it's really helpful to have a stash of photos that are just the blank product where on my signs I could test a phrase that I knew I could paint before I even painted it. So are you able to help with that? Could you create, would that be part of your service? Could you create mock ups.
C
Yeah, we haven't had anybody ask that or. Or do that, of course. But different. I. That would totally be easy. So it's like, is your. Are your signs painted on, like a canvas or is it like a wood or.
B
Mine were. It was like very Joanna Games Farmhouse. So it was like a creamy white wood painted. It was just blank. And so I staged them and then used Canva to try to just text different test different text on it.
C
Yeah, that would be super easy because you could still style it like you would, as if it were painted. And then we would just photograph them like that. And then you would have just that great photo and then you would go in and edit later. But, yeah, that would totally be easy for somebody.
B
Like, the tricky part would be it would affect. Well, one of two things would have to happen. Either. Either the photography would have to adjust or the Etsy seller would have to enhance their skills. Because a lot of times photos that do really well are at a bit of an angle. They're not straight on. But if you're having to go into, like, Canva to put the, like, for example, I mean, we're doing these memory boxes, for example, for like, pet memorials. So if I'm doing like a laser engraving of someone's pet and I'm just showing that in like a mockup, if the product is photographed at an angle, I then have to have a higher skill level to be able to go into Photoshop or. Yeah, Photoshop, to edit the angle that I'm putting the design, you know, to kind of contort it. I don't know what the word is. Right.
C
Yeah, I could. I could definitely see that being an issue for sure. But if you were selling them, if that was like your main product, and that's like. Let's just say that's all that you sold or the. Or one of the handful of products that you sold. I think it would be worth it to get really great photos. But I agree. I feel like you would have to have a really great editor to be able to do that. Because even me as like a consumer, like, sometimes when I look at products online, if it looks really weird, Photoshopped, I'm immediately out. I'm like, oh. Because I'm like, that's. It's not gonna look. It's gonna. I don't want to say fake. I don't know what the right wording is, but I'm just like. If I see it, I'm like, oh, I don't think that's gonna look good, because I can't tell what it's actually going to look like. So I feel like if you were to do those, you could show them as a mock up, but once you actually really create one, I would still get a really great photo of that to show this is actually what it's going to look like. But here's some different mock up ideas that you can have for one's a cat, one's a dog, you know, whatever else you might have for them.
B
Well, and here's the thing too. I mean Etsy, Etsy does not. They have people break this rule all the time, but they have a rule saying that like, let's say you do a. Let's say, okay, my custom memory box for a cat. I am not supposed to have my first picture of the photo gallery. Say like your design here, your cat. I'm supposed to show an example of the actual. So like you said make one and then in the listing description and everything and in the photo gallery you're. You're showing, here's how you can customize it. So that would be, that would be one thing, like you need to be compliant anyway. But the other thing, Brittany, is that we. What's really big are like smart mockups. There's. You can, you could literally have someone like Brittany do your photo shoot. Some of them are just super aesthetic and at different angles. And then you hire someone on Fiverr or you develop the skill yourself to create a smart mock up once. And then you're just popping. It's just, you're not having to do the work every single time you create it. You've got a. It would be like a canva frame in Canva or in. Is it like, what is it called in Photoshop or in Photopea. I wish one of my girls was here right now to tell me it's called a. The words on the tip of my tongue. Anyway, the point is you can create it where you're still just popping. You're popping it in and going once you've got the file established in Photoshop. So there's ways to work around it. It's called a smart mockup.
C
Oh, okay.
B
Yeah, that's just not yet. You don't have to worry about that, Brittany. They need to worry about it if they're, you know, if they're gonna go. Well, actually what could be really cool is I could, I could find like someone to, for you to like then refer them to. Do you know what I mean? Like, or I can. Do you know what I mean? Like, here's Part one, here's part two of how you go about it because it's very, it's something that we create all the time. In fact, when I was doing print on demand blankets, you had to use a smart mock up. Generally they've changed it a bit now to have a, a picture that looked real, that looked like actual photography as opposed to like how you were saying where you can kind of tell it's not, it's just a mockup. You had to use the smart mock up that because blankets have folds and they have bright places and dark, you know, it's just, you can't just take a straight on picture of it easily. So it's an interesting, an interesting workaround but very, very doable.
C
Interesting.
B
How do you so. So like piggybacking on that? When, when is a small brand someone who's just getting started, ready to hire out a professional photographer like you versus taking their own photos, how can they kind of assess their business and know they're ready for that or need to do that? Like your friend who literally made more when she did that than on a Black Friday sale. Friend, Client.
C
Yeah. I feel, I feel like we're almost kind of friends though. Like her and I.
B
Are you and me?
C
Oh my God, yeah. Right? Me and you. Yeah, it's like that, it's. I feel like I kind of get like that with my clients because we do work so closely with. Yeah, like their baby. Right? This is their, their baby. So I do feel like you can get away with some photos that aren't as good then. Gosh, I'm trying to like not say like crappy photos. Right.
B
Like amateur, amateur photos you get with.
C
Amateur photos I feel like you can get away with those. But here's what I always tell clients. When somebody is scrolling Etsy or Amazon or on Instagram, your the imagery for your brand is that's what they're going to see. They're not reading the text first. They're not going to your blog and reading. They're the image. We are just like humans naturally want to see really great imagery. So that is really what's going to stop them. If you're just going through and you see an ugly candle photo, you're not going to stop and read about the candle. Now if you went to the farmer's market and you saw it in person and you smelt it, that would be different, right? Because you're like, oh my gosh, this is, this smells good or this looks good or what have you. And again, this is like across the board, if you have really beautiful jewelry and it's like, has ugly photos, no one's going to stop and look at, stop at your post and look at it. So that's what I always tell clients. Like this is the first impression that clients are going to get for you, especially selling online, because they have no other way to touch it, to look at it. You know, do whatever. I feel like if you're not really making the sales with the photos that you already have personally, and I'm not just saying this because I'm the photographer, I feel like this should be your first step. A great website. Obviously we know that we need that, but there's so many great ways that we can do. I mean, what is it? Squarespace is so user friendly that you can throw up a website.
B
Etsy sellers don't even need a website, Brittany. I don't even think they should start there. It's too overwhelming. Start with Etsy. You're already done, you've already got the website. It was free.
C
Yes. And it's like, it's, you know, and I don't know how an Etsy website works, but I'm assuming it's similar to others. Like everything isn't so drag and drop now you just drag it over and drop it, type in whatever. So I feel like you can get away with, with not. I mean, oh gosh, I hate this because it's like I know all my website be like, no, you have to have a great website. But I'm like selling the product, they want it, they're going to want to see it first. And I feel like this also goes hand in hand with how we offer stuff because again, it's not always just like a point blank photo. We do the lifestyle ones where people are going to see it. Let's say it's a handbag, right? Sometimes you want to see how people are packing it, or maybe it's ceramics and they want to see how they're made. Or you know, there's just so many ways that we want to show people we just truly want to give them fomo. Like that's my ultimate goal is like I want somebody to see and go, oh gosh, so good, I need to have that right now. So I personally feel like that's the first step. It's the first thing that your potential client's going to see. They're honestly probably not even reading anything on your website to begin with. They're going to obviously read the description when they know when they're trying to figure out when they're buying stuff. But on Instagram, even, like people are probably just really honestly scrolling. That's all just for SEO stuff, right? Like people aren't probably really truly reading our captions that we work so hard on. Or you use chat GPT for I don't know. So yeah, I just like, I feel like that should probably be one of your greatest investments for your business, especially when you're selling something online. Is a really great photographer to get really great photos?
A
Are you brand new to Etsy, about to get started or struggling a bit to find your groove? What I'm about to say is just for you, okay? I can completely relate to where you're at because I think I can help you achieve success faster. When I first started my Etsy shop, it was not one of those success stories that we hear on the big YouTube channels, even on this podcast where I just had crazy success and it took off right away. I all but failed for my first.
B
Six months, just like a lot of new sellers.
A
And so it's very relatable. And the issue for me was I didn't understand demand for one, I didn't understand SEO. I was way too broad in my search terms and I didn't know how to position my product so that customers just couldn't help but click add to cart. And so once I learned those things, I went from making about $25 a month in sales to to $6,000 a month and up. And in the holidays, I would even have $13,000 months, like at my shop's peak. And the thing about me, if you've.
B
Been here for a minute, you already know this.
A
I'm a terrible gatekeeper, okay? When I figure something out, when I crack a code, when I get excited, I cannot help but tell everybody who wants to listen. It's like either my, my best asset or my toxic trade. I can't decide. But I put everything that you need to know to fill that beginner knowledge gap into a low ticket. Just under three three hours beginner course that I have called Six Figure Secrets to getting started on Etsy. In it, I'm teaching you how to find what's in demand for your niche, how to find and use trends, how.
B
To start your shop.
A
If you're worried about that part SEO strategy to find the micro niches where the opportunity is, how to understand the Etsy algorithm and a ton more. The whole thing is bite sized videos. Not long form, just small bite sized videos, zero fluff and to the point you could get the course Today, go through the less than three hours over the next couple days, launch your shop this weekend and have sales coming in as soon as Sunday. So let's get you the few missing pieces of the Etsy success puzzle, those little tweaks you need to make so you can start making the sales that you deserve. Because I have never been more convinced that there is room at this table on Etsy for everyone. And the opportunity is so ripe right now. I am in the, in the numbers, in the data every day and my mind just keeps explaining, expanding on the possibilities. Okay, so as a special treat, use the code save50 to save $50 on the six figure secrets course today. That's $50 off with a coupon. Save 50. And by all means DM me or shoot me an email when those sales start popping. Because I want to celebrate with you.
B
Especially on Etsy being such a visual platform and handmade products being such a, like such a visual thing. I mean also, do you know, you guys, even if you're in print on demand, you could send Britney the blanks and have your own, your own mock ups. She could literally make you your own mock ups that couldn't even compete with the ones like they'd be the ones on Etsy can't even compete with what she could do. So like, I don't know, think of it beyond, like beyond just even handmade, there's like so much potential that we could, we could work together on. So speaking of that, what, what services do you offer? Like what can kind of people expect or look for if they're, if they're chewing on this?
C
So we mainly specialize in brand photography and videography and then of course product and product videography. But I feel like they kind of go hand in hand because let's just say you were local, let's say you're a ceramic artist, for example. We do a lot of brand photography where we are actually showing the ceramic artists make their pieces. And I feel like that. So it just goes hand in hand, right? Like a lot of people want to see who's behind the brand. So we really love doing that, especially for creatives or you know, hand makers and kind of things like that. We want people to see who did it or how they're doing it or their story. Why? Like, I just really love doing brand photography. I love doing product photography and we do that for a lot of people who do brand photography. So I feel like a lot of our clients are makers, right? And so we're, we're filming or we're photographing you making this ceramic piece. But then we're also photographing or videography your actual product for you to put on your website and sell and kind of things like that. So we do a lot of that. And then we are actually starting to do. I don't know what I'm going to call them, like a content day. That's kind of what I call it for one of my clients right now. So her and I go out every month and we record content for her business and we make like, like reels and her tick tocks and like do that. Okay. When you come back, we have to because it is so much fun.
B
Count me in. I'm so down.
C
Oh, it's so great because she's like, this is great because I'm not having to scroll and find either what's trending or what's funny or whatever. And we even do like real stuff. Right too. Like we're not, it's not all funny. Which those are the best ones. But we still do educational stuff for her as well. But we record all of that. I take it back, I fix all the stuff for her and I send it back for them to be able to post on their business page.
B
Oh my gosh.
C
I'm gonna start doing more of that. I'm really excited. I was, I was kind of waiting for my youngest to start preschool. So I'm like, okay, now she's in preschool. Okay, now I have some more days to kind of like do stuff like that. But I'm like kind of hoping I get some more of those because they're. It's. I think it's just because it's different. It's just different than what my day to day kind of thing. But it's. Oh my God, there's so much fun. So you need to do it. It's fun.
B
Oh, I'm, I'm done. I'm in. When I get back, I'm. I'm getting on your schedule.
A
That is literally.
B
There's this girl I follow. We probably talked about her when I was in your studio. Her name is Maria Went and she does that like at least once a month. She goes out with her photographer and they just get the content for this for the really important. I mean obviously, yes, like I'm doing random tiktoks and reels on whatever the trends are and throwing those in. But it's really cool to have some higher end, really, really sharp looking stuff in there as well. And you can use it over and over again. I'm so Down. Oh my gosh. We could do a monthly day. I love it so much I got distracted. Okay, so. So people can hire you for something like that if they want to come into town or if they want to come into town to do your like a brand shoot and a photo shoot or we can ship products to you and have you just do a product shoot as well, I'm assuming.
C
Yes, I have people from all over ship products for their photo shoots. So you don't. And even when they are local, they usually aren't at the product shoot anyway. It kind of depends. Some of the businesses. Yes, some of them know. But a lot of the ones that are just like products that they have that they're selling, they usually just ship them over to me or I pick them up somewhere local. But yeah, you can ship from anywhere and, and I can photograph them for you. And we have some different options for people so to kind of depending on what they are. So if they're. Let's say it's a skincare product, right. And we have model that's going to be in the product shoot. A lot of times I'm not shipping back the skincare products. They either have a choice to just gift them to the model or you can. If it's like, let's say they're diaper bags, for example. We've done a bunch of diaper bags before. They were like, please give them to your models, donate them, whatever you want to do. And I'm like, okay, cool. So we just kind of have little different options for people once the products are done, which is kind of fun too.
B
So yeah, it's easier than dealing with the shipping all over again. Okay. This is amazing. And obviously your website is, is. Is awesome, Brittany. I, I mean that was literally what I studied and combed through when I was making decisions and like looking at. At different people. Yours was actually the easiest website to navigate that I looked at. So I'm going to link your. Yeah. Oh like yes. 12 out of 10. I'm going to link your. Your website for everybody and then where are other great places to find you and connect? Like you know, the Instagram or whatever.
C
Yeah, so Instagram. I'm Brooks and Co photo and I more active on there and then I, I do Tiktoks every now and then. I should be more. You. You would think that I would have more content and things like that for Instagram and TikTok and things like that. But it's also just Brooks and company photo on TikTok as well.
B
We were joking before we recorded that, like, you know how the cobbler's children have no shoes and my Etsy shop doesn't get as much attention as it should because I'm so busy helping other Etsy sellers. And if I have to choose my time, I'm going to help help you make money rather than work on. And. And you were like, I need to do my own brand shoot.
C
I'm like, I don't have a brand shoot done. I don't even have a brand film. I, I always say I need a me for me, right? Like, I need somebody to come record my reels and tick tock so I can post more. But yeah, no, I'm doing everybody else's.
B
It's such a thing. It is such a thing. It's so relatable. I really want to thank you because you've been unbelievably generous with your like, your hard earned blood, sweat and tears information that you've just literally made so much easier for somebody else. So thank you for that. I really believe though, like, that we reap what we sow. You know what I mean? Like when we, whatever we give away will come back to us tenfold. So I'm excited to see who reaches out to you to work. But also just like, thank you for your, your, your generous spirit.
C
Thank you, thank you for having me. It was really fun. I was really nervous. And then it was like, once start, I'm like, we're just friends hanging out and talking.
B
Okay. You didn't act nervous at all. I would not have known that if you hadn't told me. You were like, just cool as a cucumber. Okay? Cute little anecdote for people. When I arrived at Bernie's studio, I hadn't. We'd like chatted, but I hadn't met her before. And I roll up and I was like. I had tried to get in the. I made a playlist so that we would get like different moods out of me. And I had like done my color analysis to make sure I was wearing the right colors for my brand shoe. And I get up and I'm like, I. Oh. And I like listen to stuff to hype up my vibe. And I get out of the car and I'm like, are you ready? And she's like, are you ready? And I was like, okay. Actually, no, not at all. I thought I was until you actually made me face the truth. Maybe not.
C
You know what? You just picked it up from there and then you did it. You did it. It was great. Yeah. It was fun.
B
We just laughed through it. We just. We just smiled and laughed through it. It was great. And the play actually 10 out of 10 recommendations playlist for anybody who's trying to get photos done. But so guys, thank you so much for hanging out with Brittany. Me. I hope you have some great takeaways. I know I do. Like you just dropped so many gold nuggets and I cannot wait to come do more brand shoots with you. We've got memories ahead to make. Okay. So thanks guys. We I love you so much. Until next week, go make something awesome. Take care.
C
Thank you.
A
And that's a wrap on this episode of how to sell your stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to howtosellyourstuff.com where you'll find podcast show notes, all the links from today's episode, the blog courses, coaching, and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank you for your support. Have a great day and see you next time.
Episode 201 | "Etsy Product Photos that Convert – with Brittany Reynosa"
Host: Lizzie Smiley
Guest: Brittany Reynosa (Bricks and Co. Photography)
Date: October 2, 2025
This episode delves into the critical role that photography plays in the success of an Etsy shop. Lizzie Smiley invites her brand photographer, Brittany Reynosa, to share in-depth, actionable advice on taking product photos that do more than just look good—they convert shoppers into buyers. The conversation is equal parts technical, inspirational, and practical, with Brittany breaking down specific techniques, common mistakes, and the mindset behind truly effective "scroll-stopping" images. The episode is designed to help both DIY shop owners and those considering hiring a professional photographer.
| Timestamp | Segment/Topic | |-----------|------------------------------------------------| | 05:43 | Brittany’s approach: Emotional, lifestyle shots & FOMO | | 07:54 | Why lifestyle photos convert for Etsy vs. Amazon shots | | 10:32 | DIY tip: The value of natural light | | 12:22 | What is a “silhouette” in product photography | | 17:05 | Top 3 skills for budding product photographers | | 17:38 | Equipment: Lighting and lens priorities | | 21:31 | Favorite lenses explained | | 23:33 | Common amateur mistakes in product photos | | 32:00 | Editing: Staying true to color | | 35:41 | Client success story—conversions after better photos | | 39:45 | Mockups for product testing and experimentation | | 44:24 | When to hire a pro photographer | | 51:06 | Brittany’s services & content day innovation | | 55:18 | Where to find Brittany online |
This episode reinforces that outstanding, conversion-focused product photography is accessible to both beginners (with some strategy and effort) and scaling brands (ready to hire a professional). The right photo isn’t just about beauty—it’s about storytelling, evoking emotion, and nudging browsers to become buyers. Whether you’re DIY-ing or investing, focus on lighting, clear focus, emotional resonance, and honest edits. If your photos aren’t converting, it might be time to bring in an expert like Brittany Reynosa.