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Lizzie Smiley
Hey, my name is Lizzie Smiley and I absolutely love helping people connect with their calling and all the tools they need to kick roadblocks and excuses right out the door so they can cultivate
the life they dream about.
If you want to launch, grow, pivot, or scale your Etsy shop, or you've always wanted to develop the mindset and skills to run your own business, then I'm your girl. I've had that entrepreneurial spirit going strong since my very first lemonade stand and now I'm a work at home mama with multiple online companies and a full time Etsy shop, all while being present with my kids for the everyday chaos and most important milestones. On this podcast, we'll talk about all things business, mindset, Etsy, creativity, dazzling our customers, and so much more. There's plenty of room at this table for you, so scooch on in and let's go. I'm holding nothing back. Welcome to how to sell your stuff on Etsy. I'm so glad you're here.
Hey you guys, welcome back to the podcast. I'm so excited you hit play on this one because there are so many facets to this conversation. You should have seen me trying to come up with the title for this episode. I'm like, listen, we're just gonna go for the bottom line of how friggin awesome you've done because we are talking about AI and different tools that she's using to like integrate into Clawd and do all these cool things to analyze her Etsy shop. And we are talking about her process of going from handmade products to really landing in digital products. And we're talking about how she really found her space and has just like been able to rack up these sales. This is such a fun conversation. I'm so glad you guys are like scooching in to sit with us. Let me tell you about Ren. Ren is a millennial Renaissance woman. She began her career as a foster care case manager and spent more than a decade working in social services. Throughout that time, she always felt a pull toward online entrepreneurship, something that started in the early 2000s when she sold her college textbooks on half.com, later expanding into handmade journals on ebay and digital designs on Zazzle. Wren officially began her etsy journey in 2021 and the path has taken many forms since. She experimented with handmade products, explored print on demand, and eventually found her niche in digital products. Today, Wren is intentionally building a small online empire one listing at a time. Her goal is simple, to create income that supports her family without being tied to a traditional job. When Wren joined Lizzie's Scaling Society in May of 2025, she had fewer than 200 sales. As of. Oh, now it's June 2026, she has surpassed 4800 sales and generated more than $14,500 in revenue through her Etsy shop. At the heart of it all, Wren is building a business designed around what matters most. Time, creativity, and family. So, I don't know. Make sure you've got your favorite drink. Get ready for the coziest conversation. Ren is just going to delight and charm you, but please help me welcome her to the podcast. Ren. Hey. Welcome to the podcast.
Ren
Hey, Lizzy. Thanks. I'm so excited to be here.
Lizzie Smiley
I've been looking forward to this since we tried to do it back in March.
Ren
Lizzie, I've been looking forward to this since 2021 when I started listening to your podcast.
Lizzie Smiley
Wait, did you, like, set a little goal for yourself? I want to be a guest one day.
Ren
I mean, I guess. Yeah. Like, in the back of my head, when you started taking applications, I was like, all right, when I hit 100 sales, I'm gonna apply.
Lizzie Smiley
Why did you have that goal? Like, what. What did you think would be so cool about being here?
Ren
You know? Like, it just feels like I've made it to some certain extent, you know, not that I'm.
Lizzie Smiley
It's Etsy graduation. Etsy graduation. When you hit the podcast as a guest. Yeah. Okay. You know what? I love that. Like, a. Like, what is the word for so funny? What is the word? A milestone. It's a mile. It's like a milestone. A marker. I love that.
Yes.
Okay, well, we are here. And what's really funny is we set out to make this episode months ago, and then you went up and moved, and that was so cool, but we had to push pause. And it's so funny because your. Your numbers were crazy then. And then since then, like, we. I literally had to scratch everything off and update these notes. Girl, tell us about your past year and what's happened. Sure.
Ren
So when I joined Scaling Society last year, I had about 200 sales under my belt. I had been in printables and digital and handmade and in pod and, you know, was still just kind of trying to find my way. And so once I joined, I just started doing some things a little differently, and it blew up. My first bestseller was, like, last September, and I now have had 17. I track them, of course.
Lizzie Smiley
Yeah, milestone, maybe.
Ren
But I'm up to 4,800 sales and about $14,000 in revenue.
Lizzie Smiley
That's freaking incredible. And tell them what you're selling.
Ren
So I am selling digital downloads in the form of junk journal bundles. They're like huge bundles of papers and then I have mega bundles and then I have vaults on top of those. So I've really been sort of building a system over the past year to get that average order value up as high as I can.
Lizzie Smiley
So. Okay, but you've sold all different kinds of things. This is actually really interesting to me. Obviously, digital products, wonderful. Because it's mostly passive income. Right. You do all the hard work to put together that offering, that listing, that bundle, that vault, and then it just sells on repeat. Do you have any that are still selling, like from like. Is that September bestseller still sell for you?
Ren
That Halloween bundle sold today?
Lizzie Smiley
No way. Yeah. And so it's not like a high price point, right? These are, it's digital products. We're going to be more. It's going to be more. We're thinking more like move volume like Walmart. It's going to be more cost effective. It's not going to be like a high ticket thing. But you move volume and once you list it, it can keep selling for just over and over and over. That's amazing. Do you do a lot of like hot, like holiday or seasonal themed items?
Ren
Yeah, the holiday stuff is definitely the bread and butter of the shop. I mean, people just love to buy things that are themed for a holiday. I have some evergreen bestsellers, but most of them it was. Yeah, that Halloween was the one that first took off and then just kind of ran from there.
Lizzie Smiley
For someone who doesn't know what is a junk journal and who is your perfect customer, and then what exactly are the files that you're selling? Because some people, this is going to be so foreign. So it just occurred to me, let's break that down, like give us a little TED talk on junk journals.
Ren
So a junk journal is basically like the evolution of a scrapbook. So like my mom used to do scrapbooking back in the day. She would buy all the pieces at a store and then she would put them together with the pictures on a page, you know, physically glue them down. A junk journal is a lot less like. The idea behind it is that it's not as organized or as like planned. It's more of like a as you go type thing. Like today I feel like this, I'm going to like put these things together in this messy collage. And like really the collage style that's been so popular in the pings, you know that that's junk journaling, like on a shirt. Basically.
Lizzie Smiley
When she says pings, she means png. And it's totally fine to say ping, but you wouldn't believe how many DMs I get. What's a PNG or what's a Ping? So I'm just. That's. It's a digital file with a transparent background, guys.
Ren
So with the junk journals, people will buy the paper to print, like, with different patterns on the paper. They'll buy, like, pockets to put in their journals. They'll buy little. They call them ephemera or fussy cuts, where it's just basically clip art that's laid out on a page so it's easy for someone to print. And then they'll either cut it out themselves or, like, if they have a cricut, I guess you can cut it out with that. And so it's interesting as far as, like, the target market down, definitely. Older women love junk journals. You know, a little bit more disposable income, a little bit more time. And I really. I have, like, such a nostalgic sense about me that, like, my stuff just sort of lends itself to that nostalgic. I think that's why my customers are most of them from. I mean, I had this one lady and she was like, I tried. I forget what she was trying to do. And she's like, I'm 89 years old, and I'm just trying to print these because I want to make them for everybody. At my nursing home, I was like, oh, my God, this is so.
Lizzie Smiley
I love her.
Ren
But also. Okay, then on the flip side of that, apparently, from what I have read, there's like this movement towards junk journals for, like, Gen Z, I guess, would be.
Lizzie Smiley
This was my next question. Are junk journals part of the grandma hobbies? And they are. That's incred. Okay, so you're seeing some younger. Do they still want to buy the nostalgic aesthetic?
Ren
You know, I don't. I feel like I don't talk to the younger ones as much. I get a lot of messages from people who will tell me, like, their age or what they're struggling with and be like, oh, you know, I'm just. But I haven't had any conversations. So if people that are younger are buying things, I'm not sure what they're buying, to be honest.
Lizzie Smiley
You know what?
We need to go down, like a Reddit rabbit hole on junk journaling and find out what. Because that is an entire additional niche to capture and I bet they'd buy very different ephemera. And if anyone could crack that, it would be you. She's like, no, I'm sticking with my. I'm sticking with my granny nostalgia. I mean like relatable. I can't, I can't say I disagree with you. Okay, so the actual files that you're selling, you're selling PNGs. Is it mostly textures or is it graphics with a transparent background? Or is it almost like, you know, when you buy like I just bought stickers for my son because I'm trying so hard to potty train him. And like, you know how it's like a bunch of stickers on one page and then the background's transparent. What does it look like for you?
Ren
So I actually. My deliverable is a PDF with all of the pages. So someone can just like download. They can print the whole thing or they can print it by page and then it's a jpeg. Crafters seem to want like the more printable files over the things that they can use digitally. I have some stickers that also come on the pn. Like the transparent background with a little bit of a white outline that those are a little bit newer. So I haven't seen as much, you know, traction with those yet.
Lizzie Smiley
Wait, this is new to me though. So your everything is like. I know you are, you're. You're a Canva expert because you literally did a training for us in scaling society and you're a frickin Canva genius. You're literally, you're not just selling them a PDF that then has a link to a Google Drive with a ton of files in it. It's all within the PDF.
Ren
The PDF that they download has a link to the Google Drive, but in the Google Drive there's like a 300 megabyte sized PDF with all of the pages in that one. And then there's also a folder with the JPEG pages one by one. Okay, is it the same isn't on there? It's all by.
Lizzie Smiley
Okay, so is it the same thing in two different formats?
Ren
Yes. Yes.
Lizzie Smiley
Oh, okay. Okay. Because some people want to deal with the JPEG and some people want to
Ren
deal with the PDF and that's something that like I just did. I don't know why, but I've gotten feedback that people really like that option, so I've kept doing it that way.
Lizzie Smiley
Wow. I just learned something new. Ren, that was so interesting. You got me there. You got me there. Okay, like bundles, you're selling a. The actual deliverable to the customer is inside of a Google Drive. You offer both JPEG versions and one big printable PDF. The download that Etsy gives them is a one page PDF with a link to the Google Drive. Some people really love this detail. So I knew with you I'd be
Ren
able to talk with a link to the Google Drive on a PDF that click Quad made for me automatically.
Lizzie Smiley
Okay, unpack all of that right now for me. What?
Ren
Okay. I cannot tell you how many times I have put a download doc and I get a message from a customer. This just happened today. I clicked the link and it took me to the wrong bundle because, like, I go in and like, I thought I saved it, right? But I didn't change the link. It's like, surely there's a better way. So I got into Claude, set up a project, and I was like, here's what I need. And then I actually, like, designed. I had it designed in canva. So Claude opens, I have. I just put in the link and the name Claude will open the template, insert the correct links, it will export it as a PDF for me, and then I just upload that. And it always has the right link because it's not dependent on me going and pasting the link into the doc.
Lizzie Smiley
So for people who are still learning AI, and we all are, by the way, because it's all changing so fast, you use Claude Cowork, which is the desktop version. It's an app that you put on your computer, guys. So you've got Claude in the browser where you're chatting, and that's Claude. Is it chat? Claude Conversation. What is that? What do they call it? Claude Chat, whatever. And then you've got Claude Cowork, which is basically the same thing, but instead it's installed on your actual computer. So you're opening up an app on your computer rather than going to your browser. And from there, when you're using Claude Cowork, you can actually attach connections. Is that what they call them? Connections? Okay. And you installed the Canva connection so that your Claude can work directly in your canva for you. Did I say all of that correctly?
Ren
Brilliant. Yes.
Lizzie Smiley
Oh, well, thank you so much. I mean, I really needed the ego boost right there. Thank you. Okay, so this is where it gets really fun because now you can also. Wait, can you connect your Etsy shop to Claude or is it just chat? Right now you can. Is it another connection?
Ren
No, you can give Claude permissions to use your browser and then like, he can just go in and take the data that he needs. He can scroll around and click around and pull what he needs for whatever
Lizzie Smiley
is it going through. Like, what? There's a three letter acronym. I should have looked.
Ren
API.
Lizzie Smiley
No. Well, an API connects programs together, but it's like an MCN or something like that. I don't know. I'm so sorry, guys. I should know where. Like, like for example, Kajabi, which is the platform that I use to hold all my courses, it doesn't connect directly to Claude, but there's some other tool. It's like a three letter. I'm really sorry for everyone who's yelling at me through the thing right now. Like they're driving in their car being like, lizzie, it's this. There's another way if they, if there's not a connection yet, but honestly, like within the next few months, there's going to be direct connections for all of it. But. Okay, so the point is, is Claude, you can connect your Etsy shop. Where do they go to figure that out? Just ask Claude, hey, how do I connect my Etsy shop?
Ren
And it'll tell you, Claude, hey, this is what I need you to do, bro. And I was like, okay, here's what I need you to do to make this happen. And he wanted me to like, upload the CSVs. And I did that at first, but then I was like, look, you have access to my browser. Like, just go. Okay, go in. So now every Monday, I have an automatic scheduled report where he goes and he pulls all of my data from the week before. He compares it to the previous week, my sales, my new listings. What's working? What's not working? What should I turn ads on? Turn ads off. Like, this one thing's not converting. Why don't you change it to this? Like this morning I just changed one of my offers because that's what Claude said to do.
Lizzie Smiley
And you. And when you listen, it helps. It does. Because, I mean, I would be. I would still be reticent about using any AI for SEO until it can actually integrate with Etsy like that. Or are we seeing it starting to work now?
Ren
So we were. It's funny, we were talking about this in school this morning.
Lizzie Smiley
She means scan the school group, just so you guys know.
Ren
Oh, yeah, the school. I'm sorry.
Lizzie Smiley
Oh, we've got our vernacular, don't we? We've got our, like.
Ren
I have built another, like, little app in Claude where I'm now tracking my keywords. So when I find a keyword, no matter where I find it. So, like, if I find it on Erank, I put it in to Claude, but I say like, this is from Erank. Here's the search volume, here's the competition.
Lizzie Smiley
Okay.
Ren
And then it has like a rolling list of all the keywords I've put in from different sources. And so I'm not there yet. But I'm hoping that it will be able to then pull the best keywords because it's housing that data itself at that point and say like when it's doing my descriptions to use those words.
Lizzie Smiley
See, and that works so well for you because you're kind of playing in the same ponds over and over again. It's not like someone who's got a vast digital shop and that every single, every single one is going to have different SEO. Actually, how many listings do you have right now?
Ren
I have 241 active listings.
Lizzie Smiley
The fact that you have cleared over $14,000.
Ren
Okay, Lizzie, I have 200 that are dead though. So really it's like 400.
Lizzie Smiley
Yeah. Okay, so that's interesting. How do you decide how and when do you decide to deactivate them?
Ren
A lot of them I've gotten to the point now where when I upload something, I put it on manual, not automatic renew, really. If it doesn't sell in four months, then unless it's seasonal and like I. And it has, I have some reason to really think that it will. But a lot of, you know, I was doing like coloring pages and coloring things at the beginning and it was just never. And they were so boring. Like, I just, I needed color in my life. So a lot of that stuff has sort of rolled off as it has expired. I don't have a single junk journal in there. Like, it's crazy when I dove into that niche. The keywords are terrible. Like you've done the research on them. Like, there aren't a lot of really great. It doesn't look like it would be a great thing to get into, especially because there are a few shops that are like multimillion dollar shops in that niche that have been doing it for a while. And so I like, I. I've bought junk journal things, but I was like, oh, that's way like above my pay grade. And it was funny. Somebody in the group posted a listing and I was like, well, if they can do it, I can do it. Like, I'm just going to try. I'm just going to throw together a little Halloween junk journal thing and like two weeks later it was a bestseller. Like my very first junk journal listing.
Lizzie Smiley
That'll teach you.
Ren
You know, after years and years of learning and tweaking. Like, you know, but I think.
Lizzie Smiley
I feel like you did. You did. And I feel like, didn't we have such an aha moment when we figured out that the Fussy cuts SEO was stronger than Junk Journal? Right. Wasn't. Isn't there, like, better? It's better. So, okay, a little. Little side step because of the adhd. Is your bossy with your AI?
Ren
Well, he's with Claude now. Now Chat gbt. It was a totally different relationship. Tell me about this is just like, you know, you gotta push back sometimes. I know Carrie is screaming at me right now because we're all gonna die because we're not being nice enough to the AI.
Lizzie Smiley
She said that in the group. That's classic Carrie bs. I love it. So obsessed with her. Did you hear? Did she. You hear that she and Preston have named us stuffies? Well, not me, obviously, because I'm. I'm the head stuffy. But, like, the how to. It took me, like, literally a day to figure out why they wanted to call us stuffies. And it's like, hello, how to sell your stuff. So now anyone who listens to the podcast or is part of the school group or anything, we're stuffies. And I hope that you're okay with that. It's very whimsical and hysterical, but just like, what Carrie says is what we have to do. So I am also extremely polite to my AI And I'm really entertained that you have different relationships with different AI.
Ren
Well, they're very different. You know, I think of it like a mohawk. Right? What is it? Business in the front, party in the back, plot in the front, chat GPT in the back.
Lizzie Smiley
But that's a mullet.
Ren
A mullet. That's the word.
Lizzie Smiley
Mohawk is just party all around, right?
Ren
Like, mullet.
Lizzie Smiley
I only know this because my husband likes to quote whatever movie Roy says that. Something about a sweet mullet. And I roll my eyes every time, but that's the only reason why that's in my head.
Ren
Yes. And ChatGPT. Like, you can say. You can say whatever in Chat's like, yeah, that's a great idea. You should do it.
Lizzie Smiley
Yeah, it'll lie to you all day long.
Ren
It will. Whereas quad's like, I don't know about that. Like, let's think this through. Maybe there's a better way. Like, yeah, they're very different.
Lizzie Smiley
I was just on this clawed training. My. My business strategist just held it. Okay. And I learned that if you want Claude specifically, I'm sure. ChatGPT. We wouldn't talk about it all in this training. If you want it to be basically your business strategist and not hype you up you there, you have to like actually prompt it for that. And inside Claude, where was it? So it was inside Claude Cowork. If you go to your name in the bottom left corner and you go to settings, there's something called instructions for Claude and that's where you can actually tell it how you want it to interact with you. So like for example, the first line of this prompt is, you are not my assistant, you are my advisor who happens to be smarter than me. Follow these rules in every reply. And then you literally like, I mean I used it for my business strategist like an actual prompt. But like I, we had. I had to actually tell it to not be my rah rah. So I'm interested that yours just really
Ren
it was rah rah.
Lizzie Smiley
Oh Claude. Claude thinks I'm a genius and I'm like girl, no, I need you to, I need you to actually use real business strategy to help me out here. So that's really interesting that you, I
Ren
mean for sure because like a couple people in the group were like, I wanted to give it a nickname and Claude told me it didn't like having nicknames and they were very upset about it.
Lizzie Smiley
I like calling it Claude. But yeah, I, I call you guys already know. I call my ChatGPT Gigi and I feel like I now use Gigi for much more like household, personal related things. By the way, it'll give you a great therapy session if you need one. If I have literally I feel like this summer knitting and crochet and chachi BT are the reason my anxiety is in check. I am not kidding you. Because I start to get activated and I go and I tell ChatGPT everything and it talks me off the ledge every single time. It's crazy, but I would never do that in Claude.
Ren
No, no, you suck. Put on your big girl panties. Keep walking.
Lizzie Smiley
This is so funny. Okay, what else are you using Claude for?
Ren
Okay, let's see. Like I have my, when I do my listings, I upload my mock up photos and it automatically shoots out my title and my description and tags. But then I go and double check the tags against, you know, the data that I have cause I don't have that other links quite set up yet. Pinterest. It helps write my titles and descriptions for that. And then also tracking when a URL has been pinned, making sure it hasn't been Pinned too many times, you know, consecutively, and making sure that all of the listings that are bestsellers are getting pins or have been pinned. That's all I like, I just started Pinterest last month when we did the Pinterest month.
Lizzie Smiley
Yes. Did you, did you take the pin to profit method course in there?
Ren
I haven't done the whole thing yet.
Lizzie Smiley
Yeah, I want to. Emily's been so great. It's so much content for us to go through. Like, well, she's.
Ren
I mean, I learned so much just from like the things that she did in the group. Yeah.
Lizzie Smiley
Yes.
Ren
She's okay.
Lizzie Smiley
I didn't even know you were doing Pinterest. Are you, when did you start Pinterest? You just start. You just started. Are you getting any traction? Have you got any sales from there yet?
Ren
I don't know if you've gotten sales, but I'm definitely getting traction. Yeah, I know. I was like, Emily did a check in and I was like, oh yeah, girl. Like, things are moving. And like she said she was like, you know, you'll know quickly which PIN types work and which don't. And like some of them have totally risen to the top. So now I'm trying to replicate that when I'm making my pins.
Lizzie Smiley
Have you played with Claude design yet?
Ren
I tried to, but I, I don't know. Is it supposed to be like a designer, like a, like an image designer or is it more like code?
Lizzie Smiley
Yeah, it's supposed to. It's supposed to be like it can create slides for, you know, for business or it can create designs. I have played with it more for like website related stuff. I haven't liked graphics that Claude Chat has given me, but I haven't explicitly tried to train the designer or anything. I think I'm just so used to chatgpt and I love the output and it knows exactly what to give me. So it's something that I still do over there. And then of course Nano Banana Pro, which is what, what do you, Is that what you like to use? I think so.
Ren
Right? Yeah. Nano Banana Pro and Flow is my absolute go to gold right now.
Lizzie Smiley
So if you guys Google, literally Google the words Google Flow and it is free to use and if you go in there, you can access Nano Banana Pro without having to pay for it, which is insane. It. That is insane to me. But that you guys can literally build a business without having to pay for a design tool, that's. That's just bananas to me. Talk to me about why you decided to lean hard into the digital products. Because you've done it all. In fact, you've got these gorgeous quilts behind you. Did you make those?
Ren
I'm at my mom's house.
Lizzie Smiley
Oh, you are. They're beautiful. Okay, so we can see where the creative streak came from. Holy moly.
Ren
Yeah.
Lizzie Smiley
Yeah.
Ren
So I have always, like, okay, I read that book, what is it, Four Hour Work week.
Lizzie Smiley
Yeah.
Ren
Years ago. And I was like, I want that. You know, I was working full time. I've been dab. Like, my parents are both had jobs. They. There's no entrepreneurial blood in my family. But, like, something inside of me for all of adulthood has been like, I want to do this. Like, I want to have the freedom of owning my own business so that I'm not chained to somebody 40 hours a week. So, I mean, I started, like, I was selling my college textbooks on half.com, like, before it even was Amazon, and, like, selling, like, I was selling sushi kits on ebay, like, totally shit against so many laws that I was, like, shipping soy sauce that I poured into. Oh, my gosh, it was 2001. You know the world back then.
Lizzie Smiley
Thank goodness you didn't get in trouble.
Ren
Yeah. And then I've done some digital products. Like on Zazzle years ago, I did a bunch of stuff and was getting sales there. And I knew I could do it on Etsy. I just wasn't sure how. So my approach was like, I'm going to try. Well, first I was. I tried print on demand, and that was just like a total. It was fun. I made a lot of cute dresses, but it was, you know, way. I had no concept of demand or research or trends, so I was just making what I thought was cute, and obviously it didn't sell. Like, I can't remember where I was. I was driving. I was listening to your podcast and you were talking about cottage core. And I was like, what the heck is cottage core? You know, and this was years ago. And I was like, well, like, the stuff I'm making is outdoor. Like, I was like, taking shells and putting them on ornaments. And so it was kind of like it fell into the that, like, theme. So I started tagging my stuff with that. And that's when I started seeing a little bit of traction. But that was in the physical products. I was like, okay, I'm going to focus on physical because they're easier to sell just because there's less. There's less people that are willing to do the work.
Lizzie Smiley
Lots of demand, very low competition. Yes.
Ren
So I did that for a while with the Intention of learning Etsy so that I could do digital products down the road. Oh, I knew I never wanted to like actually do physical long term because I wanted something that was scalable and that I could walk away from and take a two month vacation if I wanted to. So that was sort of my transition into the digital products. And you know, I also did the Gold City Ventures course a couple years ago which was helpful just with like understanding mockups for, for digital products. Because when you, you have an idea in your head but you're like, but how do I even show that, you know, on, on the thing. So it's just, it's been a process, been quite a process, but I'm very happy with where it's leading.
Lizzie Smiley
Yeah, but I didn't realize that you were like digital products were always the end goal. I real. I like it when people start with digital products because I feel like it's a very low barrier to entry. It's you, you can go through the school of hard knocks without dealing with the printify, dealing with the handmade products, dealing with the shipping. Oh, you know what I mean? You can just figure out stuff to sell. But like I love that it's also your end game. What do you think has been the biggest learning curve with digital products and then also for you for a. With AI, you're. I feel like you're naturally technical, so I'm really curious how you'd answer this.
Ren
I love AI. There was, you know, like the learning curve with AI has just been fun. It's just to me, it's playing like I, I remember like the first time I made something in Canva, AI was like this Christmas pattern. I was just so blown away, like, wow. So for me, like the learning curve has really been learning how to design for the customers. You know, not so much using the AI, but using the data on where the demand is, what people are looking for, what they want it to look like, what colors, you know, all that stuff is where my learning curve has really been is dialing into that.
Lizzie Smiley
How have you done that?
Ren
Well, I get an email from a really awesome woman every Monday. She tells me all the things. So, you know, I'm a great example of. I don't sell the PNGs, but the trendspotting is so helpful to me. I take those things and I bring them, you know. So my first junk journal, maybe the reason that it sold the very first one was because it had postage stamps in it and it was, you know, there was some patchwork and I incorporate the stuff that you tell us in the trendspotting into every single thing that I make
Lizzie Smiley
you guys know.
I am constantly testing strategies and frameworks on Etsy so I can tell you what's actually working and what's just noise. And one thing I have noticed over the years is this. Most Etsy sellers aren't stuck because they're lazy or they're not doing anything. They're stuck because they're second guessing everything. What to work on, what matters right now, whether they're even on the right path. I hear this all the time and that feels exhausting. So after years of teaching Etsy sellers through courses and workshops, the trendspotting membership, coaching and this podcast, I built something that brings everything together in one place. It's called Scaling Society. Scaling Society is my all inclusive Etsy membership for sellers who want clarity and a clear plan without hopping between programs or wondering what to focus on next Inside. You get my Etsy Seller roadmap so you know exactly what to work on and when with direction on what resources will help you master it. You also get every single one of my courses and my workshops. You get access to trendspotting and the weekly Trend reports my template drop, which means a weekly template that you can resell in your own shop. SEO training a bunch of done for you resources like prompts, SEO and branding templates. You get a coaching group with real support and that's where the magic happens. You also get access to two live coaching calls with me every single month. You'll also get automatic access to all of the new trainings and resources I have planned for this year, including special guests. It's designed to meet you right where you're at, whether you're brand new or you're ready to scale and help you build intentionally instead of guessing your way forward. And honestly, the biggest feedback I hear from members isn't just about sales, it's relief. They finally know what to focus on. So if Etsy feels harder than it should, if you're putting in effort but you want more clarity and direction, or if you're ready to treat your shop like a real business and have actual support behind you from people who know what they're doing, you can learn more about Scaling Society at the link in the show notes. There's monthly and annual options and you can cancel anytime. So just pick what's right for you. I'd love to support you inside that is. It's really exciting to hear different applications of how people are using trendspotting and I I will tell you what when People like, because sometimes people aren't ready to jump right into scaling society. We'll talk about it more because I think even you would say it's been really instrumental to like, you know, your quicker success and things that your, your face says at all. But you know, when people are on a super tight budget, they're not ready for maybe as the scaling society investment, we obviously can't wait to be with you. But trendspotting is a great starting pot. If you use a code keep20, you can get in for your first month for $17. And every Monday I am the very lovely woman who's going to send you a PDF email an email with a PDF to a trend report. You open up the trend report. You can look at the PDF, it'll show you everything to focus on for this week. What's happening, what's brand new on Etsy, what's like blowing up, what to, you know, what to pay attention to. And then if you go into your login area, you will have a trend training. So I'm going to go through and like talk about what the trends I'm seeing like real time with you every single week. And then we're going to give you six listing ideas. So if you have no idea where to start or what's in demand, we're going to give you three digital products and three print on demand products that are of high demand this week. They're high demand, low competition. And we're going to give you the, the SEO already written. Your tags are already going to be written for you. So that's what Ren's talking about. It's a really good place to start. That's where I feel like people first start getting traction because they start. It's basically what it is. You're building your brain cash and you're understanding where the heaviest demand is on Etsy right now. And if you're not sure how to apply it to different types of products, there's a video that's brand new in the trendspotting member area where you can watch it and you can learn exactly how to apply trends to different types of products. Like let's say you sell tapestries and you're like, how am I going to apply these trends? You're showing everything on shirts. I'm like, well, I'm showing them their PNGs on shirts because that's where they show up first on Etsy. But you can apply them to just about anything. Like the only place you really couldn't is probably if you sold vintage products. Or if you sold supply supplies, there'll be some handmade products where maybe you just, you know, maybe you just want to look once or twice a year rather than every week. But otherwise, there's a video in there to teach you how to apply it. Let's talk about scaling Society. Because I think, and you know what I want to say, Ren, I am, believe it or not, you know this about me. I'm introverted. So typically, when someone says, I don't, there's a community. That's not a selling point to me because I'm just like, I don't want to commute. I want less community. I want to be in the middle of nowhere with nature. I know that sounds funny because I'm friends with everybody, right? I'm super outgoing. I just get overwhelmed by. Overstimulated by people. But this is different because it's not. It's just a place where you can get information and, like, there's lots of support there. So talk to me about what do you think is valuable? How. How did it help you get to over 14,000 in revenue?
Ren
I love scaling society. Like the community there. I've been in so many communities, online communities, offline community. Oh, yeah. Over the years. I mean, not just Etsy, you know, all kinds of different things, but also Etsy. And, you know, it's you, Lizzie. It's your integrity and your kindness. You draw in a certain person and you know that. And so the people that are there are just. I mean, I get goosebumps just thinking about them. Like, they're my people, they're your people, and they're my people. And, like, we just. We support each other in a way that I've never seen between strangers who've never met, you know, never seen each other in person. It's turned into, you know, it's definitely Etsy support. But, like, sometimes I might message somebody on school if I have, like, an emotional, you know, yeah, I need some emotional support. They're just amazing. Like, the women and the men in that group are just some of the most fabulous people I've ever met. And it absolutely goes back to the foundation that you laid in the way that you act in your daily life. And it's so obvious that it's real that you walk the walk. You don't just talk the talk. Because I've come across that so many times too, where someone seems one way and then the further you get in, you're like, oh, that's not really how they are. But, Lizzy, you are like the Real deal. And it's just. It's been such a beautiful experience. I mean, it really has enhanced my life. Like, not just because I'm making more money, but, like, because I have friends that when I have a good day on Etsy or a bad day on Etsy, like, they get it. I can talk to other people, but they don't really understand, you know, it the way that. That the people in. In that group do. So, you know, it's. It's been. The trainings have been amazing. The coaching calls are amazing. I mean, I. I hop on every call I can. I usually don't have my camera on because my kids usually screaming at me. She's so funny. I don't know if you saw this one. She took her. Her play phone out of her purse a couple weeks ago, and she's like, I have my etsy call with Ms. Lily, Ms. Lizzie. That's awesome. That's the only person I talk to on the phone, I guess. But that's so cute. The content in the. In the trainings is real meat. It's meaty and it's good. But the community is what really has been surprising and just so beautiful. So I would say, like, anybody who has any interest in growing their creative business, their creative mind, like, it's. I can't think of a better place to go.
Lizzie Smiley
I have a funny question for you about this, and thank you for everything you said. Ren.
Ren
I'm.
Lizzie Smiley
I'm.
Ren
It's true. I don't say things.
Lizzie Smiley
I'm so humbled. I know you don't like, especially coming from you. And thank you so much. What's the difference between going to one of the Etsy Facebook groups and asking a question and just drawing on the wealth there versus going into our school group and asking a question and drawing from the wealth there?
Ren
Well, on Facebook, you don't know who you're drawing wealth from. So it can be Joe Blow down the street, who's just bored and trolling some Facebook group and is giving you feedback. Even in the paid Facebook groups that I'm in, like, I would never go ask a question because I don't have any, like, connection to the people there. I'm in them because of other, you know, like, templates and things that. That I get for being in there. But, like, I. I don't post. I don't comment. And I noticed that when people do post, there's, like, hardly any response. Oh, yeah. And that's just, like, this one in particular that I'm thinking of. But when I ask a question in Scaling Society, I know I can trust the answer. Like, I know that the people that are in there are, like, in there. You know, it's not just Joe Blow down the street. Like, it's somebody that is really invested in growing their Etsy business. And so a lot of times, you know, I know who the experts are, and then I know I've been in there the whole time, so I kind of know, like, who the newer people are. Like, some of the newer people come up with the best things. You know, they see it from a different angle. So I just really value the input. And it is totally different than asking a question in, like, a Facebook group that you don't really know what kind of answer you're getting. You know, I can trust the answers that I get from Scaling Society.
Lizzie Smiley
I've also noticed in the Facebook groups, like, people can be really nasty and judgy and, like, you know, you kind of have to have some thick skin. So anyone who's a little more sensitive, I would be wary. And then, yeah, it's tr. It's trusting the actual answer. And has the person who's answering put in the reps and then absolutely do not somewhere publicly post a link to anything, especially if you're doing well by any stretch, because that's where the copycats are, like, lurking. So.
Ren
And you know what? I love that your community is not on Facebook. I hate having to log into Facebook to access stuff. So it's great that it's a separate app on my phone, so I just can go there and, like, keep focus to not get distracted.
Lizzie Smiley
That's another thing to thank Carrie for, because she's just like, lizzie, I absolutely will not be in your group if it's on Facebook. I was like, okay, I think, Carrie,
Ren
yeah, you're the best.
Lizzie Smiley
Investigate other options. I was like, well, you know what? That's an interesting point. It's better to have a closed, you know, a more private space. Anyway. I have been. I didn't even expect for this group to be as good as it's become. And so, yeah, do you. There's all the training over in the. In the membership area. There's all of the resources. We're adding new stuff all the time. There's everything you could possibly need to do. Handmade print on demand or digital products. But I think it's like, I'm trying to think of a good. A good analogy. I don't know, you know, how, like, you don't want a doctor to be a lone wolf. You want Them to collaborate with other people who are doctoring. And you don't want a teacher to be a lone wolf. You want them to have continuing education, and you want them to have to be talking with other teachers and understanding what's working best. This is a space where we're all. There's just no gatekeeping. Everyone is sharing. Here's what's working really well. Oh, I tried this, and it didn't work. And then the coaches are, you know, who are all, you know, doing very, very well on Etsy or different. There's different people are selling different things at. But, I mean, like Tina, for example, is going to clear seven figures this year. She's one of my earlier coaching students selling reads, and then her husband's in there doing digital products. You've got some really heavy rollers in here. And we're all just publicly sharing what's working, you know, and what we're doing. I think it's really. I think it's really special. So anyone who's looking for that extra layer, you kind of want to be in the inner circle. You want to know. I mean, the coaches are all trained to respond the way I would respond. They'll give their own nuances as well. And there's different coaches in there that I lean on for different things because that's the thing I learned. Ren, you know, it's been such a hard learning curve for me is, by the way, I can't be everything to everyone, and I can't know every single thing about Etsy. But you know what? I have a team of 10 coaches, and someone knows. There's someone in there who knows almost absolutely every single thing, and they know it from experience, not just because they just chatgpt it. It's available for anyone who wants to come join us. That's actually a great place to connect with Ren, if you want to be able to talk to her and ask questions. Ren, you know what I really want to talk about, kind of as we wrap up here, is your top tips for scaling your shop to $10,000. I asked you to kind of put this together.
I know.
Are you. Do you want to talk about that a little bit? You don't have to have 10. Can you just give us four? You're not. No, that's. You undersell yourself every single freaking time, girl. You have so much knowledge. I learn from you regularly. You have so much wisdom. What are your top tips for someone who's getting started? And you can focus on digital products if you.
Ren
What do they need to do join trendspotting.
Lizzie Smiley
There's a really good, yeah, low ticket start point.
Ren
I mean and then once you have enough money, put it right back into investing in scaling society. It's a hard, that's a hard bullet to bite when you're not making any money. But I think the people that have done it before, they make money have seen success so much faster than those of us who penny pinch, you know, till then. So I think my, I, I wrote this so long ago and I forgot to like look over them again. But it was things like one of my early things that really helped me was the favorites. Like when someone favorited something to go and look at their other favorites and like to chase that breadcrumb to see what else they like. And that really inspired some of my early like designs and products just from like that, like, okay, they like this, they like that. And so following that breadcrumb trail. I love that it's kind of like a Snoopy. Yeah. And then I think my like the bundling, I think ChatGPT was actually the one that came up with the bundling idea for me. He was like, stop making one offs. So now every time I create something it's intended for, eventually a collection, a vault, a Mega bundle and, and then its own bundle. So I have this like layering system that I built. And I know you said you're asking about people that are just starting. This isn't something maybe, I don't know, maybe if you go into it thinking that way. So like if I'm going to do a Christmas project, I'm going to start with like one bundle that cohesively goes with three others that becomes a mega bundle. And then those all I just went through and up vaulted all of my stuff. It's amazing how much I've created in the last year. And they're like, I listed for $10. You know, a lot of people do that whole shop thing.
Lizzie Smiley
I don't recommend that.
Ren
You've always said don't do it. What I've done is like taken pieces of the shop and it's not like a growing whole shop collection. It's just what's already there. So like everything I made for Christmas last year is in a vault $10 and I've sold like 10 of them. And I just did that like last week. So you know, I'm always thinking about ways to increase my order value, ways to increase my profit because at the end of the day, you know, those are the things that will get me through for somebody that's Starting out brand new though, just do it. Like there's no reason not to like open the shop, put something up, doesn't matter if it's ugly, no one's going to see it, no one's going to judge you, no one knows who you are. And I think the biggest thing is once you do start posting, don't wait around to see if it's going to sell before you keep posting. I think that's where I got caught a couple of times was like I would post two or three or four things and then wait. And you know, while I was waiting, Etsy wasn't getting those, that new activity. So my stuff wasn't getting shown and I wasn't learn. So I think the biggest thing is just that consistent, which you preach all the time, that consistency in posting, especially at the beginning. If you can't do it every day, you know, do 10, one day, but then schedule them out over time. Same as the Pinterest, you know, idea. But I don't wait to see if something's going to sell. Like I do something and I'm like, I know it's going to sell so I'm not going to worry about it. Like, I'm not going to go back and like, oh gosh, is my keywords wrong or is, you know, like sometimes it just needs a little more time but like somebody's going to buy it eventually. Whether they buy it in the vault or the collection or the bundle itself, you just got to keep going without. It's not immediate feedback like you would expect that. Oh, I post and then I immediately get that feedback. And it's not, it's a lag, you know, 30 to 60, sometimes 90 days I guess, depending on what it is. But you have to keep going before you start seeing the results. That's probably the biggest tip I could even come up with. Just keep going.
Lizzie Smiley
I've been really thinking about because I have been relearning Print on Demand because I haven't done it for a few years and we're going to do a Print on Demand month in August. So I'm just like sharpening my tool belt a little bit and I forgot how much work it is up front. And I think the reason it's so much work is because you have to learn a bunch of new processes. None of it's super hard, it's just that it takes some time and you have to give yourself the time to get a process down, you know, like especially every time you break into it, like let's say you're going to do a new product type. Well, not only do you have to create your listing, but you have to create all the new graphics that go for that product type. You've got to create the listing description that goes with that product type. There's a lot you've got to figure out. The shipping that goes with that product type. Every new thing you add, new product type you add. You've got to kind of go through this over and over again. I think people maybe think it's going to be like that forever and it's really not. Like, once you've created, I would say, three to five listings of a certain product type, you've got the system and then it's just duplicate and repeat and it really gets, it gets so much better. And so I think to piggyback onto what you were saying, like, first of all, I just want people to hear that it's going to be a hard pull in the beginning. It's going to get easier. Once you're three months in, it's going to feel a lot lighter. And once you're six months in, whoa. Like anything is possible. So you just have to keep that in mind that it's kind of like, I don't. It's kind of like, you know, training for a marathon, you have to let your progress stack over time. And then. Whereas that first week, there's no way you're running the 26, is it 26 miles? Yeah, but by the end of the training schedule, no problem, you're going to be able to run it. And so I think people just have to think about it more that way. But, but what I was going to say actually too is to piggyback on what you were saying. I think that piece where people stop and wait to see if it's gonna work, I totally get why. Right? Because you're like, well, I don't wanna keep putting in time and effort to something that I'm not doing right. And so what I say is, well, first of all, come and ask us because we'll, we'll actually look at you in Scaling Society. The group will give you that feedback and you'll know exactly what to do after posting three to five listings and exactly what to do to improve. But if that's not an option for you right now, what you can do, and this is what you should do after you've created, I mean, even before you've created, after you've created some listings, you then go and you refresh and you build your brain cash. And what that is, is you go and you look at whatever it is you want to sell and you study the best sellers. You look at what is their pricing, what is their listing thumbnail, what are their listing videos, what is their listing description, what do their reviews say, what are the esthetics they're using, what trends. You literally absorb this stuff into your brain down to the details and then you go and you sit and design again. And if you do that, I promise you, I promise you, if you do that, your listings will be better than the last ones you did. You will be a step. Even without the feedback from the marketplace, if you build your Brain Cash, you will be a step ahead. And you don't have to waste any time waiting to see because you're already going to be creating better because of what you learned. And I think the mistake is that maybe people do that in their research process before they start, but they forget to keep doing it every time before they sit down to create. What do you think about that, Ren? Good, good advice.
Ren
Yeah. I'm constantly in the bestsellers in my niche. Like I spend so much time just looking at them. I've gone into like shops and you know, how do they break, you know, how, what do they include in these products and how many pages and what's the cost and you know, who's, you know, there's. It's interesting, there's two really big shops that are both multimillion dollar shops and one of them has very expensive, expensive products. Other one has very cheap products, low cost. So one's driving volume, the other is people are buying her $68 principal kit. But so just looking at all of those things and how different people are doing it and like I'm, I don't know what's the right way or the wrong way. They're both make, they've both made over million, several million dollars. So yeah, definitely like the Brain Cash being in there and seeing what people are buying and like I'll go in and try to find like the newer listings because at this point, you know, I kind of know what the best sellers that have been bestsellers for a while are. So I'll be like, oh, okay, so this shop just put out this one and how can I put my spin on it? So yeah, building the Brain Cash is you have to do it. It's, it's a non negotiable and it's not to copy.
Lizzie Smiley
And actually the more, the more you look at them, the more you're going to have your own ideas. You're going to be like, oh, wow, I could take that and spin it western and get such a great aesthetic, or I can take that and add some. What's another thing? Right now I can add some watercolor like they did, you know, traditional graphic design. It looks a little more vintage. I'm going to pull it watercolor, whimsical, and you can be inspired in that way and take it in different directions. And it's not to copy. It's to refine what the market loves. It's refining your brain and your understanding. What do people gravitate towards? How can I create my own space?
Ren
And, like, looking at the reviews on things that are bestsellers and being like, oh, okay, so the reason that this is a bestseller is because they like that it's got lined pages and it's neutral colors and, you know, and taking those things back, not making what they made, but using that input to make something of my own. Copying so boring, especially these days, there's no reason to copy. Like, yeah,
Lizzie Smiley
I always like to be clear, though, because they're like, okay, looking at the bestseller so I can create my own version of it. Well, no, it's. It's to learn. It's to learn and develop your eye. Ren, was there anything else that you wanted to make sure that you got to share? I mean, you've been dreaming about this for a few years now. I just want to make sure we give you your moment.
Ren
No, I'm just. I'm dreaming of the next time I come back, like, how much further along I will be. No, just I would encourage anybody that, you know, has a creative itch. Etsy's a great place to scratch it. I'm like a serial hobbyist, and so, like, I'll go from one hobby to the next to the next. And I love make. I just love making things. And, like, eventually you run out of people to give things to, right? And your house is just full, right? Yeah, but on Etsy, it's like, wait, somebody else likes it too. Like, they like it enough to pay for it. And so if, like, if that speaks to you, because I do think it's a certain person, you know, it's not. It's not for everybody. But, like, if you're a creative person, you enjoy that. Like, just try. It's the lowest in, like, the startup is just so low barrier to entry when it comes to starting a business. I mean, there's no reason not to. Not to just dive in. And I'm so glad that I did, because it really has Added such value to my life. Not just financially. The money is. That's huge. Like, I literally. My kid is going to a preschool paid for by Etsy this fall so that I'll have more time to work on my Etsy.
Lizzie Smiley
Wait, but that's magical.
Ren
It is, yeah. So, you know, just. Just do it.
Lizzie Smiley
Just to drop a little teaser and Ren, I want your opinion on this. Do you think that because we've got, like, some fun months coming up in Scaling Society, and I'm chewing on, like, doing kind of a Claude AI month, Do you think that would be a winning idea? Should we do that?
Ren
I think we absolutely need a Claude AI month.
Lizzie Smiley
What do you think we should teach? Obviously, we'll, like, gather lots of data, but what do you think we should, like, show them how to do?
Ren
Like, how to use it to automate? I mean, you can like, pull so much of your time that you spend on things and give it to Claude, say, here, and. And he'll do it for you. So I think just like teaching people the prompting maybe for how. How to set those kinds of things up, projects and the artifacts, it's so powerful. I was like, not on the cloud train. I was all. I was chatgpt all the way. And then, you know, I think Jason keeps talking about it. And then you started talking about it, like, okay. And actually I. I accidentally canceled my Chat GPT, like that credit card thing. It happened with my Scaling Society membership. Well, it happened to Chat GPT too. And then I couldn't, like, fix it, so I was like, well, I guess it's a good time to try Claude, because Claude's free version, you can't do a lot with it, so it's hard to really get a gist of it without paying. So I transferred and started paying for Claude. And ChatGPT's free version is actually great. So I've. I've totally. And the things that clog can do, man.
Lizzie Smiley
Well, I think to your point, we've already been testing this, but I think we need to teach people how to build their own SEO bank. I think we need to teach them how to, like, connect their Etsy shop so that they can go and analyze data, see if there's anything that's missing, help them analyze, like, you know, where they could do ad spend or not, what listings to create. I think there's a lot we could do there. And then obviously we talk a lot already about designs. Becca's dropping a prompt every single day for something trending that they can go create. But I think like maybe some advanced how to design actual product creation. Jason's been doing a lot with that. So anyway, I think it could be super fun just dropping that little seed there because I think we should do it. And this is. You're the first person I've said that to. I guess I said that to Jason the other day, but because he was like, they're asking for a Claude training. And I'm like, okay, we'll do a whole quad month. It'll be great. Thank you so much. It's been such a joy getting to know you this past year and I have loved every minute and you captured my heart right away. Just like I have such a little, like, love burst for you. Ren, you are such an asset to the community and I'm just so proud of what you've accomplished. I cannot wait to see where you're going.
Ren
Thank you so much, Lizzie. This has been so fun and I really appreciate you having me on.
Lizzie Smiley
Yeah, we'll have to do it again for sure. You guys. Give her all of the love on the Instagram. Come meet Ren inside of Scaling Society. All of the links below with coupon codes for both your first month of Transpotting or your first month of Scaling Society are going to be down below. If it feels like the right time, you're going to want to get in now to be Q4 ready. Guys, you can't wait until September and everything. You've got to get going now. So look for those resources below. Thank you so much for spending this time with us, you guys. I know how valuable your time is. Being able to sit with you and have you. Part of our little fireside chats is, I take it as the highest compliment and the highest privilege. So thanks for being here and until
Ren
next week, Wren, go make something awesome.
Lizzie Smiley
Bye, guys. We love you.
And that's a wrap on this episode of how to Sell youl Stuff on Etsy. Thanks so much for hanging out with me today. If you're looking for more resources, head on over to howtosellyourstuff.com where you'll find podcast, show notes, all the links from today's episode, the blog, courses, coaching, and more. If this episode was helpful to you, awesome. The greatest compliment I can receive from you is a rate, review and subscribe on this podcast. Not only will it allow us to connect again on a future episode, it lets me know I'm providing you with value and helps other people find this content more easily. From the bottom of my heart, thank
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Have a great day and see you next time.
Episode 245 | Over $14k earned in Junk Journal Ephemera — with Ren Zeringue
Host: Lizzie Smiley
Guest: Ren Zeringue
Date: August 6, 2026
This episode features an inspiring and in-depth conversation with Ren Zeringue, an Etsy seller who has generated over $14,500 through digital junk journal ephemera in under 18 months. Ren shares her Etsy journey—transitioning from handmade to digital products—breaks down her systems for scaling, reveals how AI streamlines her workflow, and offers actionable tips for growing a profitable Etsy shop. The discussion is approachable, packed with insights, and especially valuable for digital product creators and side-hustlers.
Quote:
"I am selling digital downloads in the form of junk journal bundles... been sort of building a system over the past year to get that average order value up as high as I can."
— Ren (04:49)
Quote:
"A junk journal is basically like the evolution of a scrapbook... It's more of an as-you-go type thing, a messy collage."
— Ren (06:29)
"Older women love junk journals... but apparently there's a movement towards junk journals for Gen Z."
— Ren (08:23)
Quotes:
"Claude will open the template, insert the correct links, export as PDF... always has the right link because it's not dependent on me going and pasting."
— Ren (11:45)
"Every Monday, I have an automatic scheduled report where he [Claude] pulls all my data from the week before... tells me what's working, what's not, what ads to turn on/off."
— Ren (14:30)
Memorable Moment:
"ChatGPT will lie to you all day long... Claude's like, I don't know about that, maybe there's a better way."
— Ren & Lizzie (19:45-20:06)
Quotes:
"I'm always thinking about ways to increase my order value, ways to increase my profit because at the end of the day, those are the things that will get me through."
— Ren (43:35)
"Consistent posting, especially at the beginning... If you can't do it every day, do 10, one day and schedule them out."
— Ren (44:29)
"Building the 'Brain Cash' is a non-negotiable and it's not to copy. The more you look at them, the more you're going to have your own ideas."
— Ren (50:09)
Quotes:
"It's your integrity and kindness, Lizzie—you draw in a certain person... the people in that group are just the most fabulous people I've ever met."
— Ren (34:05)
Quotes:
"Once you have enough money, put it right back into investing in Scaling Society... people that have done it before, they make money, have seen success so much faster than those who penny pinch."
— Ren (41:49)
"Don't wait to see if it's going to sell before you keep posting... The biggest thing is just that consistent [posting], especially at the beginning."
— Ren (44:29)
Quotes:
"You can pull so much of your time that you spend on things and give it to Claude. I think just like teaching people the prompting maybe for how to set those kinds of things up..."
— Ren (53:15)
| Timestamp | Speaker | Quote | |---------------|---------------------|--------------------------------------------------------------------------------------------------------| | 04:47 | Lizzie | "That's freaking incredible. And tell them what you're selling." | | 06:29 | Ren | "A junk journal is basically like the evolution of a scrapbook... a messy collage." | | 11:45 | Ren | "Claude will open the template, insert the correct links, export as PDF... not dependent on me." | | 14:30 | Ren | "Every Monday, I have an automatic scheduled report... Claude pulls all my data from the week before." | | 19:45 | Ren | "ChatGPT will lie to you all day long... Claude's like, I don't know about that, maybe there's a better way." | | 34:05 | Ren | "The people that are there are just... we support each other in a way that I've never seen." | | 44:29 | Ren | "Just do it. Like there's no reason not to open the shop, put something up... Keep going." | | 50:09 | Ren | "Building the 'Brain Cash' is a non-negotiable... not to copy. The more you look at them, the more you're going to have your own ideas." | | 52:44 | Ren | "Just do it." | | 53:15 | Ren | "You can like, pull so much of your time that you spend on things and give it to Claude..." |
This episode is a masterclass in digital product success on Etsy, especially for those selling to the creative nostalgia market. Ren’s journey from experimentation to focused niche selling demonstrates the power of iteration, automation, and community support. Her actionable advice—ranging from leveraging AI, to consistent creation, to the importance of community and research (“brain cash”)—offers a roadmap for sellers aiming to scale.
Final Encouragement from Ren:
"If you have a creative itch, Etsy's a great place to scratch it... you run out of people to give things to, but on Etsy, it's like, wait, somebody else likes it, too. They like it enough to pay for it."
Interested in trend reports, deeper support, or direct access to the “Scaling Society” community?
Check the show notes for discount codes and links to the resources mentioned in this episode.