Explore why measuring the horse industry’s economic impact is essential for advocacy, funding, and long-term growth. Learn what the AHC Economic Impact Study includes, why updated data is urgently needed, and how it helps position the industry alongside other major economic sectors. We also highlight how this work connects to broader American Horse Council Foundation initiatives and how you can get involved.

HORSES IN THE MORNING Episode 3943 –Show Notes and Links:

Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse Council
Sponsors: Markel Insurance, Equestrian Directory and ENSO Media Group
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Time Stamps:

01:01 - Why the economic impact study matters
04:11 - Markel Insurance sponsor
05:00 - Why the industry needs a new study now
08:00 - What the study measures (direct/indirect impact)
10:00 - What’s not included; not a horse census
13:52 - Other data sources and horse population gap
17:12 - Who funds and manages the national study
20:52 - State and custom breakout reports
23:25 - Using data for policy and regulation
29:37 - Timeline for the next national study
31:53 - AHC Foundation and United Horse Coalition
35:00 - Equine Welfare Data Collective and capacity issues
38:07 - Other foundation programs and closing appeal