The HVAC industry isn’t just changing in the field anymore—it’s changing online.

In this episode of HVAC ADHD™, Jeremy Begley sits down with entrepreneur, marketer, and Content Credits founder Adam Koehler to break down how AI is completely reshaping SEO, digital marketing, search visibility, and customer acquisition for contractors.

From AI-powered search engines and authority-building strategies to the future of online trust and content creation, this conversation dives deep into what contractors need to understand right now if they want to stay visible in a rapidly changing digital world.

This episode goes beyond marketing buzzwords—and into how AI is fundamentally changing how customers find HVAC companies online.

We cover:
• Why traditional SEO alone is no longer enough
• The rise of AEO (Answer Engine Optimization) & GEO optimization
• How AI search tools like ChatGPT and Perplexity are changing customer behavior
• Why contractors need structured, authoritative content now more than ever
• How Google, OpenAI, and AI agents are reshaping the internet
• The role of PR, backlinks, and authority in modern search rankings
• Why HVAC businesses must adapt to AI-driven marketing workflows
• How private equity is accelerating digital transformation in the trades
• The future of contractor branding, automation, and customer interaction

Adam also explains how his platform, Content Credits, is working to democratize paid media online through micropayments—allowing readers to pay for individual articles instead of expensive subscriptions.

This episode also explores a major shift happening across HVAC and the trades:

👉 The contractors who understand AI, authority, and digital visibility will dominate attention.
👉 The companies relying on outdated marketing strategies will struggle to keep up.

Whether you're an HVAC contractor, home performance professional, HVAC business owner, marketer, or trade educator, this episode offers practical insight into where digital business is headed next.

🚀 Season 2 continues—and HVAC ADHD™ is expanding.
Not everything will live where you expect it.

🔗 Adam’s Links

Website: https://contentcredits.com/
Cincinnati Exchange: https://thecincinnatiexchange.com/

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