I'm so excited to welcome Ross Mitchell, the Vice President of Global Marketing at BrainsWay, to the show today! Ross is leading the charge in healthcare marketing, especially in mental health, where he’s helping to spread the word about innovative treatments that make a real difference in people’s lives. Ross has been working with Deep Transcranial Magnetic Stimulation, or Deep TMS, a groundbreaking therapy that’s changing how we approach conditions like depression, OCD, and smoking addiction. With his experience from leadership roles at companies like Medtronic and Clorox Healthcare, Ross combines deep industry knowledge with a strong, patient-focused approach. At BrainsWay, he’s guiding a mission to open up new avenues in mental health and recovery. In this episode, we’ll dive into the benefits of Deep TMS, BrainsWay’s mission, and how this therapy is bringing new hope and wellness to so many. Ross will break down the science and impact of this non-invasive outpatient treatment, which uses targeted electromagnetic pulses to stimulate specific areas of the brain. We’ll explore everything from who might benefit most to the incredible outcomes patients are seeing in just a few weeks.

[03:51] We met about a month ago at the BrainsWay conference. We've seen amazing results with TMS.
[04:38] Ross has been with BrainsWay for about 7 years. At first, no one really knew about TMS. Now most psychiatrists are very familiar with it.
[05:48] Ross is well aware that mental health and addiction is a huge issue.
[06:04] Deep TMS stands for deep transcranial magnetic stimulation. It's a non-invasive outpatient procedure which uses an electromagnetic coil embedded in a helmet. It generates electromagnetic pulses that target specific areas of the brain.
[07:01] They are FDA cleared to treat depression, OCD, and smoking addiction.
[08:01] TMS is usually used along with other modalities.
[09:39] The electromagnetic coil targets areas of the brain that aren't functioning the way we would expect.
[10:45] The bread and butter of TMS is treating depression.
[12:26] They've seen phenomenal results using this technique.
[13:14] We learn about the ideal candidate for TMS.
[14:11] Ross explains the outpatient procedure for TMS. The Dropout rates are remarkably low.
[16:27] The standard treatment is 20 minutes, but there are new modalities coming out like the theta verse.
[18:53] We are still discovering things about TMS, but we do know that the more sessions you do the more people continue to improve.
[20:59] The stimulation for depression also helps improve anxiety problems.
[22:37] Having therapy after TMS can be helpful.
[24:50] A lot of people start to see meaningful benefits within two weeks.
[28:27] BrainsWay is based in Israel, but most of their operations are in the US. Their mission is to focus on mental health and improve the lives of patients.
[33:29] There's a lot of misinformation about TMS. Your risk of seizure is low and it's not ECT. TMS is very safe.

Links mentioned in this episode:

Breaking Through: How Deep TMS Transforms Mental Health and Addiction Recovery