When we picture zero waste, we often think of recycling bins or reusable coffee cups. But Helga Jacobsen sees something bigger: behind every piece of waste is a human story — someone who made it, someone who handles it, and communities who live with its impact.

As Sustainability Coordinator at The Forks, Helga Jakobson is turning one of Winnipeg's most beloved gathering places into a living example of how community spaces can practice real sustainability. From her background as a transdisciplinary new media artist to her current work transforming coffee grounds into de-icer, Helga brings creativity and data together to communicate what's happening with our planet in ways people can actually understand and act on.

We're talking:

- Why protecting the earth and protecting people are the same conversation

- How The Forks operates in a circular economy instead of the "produce, consume, throw away" linear model

- Why setting "zero" as a goal matters even if you don't quite reach it

Helga reminds us that sustainability work doesn't require perfection or pushback. Sometimes the most innovative solutions come from conversations with tenants over coffee, listening to Indigenous voices and water protectors, and staying hopeful even when the news feels overwhelming.

As she puts it: "Everyone has the ability to create impact around them. So speak up."

Learn more about the Forks' "Target Zero" project.

More on Helga:

Helga Jakobson is the Sustainability Coordinator at the Forks and is a Transdisciplinary Artist. In 2017, she received an MFA from AKV St. Joost (The Netherlands) in conjunction with courses in the Transdisciplinary New Media program at the Paris College of Art (France). She has exhibited, lectured and participated in residencies across North and South America and Europe. She was selected for the Emerging Excellence Award by the Manitoba Arts Council in 2019, has mentored through Creative Manitoba, Video Pool and, currently, MAWA. She lectures on material ecologies, eco-feminism, and sustainability in art. Her art practice often focuses on how to live on a damaged earth and how to make tangible the almost invisible and inaudible losses that are occurring all around us, from an environmental perspective.

As CEO of a bourgeoning recycling business (REDO Waste), a Butterflyway Ranger for the David Suzuki Foundation and former Executive Director of ArtsJunktion (a creative reuse depot), Helga brings to her role as Sustainability Coordinator wide spanning experiences that help her to promote sustainability, with waste diversion and composting at the Forks.

When she’s off duty, she can be found hiking and camping, gardening and cuddling her foster fail dogs; Wednesday and Huginn.