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Hey, my name is Lizzie Smiley and I absolutely love helping people connect with their calling and all the tools they need to kick roadblocks and excuses right out the door so they can cultivate
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the life they dream about.
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If you want to launch, grow, pivot, or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl. I've had that entrepreneurial spirit going strong since my very first lemonade stand. And now I'm a work at home mama with multiple online companies and a full time Etsy shop. All while being present with my kids for the everyday chaos and most important milestones. On this podcast, we'll talk about all things business, mindset, Etsy, creativity, dazzling our customers, and so much more. There's plenty of room at this table for you, so scooch on in and let's go. I'm holding nothing back. Welcome to how to sell your stuff on Etsy. I'm so glad you're here.
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Hey guys, welcome back to the podcast. I am super excited to be coming to you from Northern Wisconsin. Now we have made the migration. Yes, there was drama. There's always drama. So typically we will have blowouts or one year our transmission went out. There's always drama. So the first thing that happened was our trailer hitch. We pull an RV with us. The trailer hitch broke mid halfway through. We thought we were going to be stranded in Missouri for two weeks, but fortunately we were able to get it replaced that day. It was a huge, huge miracle. But that was always fun. That's fine. No big deal. When your hitch just completely detaches from your. It's fine. It's gonna be fine. Fortunately, we didn't. We found it like at a gas station and there were like backup bars that did their job. But stress number two, please remember that I have. I live on a farm, right? I live on a farm, so don't judge me. But we have five dogs, seven cats and a hedgehog that had to move with us. We do have an Instagram TikTok that I sometimes update with stories from the crazy menagerie called Tails as T A I L s Tales of two homes. And so yeah, there will be a video up over there about the packing situation of adding. So the dog's right in the car, the cat's right in the rv. And then the hedgehog was new this year and that was a trick. So like hardest part, not the hitch breaking hardest part was keeping the African pygmy hedgehog between 74 and 78 degrees at all times. And believe it or not, it was hard to keep her cool enough. I'm not sure why I thought she'd be freezing in the car. I had, like a heating pad. None of it. It was hard to keep her cool enough. So that was fun. But Pecan did just, just great. I painstakingly kept her temperature regulated. And then this was our first trip with, like, all seven cats. Last year. They were with us, but they were kittens, right? So they were different. Well, one of them we didn't see for three days, and she. We thought she was hiding in the back where we keep all of our stuff, like all of our packing stuff. We've had this happen with cats before and. But it turned out she was actually in a cabinet. She was. Thank goodness. She was totally fine. We, like, looked for her every night. We're, like, thinking we hear her meowing and I'm just like, she's in a. She's like, hiding because we can't unpack everything until we get to the house. She was fine. Her nose was still wet and cool. She just like. It was like nothing happened. But oh, my gosh, the way I did not sleep wondering where that cat was. We're here and now Lorelai is sick and I have no childcare, so it's all gonna be fine. But that's what's new in the life. I hope your summer is off to a spectacular start. Actually, by the time you're hearing this, I will have been here for a month already, so that's even kind of crazier to think. But the good news, we got ahead with the podcast, right? So I'm doing something right. I'm doing something right. So today I am talking with Cody from Gold City Ventures. You guys know him, you love him. He's been on the podcast so many times before. We just had him in the spring, but he since then released a book. The guy wrote a book and is now a best selling author. And so we needed to talk about that. We're having such a different kind of conversation today that I am hoping will really inspire you. It's a whole different approach to the why behind Etsy and the how behind Etsy. Let me tell you a bit about Cody. Cody Berman is a digital nomad who quit his corporate job to pursue entrepreneurship full time. He started selling digital products in 2018 and became hooked after earning $700 in one week. He also hosts the Financial Independence show in his spare time. You might find him traveling, working out, or Building another business relatable. I probably say that every episode. Cody loves selling seasonal products. He earns over six figures in passive income, quit corporate America in 2019 and reached financial independ by 25. So his book is called Retire by 30. And he's breaking down the finances behind this. All right, because Etsy is one piece of it. But I think sometimes as Etsy sellers, or especially like in the coaching community, where we're all sharing different stories, we maybe hear one of two extremes. You hear the really crazy story, like, this person made hundreds of thousands of dollars on Etsy, which is true and great and wonderful. And then you hear other people complain, like, oh, you know, you're selling digital products on Etsy, you're only making like a dollar per sale. What's the point? And I think Cody's story really drives home what's the point? And in our, like, fast food, microwave, like, instant gratification culture, we can lose sight of the impact of small daily decisions and small daily actions and how they can add up. And so today we're going to take some time to revisit this. You may have never heard anything like this before, or it might be a really, really good reminder on how wealth and independence and freedom are built and how it's usually not by, like, getting really lucky and making a ton of money in one spot. You know, my dad always told me when I was a kid, he said, you know, teachers are often become some of the wealthiest people, like, in terms of, like, upper middle class, and it's not because they necessarily make a ton in a year, but it's because they are often very disciplined in their saving and in their spending and, and those small daily choices add up. And so right now, you, maybe you're not making anything on Etsy yet. Maybe you're making a couple hundred dollars a month or you're just not where you that dream finance goal is. And I just. This episode's going to break open to you how valuable exactly where you're at is, and then I think inspire you to do even more. So let's dive into it. Let's have a financially independent, retire early kind of conversation today, and then we'll get into some really practical Etsy stuff. Please help me welcome Cody back to the podcast. Cody, hey. Welcome back to the podcast.
C
Hey, Lizzy, what's going on?
B
Well, you're the highlight of my week. We just got to Wisconsin, so I'm now looking at a lake instead of a very dry Texas farm. But, like, the news is your book that's the only thing I can think about, like, how are you doing? What's going on? Tell us everything.
C
Okay, where do I start? I wrote a book. It's called retire by 30. Despite the title, it is for anyone at any age to hit financial freedom in a really accelerated manner, like 10 years or less. We can dive into all the fun stuff that that goes with today. I know a lot of people who have heard me on the podcast before have just heard me talk about digital products, but digital products for me kind of fits into a larger part of the equation. So digital products is just like a way to boost your income. Right. But once you start boosting your income, how do you then use that income to achieve financial independence to start to build a life you really love? I know you're talking about, you just got to your lake house in Wisconsin. Like, what does someone else's lake house look like? What do they need to do to achieve and build that dream life for them? So we could talk about any and all that stuff today.
B
Lizzie, you know what we should do, because it's been, we've been friends now for a few years, but we haven't gone back so much to the roots. We like allude to it here and there. But the reason that you and I met in the Etsy space is because you're part of the fire movement. Financial independence, retire early. Did I get that right?
C
Got it.
B
And it was so fun talking to you and Julie for the first time years ago because you were approaching it so differently than, you know, maybe. I mean, I do too. Some of the Etsy coaches really want to talk about, like, here's how you become a millionaire. Here's how you get a full. You'll replace your full time job. Here's how you have time freedom. I kind of talk about all of it because I was in a handmade space where time freedom. Yeah, you know, you kind of. I at least had time control, if not time freedom. But you guys were approaching it from a. Let's add additional streams of passive income or mostly passive income so that we can be financially independent, retire early. But here's what's so crazy about that. So you've got this book now. Retire by 30. I think most people thinking about Etsy, they think, you know, kind of small time. Like someone's retiring by 30. They're an investment banker, they're doing crypto, they're doing something that's going to create large amounts of money. You know, something like maybe a little more risk and you're Here talking about printables on Etsy. So, like, talk to us about that, Cody, because I actually think there's a mindset piece here that could get people a lot more excited when they're like, well, it's going to take me. I don't know if I could ever hit 10,000amonth on Etsy and it's going to take me five years. And you're like, no, no, no, no, no. Let me tell you how I retired by 30 using this as a strategy. Can we, like, unp?
C
Yeah. This is such a great segue into this conversation because with anything, it's the boring, consistent stuff that brings results. Whether it's starting a successful Etsy shop, whether it's retiring early, whether it's getting in good shape. A lot of people think that you just, like, go hard for one week. Like, if you're trying to get in good shape, you just diet like crazy for one week. You go to the gym and you're like, why don't I have a six pack? I've been doing this for a whole week. Or, you know, they start an Etsy shop, you get a bunch of products listed, and you're like, what the heck? Why am I not making $10,000? Or you're like, all right, I'm gonna get my finances together. Maybe you do like a no spend challenge for two weeks or you start a new side hustle, and you're like, why aren't I rich yet? It's because these things take time, they take years, they take decades. So to go back to your why would I start a silly little Etsy shop? Like, some people are only making like $20 a day. That's like only 600 bucks a month. I'm not gonna be able to live on that. Here's some fun math. So when I started learning about compound interest, Lizzie, this stuff blew my mind. And basically, compound interest is just your money making money. So when you invest in something like the stock market or in real estate, that money accumulates, it grows, it becomes larger and larger. So this is some math. And you guys can type this into a compound interest calculator if you don't believe me. But if you invest $20 a day for 30 years, so it's $600 a month for 30 years. I'm using 30 years as just a benchmark. I'm 30 years old right now. Let's say I do this from, like, age 30 to 60. I just invest $20 a day, which I could get from an Etsy shop or any other Side hustle. That sum at the end of 60 years or at the end of 30 years when I'm age 60, be $1.25 million. Like, it is just bonkers when you start to do the math what small daily consistent action can do. And that is just. Maybe we can talk about this all day long, Lizzie. But that is just why I'm such a huge advocate for people to start a side hustle no matter how small. And some people will dismiss something like, why would I sell a 5 or $10 printable? Like, that's not that much money. It's like, maybe it's not a ton of money overnight. Like, you're not going to become a crypto millionaire and wake up tomorrow and drive in the Lamborghini and living in the mansion. But over decades, if you have some kind of a side hustle income and you're investing it, you're going to become more wealthy than you could possibly imagine.
B
So it's not, you know, well, I mean, maybe it's the beginning. Like make the extra $600 a month to put towards debt or to put towards a vacation fund. You're actually approaching it from. I'm going to make the $600 a month and then I'm going to immediately invest it. I'm not going to spend it. I'm not even going to do, you know what I'm like, I'm not even saving it. I mean, that's a whole different ball game.
C
It's a whole different ball game because I think depending on where you're coming from, of course everyone's from different backgrounds, different situations, but if you're someone who already has a stable day job, you're already, the bills are paid, you don't have a ton of debt. And you're just doing this as a fun side hustle to earn extra money. Like if you can learn to just live on whatever your main source of income is and then use, say, Etsy as just a side hustle to fund your investments. You don't even have to like cut into your main paycheck. You can just use this extra thing on the side to build your financial freedom. And that's exactly what I've done, what other people have done in our community and it's just so powerful. And again, it's the daily consistent action. You don't become fit in a week. You don't build a successful Etsy shop in a week, you don't become rich in a week. But if you put in the work over time, those things will start to happen for you.
B
Okay, so let me be devil's advocate. Only because there's people thinking this, right? How much work is it going to take for me to figure out Etsy to have to spend an hour to a day adding new listings to maybe get to 600 or a little more a month? Isn't there another way I could be spending my time? Time that could amplify that?
C
Okay, I think I can answer your question in two ways. If people did not catch our last episode together or maybe two episodes ago, I know we've had a bunch of awesome episodes together. Lizzie. I started a brand new Etsy shop in a silo. Like didn't connect it to my main shop, didn't talk about it on social media or anything. I was just like how fast can I get a brand new etsy shop to $1,000 per month? Not even the $600 per month. I think I got to the 600 even faster. I got to a thousand dollars per month in 116 days. So just under four months. I think I got to the $600 per month milestone in like 60 or 70 days maybe. So starting from scratch, that's how long it could take you. It might take you shorter, might take you longer. But like that is going to be revolutionary for your personal finances down the
B
road because it could compound from there too. You could keep. Well, let me, let me ask, let me unpack that a little bit more. And I do think that last, that was the last episode and that's a good one. I'll reference all the other ones. How many hours a day were you spending and how many listings did you get need to get up to get to that thousand dollar a month mark?
C
I was spending probably one to two hours on my working days, so Monday through Friday, so I wasn't working on it really on the weekends. So call it five to ten hours a week. I was using what I called the template method that I went into great detail in last episode where I would just like create a product, templatize it and then make 50 different versions of that product. And I know you called it like niche blasting. Yeah, yeah, that was a lot of fun talking about that. And then yeah, so it was yeah, one to two hours per week I guess to answer your question was.
B
Oh, so yeah, how many listings a
C
day were you looking for per day? I don't know if I calculated my per day listings. I was creating like three or four listings per hour, working an hour or two a day. So call it. It was like 20 something a week by the end of the week.
B
Yeah. Okay, so here's. Here's what's so fun, guys. I was so excited hearing about this last time we talked from Cody that I actually asked him to record a private training for my Scaling Society members. So the same day that this podcast drops, if you're in Scaling Society or if you want to jump in there, he literally recorded a video teaching how he builds that template to be able to then go list that many a day in printables, because he's not. You don't really use AI, right? You're doing canv.
C
Yeah, this is all Canva. I mean, I guess there is built in AI to Canva. Just to make sure I'm answering this 100% clean. Like, I have used bulk edit in Canva before, which is technically AI, but
B
like, background remover is AI. Like, yeah, we could get a little. Yeah, yeah. Spell check is literally AI. But okay, so, like, if you guys want to see how he does that, because here's. Here's what's revolutionary about that, Cody, you. That's a lot of output that if someone wasn't using a template method would take them a lot longer than it needed to. Like, that is geeking out so hard. I'm so excited to watch that. Okay, so if you guys want to check it out, use the code scale. No, 50 scale. It'll be in the show notes. Use the code 50scale to get $50 off your first month. And you can see that video. And then we also just dropped a Pinterest course for Etsy, so no big deals. Stuff going on.
C
No big deal. I love it.
B
No big deal. You know what? It's something that. Okay, so, like, side note, because I can't help myself, I'm Lizzie Smiley. You know what you're getting when you listen to me or talk to me for years, people like. Because Pinterest is the best thing. If an E. Etsy seller's gonna use any kind of social media, they need to do Pinterest, right? Everything else is gonna be a time suck. It takes too long to build. I don't recommend it. You're gonna burn out. But Pinterest is easy and you can automate it. And so I always bring Pinterest experts on the podcast because people were like, well, how? And I'm like, it's a great question. I don't do any social media. Let's bring in someone who knows. But they'd always be like general Pinterest experts. And so there's like, Some specific things to Etsy. And that was like it. There's not a lot out there specifically for Etsy sellers. So I literally had one of my people, she. I didn't have her. She did a great job selling printables. You would love her, by the way. She's made 10,000 sales in printables using Pinterest for Etsy. So she came in and wrote a course for us specifically on Pinterest for Etsy. I don't know. Do you guys talk about Pinterest much over in your community?
C
We do. I'm definitely not the guy. I was hoping you weren't gonna ask me a Pinterest question. Because the way I did it was just like keyword research and SEO. We do have coaches in our community that talk a lot about Pinterest, but that is. That's not me. So there's a lot of ways to do it too, which is kind of tying back to financial independence and the book and all that stuff. Like, there's so many ways to succeed. So don't think that just because I do it one way or Lizzie does it one way or this coach does it one way that you have to do that way. Like we're just giving you the options. Then you can pick whatever options seem most attractive to you.
B
It's hard if you're type A. I'm not. I'm a type C person. But like where you really want. 1, 2, 3, 4. These are the steps that if I do it exactly this way every single time, it'll work. Actually for the fire movement, there's a lot of options, but there are a lot of strategies like that. For Etsy, it's kind of not like that. There's like too many different. Not too many. There's lots of different ways to get there. Okay. But thank you for bringing me back. Cody. Let's like, can we unpack the book? Tell me. I actually immediately bought it because I was so excited for you and I wanted. Did you hit what happened on Amazon? Did you hit a bestseller?
C
Yeah, so I hit bestseller in basically how it works, you list your book on Amazon. You pick like the three most relevant categories to your book. I'm explaining to listeners, I think you might know Lizzie, but then you try to, you know, rank in those three categories. I hit number one in all three of my categories within 16 hours of the book launch. So within 24 hours I became a best selling author, which is like, still so crazy. I have to pinch myself. And the book has just continued to perform since then. And I've gotten such good feedback on it, which has made it all worth it. Like, so many, so much work, so many thousands of hours. But it has all come to fruition.
B
No, that's so. You're so deserving. I didn't actually realize, like, how acute those numbers were.
C
Yeah.
B
Have you been going on, like a podcast circuit or anything like that? Getting people interviewing you? Oh, my gosh.
C
Yeah. Podcast circuit media. I mean, doing like, guerrilla warfare. Do it in Facebook groups. Like, I'm just letting as many people as humanly possible know about my book.
B
Okay, so side note, is it like, if someone wants to write a book, is it like, financially advantageous or is it more about getting your brand out there or is it both? Like, was it worth it for the. For what you put into it?
C
It's way more of a brand play. You do not make much money as an author unless you're selling hundreds of thousands or millions of copies. I'm not even close to there yet, but it is a great brand play. I mean, just networking people seeing, hey, this person is an author, they're more likely to have you on their platform. So, yeah, great brand and networking play, not a great money making play. You'd be way better off starting an Etsy shop if you want to make money. But a book is great for awareness and brand.
B
That's so interesting because people would think, oh, bestselling author, that must have made coins. So that's really interesting. It's much more about. No, this is really good to know. So, okay, tell me how the book breaks down. Like, what are you covering in there and what are people really responding to?
C
So the book is broken into five sections. We can dive into whatever seems most interesting to you, Lizzie. So the first section is just like, the basics of financial freedom. So it's about calculating your retirement number. It's about what fire, financial independence, retire early means and what that whole movement means. Then there's the second section, which is expenses. I talk about cutting down on the big three. Housing, transportation, and food. And then a lot of other ways to cut in expenses as well. Section three is probably where we spent most of our time on previous podcasts. That is the income section. So that's boosting your income through side hustles. Or it could be through your day job, or it could be through networking. Section four is all about investing. We talked a little bit about that today and how compound interest can just grow your money. Talk about, like, the stock market, real estate, alternative investments. Talk about some boring tax optimization stuff. That I just couldn't miss in there as well. And then the last section of the book, Section 5, is like, early retirement. So this is about withdrawal strategies. This is about building your dream life in retirement. I actually definitely want to talk about that chapter with you today, Lizzie, because I think we talked about that a little bit before we hit go. Like, what it actually means to build out your dream life. Like, why the heck are we all doing this in the first place? Why are we starting these Etsy shops? Why do we want to make extra income? It's to build that dream life in retirement. So, yeah, that's pretty much how the book breaks down. I mean, there's a bunch of sub chapters in between each of those sections, but it's the basics, expenses, income, investing, and then early retirement.
B
So it's sort of like a money manual, basically.
C
Yeah, basically what I wanted to do. And it's funny, because the only person who complained about this was my mom, and she said, why isn't the book just all about you and your story? And I was like, this isn't a biography. This is a menu of options that people can take and then implement whatever makes sense into their own life. So it's like, you don't have to start X, Y, or Z side hustle. You could do A, B or C side hustle. You don't even have to side hustle at all if you don't want to. You could just make a bunch of money from your day job. You don't have to cut this expense. You could cut this expense. You don't have to invest in this. You can invest in this. So I just lay out all the options that there are for people to achieve early financial freedom, and then people can take whatever path feels the most right to them.
B
Could you maybe give us a little bit of an autobiography, though? Like, what are. Because all we know about is Etsy, Right. And then I know about. Obviously, Gold City Ventures became a whole different income stream. Can we unpack a little bit? Like, what your story has looked like apart from that, though? Because it's only just one piece, right?
C
Yeah. So digital products has been an important piece, but it is just one piece of the equation. So for me, I started side hustling back in 2016, 2017, call it. I really started getting into digital products. I was 19. Yeah, 19, 2015, 2016. So I'm 30 now. But yeah, Gold City Ventures started to take off in 2019. I started selling digital products in 2018, but because I was frugal, so my income like just kept going up and up and up. I was building businesses, I was investing in real estate. I was doing all the things, but I was just like living like a college kid for as long as I could even after I had graduated from college. So as my income started to kind of just go up and up and up, the gap between my income and my expenses kept widening. And with that gap, I was investing in things like the stock market into real estate. And so after a few years of just like really hammering the income button and keeping my expenses the exact same, I had built a sizable stock market portfolio. I had 11 or no, I had 13 rental units at that point. And this was mostly funded from like digital product income. So I was basically taking all the money that I was making from Etsy and then reinvesting that income or those profits into more like long term, tried and true assets like real estate or stocks. So it's not like I can take that money and like buy Etsy. I was taking my Etsy money and buying these assets that would compound and pay me in perpetuity, if that makes sense.
B
Can you wait? No, keep, don't stop talking. Keep going. That's so fascinating.
C
All right, so yeah, I mean basically there's two main ways to hit financial independence, to kind of bring this thing to a closed loop. There is the, what's called the nest egg method. This is where people will calculate your annual expenses. Let's say you spend $60,000 a year. You multiply that number by 25. So 60,000 times 25 is 1.5 million. That is the nest egg method. You need $1.5 million invested usually in the stock market in the form of low cost index funds. Once you have that, that you can retire, you never have to work again. You can just withdraw the 60,000 from that 1.5 million dollar portfolio and it will last you in perpetuity.
B
So it's not because here's what people need to know, because this I am not. My dad started pounding this into me when I was little. He's a Warren Buffett. My, he's very my father, really. I didn't know that my parents were very, very wealthy. And I did not listen the way that I should have and started saving 2,000 a year at the age of whatever, I don't know, know 10, but God love him. But what I want people to know is it's not that having 1.25 million is enough to live on forever. It's that when you have that amount invested, you can then receive from it every. So your money invested will make more money.
A
Right.
B
Just like you'll see on your bank statement a couple of cents here and there accrued from your savings account or whatever. Well, the more money that you have, the more that that interest builds. And so when you have, was it
C
1.25 million or 1 million 500 in this scenario? It depends how much you're spending per year. Yeah, yeah.
B
So over time you packed away and don't think you have to, you didn't have to actually save that dollar amount. As you were saving, it was continuing to grow for you. Like there's a great book called the Slight Edge which really teaches this concept really well and how things compound. But what happens is, is that then you have 1.5 million total saved over time. It will then pay out interest. So every month it's making you money and you live on the 60,000. So it's not. Because what I think people think is like, well, that's not going to be enough. Like these days, 1.5, it's not enough. It's that you, you live frugally and it's making you the interest. So sorry, Cody, you're talking, you were talking in really big terms that I know, I understood. So I wanted to like, you know, break it down a little bit.
C
Sometimes I talk about this stuff so much that I need someone to bring me down to earth because I might be using terms that people are unfamiliar with. I'm going to try to keep it as basic as possible. But thank you. Now that was really helpful clarification. It took me the second way.
B
Yeah, that was nest egg.
C
That's the nest egg method. So there's two main ways. The second way is what I call cash flow financial independence. So this is when you're bringing in enough passive or semi passive cash flow each month to cover. So this could be in the form of real estate, this could be in the form of digital products. This could be in the form of a small business. As long as you're not trading a large sum of time in order to earn that money every month and that money is covering your expenses and more, you can mostly at that point retire like you're mostly work optional. Maybe you have to log in for a couple hours a month and just make sure that things are rolling and things are going as they should be. But for the most part you can retire. So let's say you have some rental properties or you have, have an Etsy shop that's like mostly on autopilot or you have A small business that you own and you have employees and it's mostly on autopilot. As long as you're not trading a huge Airbnbs income. Yeah, any kind of leveraged income. As long as you're not trading a large percentage or even like, or how I want to say this, as long as it's mostly passive income, which I like to define as like 80 plus percent passive. A lot of people think passive income is like a 0 or 100, but it's actually a spectrum. So as long as it's like 80% passive income, I mean at that point you're pretty much financially free. You can do what you want with your time, save the couple hours per month that you might be managing those assets. So those are the two main ways that you want to do it. I kind of took the combo approach and so I was building my digital products business. I was buying rental real estate. I was also investing in the stock market to do this like traditional nest egg method so to give people some real numbers. I know people have never probably heard me talk about personal finance, but right before my 26th birthday when I claimed that I had finally hit financial independence, I had had about $500,000 in the stock market invested. I had 13 rental units bring in $3,700 per month after all expenses, after reserves, after CapEx, after everything. And then I had a digital products business that was bringing me 10,000 plus dollars every month in mostly passive income. So it's at that point I was like, we don't have to work money anymore. I remember the moment like talking to my wife, well then girlfriend, now wife Lauren. And it was just like such a crazy feeling that we had put in the time, the effort, the energy, the money into these things that are now funding our life in perpetuity. So like that's my why of all this. Like we, when we launched Eprintables, it wasn't just like E printables. Here's a fun little side hustle. It's always been called the E Printables side hustle course, like there's always a means to an end. We have from day one. Like everything that I've done has been a business or a money making strategy to achieve the greater goal of financial freedom and kind of building the life that you love.
B
How come we've never talked about this before?
C
I don't know. Usually we're nerd note on Etsy stuff. But I'm more than just Etsy.
B
I know. Yes, no, you contain multitudes. I love it. I'm so excited. I didn't. I had never heard those numbers before either. Okay, so more detailed breakdown in the book, especially the practical side of it, how to implement it. Holy cow. Let me think if there's anything else on that I want to hit because we had some other things we thought we would maybe talk about. I know what it was, I think, because let me, let me. Like, obviously you then started another Etsy shop. Was it last? It was last year, I believe. Right. To basically show people that it was still doable. Does your original shop still bring in income or have you, like, I think this is what we were talking about before we hit record about how Etsy kind of becomes a gateway. It becomes a starting point. Like, are you still building that original Etsy shop?
C
I'm not building it, no. I think at this point, like, I've actually focusing a lot more on my new Etsy shop. I think at this point, like, that shop is. It continues to make money, but so many people have seen it that like pretty much all of my popular products have now been stolen. Because, like, we have a very large email list and Julie and I just like blast our shops out a million times. I do not focus on that shop anymore or regularly list products. But it's still bringing in revenue, which is just a testament to this whole side hustle. And I did actually want to hit on. One thing I failed to mention was scalable side hustles versus non scalable side hustles. I know one thing that you had talked about, one thing that you mentioned was like kind of, what's my summer work focus? You had sent this over in advance and we talked about it a little bit before we hit go. But I really like to work in seasons. So, like, sometimes I'll really turn the work dial up and I'll literally work work 50, 60. During the book launch, I was working like 80 hour weeks just because, like, I was so focused so into the work. But some months I'll be traveling for the entire month and I'll work 30 minutes a day. And so I really like to work in seasons. But the only way you can work in seasons is if you're working with a scalable side hustle, like digital products on Etsy. Like you can just put in the work for a couple months, like really get after it, get a bunch of products listed and then kind of rest on your laurels couple months, make that money from your Etsy shop. But if you're doing something like freelancing, it's like the second you stop freelancing, the money's not coming in anymore. So you can't just like turn the dial up. I mean, yes you can. You could freelance your butt off for a couple months and then take a couple months off, but during those off months, you're not still getting the benefits of that labor from the grind months. So that's why I'm such a huge fan of like scalable side hustles and why I focus on them exclusively. Like, I, I don't do any, what I like to call like trade your time for money side hustles anymore. It is all things where I can put in the effort, the energy, the time, once and then have that thing pay me in perpetuity. So I just want to make that distinction because I think it's such an important mindset shift. And I remember when I first realized this, I'm like, oh my go. Why am I doing all these things where I'm just like trading my time for money straight up, where I could be building some asset or creating some asset that's going to pay me for years to come?
B
You guys know I am constantly testing strategies and frameworks on Etsy so I can tell you what's actually working and what's just noise. And one thing I have noticed over the years is this. Most Etsy sellers aren't stuck because they're lazy or they're not doing anything. They're stuck because they're second guessing everything. What to work on, what matters right now, whether they're even on the right path. I hear this all the time and that feels exhausting. So after years of teaching Etsy sellers through courses and workshops, the trendspotting membership coaching and this podcast I built something that brings everything together in one place. It's called Scaling Society. Scaling Society is my all inclusive Etsy membership for sellers who want clarity and a clear plan without hopping between programs or wondering what to focus on next inside. You get my Etsy seller roadmap so you know exactly what to work on and when with direction on what resources will help you master it. You also get every single one of my courses and my workshops. You get access to trendspotting and the weekly trend reports, my template drop, which means a weekly template that you can resell in your own shop. SEO training, a bunch of done for you resources like prompts, SEO and branding templates. You get a coaching group with real support and that's where the magic happens. You also get access to two live coaching calls with me every single month. You'll also get Automatic access to all of the new trainings and resources I have planned for this year, including special guests. It's designed to meet you right where you're at, whether you're brand new or you're ready to scale and help you build intentionally instead of guessing your way forward. And honestly, the biggest feedback I hear from members isn't just about sales, it's relief. They finally know what to focus on. So if Etsy feels harder than it should, if you're putting in effort but you want more clarity and direction, or if you're ready to treat your shop like a real business and have actual support behind you from people who know what they're doing, you can learn more about scaling society at the link in the show notes. There's monthly and annual options and you can cancel anytime. So just pick what's right for you. I'd love to support you inside. I think that that is super interesting. The other thing that I often try to remind people, I have too many thoughts going through my head. Oh my gosh. Every time you try a new side hustle or you try something new on Etsy or you add a new product line or whatever, you're never starting from scratch. So like my background was I tried a whole bunch of different side hustles that didn't really work or didn't work enough. And, and fortunately I am a born and bred entrepreneur. Like, I am obsessed with solving the puzzle. I am obsessed with cracking the code. For me, it's not even about the money. Am I motivated by money? I am, but I'm more motivated by control and I'm motivated by like figuring it out. Like I want to figure out how to make this work. I. So what kind of gets in some people's way is they get burnt out, they put in a lot of time, a lot of effort into something and it doesn't work and they're just done. I don't know a true entrepreneur. I feel like if that does. Sometimes we get burnt out, but we just, just we like recharge and we get right. We're like right back in the put me in coach. So there is a little bit of that. But what I will say is that every time that you don't hit the results that you want, you still gain so much, so many skills that when you start again, you're not starting at the same baseline. And I think that's what, like, not that I'm trying to convince someone who's burnt out to get back in the game because you're either an Entrepreneur or you're not. But there's piece where and this is kind of, I think what I wanted to hit on with the Etsy is a launch pad. Etsy is just the really easy place to get started if you have no marketing experience. If you've never worked with E commerce before, if you've never done anything where you didn't trade time for money, you created something that was a value to the marketplace that then people pay for. If you've never done that, Etsy is the easiest place to fail forward and learn that skill and then from there you can go on, you know, like in your case you've got other businesses, you've got other investments. In my case it's turned into a coaching, you know, a coaching and an e commerce platform for Etsy sellers. It's a whole different level, it's a whole different income stream, it's a whole different, I don't know. So what are your thoughts on that? Like what other since especially since I just did a whole bunch of word salad, what are your thoughts on using Etsy as a launchpad?
C
Well, I'm eating up that word salad because I was shaking my head that whole time. We think so similarly. It's crazy. So I 100% agree. I mean you start an Etsy shop, you all of a sudden learn product research which can translate into any business. You're learning graphic design which can translate into any business. You're learning marketing, sales, customer support. You could eventually maybe get into like email list building and Pinterest and other social media platforms like all these things, even if they stem from Etsy and you choose to do something else later on, going to build up that foundation of skills. And my friend Grant Sabatier, who actually wrote the forward for my book, he says skills are future currency. They can never be taken away from you. So that's why if anyone's ever seen that show Undercover Billionaire, these guys and gals start, they start from scratch and they get a million dollar business in like three months. They're like, how is that even possible? This must be fake. It's not. It's because these people have already built a billion dollar. Whether it's billion, a billion dollar business or a billion dollars in assets, there's an unfathomable amount of money, but they have skills that cannot be taken away from them. Regardless of, of what you know, the people that does, the area that they're in or the house that they're in, or their connections to their current businesses, like you plant them in a New spot with no phone, nothing. They're going to be able to build a successful business because they already have the chops, because they already did it once in some other business that they ran before. And it's funny, Lizzie, because I've been on this podcast a bunch of times and I only talk about Etsy. I have over 30 side hustles in my side hustle graveyard. Stuff that I have tried and don't do anymore. Over 30. I list them all out in the book and. And this spans from like a bunch of trade your time for money side hustles. I was doing a lot of freelance work back in the day, like freelance podcast editing, freelance video editing, freelance website building. I was running affiliate systems for people. I was doing email marketing, I was writing white papers. I was like, just doing everything. And even though I don't do a lot of that stuff to this day, they made me the entrepreneur that I am today from the skills that I learned. So even if the business or the side hustle itself was a quote unquote failure because I don't do it anymore, the skills that I learned from that just made me such a better entrepreneur for the next venture and the next venture and the next venture. So, yeah, there's. There's over 30 side hustles in my side hustle graveyard.
B
That's crazy.
C
Which is crazy to think, but it's like I would not be even close to where I am today if I had never started and wasn't afraid to fail and shut those down.
B
I think what I really want for people, like, more than any income goal that I've ever hit, more than, you know, being a whatever, influencer, being recognized in public, whatever, like online notoriety, which overrated, I don't know, whatever, like, high there ever was about the achievement. There has been nothing that has meant more to me or has been more powerful than the day that I realized I can never truly fail again. Like, I not. And not that I won't have failures, but like, I want everyone to have the peace of mind of just like, oh, I've got this. Like, I could go build another business. I'm not Grant Cordone, nor do I want to be, but the guys, you know, there's something to be learned from him. There's no doubt about it. But, like, I know that I will always be okay. Like, I can. I. I have the skills. I will always be okay. And I just want everyone to have that because there's so many people listening right now who don't know if they're Going to be okay. Who don't know how they're putting the next thing together. Like, like, who are coming with much more desperate energy. And I remember being in that position. My first baby was three months old and my husband lost his job and I had to figure out Etsy. I don't really talk, I've never really talked about this, but like all of a sudden the house was in pre foreclosure and we had no income and we had a lot of responsibilities and we were paying child support for his other two daughters and like things got real. And in that moment, I really wish I had what I have right now. I mean, I did go figure it out, right? We figured it out, but just that peace of mind. Of knowing what? Like, no. Like starting right now, I can go. It might take me a few months. I'll need to like buy some time. I don't know. I just want people to have the peace of mind. I also want people to know that you literally can't fail if you don't quit. You literally cannot fail if you don't quit. The biggest lie that has ever been dropped into society is that you can, you can fail because you really, you really can't. Sorry, now I'm getting preachy.
C
I love it. I'm like, what do you want me to say? I agree with everything wholeheartedly. I could talk about anything we want here, but no, I have nothing to add. I think you really sum that up great.
B
Yeah. Also beat a dead horse. So there's that. Let's, let's get into some practical stuff. Like, okay, so everyone says summer is like the dead season for Etsy. So how does Cody approach summer on Etsy? Like, what are you doing right now? Are you, A, are you still making sales? B, how are you preparing for fall? What are your thoughts on that?
C
Yes, still making sales. And so I am a huge seasonal guy. So right now I'm getting a lot of graduation related sales. The graduation season is in full swing. College schools, like not even college and high school, but like I'd have friends graduating from medical school, I have friends graduating from PA school. Different, different stuff that they're in. So my graduation stuff is doing really, really well right now. Some of my fourth of July stuff is actually starting to pick up as well. And I think depending on when this episode comes out, like, there's probably still time to capitalize on that.
B
End of June is the end of June. We're gonna be too late. We gotta tell them. Halloween. Halloween, yeah, Halloween.
C
We can focus on Halloween. But, yeah, I guess if you're listening to this, when this comes out and 4th of July is right around the corner and you have some stuff, just try to promote it as much as you can. Because it's the 250th anniversary of America, which is like a crazy big deal. Like, based on the data I've seen just 4th of July sales for everything. It's just going through the roof because people are just down to celebrate America. 250 years is crazy. So that's one. And then end of June is actually a perfect time to start creating back to school stuff. Back to school always does great. That's going to be right around the corner. Like, end of August, beginning of September. September, a little past that is Halloween. You can start to focus there. But I would honestly probably, if you're just like, okay, I'm super inspired by this episode. I just want to start grinding this week. I would probably, if you're listening to this, at the end of June, early July, hit the back to school stuff before it's too late. And then move on to Halloween several weeks later.
B
The one caveat I want to put on this is that Cody teaches printables and I teach PNGs. And the PNGs have to be done a little bit earlier than the principles because the people who purchase the PNGS are usually selling print on demand or they're selling, like, their handmade sublimation stuff. And so the people who buy them are. They're sell their entrepreneurs as opposed to end users. So I feel like we're our for PNGs the 250th. Like, we're already seeing so many bestsellers right now, and we have been for, like, the whole month of May. Like, I started talking about that. So, like, that's the one thing I will say is that if you are printables, you've got a longer Runway. I'm excited for if you're hearing this. If you're PNGs, you've got to be. You could be doing some back to school, but we're really coming up on the end of when those will be marketable. And that's. This is just like, some of the fun nuances of, like, the different product types.
C
Yeah. I kind of felt you pushing back on me about my timeline. I'm like, why is Lizzie saying Halloween? But now it makes a lot of sense because the people who buy the PNGS are like the me's of the world, the people who are creating products for end users. So like, yeah, I need a little bit of lead time to, like, get those PNGs for my products, which makes
B
a lot of sense. That's why I always tell them in the trendspotting membership. That's why I always do the trend research in PNG these, because it's the first place trends will show up on Etsy, because those designers have to be a month, if not two or three months ahead of everybody else. It's kind of wild.
C
Makes sense.
B
Yeah. It's like fun stuff, though. Okay, what else? You had so many other things on there for me. So. Okay, so we're doing. You guys are doing still 4th of July and then back to school, are you guys. So talk to me about, in the printable space, are you using many AI tools or how. How are those coming together or are you getting more questions about. About automating with AI?
C
We're definitely using more AI tools. I do think that a lot of people maybe overemphasize AI, but I still think there's plenty of money to be made. Like, if you're someone who's just getting into this and you're like, this just seems so overwhelming. There's all these different AI tools. You can still make money with plain old Canva. Just creating with your own two hands and listing on Etsy, like, you can totally do that. What I will say is, I think what AI is doing, it is widening the gap between the doers and the not doers. So, like, if you're someone who's already a creator and now you start to leverage AI in your designs, whether that's AI built into Canva or it's a different AI tool, you're just going to become even more prolific. You're just going to be able to pump out products even faster than before. So a lot of people will be like, oh, isn't AI replacing printables? Like, anyone could just make it now. It's like, everyone could have made printables before AI as well. Would have taken more time. But, like, just because AI is a thing doesn't mean everyone's all of a sudden going to be making all of their own stuff. With AI, I always, always use this door dash example. It's like, yes, you could cook dinner, but, like, sometimes you just want something delivered to your door and it's convenient and you'll pay money for it. It's like the same thing with printables or digital products. Could someone else create that thing? Maybe? Yes, but it's going to take time. They'd much rather Just pay you the five or ten dollars.
B
Absolutely.
C
To send the thing directly to them. Or it's like we have a cleaner come to our house. Could we clean? Absolutely. Would we rather pay a cleaner to clean deep clean for a couple hours? Yep. So it's like, yes, the person can do these things, but just because AI is available and like maybe they could create the birthday invitation on their own or maybe they could create those jar labels on their own, doesn't mean that they're going to. They're more than happy to just send five bucks off to someone like us who's willing to create it and put it in an Etsy shop and make it look nice and pretty.
B
Yeah. And we promise we will let you guys know when that starts to change. I do think there might become a tipping point, like in a couple of years. I think we're, I think we got time. There will become a tipping point where I think digital products will be something that people will be so close with their LLM or whatever that they're, they can just create it for them. But we're not there yet. We're still seeing, it's still a very, very good time to get into it. And I was, I had just mentioned to Cody before the podcast we've. So our community has been starting to really explore kittl because I've always been Canva tried and true, but KITTL has so many amazing AI resources built into it that we, Jason on my team figured out how to use KITTL automations to literally build entire printable sets. So like what used to take maybe days or weeks if you're Cody be faster but building out the pages like in Canva literally you're, you're working with your ChatGPT or your better yet Claude to create the prompts that, that are then going into kittl. And KITTL is just building the pages for you. So you want to talk about list like you want to talk about prolific listing. Now it's not just a one page principle that you can get up really fast. It's a, it's a 20 page principle. Now it's going to cost you in credits. You're going to have to have, you know, it's going to be a little more like back in the day when people had to, you know, invest in their brick and mortar and invest in their invent actually put some money up before they made, before they made coin these days and you know, you can just have a Canva Pro account and make money. It's crazy. So depends on what you can invest in your business but being able to crank that out so fast. I actually, I put out a YouTube video not too long ago about this guys, if you want to learn more about the kittle automations. But like it's just if you are time sensitive, if you're time short. Holy cow. Do you typically focus, Cody, I want to say on like shorter principles, right? Like one to three pages kind of a thing.
C
That's where we start, people. We do have students who go on to to make 500 page planners and all that sorts of craziness or like 500 page coloring books. But we generally start out with the basics. It's all about momentum, right? It's like I'm a huge fan of momentum. Like you don't want to give someone who's just working out for the first time the hardest workout ever. They're never going to want to do it again. Instead you want them to create a one page nice looking digital product and then once they get comfortable with that, then they can make the three pager, then the five pager, then they can scale up and start creating some of these mega bundles.
B
Okay, One last question though. And I didn't warn you about this at all. Are you guys. This is actually usually something I'd ask after we got off, but I want to have a private conversation publicly.
C
I love it.
B
I. I know, right? It's fun. Are you and Julie thinking at all about how the LLM model is going to be changing Etsy search? You know how like Etsy's already telling people to change their titles but everyone who changed, I know who changed their titles, their shop tanked. And so I'm still using old school SEO strategy because Etsy's recommended title thing hasn't caught. Their algorithm hasn't caught up with it. But we do know like just like you know Google. I was just listening to a podcast. Maybe it was marketing against the grain where Google is now this. If you look at the searches, they're really different than they used to be. It used to be little keyword frag and now people are writing full sentences into Google like we do our AI. Are you guys exploring this at all? And do you have any thoughts on what's going to happen with Etsy or when or if. If it's already happening.
C
I don't see this happening right now. I really try not to make too many speculative bets. Like I am not the type of person who likes to change the way I'm doing something until it's actually changed. So I did hear the same stuff that you're hearing, Lizzie. Like, I see all the chatter. I listen to the same podcast, probably. But we have not really changed our recommendations or how we're doing things. I have definitely not done the automatic listing updates in my Etsy shops because I've just seen people's shops get crushed because they're doing these, like, LLM suggested titles that just might not make sense at all. So to answer your question at this point, no, if we revisited this conversation in a couple years, maybe, but as search results are still working, as they've been working for years since I started this out hustle, my recommendations haven't really changed at all.
B
Yep, exact same. That's the biggest question I'm getting all the time. They're like, I. My views tanked. I'm like, did you change your titles? Yes. I wanted to do what Etsy told me to do. I'm like, yeah, that's why so bad. What did we not hit that you really wanted to, Cody, on. On the list that you sent me?
C
Hmm.
B
I think we did a good job. We just did it organically.
C
I know. I think we did a really good job. I think if I could just hammer one message home is like, oh, one thing we didn't talk about is kind of the life and retirement section. This is exactly what I was just going to segue into. So in my book, I have this life in retirement section. And basically what me and my wife Lauren did, this is back when we first started dating, is we independently wrote out a list of the top 10 things that we value. And then after we were done, we brought our list together and we just, like, compared notes. We're like, okay, travel's up there, fitness is up there. Family, friends is up there. New experiences, good food, all these sorts of things are up there. Let's take an honest look at our bank statements, our credit card statements in our calendar and see if. If what we say we value is in alignment with how we're actually living our lives. And if not, then cut out the things that aren't in alignment and add things in that are going to be in more alignment with what our values are saying. And so we've got to this point now where, like, pretty much all of our quote unquote, normal days, like when we're home, not traveling, is like, as close to. As our. As close to our ideal day as it can possibly be. And I like, literally map out, like, time, the timestamp for timestamp. My ideal day in the book too, but I just Want people to actually do this exercise and think about this. Like, what does your ideal deal day look like? What does that cost? Because once you figure that out, then you can back into the math and you can be like, okay, I only need an Etsy shop that's making X dollars per month. These are my goals. Like, this is how much I need to make inside hustle income. This is how much I need to invest every month to hit my financial freedom goals by age. Whatever. Insert. Insert whatever age your goal might be. But I think a lot of people just fail to do this exercise. So they're just kind of flying blind, letting life happen to them versus like going out and planning your life with intentionality. So like this has been such a huge thing for me and it just makes everything else so much more clear. It my income decisions more clear. Like am I going to pursue this side hustle and to what lengths? It makes our expense decisions more clear. Do we want to buy this or not? Is this in alignment with our goals? And yeah, I just, I can't recommend it enough. If you have a spouse or significant other, do this exercise with them. If you're a solo ranger, do this exercise by yourself. But then just Compare that top 10 value list with what your calendar and what your credit card and bank statements look like. And if it doesn't align as much as you'd like to, then you can start to revisit things and shift your life around to live in better alignment with your values.
B
I will absolutely be linking your book in the show notes. Everyone should go grab it. He's already a bestseller. Just grab it for yourself. Guys. It's freaking like the. I didn't even appreciate the breakdown. It's like four day work week on steroids but like Etsy coded. Yeah, I love it. Cody, you are. You and Julie are such good friends and you're going to do a little private launch. So usually eprintables which is yalls course on creating printables. So this is. So if you're listening, listening and you're interested in creating a passive income stream with digital products on Etsy. I'm so sorry, I don't. I am. The ADHD today, you guys is like off the chain. I'm just excited to be with Cody. So if you want to do a mostly passive income stream with printables, especially if you'd love to lean into Canva, you want to learn from Cody and Julie who are doing this on a whole different level. They only open up the gold. The. The E printables course twice a year typically. But they're going to do a private opening for me. So just for, just for our people. So you're gonna want to grab that because it's usually just open twice a year. But Cody, you guys are planning a summer camp, like special situation.
C
Oh yeah, oh yeah. So that's part of the reason why we wanted to, you know, give some special access to our friends. So we're planning an eight week Etsy Summer camp and each week is going to be dedicated to like a different facet of Etsy. I won't give away too, too much. You guys can check it out once you join. But those who join while you're listening. So this is the end of June, we're releasing this. We're going to be starting like right away. So it's going to be throughout the summer, like most of July and August is this Etsy Summer Camp. And we're going to have a lot of fun. We have a lot of fun prize giveaways, we have a lot of fun topics. We're going to be covering every single week. But yeah, those who join will have full access that Etsy Summer Camp. We hope to see some friends in there. And I, I've mentioned this a million times, Lizzie, but anyone who comes over from the Lizzy Smiley world is just the best type of person and usually they're like, they're just a performer and they do great and it's just, it's, it's awesome to, to be able to kind of cross our two communities. And yeah, we just.
B
Good job, guys. Crush. Crush. Guys. Make me proud. Make mama proud. I freaking love that. So here's the thing that I think is a really big mistake that people make is that they take their foot off the gas in summertime and they think, oh, you know what? Nothing's gonna happen on Etsy now. It's dead. I'm gonna just start in fall when the kids go back to school and like no, no guys, I forbid that. I mean you get to live your life. I'm all, we're all about freedom. But like seriously, the people biggest Q4s started in the summer because like I told you, things are indexing early. You don't want to just get started because you know what's going to happen? You're going to say, I'm going to wait till August, September and then the kids are going to be going back to school and all the sports are going to be kicking back up and you're going to be like, oh my gosh, I'm going to have to wait, and it's not going to be October until you sit down, and then you're going to take two to four weeks at least to figure it out. And you're going to be telling me it's not working, and I'm going to be like, dude, come learn with us in the summertime so you're ready. So anyone who's over there, like, all right, cool. I'm going to check this out later. Nope. You're going to do. Take Cody's deal to learn this in the summer so you don't have to wait till fall, because I'm just big sister and I'm looking out for you, okay? So if you want to hit. If this is your year, let's go. I'm just. I'm just, like, so excited about the fire approach to this. I don't think I've ever been so excited about it. Cody, you got me fired up with your book.
C
I'm so glad that I didn't even know that you had that, like, connection. Your dad was talking about Warren Buffett when you were growing up. I didn't know you were, like, that into it. I knew you, like, knew about financial independence and stuff, but I didn't know you were that big of a personal finance nerd like me.
B
Well, no, he is. Like, that's. Unfortunately, it didn't rub off, so what we could talk about for you and Lauren is parenting tips of what not to do so your kids actually listen to you. That would be really good. But it did it. You know, it did rub off. We're obviously doing just fine, and. And now I'm extremely grateful. What I didn't understand back then, I'm extremely grateful for now because we're just positioned. We're positioned in a way that we wouldn't have been if I. If I. I don't know. Guys, you want to learn this stuff? Don't. There's too many things you can't control about life. This is one thing you can control. So do it. You know, and I'm. You guys got to remember, I'm 44. I could practically be Cody's mom. So, like, listen to the guy. Trust me. So we'll have links for the book for the summer launch. Everything will be down in the show notes waiting for you guys. I'm sure we'll have Cody or Julie back on in the fall, so we'll get to continue the conversation. Make sure to check out his other episodes with us, though, because everyone's been so different.
C
Yeah. We did a good job of not just repeating the same stuff. I feel like everyone has had, like, a specific purpose and there was specific takeaways, which is great.
B
Yeah, I know. And now I'm like, I'm feeling a little intimidated for the next one because I'm like, I don't know how to top this.
C
We'll brainstorm, Lizzie.
B
We'll do it. You guys, thank you so much for hanging out with us. Cody, thank you so much for coming on and for sharing and being for so, so good to my people.
C
Thank you. You make it too easy, Lizzy. It's always just like hopping on with a friend.
B
That's right. Yeah. I just got to be on Yalls podcast, which was right. I don't even know if it's aired yet.
C
Well, as this episode is airing, definitely.
B
It's freaking awesome. You guys can check that. Okay. Thanks for hanging out with us. Thanks for putting up with the adhd. You know you love me. Until next week, guys. Go make something awesome. Bye now.
A
And that's a wrap on this episode of how to Sell youl Stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to howtosellyourstuff.com where you'll find podcast show notes, all the links from today's episode, the blog courses, coaching, and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank
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you for your support.
A
Have a great day and see you next time.
Host: Lizzie Smiley
Guest: Cody Berman (Gold City Ventures, author of "Retire by 30")
Episode: 239 – The Surprising Math Behind a $500/Month Etsy Shop
Date: June 25, 2026
This episode features an inspiring and eye-opening conversation between host Lizzie Smiley and returning guest Cody Berman, now a best-selling author. The focus is on demystifying the “small” numbers many Etsy sellers experience and showing how consistent, modest side hustle earnings—such as $500/month from an Etsy shop—can be leveraged for substantial long-term wealth and financial independence. Cody breaks down his FIRE (Financial Independence, Retire Early) approach, details the compounding power of small, steady income streams, discusses the launch and structure of his new book, and shares actionable advice for both Etsy beginners and entrepreneurs at any stage.
Lizzie and Cody also discuss seasonal strategies for Etsy, the evolving landscape with AI tools, how to use Etsy as a launchpad for bigger entrepreneurial goals, and practical steps for building a life aligned with your values.
“If you invest $20 a day for 30 years, that’s $1.25 million by the time you’re 60. That is just bonkers when you start to do the math...”
-- Cody (09:18)
“What I want people to know is it’s not that having $1.25 million is enough to live on forever… it’s that when you have that amount invested, you can then receive from it every year—your money makes money.”
-- Lizzie (23:10)
“I started a brand new Etsy shop… got to $1,000 per month in 116 days. $600/month took about 60–70 days.”
-- Cody (12:18)
“Skills are future currency. They can never be taken away from you.”
-- Grant Sabatier, via Cody (34:10)
“There has been nothing that has meant more to me… than the day I realized I can never truly fail again.” (35:40)
“I hit number one in all three of my categories within 16 hours of the book launch…”
-- Cody (16:48)
“You can still make money with plain old Canva… But if you’re already a creator, AI can help you become more prolific.”
-- Cody (40:49)
“I want people to actually do this exercise and think about this: What does your ideal day look like? What does that cost? Once you figure that out, you can back into the math—how much does your Etsy shop need to make?”
-- Cody (47:50)
Uplifting, encouraging, action-oriented, and transparent. Both Lizzie and Cody emphasize honest math, sustainable growth, and the freedom (and peace) that comes from cultivating valuable skills and taking calculated, consistent action—no matter how “small” it might seem at the start. The episode is both a practical guide and a motivational reset for Etsy sellers (and broader entrepreneurs) overwhelmed by comparison or impatience.