Podcast
Imperfect Marketing
Hosted by Kendra Corman · EN
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
43episodes
Episodes
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Stop Being Afraid of Being Annoying
Aug 14, 202500:20:01Tap to summarizeSend us a textStop Being Afraid of Annoying People: Just Send the EmailIn this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesitated to send emails to your list because you don’t want to "bother" people—this one’s for you.I’m sharing real client stories and lessons from my own experience with weekly emails, including how I got over my own fears and how email marketing has driven serious growth for my business. We discuss:The Fear Factor in Email MarketingWhy being afraid to send emails is holding your business backHow unsubscribes can actually help your businessWhat it really means to add “value” in your emailsReal Stories, Real ResultsA client who started emailing weekly and saw direct replies and engagementWhy staying top of mind matters, even with a 24-month sales cycleHow relatable personal stories (yes, even stubbing your toe!) build stronger connectionsStrategies to Stay Consistent and RelevantHow weekly emails turned my “sometimes” list into a revenue generatorMy approach to writing emails that feel like coffee chats, not sales pitchesThe “Homework for Life” technique to never run out of storiesKey Takeaways for Email MarketersUnsubscribes = market research, not rejectionEmail marketing doesn’t have to be epic—everyday stories connect bestConsistency is more important than perfectionYour audience wants to hear from you—don’t make that decision for themWhether you're new to email marketing or trying to get back on track, this episode is your permission slip to show up, send the email, and stop worrying about being annoying.Are you ready to ditch the fear and grow your business through simple, authentic emails? Tune in and find out how.Connect with Kendra CormanLinkedIn: https://www.linkedin.com/in/kendracorman/Website: KendraCorman.com Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Transcribe →Why Giving Away Your Book Content Actually Increases Sales
Aug 7, 202500:27:56Tap to summarizeSend us a textWant to grow your audience without sounding like you’re tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general.In this insightful interview, I (Kendra Corman) sit down with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause and founder of Weaving Influence. Together, we dive into how authors, thought leaders, and service providers can expand their reach, repurpose their content, and market with purpose—without feeling like they’re “bothering” people.Whether you’ve written a book, are thinking about it, or just want your ideas to land with the right people, this episode is packed with practical tips and refreshing reframes about what real visibility looks like.We cover:📚 Why a Book Is More Than a Business Card • How Becky’s own book opened doors—and surprised her years later • Why writing a book can be a long-term relationship builder • The “lasting impact” part of reach most people overlook🖥️ The Reach Framework • Why your website is the first place to optimize • How email marketing keeps you top of mind (and why people actually want your emails) • The overlooked power of consistent content, even on “quiet” platforms • When to add PR, podcasts, or paid ads—and what must come first♻️ Repurposing Your Book (Without Boring Your Audience) • Why reshaping your message is a sign of strength, not redundancy • The Play-Doh method of content reuse—turning one idea into hundreds • How to turn book content into carousels, emails, reels, quotes, and more • What to do when you feel like “I already said that”💡 Do I Really Need to Gatekeep My Book Content? • Why giving more sells more • How sharing ideas builds your brand and your credibility • Becky’s reframe: Book marketing isn’t self-promotion—it’s message promotion🎯 Launch Strategy That Works • Why your network is the #1 asset in a book launch • How Becky got 100 Amazon reviews—and what it really took • Tips for running a virtual launch party that drives sales and visibility • Why “marketing as a sacred act of service” might be the best mindset shift of all📬 The Big Takeaway Your best marketing isn't about algorithms—it's about adding value. Whether you're repurposing a book, writing an email, or sending a newsletter, remember: people need reminders more than they need new info. And your ideas deserve to be seen again and again.“Marketing can be a sacred act of service. It’s not something we do to people—it’s something we do for them.” – Becky Robinson🛠 If you’ve ever second-guessed yourself about what to share, how often to share, or whether you’re “too much,” this episode will give you clarity, confidence, and permission to show up with heart.🎧 Listen now and let go of the guilt: your message matters.📬 Connect with Becky Robinson: Website: https://beckyrobinson.com/ Book: Reach on Amazon → https://amzn.to/3IB4Bb1 LinkedIn: Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Transcribe →199: Maximizing Productivity as an Entrepreneur: Strategies for Wearing Multiple Hats with Host Kendra Corman
May 14, 2024Tap to summarizeSend us a textWelcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring you make the most of your time and resources.Topics Covered in Today's Conversation:· Maximizing Productivity using Time Blocking· Outsourcing and Delegation· The Pomodoro TechniqueEpisode Resources:· Eisenhower Matrix: A strategic tool for prioritizing tasks: https://asana.com/resources/eisenhower-matrix · Pomodoro Technique: A time management method to boost mental agility.: https://en.wikipedia.org/wiki/Pomodoro_Technique · Metricool: Social media scheduling tool: https://mtr.cool/CYCHIE· Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151 Join Kendra every Tuesday and Thursday as she explores the imperfect journey of making progress and growing through marketing. Whether you're tackling marketing single-handedly or leading a team, this episode is packed with actionable strategies to elevate your productivity and push your entrepreneurial endeavors to new heights. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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