A (13:31)

Then make sure you are in the membership, the trendspotting membership. January 26th to get that recorded SEO masterclass. Most of these bonuses will not be there in the future. They're delivered just to the people who are in the membership at that time in the email. Sometimes we have to put them inside like the back, the back membership area where anyone will get them later. But for the most part, these are just going to be linked in the email. I think all of these we should be able to like they're not going to be. You're not able to get them in the future if you join the membership later. So make sure you're in by December 15th to get all seven bonuses. You get your first month in the membership for just $17. No high price tag, no crazy like you know, $800 course thing. I don't sell anything like that. I keep things low ticket for you guys. You're going to use the code keep 20 at checkout. That's gonna get you that first month at 17 and after that it's 37amonth. And FYI, if you've been in the membership before, you can use that code again. So if you're coming back in, you still can use that code keep 20 at checkout. Everything's in the show notes for you, but jump on it my friends. We're gonna, we're gonna kick off 2026 with a bang. So excited. I hope so many of you join me because this is gonna be lit. So for this trend report today. This is different than what we've ever done before. I did a boatload of trend research on and off Etsy to create this trend report. The last trend report that Etsy put out was back in October and it was really geared towards gift trends, you know, things like Nutcracker Core and Gothmas. It was very holiday oriented. I that would have been helpful back in like August for me, October. Getting that from them is a little bit late. What I wanted to do is really help you go into 2026 strong. Not talk about what's happening right now, but what you need to know because going into Q1 here soon all of this holiday stuff's going to be irrelevant. So this is research distilled down from a ton of resources, many of which I have linked for you. When I was able to, I also scoured Pinterest to find out what they were saying and it's all mixed in with my own expertise on what the trends have been and what's most important to us as Etsy sellers. So, so we're going to start with the projected colors from for the year and then move into the the trend movements that I think are going to overarch and influence the mini trends we're going to see emerge. What's really interesting about the colors of the year is that there are many of them. And I actually think, I mean now obviously like come January, Etsy's going to Distill it down and have their own Etsy color of the year. Pantone's going to have their color of the year. That's fine. But I think the fact that a lot of these companies, many of them are paint color companies, are expressing their various colors of the year is an indication of almost the attitude of 20, 2016, which, as I understand it, is very maximalist. And what that means is like, boldness and freedom and a little less formal on the trends. It's kind of like, no, stop telling us what the trends are. Just we're all going to pick the things that we like. K, thanks. Like, almost kind of this rebellion against trends, which is really interesting. So I think there's going to be a lot of colors of the year, and I think that's very much the attitude of how people are going to be approaching everything, and they're just going to be picking what they like. But this was very interesting. So the. The first. These. Many of these are paint companies. The first one is Benjamin Moore. They have referenced their color silhouette af655 as their color of the year. And it's absolutely beautiful. It's a rich espresso brown, but it has notes of charcoal. So it's not just like your straight espresso brown. It kind of. It pulls a little gray, and it's absolutely breathtaking. And after this fall, having espresso this whole year, really all of 2025, espresso was huge. This feels like her big sister. It just feels like a bit of an upgrade. The paint company Behr B E H R, their color of the year is Hidden Gem. It's a smoky jade green. By the way, I have these colors linked for you in the show notes because, like I said, mother of all show notes, I can't help myself. Yep. So other projections from other sources actually also indicated kind of a darker teal. Like, it's. It's like teal's big sister again. It's kind of a little more mature, a little more refined. So I thought it was interesting that they had it be like this smoky jade, because we are hearing other rumblings of this Teal. There's another paint company, which I don't know if something's wrong with me. I'd never heard of it. It's called ppg. It's pretty well respected. It's named their color Secret Safari as the color of the year. And that's kind of like a yellow green with lime undertones. It feels very sevent. Super interesting. I think it'll be A great accent color for a lot of people. And then Sherman Williams, they actually projected a few different palettes. They. They had four, which I thought was interesting. I guess it makes sense, right? There's gonna be some different attitudes, some different. Some different themes as people go, you know, because a lot of times these color things emerge in fashion and in home decor. So we're just seeing home decor talk about it earlier with the paint colors. So Sherwin Williams first one was icy, cool toned pastels. Again, a slightly more mature pastels have been huge. We're making them a little more mature. They're icy, they're cool toned. They're not. They're not little girl pastels from Easter circa 1990. This is a more mature, elevated version. The second palette is a bold, warm, fiery colors, like natural clay, buttery yellow. I've heard other sources, Pinterest, I believe, reference buttery yellow and kind of these really rich natural colors. We're hearing a lot about bold colors. The maximalist, which is a whole trend we'll talk about. Number three was a sophisticated. It's a. It's a whole palette of sophisticated dark, nocturnal colors. And so I would describe this, like, think dark neutrals, but with a moody edge. I feel like we've been seeing that. Like, I feel like we've been. If you get any home interior images on your Facebook, like I do, I've been seeing some of those more moody rooms. They're dark. Not. It's not all that white. Which, by the way, I still love the white because I'm a farmhouse girl at heart. But I do love a cozy, moody room. And those are. That's the kind of colors, those dark neutrals. And then number four, this fascinated me. We're still going to see a big trend of the foundational neutrals. Um, I thought that was interesting because it seems like a lot of other sources are saying they're kind of out. But I wonder. I'm wondering if it's kind of like the farmhouse trend, where it never totally went out, it kind of just matured. It's maybe a little less popular. It's not like everyone and their brother has, you know, farmhouse stuff now. But the foundational neutrals are continuing to bring in the money, which doesn't surprise me. I still buy them. Okay, so now let's go through the seven big trend movements that are being projected, that many of them are continuing into the new year, maybe refining a little bit. I want to tell you what I found, what I think, give you kind of a summary. So number One is less of a specifically designed trend, but just to let you know that, like, there's this. There's this movement called AI assisted aesthetics, and it's less of a design style and more of just an acceptance of and like embracing of using AI tools to help in design. Even for a lot of artists and designers, it's not necessarily like they're bringing their own innovation with it, but they are starting to use the tools to stay relevant, to stay ahead, to be able to work faster. So the summary is that AI has officially gone mainstream and is now a core part of many design processes, blending human creativity with AI precision to generate textures, patterns and layouts that both feel futuristic and organic. There's this whole kind of futuristic thing that we're going to be talking about more in other movements as well. And I know, like, I know this is a very controversial topic. Even still, for a lot of us as Etsy sellers, it's like it very much. I know I've said this before, but it reminds me of when the Internet kind of went mainstream and people freaked out just thinking it was going to change and ruin everything. And you know what? Like, there was bad that came with the good and it's still that way with AI. There's a lot about AI that I'm watching. I'm not as worried about it personally in the, in the Etsy space, because I feel like just like this described for sure, other people who are like kind of abusing it and using it in a way that just makes art feel less relevant. Yeah. But the majority of humans still gravitate towards the more artistic expression. They, they. Let me put it to you this way, people are actually really smart. Your customers are generally actually really smart and they can, they can see the difference between something that was thoughtfully put together with some human's heart, creativity, ingenuity and style versus something that's super mechanical and boring and just thrown out by AI. So there's this blending of those two things that I think people are smart enough to see now, and that gives me some hope. Other aspects of AI, I could. Man, I could go on a rant. There are things I'm watching very closely because they concern me. Let's just hope they at least cure cancer. I'll leave it at that. So AI mainstream number two, more of this is more of an actual design style or like a design trend. So it's called the naive design. And it's the bigger trend behind what I've talked about over and over again, especially in the trendspotting Membership which is the doodle style. So the naive design is expressed by lots of hand drawn imperfect organic elements. So think like handwritten fonts, bold bubble lettering that have more of a hand drawn feel. We have seen that all over Etsy things looking a little more like doodle, a little more sketchy, a little more hand drawn. So this appeals to buyers who are drawn to warmth, imperfection and a sense of authenticity. These shoppers appreciate illustrations and lettering that feel handmade. See, this is. Oh I love it. Doodly lines, uneven shapes, playful textures and childlike charm. They want designs that feel approachable, emotional and personality driven rather than polished or corporate. 100%. This style resonates especially well in stationery, stickers, greeting cards, digital planners, children's items, scrapbooking kits, cozy home decor and even your apparel. Your like your print on demand designs. And for sure I've been doing a ton of this with PNG designs designs. Naive design attracts customers who want that. Who want art that feels human, heartfelt and delightfully imperfect. Naive design buyers are the lovers of charm, playfulness and imperfection. They're typically people who love doodles, quirky fonts and hand drawn lines. They love stationery, journalers, planner addicts, shoppers who appreciate a heartfelt made by hand vibe. Fans of cute, whimsical elements and character, rich art parents, teachers and scrapbookers. Buyers who want warmth, personality and emotional resonance in their designs. And people who are tired of polished corporate perfection. So these shoppers want art that feels human, warm, relatable and delightfully imperfect. This is one of my very favorites. That's why I wanted to talk about it basically first. It's so fun and I'm really excited to hear that it's projected to continue to grow. I can't wait to see other ways that it's expressed in the new year. Number three is it's called heritage revival or sometimes referred to as modern heritage. And heritage revival is the vintage obsessed design trend that brings back traditional motifs. This is your chinoiserie, toile de joie patterns, antique florals, Victorian frames and classic engraving styles, but reimagined with modern colors, simplified layouts and digital friendly compositions. So it's the old world elegance meets modern digital design. It's an aesthetic that is exploding across home decor. It really has been for quite some time now. We're seeing it in branding, stationery, digital prints, literally everywhere. It appeals to buyers who love historical charm, ornate detailing and heirloom quality visuals. But they still want something fresh and clean and updated for a modern life and These shoppers crave sophistication, heritage, and the feeling of meaningful craftsmanship without the heaviness of true vintage. I'm literally obsessed. So heritage revival enthusiasts or buyers are going to be vintage romantics. People who love anthropology, decor, people who swoon over moody European interiors. So, like, those are two things that you could study. Like, go look at, go to Anthropologie or look on their website, search, you know, Google European interiors for some inspiration. People who love ornate botanicals, framed art sets, crests, elegant vintage buyers, brides that we're gonna see this a lot in bridal stationary lovers, monogram lovers. It's old soul meets modern aesthetic. Super fun. I love all of the things that it captures. I think I wasn't even totally understanding this trend before, and I feel like now it's really maturing in a way that we can. We can put some guidelines around it. So I'm really excited. And, you know, I think for us, a lot of like, this is gonna be important in font, I think, and in. In other elements that we're using, especially if you're like me in the, in the digital space. But, like, if I was still selling signs, I would be paying attention to this and I'd be maybe like in the corners of my signs doing some little. Some little patterns, you know, adding. Adding a little something extra that makes it feel a bit more vintage. Number four is called neo minimalist, or sometimes it's referred to as minimalism 3.0. So it's again, a more refined version of minimalism. It's not stark. It's thoughtful simplicity with soul. It's clean and simple, but warm instead of cold. And so it's going to appeal to buyers who want calm, simplicity and authenticity. See, there's like a change here. It's not just clean. Many shoppers are likely to respond positively to designs that feel intentional, human, and uncluttered, especially in product lines such as home decor planners and wall art niches. Neo minimalism customers want calm, clarity and intentional design, but with soul. They tend to be people who love tidy spaces, uncluttered visuals, and soothing simplicity. They're fans of clean planners, modern home decor, and soft neutral palettes. So that's good to know to blend your neutrals with that. You could even try normal neutrals, but then try some of the moody neutrals. Aesthetic shoppers who want quiet luxury without the cold sterility. I think that's a really important nuance. People who use design as a calming force, organization lovers, productivity fans. Buyers who want sophistication without fuss. Those who value authenticity, clarity and gentle warmth. So these kind of customers are going to gravitate towards designs that feel clean, human, simple and deeply intentional. Okay. And so again, a nod to the fact that this is going to be the year of almost opposites, because everyone's just going to do what they want. I feel like we've been moving into that for a while now, but like we're going harder at it. Number five is maximalism. So bold, high contrast colors. I pulled a quote from a website called Hemisphere DM that said think bold colors, layered patterns, expressive typography and visual clutter that feels intentional. This is going to appeal to buyers who love bold self expression, rich visuals and designs that feel energetic, layered and full of personality. So this is going to be that Sherman Williams palette that's got like the buttery, the bold, bright reds, like the really like earthy, but really loud. These shoppers are drawn to products that make a statement. Vibrant colors, mixed patterns, artistic chaos and unique storytelling. I feel like that safari color too could fit perfectly. They want their items to feel fun, expressive, eye catching and emotionally charged, especially in categories like digital wall art or normal wall art, stationery, apparel, stickers and print on demand decor. Maximalism resonates with customers who see design as a form of identity and want their purchase to stand out loudly rather than blend in. So trying to make a statement, they're trying to show who they are. The really, the emotional connection is going to be really important on this one because this is where your people are going to be like, oh my gosh, that's me. I have to have it. Rather than it being something a little more vanilla that appeals to everyone, this is where, where some of you are really going to shine because you've been feeling stuffed into a box of having to match a certain vibe and you're like, it's just not me. I'm loud, I'm bright, I'm colorful. And like, why don't people want this? I think you're going to see more interest in that now.

A (30:04)

Maximalism buyers are the expressive personality forward shoppers who want their purchases to make a statement. You'll find them among people who love bright colors, layered textures, bold patterns. Fans of eclectic decor, expressive typography and artistic chaos. Shoppers who see design as self expression. People who love art that sparks joy, energy and movement. Buyers who get bored by minimalism and want something visually alive. Poster collectors, pattern lovers, home decor enthusiasts. That makes me think like if you do Tumblr wraps, oh my gosh, go Bold, but also go minimalist like do both. People who choose fun, drama and visual richness over subtlety. These shoppers want art that is loud, fun, bold, unexpected and impossible to ignore. How fun is that? I honestly love the juxtaposition of it all. Number six is retro futurism plus Y2K continues. It's amazing to me how much it's continuing the steam on the Y2K. So nostalgia continues, but with a digital twist. Also, we'll be seeing more of the 70s and 80s influence going into 2026. It's going to be. It's going to feel very nostalgic, but with decisive futuristic components blended in. Kind of like we've been seeing. Like it's been. It was like 90s but slightly updated. It's just now going to be 70s and 80s also slightly updated. It appeals to buyers who love designs that blend nostalgia with imaginative, forward looking elements. These shoppers are drawn to artwork that feels dreamlike, cinematic and slightly surreal. Pairing vintage color palettes or retro shapes with futuristic glows. So chrome textures, neon accents or sci fi themes. They want products that feel imaginative, bold and visually unexpected, especially in categories like posters, apparel, phone wallpapers or actually even phone cases. Digital art, print on demand decor. Retrofuturism resonates with customers who enjoy both the familiarity of the past and the excitement of the future woven into one aesthetic. So retrofuturism fans want the nostalgia mixed with some sci fi imagination. This is what I think how it's like maturing a little bit like the best of both worlds. These buyers tend to be people who love the 70s, 80s and 90s nostalgia. Fans of neon, chrome, surreal lighting and digital dreamy worlds. Buyers who love cinematic and imaginative aesthetics. People who love futuristic but warm, retro rooted visuals. Isn't that interesting? So it's like super modern, but it's got this like vintage feel to it. Almost like Back to the Future is sort of what I think of shoppers who enjoy bold posters, digital wallpapers and apparel graphics. Aesthetic lovers who want something both familiar and wildly creative. So these customers want nostalgic comfort blended with imaginative, futuristic quality flair. And I think AI design is going to be a really special tool to be able to create this perfect match. Also, some of you are just going to smash it on your own because you're insanely talented and I'm obsessed with you. Our last one, number seven, is Grandma Core and I'm very delighted to tell you that it is growing. So Grammacore is the cozy, nostalgia driven design trend that's bringing back the charm of traditional crafts. So that's where we're seeing the patchwork, the chunky knits, the floral prints, the handmade textures, the latch hook, all of it, but like with a fresh, modern twist. Like, yes, people are buying things that are actually embroidered and embroidery is still exploding. So like run, don't walk. But also I've been seeing success in like the PNG space, selling like digital designs that look like a chunky knit. It's really just two dimensional and people are snapping it up because they just love the visual of it. Super interesting, but like, talk about an updated version, right? So instead of recreating grandma's house today, Grandma Core blends those vintage memory rich elements with clean styling, updated color palettes, that part's key. And like contemporary decor, it's rising because people are just craving warmth, comfort, authenticity after years of sleek minimalism and I think, fear. Like, please make us cozy again. The result is a curated aesthetic that feels both familiar and new. So that's when you smash it, that's when you nail it, is when it feels both familiar and new. A celebration of craftsmanship and nostalgia reimagined for modern life and modern design. Grammacor buyers are the cozy nostalgia lovers who crave handmade charm. So, like, perfect for Etsy, right? They tend to be people who love patchwork, crochet, embroidery, floral wallpaper. They're fans of cozy textiles, cottage styled decor and handmade craft aesthetics. Shoppers who want warmth, comfort and analog charm. Thrifters, knitters, sewers and homebodies. I had to throw that in. People who want their home to feel soft, comforting and lived in. DIY lovers who value sentiment and storytelling. Buyers who feel emotionally soothed by vintage craft. Visuals or visuals? Vigils. Visuals for sure. It's visual, not vigil, these shoppers want. Although maybe both. These shoppers want nostalgic comfort, warmth and the beauty of handmade craftsman's craftsmanship with a modern twist. So like, gosh, if I could summarize everything, isn't it interesting? Like, again, the opposite of it all, the juxtaposition of it all. We're seeing two worlds not collide, but like, live harmoniously together and inviting you and your shoppers to choose what feels most aligned to them. So that's what I've got for you. Watch out for the next Trend report in Q1, because more of this will be established in the marketplace and we'll be able to talk some specific examples. And remember, if you want a weekly trend report, if you want to know what's happening real time, trend wise on Etsy. That's my jam. That's what I'm really good at. So you can get that plus weekly listing ideas with the SEO. Plus a library of over 250 high demand, low competition listing ideas like just waiting for you. Plus access to a monthly live coaching call. With me. With me. You can join. You can talk to me personally. There's never been a better time to join the trendspotting membership, especially with the seven weeks of insane bonuses starting on December 15th. So make sure to you can grab the link below, use the code keep20 to get your first month for just $17 and after that it's $37 a month. So I would love all of your feedback. You know, like hit me up on the Instagram or email me or if you're in my coaching group comment. I'd love to know what you thought of this style of episode. Kind of quick and dirty, but like really, really detailed research to help you see the overarching themes that are going to continue forward so you can plan your Q1. And I'm telling you guys, we are going to the top in 2026. I my students, like there are people who are talking a lot about Etsy being slow and I know that some people are having that experience. My students in the trendspotting group and the students in my coaching group are not saying that. They are saying, oh my gosh, it's finally clicking. Oh my gosh, it's working. Oh my gosh. I finally figured it out. It took a grind. I had to really work, I had to push, I had to learn, I had to study, I had to iterate, I had to take hard feedback. Sometime like this is working and it's working at a crazy rate. I'm super tickled because you, you guys better believe I would come and tell you if I thought we were going downhill and we needed to jump ship and do something different. I'm gonna be the first person to tell you that and I'm gonna come to you with a plan. But I'm telling you that's not the experience my students are having. Etsy is alive and well. We're seeing great success. So I just wanna thank you so much for being part of the how to Sell yourself family. Each and every one of you means the world to me and I, I'm so grateful for your time. I'm so grateful for you showing up to listen every week you can. There's nothing more precious than your time. So please know I'm sending you love and warm wishes and thanks for listening. I hope it was helpful. I will see you next week on the podcast. We're going to have Becca back who's going to be sharing an update on her digital her digital product shop that she started with me back in. I want to say it was May and you will not believe the update that she has for you and what's working. We're going to get into all the nitty gritty because y' all loved her last episode. So so see you then. Until next week. Go make something awesome. Love you guys. Bye.

B (38:12)

And that's a wrap on this episode of how to Sell youl Stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to howtosellyourstuff.com where you'll find podcast show notes, all the links from today's episode, the blog courses, coaching, and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank.

A (38:50)

You for your support.

B (38:51)

Have a great day and see you next time.