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Hey, my name is Lizzie Smiley and I absolutely love helping people connect with their calling and all the tools they need to kick roadblocks and excuses right out the door so they can cultivate
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the life they dream about.
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If you want to launch, grow, pivot or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl. I've had that entrepreneurial spirit going strong since my very first lemonade stand. And now I'm a work at home mama with multiple online companies and a full time Etsy shop. All while being present with my kids for the everyday chaos and most important milestones. On this podcast, we'll talk about all things business, mindset, Etsy, creativity, dazzling our customers, and so much more. There's plenty of room at this table for you, so scooch on in and let's go. I'm holding nothing back. Welcome to how to sell your stuff on Etsy. I'm so glad you're here.
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Hi guys. Welcome back to the podcast. I hope you are having a spectacular week. So far. We have a totally new guest we've never had before. Today we are going to be talking about kittl. We are going to be talking about design, we are talking about print on demand. This man does it all. Like, holy cow, talk about an og. We are now a couple weeks in to our first ever cohort where I am taking 42 highly dedicated new Etsy sellers who are ready to grow through six weeks of intensive shop building. We are going from zero to 50 listings in six weeks. We're having a ball. We are meeting every Thursday, we are getting training, we are giving feedback, we are in a school community. We are just like getting in the nitty gritty together. And so I'm having so much fun with that. I suspect later this year we'll do another beginner one. If that's going to be for you and you want to kind of get off the ground and rolling. But you know what, I've gotten so many emails about and DMs and just like pings on YouTube and everything, people are asking for an advanced version, an advanced cohort, something where like, I'm not new, Lizzie, I've already got a shop, but I, I need to like recommit or I need the accountability like a, like a fitness trainer or I just want to work closely to make sure that I can start doing this at a higher level, doing a better job. If you'd be interested in an advanced cohort with me. We are growing the list right now. My team is actually in the process of meeting, discussing what this will look like, how can we really bring the value. So if you would want to learn more about that or you'd want to get an email to know when those doors open because that thing is going to this the first one sold out in three days. The second one, the advanced one's going to sell it even faster. You're going to want to get on the wait list on the on the email. So below in the show notes I have a link for you. If you're interested in an advanced cohort with my team and me, go ahead and drop your name and email there and we'll keep you posted. We promise it'll be coming up soon. And then the other thing is, I'm working on an FAQ episode. You guys love when I dig into all the nitty gritty of the Etsy FAQs. So. So that's coming up. There's a survey below. Also a little link you can click to submit your question if you'd like for me to cover that on the next episode. So let me tell you about Juna. This is such a fun conversation I've been wanting. Everyone's been asking like in my school group I have little like flyaways today. Pardon the little ADHD moment, but I'm looking at myself in the video being like wow Lizzie, you look like Alfalfa. Okay, I digress. So people have been asking more about Kittle and it's kind of blowing my mind. And rather than me become an expert, there are already some amazing experts out there that we're gonna lean on. Juna is one of them. So let me tell you about him. He says, I am a graphic Designer with over 30 years of experience and a long standing career in print on Demand. I began designing and selling T shirts online in 2005 with CafePress and expanded to Amazon merch on demand in 2017, significantly growing my business. In 2020 I began creating YouTube content to teach others how to design and sell successfully in the Print on Demand space, growing my channel to over 184,000 subscribers. In 2024 I transitioned to full time entrepreneurship focusing on content creation and print on demand. And in 20 I co founded the Shirt Heads community to help creators improve their designs and grow their businesses. Y', all, this is like the Godfather of Print on demand. He's got so much to say. He is a Kittl aficionado. Let's welcome Juna to the podcast. Juna. Hey welcome to the podcast.
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Hey, Good to be here. Wow. Finally. This is great.
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After years in WhatsApp together in our little YouTuber group, I finally get to. I've only gotten to chat with you, like, in little side threads before. This is amazing.
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This is live.
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I've been admiring you for years.
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Oh, thank you. Thanks so much. It's been fun. Thanks for having me on. I'm sure, like, we're going to talk about a lot of. A lot of good things. I'm going to learn a lot. It's mutual, beneficial, Mutually beneficial. Yeah, that's what you say.
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Well, you know, when I saw how much you've been focusing on kittl, and I'm like, I'm a canva girly. Just because, you know, I actually really like kittl.
C
Yeah.
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It's just, to me, it requires focus and attention to really learn the tool. It's sort of like, you know, more advanced. And my audience has been asking about.
C
Okay.
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And I'm like, you know who we need to talk about KITTL is Juna.
C
Oh, good. Yeah.
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The man. Yeah. Yeah.
C
I'm a.
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Like, I want people to get to know you. I'm sure people know. They know your YouTube channel Detour Shirts. You're such an OG. I want to call you like, the Godfather over here. Of, like.
C
Oh, that'd be nice.
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That's design. Right.
C
I love it.
B
But, like, just for context for people, you know, I have a lot of print on demand listeners. It's not so much my jam. I started in the handmade space, and I focus more on digital. Yeah. I don't do print on demand. I did for, like, a year.
C
Okay.
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And I didn't hate it, but I just wasn't. Yeah, it wasn't my thing. You know, like, you're. I'm gonna let the experts be good at Print on Demand.
C
Yes.
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Right. You. What did you tell me in the intro? You told me that you've been in print on demand for, like, 30 years. In design.
C
Yes.
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Since 2005.
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Yes. So I've been designing. I started off as a graphic designer. I graduated. I have my degree in commercial art. I didn't get into Print on Demand. Into. Yeah, yeah. I'm an illustrator artist. I didn't get into digital. In fact, I'm so old that digital art on computers just came out. When I started graduating, it was like the new thing. So that's when I graduated in 95. College in 95. In 2005. Ten years later, I was doing a small business, and one of the things we Wanted to do is supplement the business. And my business partner found CafePress. I don't know if you've heard of Cafe Press.
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I sold on CafePress.
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Yeah, yeah, yeah. So in 2005 we started our first shop on CafePress. Sold some T shirts there. It was a side thing. It wasn't like full on T shirt business at the time. We just thought, you know, supplemental income and so on. But I took to it like a fish to water or whatever. And because I designed T shirts before then I was, I was submitting T shirts by hand, drawing with my commercial art degree and submitting it to Crazy Shirts, which is in Hawaii. And I would mail it off and get rejections back and mail it off and get rejections. But I actually got one in their store and I have it in my closet here. But it was for Halloween design back in the day. Anyway, Print on demand though, I've been doing since 2005. I started with CafePress, then Zazzle, then Spreadshirt. I ran the whole gamut. Yeah. And I'm still on some of those things more passively now than before. In 2017, I got onto Amazon Merch on Demand and to this day it's my biggest print on demand site. I also have a dabble in Etsy and I'm starting my new Shopify store this year. So I'm trying that out as well. But I'm, I'm in print on demand everywhere. But I love Amazon Merch on Demand. That's what actually made me think of it as a business because it, because it took off so, so well and because I did so well with it, I wanted to teach people how to do it. And so that's when the YouTube and actually Instagram started. First I started posting on Instagram. This is how you do Print on Demand. I love it, blah, blah, blah. And then easy transition to video because I had to show, it was easier to show people how to do it right. And then so 2020, right around the pandemic or after or during the pandemic, I took it seriously and say I'm going full force on YouTube. I still had a 9 to 5. So I, I did that for a couple of years and I didn't quit my 9 to 5 till 2024. So four years of grinding on, on YouTube with the print on demand and the 9 to 5 and, and all of that. So yeah, I, I relate a lot to people who are, who are doing this themselves as well.
B
So that's graphic Design and your 9 to 5, is that what you were doing.
C
I graduated. So I did graphic design from my 9 to 5 in the early 90s. It was actually with the yellow Pages and we know what the story of that happened. So I had to transition from that. I actually did a stint in scrapbooking. So I made scrapbooking paper and designs and patterns and all of that stuff. And then I transitioned to UX design. So user experience, website design and stuff. So it was a little different. I had to learn how to code a little bit and design for a bigger screen and not just for, you know, T shirts or patterns. But I did that for the last 11 years before I quit. So that was my last nine to five was a UX designer.
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Wow.
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Yeah. Yeah.
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Well, I'll tell you what. We have to do a whole separate episode on Amazon Merch on Demand.
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Yes. Yes.
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I went in there. So I created an account and everything like that. Oh yeah. I mean I have a pretty good reputation with Amazon as like an affiliate and things like that.
C
So I think good for you.
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Yeah, I don't even, I don't even know if it's still there. It was a couple of years ago
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now, but I don't close it. So. Yeah.
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Yeah. Okay. You're going to experience me have a mindset issue here that you can talk me through because I'm always talking everyone else through. So you, you have full permission to rake me over the coals on this. Juna.
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Okay.
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What I hated about Merch on Demand was that I couldn't use my own mock ups.
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Yes, you cannot use your mockup.
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Trying to look good on their. And then like it had to be a big design. It couldn't be like a little one on the shirt because of the way it displays. Talk me through that.
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Correct. So you're right, you can't use your own mock ups with Amazon Merch on Demand, but neither can every anybody else. So you're all kind of on a level playing field. The, the power of Amazon Merch on Demand is just the traffic.
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Right.
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You don't have to, I mean you can, they have Amazon ads, but for the most part, for most beginners, you really don't need the ads because if you, if you can create something that people are looking for when they're on Amazon already wanting to buy and spend money, like that's, you know, that's the power of it. So many people are shopping on Amazon. So you're sitting on a gold mine right now with your Amazon Merch on Demand. It is a lot harder because everybody wants to be on there. And it's a. Just like any marketplace. Amazon is probably the biggest marketplace. So there's lots and lots and lots of competition. So the strategy for Amazon is similar to Etsy but at a different scale and different audience. You need to kind of know your audience on Amazon, designed for that audience. And not everything that works on Etsy will work on Amazon. They have a slightly different, different audience. So once you figure that out and can make lots of designs, they try to make it simple. So not having the mock ups like you said, it doesn't make your design stand out because you don't have mock up. But it does make it simpler because you don't have to create the mock ups or buy the mock ups. They take care of all of that stuff. They also take care of the shipping. So you don't have to have the third party Printify, printful whatever you're using on Etsy to do it. So they take care of that and they have multiple marketplaces that. Yeah, I can go on and on about Amazon.
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I know it's your favorite thing.
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It is and can be. Not for everybody, but if done right, people make a lot of money on Amazon. Those that figured it out. Yeah.
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Like, do you design for men?
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Yes, mostly.
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But you do?
C
Yeah. And kids and women. Like it depends what the niche is. Right. So I, the nice thing about Amazon is I don't have like a specific store. So there's no store like Etsy where people come to your store and kind of, you have to kind of have a niche. You can kind of be more broad and just do whatever you want. So that's kind of my approach. I mean you can have a niche store and design that way, but my approach is just designed for things that people would want to buy for holidays or for people or whenever. If something you can, you can hop on trends or holiday stuff or like literally anything. So yeah, you kind of have to be figuring out what people want to buy. And there's tools for that just like there is for Etsy. Right. There's tools to tell you what people are buying right now as opposed to last year or the year before.
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So yeah, that's like I said, I could have an entire conversation about this.
C
Yeah, yeah.
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You know what I think would be so funny or what I think is so funny? For as long as you've been doing print on demand, the trends have come back around. You're designing now what you designed like 20 years ago.
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Yeah, yeah, yeah, absolutely. Yeah. Things come turn around. I think it's a If I had to guess, like, before we didn't have AI, right? So we were designing by hand and all this stuff. And now that we do, it's kind of like a throwback to how we used to do it. And so you can kind of tell, like, oh, no, we actually like these because AI does this and then this actually shows more of a graphic design style and whatever it is. So, yeah, we're seeing it again. It's fun.
B
So, because you have, like I said, you're the godfather, you have the authority on all of this. What are some things about Print on Demand? Well, how do we want to approach this? Like, I guess what's changed the most? What's the biggest difference between. Because, you know, this is what everyone thinks everyone thinks now it's, like, too saturated and now it's too hard, and now it's everything. I personally think it's easier than ever if you pay attention to. You use AI tools to pay attention to trends and like. And like, I'm a terrible designer, but I can use Nano Banana Pro and I can smash it, right? Like, I am selling PNGs passively. Like, you know what I mean?
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Yeah, yeah.
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And I'm not a designer. You and I. I'm not even going to try to go up against you. Like, the one thing I know how to do in Photoshop is use the jet generative fill to create a seamless Tumblr design. You know what I mean?
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Like, don't even. That's good, though. That's changed.
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Like, what's actually changed.
C
Okay, I think you've hit on it is AI is a big, big change. So everyone can use AI, everybody can create designs, you know, so that, because of that, competition is a lot higher. So I think that's where people get scared, right? Like, wow, there's so much more now. There's so much. Like, everybody's on here. Like, I don't know how to compete. I think the biggest change is we need to be more intentional about what we're designing and uploading. In the early days, because there was less competition, you could put up whatever and it'd probably sell. And you didn't even have to do any research or anything. And at least in the early days of Amazon, that's how it was. And even CafePress, I put up my first design, I scanned in a ramen packet, like the actual ramen, put it on there and had the word ramen, and it sold. Like, literally crazy stuff like that could. Could sell, right? But. And. And the profit margins were a Little higher because they were trying to get the sellers to get in. You would think the profit margin would be higher now, but whatever. But yeah, that's the main difference. I think we need to be more intentional and do the research upfront because there's so much competition. You need to figure out how do you stand out, how do you create things that other people can't make and all of that stuff. It's, it's not just throw up, whatever. Throw up 100 designs and you probably get a sale or copy whatever everybody else is doing and you probably get a sale. It's. I think it's moved from that. That used to work in the early days, but now you have to be a little more intentional what you're, what you're designing and putting up there.
B
Like, what I wish people who wanted to get started on Etsy but felt intimidated by it, what I wish that they knew is that you think that it's gonna be really saturated because there's a lot of sellers, but there's so much trash. There's so many trash designs that it's like, I want people to think about it, like, walking through maybe like a market, maybe like an art fair. And more than half of, like, sure, are there other people there selling? But they're all selling stuff nobody wants. And there's like, out of a hundred booths, there's like 10 that have things. People, everyone's going to those 10 because they. And so, like, you just need to be one of the 10. And whether you, you know, you, like, studied with Juna and you really sharpen those design skills and you get really good at that, or you and you. And you pair it with me and talking about, I'm a trend expert, like, that's kind of my thing. Etsy trends is my, my, my jam.
C
Yeah, you're in the research.
B
You can't lose. Like, like, you just have to pay attention to the marketplace pays for value. Where is the demand? I'm not saying, like, trends, like, oh, you're only going to make money for two seconds and then it's going to fade. That's not what I teach. Like, we're look, I'm teaching you how to look for patterns. I'm teaching you, like, I'm selling designs that, that I created years ago that still sell just because I paid attention to the pattern, the patterns. Right. So I just want people to know, like, is there more competition? Yes. Has AI made it more accessible for people? Yes. And yet still all those people who are like, yeah, I'm going To kill it with AI design don't understand that they have to know their customer. They have to know what they want to buy. They have to know what demand is. And that's where there's a massive opportunity. If you're somebody who, like, cares about integrity, cares about putting in the reps, cares about doing the research, you can do just fine today.
C
Absolutely. I think the sellers, not the sellers, the buyers are still there. In fact, I think there's actually more buyers now than there was before. So that's a big plus. And like you said, you gotta provide value, you gotta stick out. You have to be intentional about what you're designing. Just because we have AI and you can crank out 100 designs, it doesn't mean that those hundred designs are the ones people want to buy. Right. So, yeah, I agree with you 100%.
B
Okay. So I just, like, love that you've got this insight from so far back because it's able to, like, I don't know, I don't know, break us down a little bit in a good way for some perspective. But let's talk about Kittl. So like I said to you, I'm a canva girly. This is what I learned, what I got good at. A lot of people use it, but there is so much hype around Kittl right now. Because I'm going to be honest with you, Juno. When it first came out, I was like, there is no way I want them to make it, but there is no way they're going to be able to compete. And now I feel like they have massively cut out. Like, why? Why did it work? Why did Kittl rise above the noise?
C
Well, this is why I think Kittl. Kittl is focused on design. So I've said this before, I don't think there's any other app out there that can help you create better designs than Kittl. I think it's the one app because the founders are a type foundry. So they started with amazing fonts and typography. They themselves are graphic designers and designers. So it started with amazing T shirt designs. Then they got the help of professional graphic designers. I was lucky enough to get on there pretty early and they asked me to make some templates and along with other top designers on there. So their templates are made by professional graphic designers who wanted to help out and you can see on there. So it made it really easy for people who don't know how to design and needed something. Like when you're a new designer and you don't know how to design. It's very intimidating to start with a white paper, just nothing. Right. But they figured out that, you know, they can make a nice template. These are professionally designed T shirt designs and everything's editable. So it's not just like we saw before back in the day, where it's just clipart. No, this is something that you can click on the text, change the text if you want to change everything. This is just a base of stuff. And then they kept adding more and more things on top of that. So that's where it started. And then they have an infinite canvas and then they started using AI and then they brought in mock ups and now that they have video and so it's just, it's just grown exponentially. And I still think it's one of the best places. Oh, they added the pen tool, which they didn't have before. So now it's like legit, you know, graphic design. You can start drawing some things with, with the pen tool in there. So I think that's why one of the biggest differences, I know you use Canva and I love Canva. I think some of the strengths of Canva that Kittl may not have is their library of designs or graphics. Just the elements match. Yeah, the elements are unmatched. Like, I don't think KITTL does have a lot of graphics and it does have thousands and thousands of things. But I like the variety and ease to find in kittl. It doesn't have a strong templates, but some of the canvas in Canva doesn't have a strong design templates because like I said, it looks like to me as a designer, they didn't have the highest quality designers to make their templates. Not to say that you can't make it in Canva, you can, but if you just looked at their templates versus kittl's templates, you would see a big, big difference in design quality. One of the things that Canva can do that Kittl doesn't is if you want to use it for social media and documents and spreadsheets and all of that stuff. KITTL is not made for that. Right. Neither does it have a long library of video things. So I use Canva a lot to like in my YouTube, like there's videos on there, you can splice it and use it and whatever. So that's, that's really great. They have a library of videos and photos and things like that. KITTL has video, AI video, but it's not built the same way. Where there's a library of different assets of videos where you can do. So depends what you want. Do you want an app that can just do design and is really, really good at design, or do you need something that kind of does more things because you're a content creator, right. Or a business that wants to do social media posts and spreadsheets and documents and do all of that calendar stuff? So that's where I think that's where the difference is. And Kittl is great at design. It does take like, it is kind of a more of a professional tool. So it does take a little longer to get used to, but I think you can, anybody can learn how to use it. They have tutorials on there and of course lots of tutorials on YouTube as well. So.
B
So what makes you, as a professionally trained designer, what makes you choose to use like Kittl over Illustrator?
C
The templates. The templates is the huge.
B
Wow.
C
Yeah, it speeds it up so much faster. Like, because they have already fonts built in. I have some cool fonts I. And they have some of the coolest text effects that would be a little harder to do in Illustrator or Photoshop or whatever you're using. They have those already built in because remember they, they started as a type foundry and so not only do they have thousands of amazing fonts, they also have text effects that you can do the wave and color it and the drop shadow and all this cool stuff with the click instead of having to do this other things that you would do in Illustrator. And I just love some of the layouts like, oh, this is a good one. So like, I don't start from nothing like you would on an Illustrator or Photoshop. You'd have to start from like a blank page. So yeah, I use both. But I, if I want to do something fast, if I want to get into it and, and do something real quick and yeah, kittl, I get on there and I can, I can crank out designs a lot faster.
B
So the big thing with Kittl that I loved that when I was in my early, like in my print on demand days, honestly that one year where I played with was being able to. Because you can't do this in Canva, or at least as far as I know you still can't, was being able to transform the font. So being able to create like kind of the groovy wave look like you
C
were talking about, of course you can
B
do that in Illustrator, but being able to do that in Kittl and being able to transform the font points was groundbreaking to me. And I thought that their fonts were Spectacular, like.
C
Yes.
B
Yeah, especially. Especially I think for the Western niche and for some of the. More, like, I don't know, maybe vintage vibes, fonts. They got some really strong.
C
They have some really good stuff in there and they keep adding more and more fonts to it too. So, yeah, I would say go look at it. It's. It's kind of overwhelming how many good fonts there are. Because, as you know, if. If you see one like, oh, I like this one. Let me see. What else? Oh, this one's good too. Oh, let me see. Oh, this one's great too. So, yeah, I would say maybe save. You can save them as your favorite. So once you see one, you could. You could save them, I think.
B
You know what's like reviving my passion right now for KITTL is I'm thinking about the new. The person who's newer to all of this, and they've got a big learning curve. Right. And so between being able to use their templates and being able to access all of the AI design generators in there. Did you say there were 10 different.
C
At least 10. That's probably more. I haven't counted. I can go and count, but no, it's not. There's a bunch. There's a lot. Yeah, yeah. It's not just Nano Banana and Chat GPT and the ones you heard. Like, there's a bunch of other ones on there and they're great. And you can try them all, like, and. And there's different styles, too. So they've not only broken it up into, like, the names of the models, but they're like, if you want to do this specific style and they have like a clip art of what that style could look like, it makes it really easy to be like, oh, do you want this Kawaii style? Or do you want this chalk version style? Or do you want this vintage illustration style? Then click on this and then type your prompt. You know, so you don't have to type that into your prompt. That style part of it, it's already kind of built in.
B
I think that's really helpful because it takes a while. I call it building your. Your brain cache, like, developing that part of your brain that can identify, you know, like, oh, this is this aesthetic. This is this, like, you know, this is where the little element, just the part of your brain that understands where things should be placed for, like, you know, optimal. That, to me, is a massive time saver and I think a money saver,
C
because then you don't. They say it themselves. Like, instead of going and buying this AI app and this AI, it's already built in to, to Kiddo. And another thing that I didn't mention is they have their own kind of, I would say like a chat GPT where you type in questions and it answers the questions and like that, that kind of back and forth. So they, they actually have that on theirs too that I think it's called Kiddo Chat or AI chat or some, some kind of chat thing where you can, you can talk to it too and it will respond like a, like a chat GPT. Would
B
you guys know I am constantly testing strategies and frameworks on Etsy so I can tell you what's actually working and what's just noise. And one thing I have noticed over the years is this. Most Etsy sellers aren't stuck because they're lazy or they're not doing anything. They're stuck because they're second guessing everything. What to work on, what matters right now, whether they're even on the right path. I hear this all the time and that feels exhausting. So after years of teaching Etsy sellers through courses and workshops, the trendspotting membership coaching and this podcast, I built something that brings everything together in one place. It's called Scaling Society. Scaling Society is my all inclusive Etsy membership for sellers who want clarity and a clear plan without hopping between programs or wondering what to focus on next. Inside. You get my Etsy seller roadmap so you know exactly what to work on and when with direction on what resources will help you master it. You also get every single one of my courses and my workshops. You get access to trendspotting and the weekly trend reports my template drop, which means a weekly template that you can resell in your own shop. SEO training, a bunch of done for you resources like prompts, SEO and branding templates. You get a coaching group with real support and that's where the magic happens. You also get access to two live coaching calls with me every single month. You'll also get automatic access to all of the new trainings and resources I have planned for this year, including special guests. It's designed to meet you right where you're at, whether you're brand new or you're ready to scale and help you build intentionally instead of guessing your way forward. And honestly, the biggest feedback I hear from members isn't just about sales, it's relief. They finally know what to focus on. So if Etsy feels harder than it should, if you're putting in effort but you want more clarity and direction, or if you're ready to treat your shop like a real business and have actual support behind you from people who know what they're doing. You can learn more about scaling society at the link in the show notes. There's monthly and annual options and you can cancel anytime. So just pick what's right for you. I'd love to support you inside. Tell me an application for that. Like, tell me an example of how you would use that. That's really interesting. Canva has something like that too, right now too, and I'm not loving it. Tell me how you would use kittls. Like, that would be really beneficial.
C
So in that case, for the chat, I would ask it like, what do you think of. There's so many applications, so I could drag in some, maybe my best design and I want to make more of it because, you know, I want to sell some more. So I would drag in my design and I would say, what are some other ideas based off of this? My top selling design that I could make and it would just. And give you some ideas or it's ideating for you. Yeah, yeah. You can use it as a brainstorming thing. You can actually use it to write prompts. Write me. Write me a prompt or write me a title and description for this design because maybe you're not feeling creative that way.
B
It really is. Okay. What about design feedback? Can you be. Can you ask it like, hey, absolutely. Does this font work with this? Wow. And you're finding it to be accurate?
C
I don't use it that much on that. You can. I don't use it in that sense, but I do use it to have it create stuff for me and then kind of talk through it like you would. So let's say I want to create a design with a cat on a horse or whatever. Medieval cat on a horse.
B
I don't buy that. Did you know?
C
So then if it pumps out something it generates, you can talk to and be like, oh, no, I want the horse facing this way or I want the cat to be a calico cat or whatever. So you can kind of iterate with it on the fly. Right. And so it can do that. It also has a remix feature. KITTL has a remix feature. So if you see a design, I do this one a lot. If there's a template that I like, but it's not in my niche, then I click on the design that's in the template and you can hit the remix feature in KITTL and say, make this this instead. Make this graphic this instead to fit my niche. And then it will use the same style that's already in the template, but then change it to the thing that you want. So let's say it was a dog, you can change it to a cat or whatever you want in the same style so it will match. It'll keep it similar to the template that you already like, but then change it enough so that it's not the same thing, so that it fits your niche or whatever. So. Yeah.
B
Wow.
C
Yeah.
B
It's come a long way. It's come a long way. Yeah. They're doing some good stuff.
C
They are. They also have a feature that they just released for videos. So once you make your design, you can click something and make a mock up with it. Speaking of mock ups that you talked about, they have all these mock up layouts now. So you can click on your design, put it on a mock up, and then the next step you can click it and make it a video. So if you want to put it on social media or whatever, you can ask it to say now that you have the mock up of the person wearing it, you can say what you want the person to do. And it will make an 8 second video with AI. So I've done a video for that as well. So.
B
Eight seconds, that's crazy.
C
Yeah. Huh?
B
That's so long.
C
And then you can like put them together, right?
B
You can kind of like real.
C
Yeah, yeah, definitely. So it's fun.
B
Okay, kiddle.
C
I see you. It has a lot. And they're always adding more and more things. So every. It seems like every month they got some new. Here's the new update. Here's the new feature. Try this out. So. Yeah.
B
Okay, so here's what you need to know about my audience, Juna. A lot of them are like me and we have undiagnosed adhd.
C
Yeah.
B
And shiny objects interview too. No way.
C
I think so. I don't know.
B
No. You're so diagnosed. But something ain't right.
C
Something ain't right. Yeah.
B
Whatever it is, I'm loving it. Okay, so here's. Here's the thing. I'm going to tell you a little story. I lie like TikTok. And so I got sold one of those vacuum cleaners that vacuums and mops at the same time.
C
Whoa. That's cool.
B
I can see why you have a toddler, right? I had a toddler. That needed to happen. But here's the. Here's the problem. I didn't realize you need like a PhD to like run this thing, right?
C
Yeah, yeah.
B
I am the girl who does not want to go have to figure out how to use something complicated.
C
Yeah.
B
So Kittl, do you. Your YouTube channel, do you have a ton of tutorials for this? Like short. Okay, tell us some of your. What are some of the videos you can think about that people and we can even link them directly if you all want. Yeah, like that people should go check out to help short circuit their like learning of this. You know what I mean? So it's not.
C
Oh, absolutely. So I have one, probably my most popular one is when they redid it for the, the new year. Like every year they're changing. So my. Yes, I did one where I tried to explain everything that they have. So it's a full on tutorial. It's kind of long. But if you want to learn everything about kittl, I have, I have that video and then I, I've just made. Gosh, I, I made one for the video one. So.
B
Oh, for the new video feature.
C
For the new video feature. I talked about that I'm actually do at least a kiddo video a month, sometimes more. So if you go back far enough you'll, you'll see every. So I, I try to keep up with every new feature that they, they have. I have one with AI kiddo. AI kind of describing like all the different models that they have and all the different styles that they have. So there's that one. Yeah. And if there's anything you want to learn about kittl, let me know. I can make a video about it. So yeah, it's I think the easiest. The thing I love about kittl, it's. It's easy enough for beginners, but it's also powerful enough for advanced users.
B
Clearly I'm shocked that you're using this.
C
So for those in the beginning, if you don't know anything about design, you can just jump right on to the templates. Click on it. Change the words, change the graphics. You gotta design. Right? So it's literally that simple. It sounds really simple. But you know what?
B
We need to do a collab. We need to do a collab where we look together at one of my weekly trend reports. We pick a trend that's blowing up, we go over to KITTL and we find a template that matches the trend and then we edit it for. Yeah, for like a particular niche. Like right now the. If I had to like pick the hottest niche right now, it's the thrifting, thrifting niche.
C
I wouldn't have thought that on Etsy.
B
Right. So you're over there playing in the big boy pool. I'm over here in the toddler's flashpad of Etsy. Right. Which is, like, no small thing. Right. Obviously. But also, I'm designing much more for women.
C
Thrifting. That's cool.
B
So it was. And it's not that it's gone away, but like. So it was like the bookish niche. The book lover has been so big. Right. And it still is. But now everywhere, it's all about the thing. Thrifters. It's like, thrifting is my therapy. Thrifting is my love language. I'd rather be thrifting, like, all of this with, like, vintage elements.
C
Wow. Yeah. Thank God.
B
I bet you we could find some insane templates on KITTL for that.
C
Yeah. And then even if it's not specifically for thrifting, we could make it work for Thrifting. So you could just look for, like, a template that you love the design. Yeah. You just love the design of it. And they're like, okay, I'm going to make this thrifting, and you can use AI and change the fonts and whatever, and it does it. So, yeah, it'd be cool.
B
That'd be a fun way to show how people could take this as anywhere. Because here's what I'm thinking.
C
Yeah.
B
People who are listening to this, who are maybe, like, they're not strong on. On Canva or Kittl or anything else yet they're getting started. And I think it sounds like for some people, kittl's a really, really good fit because of how much is just built in. You know what I mean? Like, it's interesting because Canva would have more of a learning curve in the sense of you don't have the templates and you don't have all the AI right there.
C
That's right.
B
Whereas KITTL would be the learning curve of you've got to learn how to use the tools. But, like, one of Juna's videos will solve that for you.
C
Yep, yep, yep.
B
So I'm kind of excited about. Okay, well, I'm going to link all of these videos. You guys know my show notes are always a beast, so I'm going to link all those videos for Juna. Those are really good. Gosh, where do I want to, like. Okay, so let's do this, because we talked about this off camera, but not on camera. And so we need to, like, bring everyone into the tea. What AI tools are you personally using right now? Like, you're sitting down. Design. Are you still designing for Merch? Merch on Demand or Are you just right?
C
Absolutely.
B
Okay, so what you're pulling up kittl, what design tools are you using? Or like AI tools?
C
So obviously using kittl. And KITTL has AI. Outside of that. I love using Chat GPT still. It's hit and miss for me a lot of times. It does it great with the design. I use it. I use it more for. Well, I use it for design as well as basically just someone to bounce ideas off of, you know? So I'm like, what do you think about this Chat GPT? And it's like, oh, yeah, this is good. How about this? What I like. It's really good at kind of seeing the big picture. So I would like. Like I said that scenario where I had a design top seller. I mean, like, okay, this one's selling for me. What else can I do? Oh, here are some examples. Boom, boom, boom, boom, boom, boom, boom. And then would you like me to design the graphic for you? And like, yes, please. And then, you know, it creates it. And then I just like, oh, I don't like this and this. Can you tweak this? And like, yep, we can. Boom, boom. So there's that. So I use ChatGPT a lot for other things than just. That's a long way of saying I use it for other things than just design. I do like dabbling in Nano Banana. I don't have a subscription to that one, so I use it sparingly, but it does a great job.
B
Wait, Juno. You can use it free if you have a Gmail account. Have you used Flow?
C
Yeah, yeah, yeah. I use it free, but there's a limit. Like, there's a cap.
B
20 images. Yeah. And you're a power user. I know, but for most people, 20 images a day is enough.
C
Yeah, yeah. So I hit that cap pretty fast. Pretty fast. But I got you. I do use it. I use it for free. Yeah. That's why I stopped paying, because I'm like, wait a minute, I just have to. I can do 20. That's. That's still pretty good. So I stopped the subscription, but I still use it. And I really like it for, like, not photo manipulation, but, like, taking something and then changing it just a little bit. It really is good at. I use it a lot outside of POD as well. So, like, photos or whatever, like old photos that I have. One thing that I did that I love doing with Nano Banana is taking, like, really black and white photo, like ancestry photos, and then having it colorize it and making it more modern and stuff. That's so cool. I Show my mom and dad. They're like, look, this is your grandpa, or whatever, you know, and then like, oh, it's all in. And you can make it videos too. So that's kind of a cool thing. Let's see, what else do I do? I use. I kind of dabble in a lot of the AIFs just for videos, so I like trying out Ideogram. I try to keep up with their newest features. They're coming out with new stuff every month.
B
They better. Ideogram's last update sucked. We were using it hardcore and then I got so mad. That's why we were talking about. Literally a month ago, I would have just been talking Ideogram, and now it's Nana Banana Pro.
C
Yeah. Yeah. So AI is a competitive market out there with AI.
B
I know.
C
And remember, I don't know, two years ago, maybe a year or two ago, it was Mid Journey. Right. Everything's Mid Journey.
B
Mid Journey is still great for anything. Watercolor.
C
Yeah.
B
So now, like, wall art, it's still good, but. Yeah.
A
Right.
B
It's all. There's so many choices now. Now there's. We can make. We can choose.
C
Yeah. Yeah. So that's a long way of saying I use a lot of AI, but I mainly use ChatGPT, kind of like a assistant almost, and kittle AI when I'm in Kittl, obviously to make some designs that I want to use for T shirts.
B
So in kittl, the generators, which ones do you find yourself pulling up the most often?
C
Gosh. So it's actually broken down, so I don't actually look at the generators because the way KITTL does it is it kind of pairs the generators with the style. So I don't know. Yeah. So I'm picking style over generator.
B
Oh, my gosh.
C
Yeah. So I do the. Like. There's a kawaii style that I really like. I don't know what model is doing that. I think chat GPT, but I'm not 100 certain. I love their vintage illustration style. Like they have. We gotta go and I gotta show you.
B
I know.
C
Yeah, but it's. It's. Maybe after the call, I can show you. Like, it's huge. The list of different styles on there for graphic design as well as photo and patterns and. And all that stuff. So you might really love the photo and pattern stuff.
B
Oh, heck, yeah. But you know what? I'm sitting here thinking, as an entrepreneur, I can't help myself. I'm like, man, kittl's been really smart at making you dependent on them because you don't even know what generator you're using.
C
You just know you're using it says it underneath. I'm the person that's not paying attention.
B
I think it's all so smart. You know what I really think for a beginner, that could be so, so, so helpful.
C
Yeah. Yeah.
B
Okay. So you're just playing. You're playing well. Okay, so then we can tweak the question. What. I had this on the list as well. Like, what's working really well right now, design wise, in 2026. Are there aesthetics? You're really, like, leaning into seeing success with your students.
C
Yeah, yeah. So I like. I like going onto Etsy and I do this a lot. I try and check at least once a week, if not more. Seeing. I kind of look at it holistically, the whole thing. On T shirts specifically, though. So I type in graphic design, T shirts. And I'm looking for patterns. So I'm looking like, what styles are popping up. So one that I did recently was. I'm calling this four panel style. So you've probably seen it for Easter, they have these like four brush strokes, like thicker brushstrokes. And inside the brush strokes is masked out like a Easter scene, or sometimes they use it for cruises or whatever. So I, I was seeing that and I kind of taught on my channel. I teach people how to do that with affinity by Canva. But you could do it on KITTL or wherever. But yeah, that was a fun one to do. And so I'm looking for those kinds of things where it's like, oh, there's this vintage pattern style that I like, or there's this, you know, hand drawn style or this Italian Mediterranean style that I really like. So, yeah, that's what I do.
B
We do the same thing.
C
Yeah.
B
Yeah, I love that. Yeah.
C
Yeah.
B
Okay, cool. So, yeah, that's. And so it's been really interesting watching the brushstroke come back in so strong.
C
Yes. Yeah, I know, it's kind of cool.
B
I thought that one had retired itself, but no, not at all.
C
The sales show people still love it. Right. So.
B
Oh, my gosh, Juna. I'm like, there's so many different directions we could go. And we're coming to the end here. What do I want to. Is there anything like that I brought up that you were really looking forward to sharing about? Like, is there a certain topic or question that you. You were. Want to make sure we hit on?
C
I think this kind of breaks into it, like for beginners, the beginner stuff. Yeah, yeah. Like, is it better to make 100 designs quickly or 10 really strong ones. Or what are most PLD sellers over complicating? Or what are some common mistakes? I think, gosh, I think what people don't realize is POD can take a long time to kind of generate something that's going to make you some money over the months. I think there's shiny object syndrome as part of it. Like, you, you see all these YouTubers and people who are making lots of sales, but you don't realize, like, the time that it took to get to that point. So it's, it's, it's almost like working out in a way. You see all these people that are super fit and they're like, oh, I want to do that. And then you go to the gym and then you work out for three, two, three months and you don't see any changes and you're like. And then you give up. Right? It's kind of like that with pod. Like you, you may go in, you see something that's really good, and you try it out for two to three months, and then you don't get any sales, and then you give up. I think one of the biggest things that can help with that is to find someone that's actually done it before and, and learn from them and learn all the good skills and the research and the like, what you've been teaching and, and stick with it too, right? And learn as you go and get better and better over time. And then over time, you'll, you'll see the growth. But don't give up right away in the two, three months. It actually takes years, not months, to create something really good kind of POD business, I would call it. Like, you can get some little, little wins here and there if you're, if you're only doing it as a, as a hobby, I think, but doing it as a business is totally different and it'll take a little bit longer. So. Yeah. And the question about, should you make 100 designs quickly as opposed to 10 really strong ones? I think you have to think about what's the actual goal here? The actual goal for Print On Demand is to get sales, not to just upload designs. Right. So if that's the actual goal, if you want to get sales, creating 100 designs that don't sell actually isn't helpful towards your goal. Right. You actually want to create designs that people want to buy. So keep that in mind as well. It's not just a numbers game. It is a numbers game. Once you figure out what people Want to buy.
B
Exactly.
C
You have to do that part first. Don't just create 100 designs and hope to get a sale. That may have worked in 2017 or 2005, but today that's not going to work.
B
Yeah, that's super interesting. I haven't heard people talk about that, like, how much easier it was back.
C
Yeah.
B
When there were, you know, when there wasn't. When there weren't the choices. I do think we have the advantage in 2026, kind of like being in the trends. There's a lot. They're much broader than they've been in the past. We're kind of in this, like, maximalist era where there's more things that people. There's more variety that people want as, and that gives us a lot of, like, freedom as designers. Like, you can pick the things, like the aesthetics that really, like, speak to you, that you feel like you can execute, that, you know, connect with.
C
Absolutely.
B
So I think. I think that's a really a unique time.
C
Yeah, I agree, Juna.
B
So I know. Yeah. You've got to tell us all about the resources that you have for Etsy sellers or for just design generally. This is a. An area that people listen, I think, in on this kind of content, even though they're not specific to Etsy. So what do you have available where you people can go deeper with you personally to support them in their sales?
C
Okay, first, like you said, I'm on YouTube, so I have a whole bunch of YouTube videos for free on there. You can go. And I have a bunch of playlists. I also do. One of the things I want to talk about and kind of alluded to this is that if you want to go and want to do this, like, as a business full time and want to get really good at this, then start following, like, people like you and me that have done it before, instead of trying to do it on your own. I think trying to do it on your own today, when there's so many tools out there and so many things that you can really help you, like, you can learn that from. From someone. So I think that's the. The biggest takeaway is like, there's no reason to do this alone anymore. You. There's so many free resources out there that you can do, like get some help your people. Yeah.
B
And don't pick too many. Not because we don't want to share, but because the students who take the longest to have success are the ones who are listening to too many different people.
C
Yeah. Yeah.
B
Because there's no way right you know, there's no one way. You gotta pick the one you resonate with.
C
Yeah, yeah, yeah, Absolutely. There's not just one way. Find somebody that you like, the way they teach, the way that resonates with you. Maybe even they're doing the thing that you want to do. Maybe they specialize in the niche that you. That you love. I think that that could work really well. Other things that I have on there, I do have. Oh, we just started. I don't know if, you know, Jade is Sousa. He's been on the pod. Oh, nice.
B
We love Jay Jay's way.
C
We love Jay Jay's way. Yeah. Together. So we've been doing this for a while, where we take someone's design, usually from an Etsy design that's not getting a lot of sales, and we get on KITTL together at the same time, and we redesign that design. So if you go to his channel, you'll see me and him do it on his channel. And we decided this was so fun. Let's make a school community out of it. So we now have. It's only been open for a month now, but a school community called the Shirt Heads, him and I. And every Thursday we do that. So we do it live in Kittl, because one of the things about Kittl is we both can be on the same canvas at the same time. So we're both on there at the same time creating designs on our own artboard using all the different tools. So it's a fun watch. Because not only can you see our. We design very different. We have different ideas of it. And so the designs usually turn out really different from each other. But you can learn from us how to use kittl because we. We kind of talk through it on what we're doing. Like, we use this. This is the AI I'm using. This is the font I'm using. I'm turning it, like, all those kinds of things so you can watch us in real time use kittl and how easy it is to. To build designs. And that's every Thursday. Let's see what else. I think that's mainly it. YouTube. I got Instagram, I guess, so I'm on. I started there on Instagram. I still post there, but I actually Post more on YouTube now. But every once in a while, I'll kind of break it down into carousels to show you kind of some of the thoughts of my videos. So a lot of times I take my videos and kind of break it into, like, pages on a carousel. So you can. If you like to learn that way instead of learning through a video, it's there on Instagram and I'm also on X or Twitter where I share my thoughts and sometimes reels shorts on there as well.
B
So yeah, that's awesome. So the main ways to learn from you are from your YouTube channel and from that school group.
C
Yeah, yeah, exactly.
B
I'm amazed you don't have like, like pro, you know, like private coaching or I know like courses or anything like that. Do you ever, ever want to expand in that or do you kind of love the way it's going?
C
I do, I. So it's tough because I love the freedom of trying to just do what I need to do. The more you add to your plate, the less you can do on the other things. So I realized now that I don't have a nine to five. I actually can. I have time to do whatever I want but I can't do everything I want. Right. So I have to kind of pick and choose what I do. And yeah, originally I wanted to do a course so that people can and follow on something and I still may do a course or maybe on Kittl or Canva, something just design centric and in the school it's not one on one mentoring but a lot of people ask questions and of course I'm going to give some feedback. So.
B
Yes. And that's a monthly membership in the shirt.
C
It's a monthly membership and it's such a great deal because it's mainly for watching those things. So we kept the price to just $7 a month.
B
Month.
C
So it's.
B
Oh, super affordable.
C
Yeah, super affordable. It's not. We didn't want to, we did want to make it something because we just didn't want people getting on there for free and getting spammers and all of that. But we did make it super affordable for like there. We definitely over deliver for the $7 a month. Yeah. So.
B
Well that's like. That's just who you are, Juna. You always over deliver. Thank you so much for coming to share today. I think there's like so many more conversations that we could have.
C
Oh yeah.
B
And I love to get the masculine perspective. I love that you're an og. You know what I mean? That you've just like watched this over time. You stuck with it over time. I love your humility. So thank you so much.
C
Oh, you're welcome. Thanks for having me on on your podcast. This is great.
B
Yeah, that's a new friendship. A new, A new official face to face friendship for sure.
C
Sure.
B
Well, guys, thank you so much for hanging out with us today. I hope you took away so much value. I mean, there is zero reason that you should not. Go check out Juna's YouTube channel. I reference it regularly when I'm looking for different. Yeah, when I'm looking for a different, like, design or I'm trying to sharpen, he's one of those people who just does a really good job of explaining things, and he's really interesting to watch. So for sure, go check them out. Thanks for hanging out with us. And until next week, y' all go make something awesome. Love you guys. Bye. Bye.
A
And that's a wrap on this episode of how to sell your stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to howtosellyourstuff.com where you'll find podcast, show notes, all the links from today's episode, the blog, courses, coaching, and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank you for your support. Have a great day and see you next time.
Podcast Summary: How to Sell Your Stuff on Etsy
Episode 229 | Why Kittl Is Perfect for Etsy Beginners – with Juna of Detour Shirts
Release Date: April 16, 2026
Host: Lizzie Smiley
Guest: Juna of Detour Shirts
In this information-packed episode, host Lizzie Smiley welcomes Juna, a veteran graphic designer and the creator behind Detour Shirts, to explore why Kittl has become an invaluable tool for Etsy beginners—especially those interested in print on demand (POD). They delve into Juna’s extensive experience in the industry, compare design platforms (Kittl vs. Canva), and share actionable advice for both new and seasoned Etsy and POD sellers.
On Template Power in Kittl:
“The templates…speed it up so much faster…They have the coolest text effects that would be harder to do in Illustrator or Photoshop.”
— Juna, (22:32)
Design Market Real Talk:
“You think it’s saturated…but there’s so much trash. You just need to be one of the 10 [selling what people want].”
— Lizzie, (15:47)
AI & the POD Learning Curve:
“AI made it so easy to create, but most don’t know their customer—they just crank out designs and expect sales.”
— Lizzie, (17:23)
For Beginners Feeling Overwhelmed:
“If you don’t know anything about design, just jump onto the templates. Click on it. Change the words, change the graphics. You got a design.”
— Juna, (34:22)
On Lasting Success:
“Don’t give up right away in two, three months. It actually takes years, not months, to create a really good POD business.”
— Juna, (43:26)
On Following Too Many Voices:
“The students who take the longest to have success are the ones listening to too many different people... Pick the one you resonate with.”
— Lizzie, (47:40)
For links to Juna's videos, Kittl resources, and more, see the show notes.
“Go make something awesome!” – Lizzie (52:07)