What if everything you've been told about addiction treatment is wrong?

In this powerful episode of I Love Being Sober, recorded live at Camelback Recovery, host Tim Westbrook sits down with Jimmie Applegate — transformational consultant, treatment center owner, U.S. Air Force veteran, and author of Addicted to Failure: Why the Rehab System Doesn't Work and What Must Change — for a conversation that challenges everything the addiction treatment industry doesn't want you to hear.

Jimmie pulls back the curtain on a $16 billion industry with a 60–90% failure rate, exposing why so many people relapse after completing rehab — even when they do everything right — and why the system keeps blaming the patient instead of fixing the model. Drawing on neuroscience, personal lived experience, and years of frontline treatment work, Jimmie makes the case that the 30-day treatment model is not just ineffective — it's incompatible with how the brain actually heals from addiction.

In this episode, you'll hear:

Why rehab keeps failing people — and who's really responsible
The biggest myths about addiction still being taught in treatment today
What neuroscience actually says about how long recovery takes
What genuinely personalized, individualized care looks like
How to reframe repeated relapse as a system failure — not a personal one
The 10forAddiction movement making treatment accessible for everyone

Whether you're in recovery, supporting a loved one, or working in behavioral health, this episode will challenge your assumptions, validate your experience, and leave you with a completely new lens on what healing really requires.

🎙️ Listen now. Share with someone who needs to hear it.

📖 Addicted to Failure is available on Amazon and Barnes & Noble.

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