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Hey, my name is Lizzie Smiley and I absolutely love helping people connect with their calling and all the tools they need to kick roadblocks and excuses right out the door so they can cultivate the life they dream about. If you want to launch, grow, pivot, or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl. I've had that entrepreneurial spirit going strong since my very first lemonade stand. And now I'm a work at home mama with multiple online companies and a full time Etsy shop, all while being present with my kids for the everyday chaos and most important milestones. On this podcast, we'll talk about all things business, mindset, Etsy, creativity, dazzling our customers, and so much more. There's plenty of room at this table for you, so scooch on in and let's go. I'm holding nothing back. Welcome to how to sell your stuff on Etsy. I'm so glad you're here. Hey guys, Happy New Year and welcome back to the podcast. I am hyped up and ready to kick off 2026. So strong with you. I have never been more excited about Etsy. You know, like the Internet likes to say all different kinds of things. I feel like I should do a whole like myth busting episode. But like, I am talking from my own personal results from my students results from the other coaches that I am super good friends with and their students results. We are all doubling down on Etsy. I'll tell you what, I took a minute this fall and I was like, okay, do we need to go beyond Etsy? Like, should I start studying like TikTok Shop to really help my listeners and students move in that direction as well? Like, do we need to be doing some different things to diversify and after a whole bunch of study and just dive, you know me, like diving deep into the strategies and looking at it and really at the end of the day, student results, the testimonials, the stories that on every single coaching call with my students that were coming in of just like, it's working, it's working. This is great. I'm finally getting it. I'm blowing up. It's changing our lives. I just like, I'm doubling down on Etsy. And it's not that we won't ever teach those other things because you guys know I love to talk about a legacy business where you, you like master Etsy and then you start to build your email list and then you do your Social media and you build your own website and like there's this whole path you can take if you want to, but Etsy still remains like more than enough. And we're having so much fun. So I'm so glad you're here. I hope you're as fired up as I am. We're gonna have a how to start an etsy shop in 2026, the right way. Kind of a convo. I've made a ton of notes that you know me, I'm just gonna jabber through. So whether you are brand new here and you're just thinking about Etsy for the first time, welcome to my big sister energy. I always talk like a Gilmore girl. I'm like super friendly, down to earth, tell you like it is. It's all of the things if you don't know anything about me. I'm Lizzy Smiley. I spend half the year on a Texas farm and the other half of the year at a northwoods lake house in Wisconsin. And I'm super, super grateful for this life. My kids, I have a 10 year old daughter who's an online school so I support her kind of some homeschooling backup. And I have a three year old son who is the Tasmanian devil and we have a really beautiful life. My husband works remotely as well in tech sales and I help Etsy sellers and I love it and I do this podcast and I do YouTube and I'm on social media and I'm constantly inventing new resources like done for you to help you guys and trainings and workshops and things like that. And like 2026, I have so many incredible plans. So next week I am planning a, an episode telling you kind of like the tools that, that I recommend and the ones that you can say no to like kind of help you with efficiency and, and that kind of strategy because a lot of times people be like, do you know what do I need and what do I not need? So I'm going to go over all of that with you guys but I want to make sure today to mention to you guys about Profit Tree. If you're brand new here, there are some amazing third party tools. They're not created by Etsy, but they connect into Etsy and they can give us data that Etsy can't. So for example, I'm always talking about how you want to make data based decisions. You don't want to just create what you feel like. I mean you can if you're an artist, but it doesn't work as well on Etsy. Because Etsy is a search engine. You have to create what's in demand. And so Etsy doesn't necessarily tell you what's in demand, but these third party tools will go in and I can like do a search. For example, I can do a search for goldendoodle mom shirts. And in the search Profit Tree, this tool I'm talking about will have a little box that'll show on Etsy below a listing and it'll tell me how much money it's made, how old the listing is, how many times it's sold, how many times it's been favorited. All of this data that I would never know from Etsy that can really help me make decisions. Okay, so Profit Tree, there's like a bunch of these tools but Profit Tree is great for beginners because right now they have a deal where you can pay $67 and get lifetime access to some of this data and to their profit tracking as well. Which like allows you to become Shark Tank ready with your numbers. Like if you're not good at numbers and like knowing what your profit versus your net versus your ad spend, all of that return on ad spend all of those numbers. This, you need this tool. It's only $67 one time and they, if you've been here a while, I want to make sure you know. Profit Tree just got back that In Demand badge. So it has additional data now that we were really excited about where you can look at like the search results at a glance. So rather than scrolling down the Etsy search results, you can click the little Etsy radar tool that'll be in the site in your, in your window if you, if you get Profit Tree and it'll tell you basically at a glance what's on the page so you don't have to scroll. You know, like which one's making what, which one has an in demand badge, which one has a bestseller badge. You can see all the data at a glance. It's completely time saving and amazing. And they also, I cannot believe this. They also recently added where you can click on a listing and you can see the tags that that listing is using. That is a big deal. That is a big improvement. Um, and so for those of you who like don't have the money to be spending on ever be you're not using other tools, it's just totally leveled up. And so check out Profit Tree. I have a free tutorial that'll be linked below where you can see how it works. I have that special link where you can get it for the one time fee of $67, it's going to save you tons of money avoiding the the subscription fees. So before we launch into me rattling off all of the steps to starting an Etsy shop the right way, I have two new resources that I want you guys to know about. Like I said, I'm coming in hot and heavy. The first one is a freebie. I created a really short and quick. It's only 35 minutes free training, like online training and it's called how to blow up your Etsy shop. I can't even get the words out of my mouth. I'm too excited. I'm speaking even faster than normal. How to blow up your Etsy shop. And over this past year, my students and I have been practicing this secret. And it's what the mega sellers do to really build huge shops. It's particularly good for print on demand and for digital products. It can also work for physical handmade products if they are customizable. If you can make them specific to different people, this tactic, this strategy will help you. So I decided like, let's take the thing that everyone gatekeeps and let's actually just like blow it out to the masses. Win a free workshop. So if you want down and dirty 35 minutes, here's a strategy that can help you literally go from zero to whatever you want in 2026. You're going to want to check out that freebie. It'll be linked below. The other thing that is launching and I'm super, super excited is my scaling society. This is an all inclusive membership. When you come inside, you get access to my Etsy course, all of my templates, you get access to my trend spotting. The membership is included where you'll get weekly trend reports and listing ideas with the SEO to use. You will get all of my AI workshops, you will get into my coaching group, you will get access to the template drop which gives you templates that you can go resell on Etsy. You get two coaching calls with me per month. The group gets together and I can answer questions, do shop audits. It's literally like my all inclusive. Here you go. There's an entry rate right now that I'm not going to say it on air because it's going to, it's going to change in a little bit. So go check it out. If you were already in my private coaching group, you're going to want to look at the details over in the coaching group because I have a special offer just for you guys. Holy moly. If you are new here or you're wanting to get serious this year. You want to be in the scaling society, I want you in there. I'm going to be holding all hands. We're going to be getting even better results than we got in coaching in 2025. And I have a whole bunch of new things that are going to be going in there, tools that are being built right now, additional courses and workshops that are going to be insane that'll just be included. So you're going to want to check that out. And I can't wait to see you on the inside. So here we go. Brand new year, brand new you, new goals. It's totally normal right now to feel nervous and excited. Try to lean into the excited, but just know that, like, it's okay to start a little scared. It's okay to be messy, and you have to kind of like fail forward in entrepreneurship if you're, if you're. It's like, I don't know if any of you guys can relate to this. I was always waiting for the right time to start my family to have kids, and it never came. Like, it was never the right time. And so really, the truth is just now is the right time. If you have the. If you have the inspiration, the energy and the desire, if you have goals, now is the right time. I personally think that AI is coming for the workforce in the next couple years in ways that we don't want to think about. And any of you who hang out with me, I'm going to make sure that we are ready for it and that we can support our families and that we are staying ahead of whatever we need to know, learn, and implement so that even if we lose jobs, even if all of that changes, we are good to go. So it's okay to be. It's okay to be a little nervous. That's. That's totally. My dad always says if you're not a little nervous, you don't understand what's about to happen to you. So just, I think, I think. I don't know, I'll probably a lot of you, like me, maybe have adhd. I'm totally undiagnosed, but something ain't right. And also maybe struggle with some perfectionism. And I just think that you have to set it aside a little bit and allow yourself to stink. And it'll be. It's going to be okay. You're going to get better as you go. I have to turn off my heater because now it's baking me in here. Okay, so Step number one is deciding why you're starting. And I'm saying this because it's going to affect how we go about, how we go about your plan. So in other words, what's your goal? Are you, are you doing this because you want a little side income? Maybe you want to pay for a yearly trip or maybe Christmas was really tight this year and you want to make sure you make some side money so that next year you've saved up and your side hustle pays for Christmas. Do you want to pay off debt? Do you just want it to be like a second income but where you're not away from home? Or are you looking for like full time job income? Are you looking for replacing, you know, jobs? Are you so that you can, you know, maybe be at home or not have to pay daycare? Are you, are you looking for like multiple six figure income? Are you looking for like really kind of changing your family's trajectory? Are you looking for a creative outlet? Some folks are just like, I don't really care how much money it makes, I'm looking for a creative outlet. Want to know where to start? You need to decide which one it is for you because it's, it's going to affect, you know, the time that you need to put into it. It's going to affect, are you treat, are you going to treat this like a business, like a job or like a hobby? And as you sit down later and, and maybe look at your goals and how much output you need to have in terms of like creating listings in your Etsy shop, doing designs, getting things out there, the level at which you need to perform with that is, is going to be related to what your goal is, how much money you need to bring in. So that's the first thing. Decide why you're starting. I also think this is a good time to look at how much time do you have to reasonably give to it? Because consistency is going to be the most important. Showing up every week to add new listings and nurture your Etsy shop and not just sit on it, not just like do a ton of work right now cause you're excited and then not touch it for three months. None of that's going to get you where you need to be. So you need to sit down and, and give it some seriousness and decide how much, how much time you have. You don't have to have an enormous amount of time, but you have to have a consistent amount of time and you have to have expectations that are aligned with the amount of time you can Give it. Okay, we're not building a six figure income this year if you can only give it five hours a week. You know what I'm saying? So just some things to think about. Step number two is choosing the right product type for you. I actually have a free tool. It's a custom GPT that I created called a product picker. And I've trained it with everything I know from 10 years on Etsy and working with hundreds of thousands of students and talking to hundreds of other sellers like six figure sellers. I've told I've taught it exactly how to help you decide. Like if you and I sat down for coffee, what would you and I talk about for me to make a suggestion on? Oh, you should try to sell this so you can use that GPT and chat with it. That'll be linked below in the show notes if you want to give it a whirl and see you know what's a good fit for you. But if this is your first time hearing any of this, here are some of the options. So there's several options on Etsy. The main three are digital products, which means you create them, you upload them to Etsy. When the customer buys them, Etsy immediately delivers it to the customer. There's Print on demand, which is you create the design but you connect with another company. I like Printify for this. So you connect with Printify, you put your design on their products and then when someone orders from you, let's say they order a T shirt, the order goes through your Etsy shop, you get billed by Printify to create the shirt and then Printify makes and ships the shirt for you and then you keep the profit. That's Print on demand. And then there's handmade where you have all the supplies, you're making it all, you're shipping it all and packaging it all. Of course you can always use a a third party. You can use a manufacturer. So long as it's your design, you know all of that is completely fine. It can get a little pricey. So it's not necessarily a good option at first if you're strapped for cash or don't have never done E commerce before. But those are the three main options. There are two others. You can sell supplies to help others craft or celebrate things like Julie's jewelry. Surprise. I can't say it Jewelry supplies or party supplies or whatever it is like supplies and the kind of gift basket types of things like curated arrangements. Or you can sell vintage items which are Items that are 20 years or older that you source wherever, and you can resell those. I really focus on the first three digital products, Print on demand and Handmade. Let me rattle off for you some pros and cons for each of them because I think that really helps. The, the product picker can help with this as well, but it doesn't necessarily give you this data. So I just want to put this in your brain. So pros and cons of Handmad on Etsy, number one, pros. Handmade products are always high in demand. So this means it's easier to get sales than some of the others. Especially if you make your own, your product really giftable. There's a higher profit margin potential than other things. So I used to sell signs, like wood signs that I painted, and some of them were as much as $200. So that had a pretty good profit margin even after paying for shipping and everything. And then. But, you know, I'm doing. Physically doing the work. So you're, you know, when you consider labor, it just, just depends on the product. Some people, we, I've interviewed them before on the podcast, actually sell furniture on Etsy furniture that they make and, and they sell it for thousands. So there's great profit margin potential. Number three is you have total control over the product quality. I love this. Like, the perfectionist in me is obsessed with this. You know exactly what you're shipping out. You know what condition it was in when it left your hands. Um, you can stand by your craftsmanship and that's really helpful. So I like that. It's a really nice part of it. Also, I love, like, the, the packaging experience. That's kind of number four. If you package it yourself, you get to create a delightful unboxing experience which people just live for these days. And this is the stuff that, like, people want to post you on their social media and you get more exposure. You can may like go viral. You never know. Like, that's the fun stuff. Number five is that so long as you design your product, you can use. You could use a third party to manufacture it and ship it for you. That can save you a lot of time and work. Like, once the order comes in, it's kind of nice, like print on demand again, hopefully you can work closely with the distributor to make sure that they're doing it in the quality and the packaging that you want. That's just that, you know, but it can, it can help you save the time. It can be a little expensive. So, you know, do your research there. And then number six, this is important. So My prediction is I watch the advancements of AI very closely. I'm studying it and reading about it, watching news, reading articles. And I predict that in the next five to 10 years that handmade products are where we're all going to go back to if we want to be successful on Etsy. It's not right now we've got a number of years left to do digital and print on demand should stay as well. But digital products, I think will have less demand in the future. Right now, most of my students and myself included, we want to do digital products because of time constraints with family being busy. And it's also the easiest way to learn Etsy. In fact, a lot of people who come to me and they're like, I want to do print on a man. They like, do it for a little bit. And I pretty quickly talk them into, well, selling PNGs instead because it's the same design that would go on print on demand. But you don't have the extra step of having to deal with the. With printify, having to have it shipped out, having to pay for it, like, it's just easier. So you can get a lot more listings up. And there's a lot less headache as you learn and figure out the platform than with print on demand. So I convert a lot of people when they're trying to learn and like, get go through the motions there. But. But if you are die hard handmade and sometimes you feel left out of the print on demand or digital product party, I want you to feel very encouraged that you are the future. And in a few years, a lot of us are going to be taking what we learned from selling a lot of digital products and pivoting back to making, you know, print on demand or handmade work for us as, you know, as AI takes over. So I will continue to keep telling you guys the truth and what I'm learning and what I'm seeing right now, people are blowing up in digital products. It's great. I just think this is an advantage of handmade is that they're just already putting in the reps for what's going to be the future cons. I can take a lot of time and work if you make each product yourself. So when I was doing signs, those were really long, hard, grueling days. It was amazing for our family. It changed everything for us financially in a time when we needed it. But wow, is it hard physical work? It's more of an investment to start. It carries greater risk. You have to buy, like, supplies, sometimes machinery. It's like, you know, it's just more of a commitment up front. And then, you know, the third party companies that can help, they're often costly. So it's just putting a lot of, a lot of onus on you as the seller. And then finally, I think the other headache, it's a little bit overrated, but it is a headache. There's no doubt about it, is that shipping, it'll occasionally cause problems like breakage, missing mail, missed delivery, things like that. And so that is a bit of a con that can happen with the handmade or really print on demand as well. So let's chat for a few minutes about print on demand and the pros and cons of using that third party. You create the designs that are put onto their products and they make and ship those products for you. So pros, you have the benefit of selling a physical product, which people love, without having to make or ship it. So that saves tons of time. It's amazing, an amazing game changer. There's a lot of products available now too. It's not as generic as it used to be and that's really great. So you really can give a great experience. Experience. Number two, you have no inventory or machines at all. All you really have to master is design. That's pretty amazing. Number three is there's tons and tons of product options. So there's lots of different companies. You can do everything from selling wallpaper to mugs to journals to, to apparel to like shower curtains to wall tapestries to stickers to. I mean there are so many options. And so that just like opens up a whole new world because like people, people love the like the physical product. Number four is print on demand is easily customizable to current trends. That is a huge deal. When you are new and you are trying to break in, one of the best ways to go about it is to understand trends. I'm an Etsy trend expert. I've been putting out a trend report for over a year. I am recognized as someone who like focuses on and knows the trends. And that is because guys in the beginning, they were too intimidating for me. I didn't try it, I didn't think I could learn it. I didn't think I had the eye for it. And it's something that you can learn. It's very learnable. It's just patterns. So when you can take a print on demand product and really leverage trends, you have massive. That's, this is if, if that's you in print on demand, you've got to See, listen to that free workshop I did that free training how to blow up your Etsy shop. It'll it's going to tell you the secret of how the mega sellers build massive shops and massive incomes doing this. Number five, which this is great for print on demand. You can use mockups for your listing images if you're not a good photographer and there's tons that you can buy on Etsy. I actually have a free download of let me make a note of that so that I can link it for you guys below it's a list of the, the, the, the mock ups that convert the best. So like plenty of, plenty of listing image pictures. They, they maybe show the image or like they show the product accurately but they don't actually convert. They're not like when people see it they don't have the strong emotional connection of like oh I want to look like that. And mockups can just save you a ton of time. You don't have to take good pictures. I'm still to this day terrible at pictures. So mockups are like my jam Number six is mockups also mean it took me a while to learn this as a new seller that you can easily test new products without making them. So and I did this for handmade as well guys. So like for my signs I had standard sizes that I always, always sold. I took pictures of the blanks and they became my mockups. And then if I wanted to see if a new sign would sell, I would go ahead and create it in Canva on my mockup on the blank sign and list it on Etsy and I could test and see if it would sell before I even had to create it for print on demand. That is literally the whole game is like you can test tons of products having never gotten a sample, having never created it. And that is a huge advantage to being able to get a bunch of listings up to be able to leverage the trends and the numbers. The cons of Print on demand is you don't have control over the creation of the product. So you know, sometimes like there's issues like some, sometimes it's not the quality that you want or the color that you want. You know, if the. Depending on the printer it's, it can be tricky as a control freak. Number two, sometimes products get past quality control with misprints or other defects. I've heard some really funny stories about the wrong thing being shipped out to somebody or but oh my gosh, I used to ship out the wrong sign sometimes of people or like something being crooked you know, when it show when it wasn't how you had it on the, on the, on the demo. I will say Printify is great about re, like they'll reprint it and reship it for you but you know, you do have to kind of finesse the customer which you know, pros and cons there sometimes I can actually get you a better review but you know, we'd rather it just go smoothly. Right. Number three, you can't provide an extra special unboxing experience. That's going to be pretty standard. Number four, the fulfillment company costs take a portion of your profits. So there is a decent, I mean it's not going to be as much as if you, if you design your own product and you work with a, like a factory and a fulfillment center to actually put them out but you're still a lot of your profit is going to go to the, to Printify to the fulfillment company. Um, the name of the game's gotta be moving volume. You want to sell a large number of whatever you're selling. Number five is shipping will occasionally cause issues like breakage, missing mail or missed delivery. Like anytime you got to ship something that's a, that's a risk. And then number six is with print on demand because, because the, the products are standardized and with mockups it's easier for copycats to steal your design concepts than, than it is for a handmade item which is like your photography and your thing. Like they can't just go steal it as easily. So that is a con. Again we beat that with volume around here. We don't sit around and obsess about every single. Like obviously we take, we take steps to try to prevent that. We take steps to try to fight copycats. But it's like our attitude on here is like next I'm going to get the next design out. I'm going to beat them in numbers. You know, I'm going to go through the process with Etsy but we're not going to let that totally get us down. Actually you start getting copied, you've kind of made it. It's kind of funny. Let's talk about digital products for a minute. Pros and cons of selling digital products on Etsy. Some pros are it's semi passive income which is delightful. I remember back in the days, especially around the busy holidays when we'd have over a hundred sign orders in a month and I would get a cha ching and my first response was like oh, now I have to go build, paint, fix, wrap, package, assign and I Mean, don't get me wrong, I was super grateful but you're just, you get tired, right? Whereas with a digital product you get that cha ching and it's just like woo hoo. Because you don't have to do a darn thing. Nothing can get lost in the mail. There is nothing you've got to go make. Etsy's just going to deliver it on the back end. You can make a product once and sell it over and over and over and over again and just enjoy the results. Number two is there's no, yeah, no work required post sale. So passive income and like there's no follow up work unless you do custom ones. So you can choose that but it's not ma mandatory. Number three is they're generally easier to make, they're easy to make you, you. It's, it's a little like lower skill to start. I love it if you've never done any kind. I love it even as an experienced entrepreneur, to be honest with you. But when you're starting there's such a learning curve of everything you need to learn on Etsy. You know about SEO and product positioning and pricing and design and trends and scaling and customer journey and algorithms and everything. It's just like, it's a lot. And so if all you have to learn on top of that is how to make the product and it's just, it's like digital templates or digital PNGs or coloring pages or something like that. It's, it's really nice. It's like a lower, lower barrier to entry there. Number four is there's no shipping or inventory. Woohoo. Number five is you can sell internationally without any of the headaches that it there are to ship internationally. Number six is unlimited sales potential. So there's no limit, there's no limit to, by inventory, you know, because even, even a print on printify, the print on demand company can run out of a certain color of shirt and you're having to shift and try to sell the customer a different color or they can run out of a certain style or they can, they can run out of something. Same with your handmade, you know, during, let me tell you what, during 2020 and we like literally couldn't get chalk paint. It was something else. But your unlimited, unlimited sales potential because there's, it doesn't matter. There's no inventory or supply requirement. Number seven is, it's just very low stakes when you're not shipping anything out and the customer's just getting a digital product. It's Easy to just focus on learning. Number eight is it's fastest to create and to get the listings themselves up without dealing with shipping or any integration into printify anything. It's just quick and easy and you can move through the numbers. The cons of digital products is number one, there's high competition. So lots of people want to sell digital products. Obviously it comes across as sounding the easiest. We really have this on lock in my, in my scaling society, in my group because we focus on understanding demand and niches and trends. And when you focus on that, it's like the competition and saturation aren't even a factor for you. You've got to know what you're doing, but that's literally what I teach and make sure you understand. So know that going into digital products comes with high competition, but there's also high demand and there's definitely ways around it. We're having new people success all the time. Number two, just like print on demand, the potential for copycats is higher. With digital products there's lots of people who just want to find a quick buck. Number three is a low, a typically lower profit margin. So we're trying to move volume. We're making 1, 2, maybe at the max, $5 typically per sale in the net because we're selling them at low, at low rates. But the idea is to create no brainer listings that sell really easily because people don't aren't worried about the pricing price point at all. You can make a higher price point on digital products but you're going to look at bigger bundles. You're going to look at things like maybe website templates, things like that that are going to be higher ticket so you totally can build them that way and sell them that way. It's not typically what's focused on as much. Number four is design and tech skills are required. So expect a learning curve. So if you've never done anything really with Canva before or AI design before or Photoshop, it's not, it's not as hard as you'd think. We really start by focusing on simple designs, simple cells. You guys, you would not believe. But if you haven't ever done anything like this before, you do need to give yourself time to learn. And one of the issues I see is people give up too quickly before they've had a chance to put in enough reps to get good at design. Number five is some customers will require some extra tech support. It's a really low con to me compared to like, you know, my thing got lost in the mail and now I've got to ship it or they filed a case with Etsy. But you do need to be prepared that your customers may be really low tech and sometimes will need some extra guidance. So that is, that is the pros and cons and we're going to move on to step three in our bigger process here. So after you've decided what kind of product would be good for you to make, and again, feel free to use my free product picker to walk you through that a little more personalized. Get some ideas on what you could create. It's really fun. For ideation, we need to understand how Etsy actually works. Like, before you sit down and actually create anything, make sure you understand how Etsy works. We'll talk through that now a little bit. And there's other trainings out there. I go over this extensively in scaling society and in the six figure secrets to getting started course. But let me give you some baseline. Etsy is a search engine marketplace. So people kind of think of it more as a craft fair, you know, Cause they're thinking of like, oh, handmade and people are selling their hobbies and yada yada yada. But on Etsy, if no one's searching for your product, you won't sell any. Okay, so someone goes to Etsy.com or they go to the app, they go to that search bar and they're typing in something they're looking for. They might browse through some stuff instead, like Etsy's Auto Suggest, like categories, but it's a search engine. And so just because you build it doesn't mean they'll come. You have to understand that whatever you create needs to be in demand. People need to be searching for it. So here's the basic customer journey. Okay, they, number one, they search a keyword. Then number two, Etsy. Etsy takes the words that they, they typed in the search bar and matches it to the closest listings that they can find that fit the search. So they're trying to show the customer what they're looking for and they give them a whole sea of thumbnails to look at. The customer scans the thumbnails in the search results and they click the ones that they're interested in. Then they scan the listings, they go in and they look at the listing and if they like it, they look at the gallery and the pricing and the delivery time and the reviews and the pictures, all of it. And they decide from there are they going to add it to cart or are they going to click away and Go look at something else in the search results. So that's, you need to keep in mind that that is the customer journey. And because of that, your keywords or SEO is really important. What you title, your product, what you put in your tags and your description helps Etsy know who to show it. And then your images need to be on point to really like wow them, to draw them in, to show them exactly what they're getting and make it feel very like, as elevated as you can make it. And then you need to make sure that if there'd be any questions about your product, like what's included or, you know, for pro, for print on demand, maybe like sizing dimensions, things like that, you want all of that both in your listing description and in your photo gallery, because most people won't click down into the listing description. You want your, you want your listing to answer questions. It's going to be, it's going to mean that they are less likely to click away. The other thing that's super key is always considering emotional connection. So when someone sees your listing in those search results, what you want is for your design, your thumbnail or your mockup image, that first impression to be like, oh, wow, that's, that's me. I need, I want that. Because when you, when you have that response, they're less likely to click away. They're less likely to care about the price. You have to have strong emotional connection. That's something that sometimes we don't think about. We create what we like and we're not thinking about what is the experience of that customer journey. Looking at this in the midst of all of these other competing listings. I think the other thing that you need to know is that your, your listings are going to go through a process of being ranked and it's not just the keywords matching the customer search, but when you create a new listing. And new shops have a bit of an advantage here because they're getting tested in the algorithm. So when you create a new listing, it goes out into, you know, the Etsy algorithm and the algorithm starts to show it to people who have searches that are relevant to it. And based on those first several customers, how they interact with your listing, if they ignore it, if they click on it, if they favorite it, if they buy it, it's going to inform how the listing does in the future. So if it gets a lot of attention early on, then it will become stronger in the search results and it'll be shown to more people that are even a little bit more broad. Searches and as you go, this is actually by the way, how social media works as well. So if you think about like Instagram posts or TikTok posts, it's kind of similar. So as you go, your shop can gain strength. Like if your shop, like down the road, let's say you've had a lot of well performing listings and your shop has a strong positive reputation with Etsy, your newer listings are going to be shown to people faster. But don't actually, don't worry so much because let me tell you this, I have listings. Like usually my listings take a few weeks before they sell. Sometimes it's faster than that, depending on just like how much I've nailed the emotional connection or the demand or what the competition is. But don't like, just don't have the attitude of obsessing over individual listings. Get them up, move on, do the next one. I have listings that sell two weeks later, a month later, three months later, a year later. I literally had listings sell this Christmas that I had created last Christmas that nobody cared about. And you know, some coaches would say just deactivate those. And I mean, you can use your judgment and look at stuff and say, this is not good enough, no one's going to buy it. Or if it was like, it's okay who, you know, I kind of don't know why it didn't sell last year. You don't need to like let it expire. You can try it again for the next season. So don't get upset, obsessed about all of that, but just know that your listings get a score and your shop gets a score. You can always, you can always tweak it. Do you know what I mean? Like, you can always create more listings. You can always do better customer service, get more reviews. It's always movable, but it's constantly on a ranking system. So I think it's important to know those things about how Etsy actually works. Number four is really important and that is don't guess what to create. Let demand lead. And we talked about this a little bit ago, but it really warrants its own step because a lot of people come to Etsy and they think, I think this is cute, I'm going to publish it. And that isn't a good strategy for a marketplace while it might be for a craft fair because people are walking around meandering, they might peek at something and like come up to your stall and say, oh, wow, I wasn't, I didn't come here looking for this. But it's so cute. I want it, that's not going to happen on Etsy. It has to be strategic. So you want to study what's in demand. One thing you can do is when you type in the search bar, Etsy will auto complete. You know, if you start typing something, it'll actually drop a list of other highly searched words. So and like phrases so that can help you know that those highly searched phrases that auto suggest are in demand. Anything that has a best seller on it, also in demand. I have a YouTube video. Let me, let me actually link that for you guys. Link YouTube because it'll show you there's. So Etsy got rid of the bestseller badge. I don't know Bestseller filter, I should say. I don't know if you do this, if I go to like, if I go to another site, like let's say I go to Anthropologie and I search women's dresses, I'll sometimes go to the little filter and go like best sellers. I want to see the ones that are the best sellers. Well, Etsy got rid of those, got rid of that like last year, maybe even two years ago now. And there's a workaround. They still have the bestseller badge. So there's still the bestseller filter, but they just don't put it on the customer facing end where you can click it and see the best sellers. I'm going to link a little YouTube tutorial for you guys in the show notes so that you can, if you're, if you're brand new here you can see how to filter by bestseller because that's a really key way to know what's in demand. And then another thing I wanted to tell you is tools like Profitree, like I talked about in the beginning, that can really help you with demand on a whole different level because not just knowing if it has a bestseller badge or not, but literally knowing how much money it's making and how old it is. Because it's one thing, if it's five years old and it's a bestseller and it's made thousands of dollars, that's fine. And you could still potentially compete with that established listing. But I'm much more excited when I find one that's one month old that's made thousands of dollars. I just understand that, wow, it's easier for me to compete with a newer listing. So those indications like, you know, profit tree tools like that are really helpful. And then the other thing for studying demand is you can pay attention to trends. You guys know I'm obsessed with trends. It's my thing Studying the trends and watching the patterns. Like for example, even on page one of the search results, if you're not going to use a tool, the ones that are on, even if you don't filter by best seller, the listings that are on page one of search results are typically some of the strongest options. Etsy is always trying to show people what they're most likely to buy. And so things that are proven in the algorithm are going to show up on page one. You can look for patterns or trends there. So bottom line, I have like a one liner about this. When it comes to demand, demand covers many sins. So if you're creating something that's high demand, even if it's not perfect, even it's not perfect SEO, even if it's not perfect mockup, but you've created something so on point, high emotional connection, that's in demand, it will sell even without being perfect. Step number five is choose a starting niche and let the the data guide you. I think people get a little too obsessed about this, like trying to find the perfect niche. You don't need the perfect niche, you just need a starting point because you're going to ultimately most likely expand beyond it. Most niches, like, if you think about even just like the nursing niche or the teacher niche, most niches are not big enough to, to for an entire shop to be built on. There's exceptions to that for sure. But especially in print on demand or digital products, which most of my students are like, you're gonna have to span over several niches. So just pick one that you feel like you understand a little bit and that'll help you and you won't be trapped there forever. But what you want to do is just get some things created. So decide on your product and you're going to just pick a niche to test it out on. So I was trying to think like, pause there. So I'm like trying to think of an example. Let's say I wanted to sell coloring pages. And that's like one of the things I'm going to start with in digital products. I'm going to pick a niche. So like, let's say I'm like, okay, I'm going to do toddler coloring pages. That's my little micro niche. So I go and I create maybe 5, 10, even 20 listings of coloring of different coloring page bundles is what I recommend for coloring pages for toddlers. And I test them and see. So that's me just choosing a niche. Then I might go and say, okay, I'm going to try Some like we'll go totally rogue, right? I'm going to try some sweary coloring pages. I'm going to create a bunch. I'm going to create maybe 5, 10 listings, 20 listings that are all different bundles of sweary. And maybe some of them have Mandela effect and some of them are just words and some of them are boho floral, you know what I'm saying? So just pick something, but don't just throw one listing up and then switch to the next niche. I'm not going to go sweary after just creating one toddler thing. Get some volume up. Because after you do that, you're going to start bringing in some data and you pick the starting niche, but then the data guides you from there. And wherever you perform well, that's where you go create more. So if my toddler coloring pages take off, I'm not gonna do so much of the sweary stuff right now. I'm gonna go do more toddler ones and I'm gonna try different things. Maybe I haven't done Alphabet yet, maybe I haven't done animal yet. Maybe I haven't done numbers yet. Maybe I haven't done, I don't know, farm scenes yet. Whatever it is, like, I'm gonna go work on the style that worked well. So I'm gonna tell you right now. So this step five, when you're choosing the starting niche, this is when you open that Etsy shop. So you don't need to have everything ready like to open it. It's. It's way less intense than you think it's going to be done is better than perfect. You can change the shop name later. You can change the branding later. Your mindset here is so critical. Like you need to come in this expecting to test, to play, to stink at first, to put in the reps and then let the, let the data help you and get better with a shop name. Pick something memorable and easy to spell. Like that's the big thing I'll tell you is pick something easy to spell. A lot of them are already taken. You're gonna have to something kind of long. Make sure it's easy to spell. Make sure you know it can change later so you don't have to get precious about it. Same thing with all the, with all the branding. I will warn you about this. Warn you is too strong. When you open your Etsy shop, the last step they're going to take you, it's going to literally hold your hand and tell you what to do on each step. Like, you know, here's here's my experience level. Here's what I'm going to sell. Here's my, my information for taxes. Here's how I want you to pay me. Here's, you know, that kind of basic stuff here. Then you're going to your shop name and everything. It's going to ask you at the end of it to upload one listing. And I go back and forth on this. Like, part of me is like Etsy, why do you make people do that? Don't. But at the same time I'm kind of glad that they do because that feels like that's the scariest part to people. Like, oh my gosh, I have to put up a listing. You can literally put up a dummy listing and immediately put it into drafts. You can put your shop immediately on vacation mode if you're not ready to go. You want to spend a few weeks like getting in there putting things into place again. I wouldn't get too crazy about it all. It's really, you're. What you don't need to worry about is you're going to open that shop and there's going to be thousands of people that you might miss out on if you don't have everything perfect. No, it's like totally not how it works. You can, you can take your time. You can let it be a little messy. Just know that you're going to put that listing up. I always just do a dummy listing with a new shop. Like I just have a, I just basically keep it blank. But Etsy's taking you through so you can see what the steps are. What's. Okay, let's go to step number six because I feel like I've been talking for a long time here. Number six is to build listings that are clear, not clever. So this is kind of a mistake sometimes people make with their. They're like trying to be too artsy about it. And I mean, don't get me wrong, obviously I love artists, but you need to remember you're on a search engine marketplace. So the keywords titles you use, like for example, I've seen this before. Let's say you sell hand painted illustrations or you do you like paint landscapes. They'll put the, at the very beginning of their title, they'll put the name of the painting. Well, no one's going to be searching for that. So it's totally fine to put the name of the painting like in your product description, but in your title it should really be something about. And you want to do the keyword research. This is A whole strategy you need to learn that I'm happy to teach you, like inside the resources. But basically it would be like moody English, country, countryside, watercolor, landscape, painting. See what I'm saying? You're using words that describe the thing, not the name that no one's going to search for. So again, you're being clear, not clever. Your thumbnail, that first image is your storefront. Know that most people are never going to actually go over into your shop. They're going to interact with one listing in the search results and that's going to make a big decision for them. So that first picture needs to be key. And then make sure that your images like in your photo gallery. Anything that you want them to know is in your photo gallery, not just in the listing description. Because people are going to go through those photos, they're not going to click down in the description. I don't know if you've looked at this or not, like on the app. Especially if you go to the Etsy app and you kind of look at a listing, it's almost impossible to find the description. Most customers can't even find it. It's a little better on a browser, but not much. So just keep that in mind. Everything needs to go in that photo gallery. Make sure your photo gallery answers all possible questions about size, about scale, about what's included, about if it's digital, like, how many pages do they get? Like, make sure they can see everything. Make sure that your first thumbnail pictures are also gently watermarked to help prevent copycats. It's a little pointless now. AI can kind of get around that, but it's still a good idea. It adds an extra step. Go ahead and watermark those first images so that people don't steal them. Not strongly. You don't want it to be obtrusive where it ruins the image and people can't see what they're getting. But you want a gentle watermark on there. And then with the listings put in the reps, handmade, you want to get, you know, it depends on what you sell, but typically 20 to 50 listings up over the next several weeks to have enough data to know if it's working or not. Print on demand, you want to work towards 50 to 100 listings. Those are like your first milestones. Digital products, it's more like 100 to 200 listings. So you can always reverse engineer this. Take a look at how much do you want to make in what amount of time? How much profit do you make on each, on each listing? Like what is the, what is it? What is the price and what is your profit? How many of them do you need to sell to hit that income goal that you have? And then you've just got to get the numbers up to hit that. And you're not going to have a good math equation for yourself until you've got enough of these up listings up to be able to figure out when you're in sales. Like for example, back in the day, my sister worked for this company right out of college and they had them make a hundred sales, 100 phone calls a day to try to book two appointments that day. Out of 10 appointments, one would turn into a proposal and then out of like five proposals, one would turn into a deal. Do you see what I'm saying? So you have to figure out what those numbers are going to be. You're doing the same thing, but you're doing it in listings. Okay, Number seven is to. I'm going to, I'm going to sound like I'm beating a dead horse, but start before you feel ready. So I am begging you to drop perfection with me right now and just start. I promise you will not regret it. You can delete the ugly things later. If you are waiting for a sign, this is it. Like do some research or play with my product picker and just open up a shop and get some listings up. Reps matter more than talent. Okay? Every single person can get better. I have worked with people who have figured this out in the first week. I've worked with people who took three years. And you don't have to feel bad about that. You know what I recently, this is a fun story I recently shared on the podcast. Was it last week, week before. My daughter and I have started a pet influencer account. We have a lot of pets. Like I told you, we live on a farm. We have, you know, cats and dogs and we, we, oh, before Christmas we got a hedgehog and she is amazing. Her name is Pecan. Hedgehogs are a riot. But I was just like, you know what? We need a. If we're gonna do a pet influencer account, we need a hook. We need something that's different than what everyone, what people are seeing everywhere else. So we got this hedgehog and I was taught, I was telling the story on the podcast and I said my 10 year old daughter will have a six figure business by the time she's 15 years old. And I, the response from you guys was overwhelming my listeners. Oh my gosh. People were like, wait a second, how do I Have my kid do that. Like Lizzie, can you teach that and make a course about that? And I'm chuckling, I'm like, well, yeah, maybe, let's see how that goes. That could be really fun. But it's, it's the same exact thing we're doing with Etsy. It's just about perspective. We as adults come to Etsy and we're like, well, if I haven't done this, if I haven't made a bunch of sales in three months, or if I haven't made $10,000 in six months, then this doesn't work. Whereas we're looking at a 10 year old and having the perspective of oh my gosh, five years is nothing. She can do that in five years. We just need to know what the. It's, it's all the reason that she's going to have that business is, is not because we're putting pressure on it or putting a time constraint on it. It's because we have time to put the reps in to consistently film edit, Try different, try different hooks, try different trending songs, po, post tweak, try different captions. Test. And it's very low stakes because we've got the Runway of five years. What if you, I know you won't, but what if you gave yourself five years? You could be making a hundred thousand or more from Etsy in five years. If you literally, like we are, we're taking video every day and posting. You know what I'm saying? Like, even if you didn't do every day, if you did like three to five a week. So I love that we overestimate what we can do in six months and underestimate what we can do in two years. And it's really sad, especially in today where like I have never been more convinced. There is nothing that we cannot do if we are willing to put in the reps. Even an old dumb blind squirrel finds a nut every once in a while if he doesn't quit. Okay, I'm done. Let's go to the next one step. Step eight is use data instead of emotion. This is big in the beginning. We can be really emotional about it. I get it. It's your time, potentially your time away from your family. You might have some like, financial pressures you're trying to alleviate. I get it. None of us want to, none of us want to be scammed or waste time or be putting a lot into something that can't pay us back. But I actually think that is the, that's the actual lie. It's Impossible to waste the time in this if you just don't quit. Like, it's so, it's so. I don't know, it's like something I'm learning right now in my, in other areas of my life about, about what it means to just, just trust that it's going to come. That if I, if I put in the reps. Um, but as far as data instead of emotion, if you. This here's some, like, some strategy for you. If you're not getting views on your listing, let's say you've had listings up for two to four weeks, even two to three months. If you go, I don't get crazy about your stats. Like, put stuff up and go back and look in a few months. If you're not getting views, it's an SEO issue. You're not getting seen. It's so. It's typically your keywords need work. It can also be your design. Like just that you went through that initial filter with Etsy and that listing just. It didn't matter how great the SEO was, they weren't going to show it because they didn't get the results. But it's generally, you can start with looking at SEO and a lot of times in my coaching group, it's SEO when we're not getting views. If you're getting views but you're not getting clicks, you're not like getting. And you're in your. Then if you're getting views but not clicks, it's a thumbnail issue. So they're seeing it. Your SEO is good. They're seeing it. They're not clicking on it because something around it is better. It's taking the business instead. Yours isn't compelling enough on that thumbnail. If you're getting clicks but no sales, so they're clicking over to your listing, but they're not buying it. It's a product positioning issue. It's. It's your thumbnails, it's your pricing, it's your turnaround time, it's your listing description, it's something in your photo gallery. The questions aren't getting answered for that they have about it. Something is not compelling enough to get them to buy. So I think maybe having those points in the back of your head can kind of help. After regularly putting up listings, like over the course of two to three months, it's like designs that have to be improved. Either like you're not getting views, so it's SEO, or it's most of the time when I coach people, it's just their Designs have to improve. They haven't put up enough listings. So one thing you can do is continue to build your brain cash. And what that is, is you have to absorb what is working well in the marketplace. Every time before I sit down to design, I spend a good 10 minutes minimum looking at bestsellers on Etsy of what I want to design. I'm not doing it to copy, I'm super high integrity about it. But what I'm looking at is to build my brain cash. What trends are happening, what essentially aesthetics are trending, what quotes are trending, what elements are trending, what colors are trending. I build and develop my brain cash by just focusing on those best sellers. And that can really help you to like, if you're, if you're finding your designs aren't strong enough, you're not making the sales. That's a really great practice to get into. Step number nine is to incorporate trends. This is a really great thing to learn early on. That way you're not like having to unlearn any other habits. You know, you're, you're up, you're open, you're going, you're following the data. You can, you can use trends as a shortcut. They're not required. I told you, I made hundreds of thousands of dollars without using trends in the beginning. But especially in the print on demand and digital product space, it's really great to have trends. And I have noticed that physical product shops who use trends are able to scale bigger. A lot of the time you can use Etsy to spot them, Pinterest, Instagram, you can literally go walk around Target or Walmart, look at the shirts, you're gonna see the trends and they can really help you get traction faster. And because you can take it, take the trends and then take them to a bunch of different niches. And it's just a way like so, like I actually like talking to about the micro niches. So for example, I could go create a generic nurse design or I could get really specific and do a CICU nurse design. You see what I'm saying? That's cardiac intensive care unit. It's not generic. It's very specific. It's gonna have different, different, a different feel on it, but it's also just gonna have, it's there, there's more of their. That's me. It feels more specific. I could do a teacher or I could do a special ed teacher, or I could do preschool teacher or I could do a dyslexia teacher. See what I'm saying? So get Take the trends and get more specific and that can really, really help. For step nine, that can really help like catapult you up faster. Step 10 is literally wash, rinse, repeat. So we tend to overcomplicate e commerce because we think there must be some like magic something that the successful sellers have that we don't. But it's, it is not true. Like yes, we all come to the playing field with different skills that can affect the speed of our success. But if you're willing to put in the time to get up to speed, you're capable of the same results. And like if there is a magic bullet, it's literally in the how to blow your blow up your Etsy shop free class that I did the free training. I am sharing a secret in there, but it's not going to work if you don't get, if you don't put the reps in anyway. Like I can give you that strategy. It's totally free for you to take. It's what the biggest names in the business that you know of did, myself included, to get big on Etsy, like I'm literally handing it to you. But you have to, for it to even work, you have to get good at design. So the whole game is tested, tweak, play, test until you find a product in style that sells. I don't care how long it takes. Keep consistently putting things up every day to test and see, keep adding listings and then scale it to as many niches as you want and then have a healthy expectation. So on average you need 5,000 impressions, meaning Etsy's got to show your listing in the search results about 5,000 times on your product in the search results to get 100 views, meaning they actually look at your listing. From a hundred views you can expect one sale. And that's actually, that's a kind of a generous ratio there. We could get more. It's going to kind of depend, but that's 5,000. You need to be shown 5,000 times to get a hundred like user visits to get one sale. It's a numbers game and you can get a better rate that conversion rate than that. It could be higher or lower depending on how in demand the product is, the strength of the design product, the level of emotional connection, the pricing. Are you using SEO just to try to get clicks or are you using, using SEO that's really hyper specific to the product, which is what I recommend you do. So it's really what's amazing about it is that it almost sometimes feels a little what's the word. I'm like gonna say underwhelming, but that's actually not the perfect word. I'll see if it comes to me. Like, you think it should be this big thing that you discover that causes the breakthrough, but what it really is is just still doing the same thing over and over again. It's a bit boring. It's a bit boring, but that's anything, right? Any job like Taylor Swift gets tired of singing Shake It Off, I promise you, every single night, we love it. The crowds go crazy for it. She does it because it's what it's where the that's the demand. They want to hear Shake it off, they don't want to hear the new album. But if it's for someone as glamorous as Taylor Swift, if it has to be redundant and boring to do the same thing over and over again, it totally is the same for us. We just get to do it in our PJs with like a glass of wine or a mug of cocoa. So just wash, rinse, repeat, keep adding listings, keep studying trends, keep building your brain cash. Keep adding listings, keep tweaking, keep studying, keep sharpening, keep getting better designs. And if you need help with any of that, I am here to help you. I expect to see a lot of you in the scaling society because 2026 we're going to do this. I have a proven track record of helping Etsy sellers do this well and with high integrity and without hustle culture. I'm all about like, let's be reasonable. We're going to be reasonable about the output that we can create and we're going to be reasonable about the results that we can create. No pipe dreams, but it's really excited. Like this is how you begin and I hope you feel empowered. And if you want to go deeper with me and learn how to write great SEO, how to use tools for efficiency and and to get an edge. If you want to learn product positioning and pricing and writing descriptions, if you want to learn AI tools and how to create incredible designs, if you want to learn trends and how you can use them to really blow up, if you want to just get better, if you want to have community around you where you can get peer reviews literally every single day of the week, you can post in my coaching group, ask a question and get an answer that day. If you want to get on calls with me twice a month so that we can be refining you and telling you here's what you're doing, great. Here's what needs help like Just tweaking. If you need, if you know that you need encouragement because you get discouraged and you need people around you who are positive working towards the same thing because your spouse or your sister, your friend are just going to make fun of you or no one's going to take you seriously. Well, you come in with us because we're going to take you so seriously and you just, you need to come join the party and be with us. So all of that information will be below. So freebie how to blow up your Etsy shop. A great starting point. If you're not ready to like really go all in and learn everything in scaling society is the trendspotting membership. It is my bread and butter is what I am known for. You still have four. I have four bonuses coming out in January. So if you're just in trendspotting, you can get your first month for just $17 with the code KEEP20. So for 17, you can get four weeks worth of trend reports. Each week you're going to get six listing ideas. Here's what you can create and here's the SEO to rank for them. It'll be three. No, I'm saying, I'm saying six. It's ten, right? Three and three. No, six. Yeah, three. We just changed it. Three print on demand ideas, three digital product ideas that are high demand, low competition that you can list right now with the SEO to do it. January 5th, you're also going to get a complete digital planner, a full, full blown freaking planner. Hundreds of pages that you can resell, you can repackage it, change up colors, you can sell it on Etsy, you can sell it off Etsy, you can do whatever you want with it. It's literally yours with resale rights. You can sell it. January 12th is going to be a mockup bundle for digital products. So if you need really good, high converting mockups for digital products, we're giving those to you along with the prompts that we used to create them. So you can create endless ones with whatever aesthetic that you want, get really good quality. January 19th is design templates. Those are always really popular. It's where I create basic designs that are trending. And you can go in and like, let's say I create it with a, with a certain quote. Well, you can go in and put your own quote and it looks this, you know, you have the basic template there. You can just tweak it or you can tweak colors. It's a way to really like design faster, to design at a higher quality than maybe you would as a beginner. It'll really help you get a head start and you can literally use it for so many different niches. You can take the same design and reapply it. And then January 26th is what people are the most excited about. I'm releasing a recorded SEO masterclass if you want to go deeper on SEO. So for $17, you're getting four trend reports, you're getting six times 4, 24 listing ideas with SEO. You're getting four bonuses including a free SEO course, which is completely insane. So join us if you're serious about Etsy this year and you want to make an extra 1500amonth like Becca, or make Etsy your full time income like Preston, or scale this puppy to a six figure business like Tina. These are all of my students. They've all been on the podcast. You'd be an excellent fit for scaling society. It's where I teach you everything I know and you have community. I will not beat a dead horse. I will say the other thing I just added in there that I'm really excited about is a student roadmap. So a lot of times you guys come to me and you're like, I don't know what to do next. I don't know where I need to grow. We have a roadmap in there that tells you exactly what you need to do, when and where you can learn it. I'm done. I promise you guys. I. We just covered a ton of ground. I can't believe I can still talk, but thank you so much. I hope it was really helpful. I'm sorry for being so matter of fact. I just wanted to like you new people. I want to just give you a lot of value, a lot of it. I want to give you what you need to get started. Hopefully, hopefully help you take that first step because that's the hardest and a lot of times knowledge information helps us take that first step. So thank you so much for spending this hour with me. It has been an absolute joy. I'm so excited we're going to do more of these beginner episodes the next few weeks. I'm really planning to hold your hand to get you going. So until next week, open your Etsy shop and go make something awesome. I love you guys. Talk to you soon. And that's a wrap on this episode of how to sell your stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to how to sell your where you'll find podcast show notes, all the links from today's episode, the blog, courses, coaching and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank you for your support. Have a great day and see you next time.
How to Sell Your Stuff on Etsy – Ep 214 | How to Start an Etsy Shop in 2026 (The Right Way)
Host: Lizzie Smiley
Date: January 1, 2026
In this high-energy episode, Lizzie Smiley kicks off 2026 with a comprehensive beginner’s guide to starting an Etsy shop "the right way." Speaking directly to aspiring and experienced Etsy sellers, Lizzie combines practical, step-by-step startup advice with her signature blend of encouragement, tough love, and “big sister” energy. The episode focuses on mindset, platform strategy, product choices, and actionable steps for making Etsy work in today’s competitive (and AI-influenced) landscape. Lizzie also shares new tools, resources, and her updated community offerings, designed to help listeners launch and scale their shops in the coming year.
"We are all doubling down on Etsy… I just, I'm doubling down on Etsy." – Lizzie (02:10)
“It's okay to start a little scared. It's okay to be messy, and you have to kind of like fail forward in entrepreneurship." – Lizzie (18:21)
"We're not building a six figure income this year if you can only give it five hours a week." – Lizzie (22:04)
“…in the next five to 10 years, handmade products are where we're all going to go back to if we want to be successful on Etsy [due to AI]." (32:53)
“Your thumbnail… that first image is your storefront. Know that most people are never going to actually go over into your shop.” (1:11:29)
“It almost sometimes feels a little… underwhelming. Like, you think it should be this big thing that causes the breakthrough, but what it really is is just still doing the same thing over and over again.” (1:23:42)
"It's okay to be a little nervous. My dad always says if you're not a little nervous, you don't understand what's about to happen to you." (19:00)
"My prediction… is that in the next five to 10 years, handmade products are where we're all going to go back to if we want to be successful on Etsy." (33:00)
"We focus on understanding demand and niches and trends. And when you focus on that, competition and saturation aren't even a factor for you." (43:05)
"Test, tweak, play, test until you find a product and style that sells. I don't care how long it takes. Keep consistently putting things up every day to test and see." (1:24:56)
“Taylor Swift gets tired of singing Shake It Off, I promise you…” — Comparing Etsy shop routine to doing the hits! (1:25:25)
“Reps matter more than talent. Every single person can get better.” (1:13:57)
Lizzie’s style is upbeat, candid, and no-nonsense—part business coach, part motivational big sister. She brings humor, self-deprecation, and real-life examples to make the process relatable (Gilmore Girls references included). She encourages “imperfect action,” data-driven decision making, and community support.
Links and further resources are found in the show notes for this episode.
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