“Novosparkus” is a wonderfully creative, unique, and memorable symbol of COHO Creative's mission to spark new thinking. The Novosparkus is absolutely critical to success. Finding it and putting it to use is where we come in. In every episode of this podcast, we will be Hunting for Novosparkus through yet another lens – trends, strategy, innovation, consumer understanding, and more. We’ll be beating the bushes, tracking the signs, and reading the landscape to find precious new thinking that puts you in front of change, in touch with your consumer, and ahead of the competition.