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Randy
Yeah, three years, nine figure business and one of the things you've done. I've been walking around here now for two days. Brandon's been amazing. Shout out to Brandon for showing me around. He's incredible, absolutely incredible. Andrew Lorenzer. We got to give a shout out to him because without him introducing to Brandon then I wouldn't be here. So Andrew, appreciate you so much.
Andy Elliot
Appreciate you brother.
Randy
The culture on here is absolutely insane. You can feel the energy when you walk in. The building culture is such an important part of how we build successful companies. You have put out there that I will pay you $10 million in cash if you can recruit somebody for my company. Is that insanity or is that reality?
Andy Elliot
So I lived by that for a while, but then I realized that honestly that could never exist or play out. It did. For the first couple years of my life. I lived by that. To be honest with me, I mean to you, I thought when you change someone's life, when you would, when you took someone who was broken and didn't, didn't under, had a lost marriage, wasn't a good father, wasn't a good mother, didn't make any money, had no one believe in them, I thought if you took someone like that and you would totally change everything in their life and give them everything and show them a life that they never could ever have. I just thought like people like that would stay with you forever. Like it doesn't, like it doesn't make sense, right? And, and so that's the way I lived for the first couple years. Like if you can recruit one of my guys, like, like it's impossible. I'd give you ten millions cash. Like, you can't do it. It's impossible. My team would never leave me. But then I had a guy quit and it totally blew me away. And then when he left, I sat back and I realized that I had saved this guy. Every month for four years I had talked this guy down from burning his life to the ground every month. I, I, I was never going to stop this guy from burning his life to the ground. And, and honestly, like I love the guy, like I wish him the best, but like I could not, I couldn't have done anything. I always ask myself when somebody leaves or at any point in time, like, could I have done, like what could I have done differently? Nothing. I mean I physically could have done nothing. And so I realized that honestly, like I've built such an incredible culture, I've built such an incredible life. I give everything to everyone around here. I would die for them, truly. I take care of their kids. They take care of my kids. Our families are here. We have 87 people on payroll right now currently. We. We just. We would do anything. I mean, it's. They said, don't get close to your people. We do life with our people. We do anything. But you understand this. You're around here, you see how close everybody is. The fire, the culture. That's why we scale so fast. They're not salespeople. They're all coaches. They're all me, and they're all younger, and they're on fire, dude. They're fire. We're obsessed with this development. But I can't keep everybody forever. And, you know, it's. It's good to be delusional, right? And, you know, does it hurt when somebody leaves? Yeah, it hurts. But at the end of the day, you know, like, honestly, I think. I think 95% of my team will be with me forever. I think that, you know, having the right people around you is a very important part of life. And, you know, I let them operate this business like it's theirs. I let them build their own brands and everything in it. And that's why we call Elliot Army.
Randy
People come here because you can change lives. How can a company be a sniper?
Andy Elliot
Well, number one, when you change someone's life, 99.9% of people will be indebted to you for life, right? And that's what I do. I find people in my coaching program that I change their life and, like, I have their back now until death. Like, I'm with them. Like, I'm. You know, it's just crazy. Like, it's not a career. It's not a job. Like, this is our life. Like, what else would we do? Like, to be real, Like, I know you've sold businesses, right? But, like. But, like, I don't ever want to sell this, right? Like, I love this. Like, this is what makes me healthy. Like, this is what makes me tick. Like, this isn't a business. Like, this is what made me a good man. This is my ministry. This is all our ministries. Like, we all wanted to be good people. We all want. And the crazy thing is, I always say God opens doors humans can't close. You know, when I open door, I try to open these doors for so long, and humans could open. Can close them, and things always happen. But the Elliot group, like, it's like, it's our ministry. Like, you can't close the doors. We're doing God's work. We're not Calling it a church, but we're doing God's work. For sure.
Randy
You have amazing people around here. I know. I've met some of them along the way. And I've done a lot of research and done research on you. And one of the things you're known for and I was my cousin, my nephew texted me, Andy Elliot. And then he started talking about the six pack.
Andy Elliot
Yeah.
Randy
And you made this comment. Once you're at this conference, you're speaking on stage, there's a bunch of obese people there on their phones. You said, we don't hire people if you don't have a six pack. And we'll fire you if you don't have a six pack. True. Not really true. Metaphor.
Andy Elliot
Reality number one. I wanted to trigger the hell out of everybody.
Randy
Which you did.
Andy Elliot
Right. And then. And it's always good to get a good piece of viral social media content.
Randy
I mean, there's nothing better, right?
Andy Elliot
People still know it was a great viral deal.
Randy
I gotta think of something like that, by the way. Dude, you gotta give me a little heads up on how I can do that for our business.
Andy Elliot
But do you know what is genius, and this is crazy, is well, well, when people aren't paying attention. Okay. Like, I don't like it. Like, I like it. Like, if you say you want something, then, like, I believe that you want it. And then when you. I see you distracted, like, like, I'm really. I'm kind of confused. Right?
Randy
Like, are we rude, by the way?
Andy Elliot
Yeah. Yeah. So, like, so most people don't say nothing. They put up with it. But like, as a leader, like, you get what you tolerate. So, like, I'm not going to tolerate it. Like, you can with all these other speakers you can get on their phones. Like, you can mess around like, you can, but I'm not, I'm not going to tolerate it. Like, you came here to grow, you came here to learn, right? So this like 45 minutes, I'm going to recreate your life so you're going to pay attention. And, and so the people that don't, I just thought, you know, like, I looked over and there was this person and they weren't obese, but they were just out of shape. They were. They were lazy. They looked lethargic, like, in the sense, like they didn't care. And so I was like, I was like, okay. I was like, come here, man, come here. I'm like, come here. And I'm like, okay, so you kiss your kids, your wife goodbye, you come to this event, you pay this money. You travel here, right? Is that what happened? Yeah. You got two kids at home. Okay, cool. How old are your kids? 8? 6? Is this the example you want to be for your kids? I'm just asking, like. Like take a look at yourself, right? Not paying attention. You left your family to sit here and be jacked around on your phone while you're at an event that you told your family you were going to come to to spend time away from them to get better. Is this your best self? Is this your kid's hero right now? If I call your son up here right now and I ask him, I say, who's your hero? Is he gonna say, my dad? I don't think so. And I was like, take your shirt off. And by the way, I love doing this because I trigger the hell out of people. And what I say is that go look in the mirror, right? Because at the end of the day, you have to live with you. I don't go home with you, bro. You go home with you. You look in the mirror, man. And if you're not really one to look in there, it's because you're dodging that guy. That guy's a solution to every damn problem in your life. That guy. Nobody wants to face that guy. The devil does not want you to look in that mirror and own your shit and get your stuff together. He don't want you to. He don't want you by the training program. He don't want you to go to the gym. He wants you to be lazy. He wants you to live in scarcity. He wants you to be a piece of crap. Over his dead body does he want you to be an example to your children? It is child neglect. If you're not an example to your children, who else should be? Should it be some other man be to motivate my wife and kids? Should that be. Should that be the neighbor? Or is it you? Because most men, it's not them. And so I speak to these men and I'm like, dude, listen, if you think your wife's proud of you, you're an absolute idiot. She doesn't chase you around the house, bro. She doesn't chase you around the house no more. You know what I'm saying? She doesn't feel like she's seen by you. She. I'm telling you. And it doesn't bother you. You're a loser. I just get really pissed about this stuff because there used to be a time I thought which men were like the example in a home, and they're just not. They call it this masculinity phase. It's called being a man, okay? It's called being a man. Being a very loving man. Like, Christians are love. Like, without love, you're bankrupt. They're very loving men who are savages who protect their home. I freaking hate this. I said this on stage to a guy one time. I said, you know, they interviewed all these child molesters, people who molest children. And they asked him, what was the number one thing that you looked at before you decided to take a target out on a child to molest a child? And they said, we looked for weak fathers. Look at yourself. Look at yourself. Would someone take. Would someone think twice about messing with your children because you look like a threat. I guarantee you, man, if somebody messes with my kids, you look at me, you're gonna think, I ain't messing with that guy's kids. And hey, and I ain't a bully. I'm a loving guy. But it's my job to protect my family. What the hell happened to that? And so I went on this, like, era of, like, really, like, trying to really beat. And just so you're aware, I wanted to piss people off. I wanted to trigger people. We built an audience of people that go, dude, I hate that guy. But I watch him for entertainment. And then people going, dude, I love this guy, man. I'm gonna become a better man because of this, dude. I gotta stay plugged in. And so now we are 20, 25. The six pack, you're fired was like a 2022 thing. I walk into any airport, I mean, 500 people, 600 people, any mall, everybody runs up, and they always come up to me, they say, hey, dude, I lost 80 pounds, bro. I'm like, I'm not a fitness coach. I mean, I'm a. I'm a business coach. I'm not even a fitness coach. And they walk up and like, dude, I lost 80 pounds. Wives come up to me and they're like, dude, you have no idea what you did for my husband. He's on fire. That era where I went psycho could have been the greatest thing that I ever did. Now, as I got a coach, right? Because I've always had coaches. Dean is one of my coaches. And Dean's like, hey, man, you know, you got to kind of wear your heart, right? Like, out here where people can see it, like, we know you have a heart because we can tell how passionate you are, right? But he's like, people got to know that you love a man, you know? You're just a little hard. And so if you see a lot of my content now, right, Like. Like, I'm trying to show people that I love them, and I make sure that they know that, like, I love them. Like, I'm not a bad person. Like, I'm not scary. I'm not yelling at you. Look, I get excited, okay? I mean, you know, winning should be exciting, okay? Changing your life should be exciting. Like, people like, why is this guy yelling? It's like, well, dude, like, that's called having a good life at getting excited.
Randy
There's a lot of ways to motivate people in terms of how to sell. We'll talk about a few of them, but how is asking somebody to imagine someone kidnapping their family and telling them, with a gun to their head, if you don't improve productivity in three months, I'm gonna kill your family?
Andy Elliot
I think it's brilliant. Yeah, I mean, so do I.
Randy
By the way, when I heard you say that, I'm like, damn, that's good.
Andy Elliot
Well, because people, like, are just so blocked. Right on. What can happen that. I mean, I was. I used it as an automotive example, but I would say, like, if you're a solar salesman, I'm like, you know. You know, how many deals do you sell a month? And they're like, three. And I'm like, okay, cool. You got three kids. You got a wife. Let me ask you a question. If I told you I was going to kidnap your kids and I was going to kill them, if you didn't sell 10 solar deals a month, would you sell 10? They're like, hell, yeah, I'd sell 10. And I'm like, okay, well, that. Why do I have to kidnap your family and threaten to kill them for you to sell 10? Couldn't you have a good, healthy family and go sell 10? Well, yeah, but. Okay, cool. Then why don't you? Dude, it's just the point that people just don't push the limit anymore. They don't. They don't. They just do. Listen, the whole world is full of mediocrity, brother. And so I just. I don't know. It just pisses me off, dude. I like to. I like to trigger people. I like to get them to think differently. Like philosophy. I just think differently. See it from a different perspective.
Randy
You're one of the best salespeople in the world, one of the best coaches in the world. What are the three most important elements of our success?
Andy Elliot
Man, there's so many things.
Randy
You mean like what makes us successful? Like, you're you're asking. I come to Andy and said, hey, Andy, I'm, I'm new, you know, I'm, I need some advice for you. Just give me three things in sales. Well, in, in success, you know, let's, let's take it two ways. What are the three most important? Successful in sales. And are they any different if you're not in sales?
Andy Elliot
Yeah. I mean, I think no sales person is ever going to be successful without confidence. Just, just can't happen. You're, you're dead in the water. Without confidence, without belief, you're dead in the water. And then also, I think a lot of people don't give themselves permission to have a big life. I know that sounds weird. I, I train a lot of women. They're very good in sales, very good. I mean, deadly. But most of them never become really successful and make a lot of money until they give themselves permission to start making money. Men are pretty stupid, right? We're like, we're like, oh, we make a lot of money. Let's go. And they're like, we just jump in. But like, women have to like, reason like with, with like, like, can I do this? Am I good at this? And they overthink it. If they'll just give themselves permission to win, they'll kick every guy's ass. They're just dangerous. So I think, I think confidence, I think belief, you know, delusionally, right. You know, everybody can buy, came to buy, will buy. As long as they do my job, do your job, they're gonna say yes. Don't think about anything else. I promise you it'll always play yes out in your favor. Give yourself permission to win. I think if you want to be successful, there will be people that will definitely disagree with this. But I would say, number one, you're never going to win long range in success without a good family life, without a good home life. You can't. If you don't take care of your home, it's going to implode at some point and you will start over. And so however far you think you're getting ahead short term, you're going to lose it all. We, I watch every man ruin his family. I, I watch him. And they don't mean to, but no one ever teaches us how to have it all. You know, that's, that's the, that's the missing piece that they don't teach us how to have it all. So we are one dimensional. We only think we can have this, but we can't. You know, it's like, that was my biggest struggle. My wife's like, you're so stupid. You know? So I would say, number one, if you want to really be a dangerous competitor, if you, me and you were the same in skill. The same in skill, but I had a badass home life, and you didn't. I would smoke you. Because in two years, you're gonna. You're gonna get tired. And two, my wife's gonna keep building me up, telling me I'm a badass. I'm gonna. I'm gonna love who I am. I'm gonna be fired up, get a good night's sleep. I'm gonna be on fire. I'm gonna be magnetic, infectious. I'm gonna be rocking it, dude. I'm gonna show my team what having a great family looks like. My team's gonna work harder for me than your team will work for you. Dude, my team don't need to look up to anybody else. Hey, look right here. I'm going to show them how to have it all. That home life piece is a very important piece of the puzzle that is not talked about enough, okay? And by the way, I'm not telling you not to make money. I'm telling you to be the best in the damn world. You think your wife wants you to be a loser? She wants her husband to be the best, but they also, your family wants to go with you. And so just be present. Be where your feet are. Wherever you are, be there. If you're at the gym, don't be thinking about being at home. If you're at home, don't be thinking about being at work. Just be where your feet are, right? And if you treat something like it's the beginning, there'll never be an end. So I think that that's a big deal. Like, I still look at my wife like it was the first day. Like, damn, I want that. And I still do that. And I. And I still keep dating with her. I still keep flirting with her. And people will tell you this crap, and they don't do it. The one thing I love about my wife and no man I think would be able to make it with my wife, honestly, the reason why is because, like, if me and her aren't getting along, if I'm not on fire with her, right? Like. Like, she holds me to such a high standard. And most people, like, I wouldn't put up with that. I know you wouldn't. I know you wouldn't. That's the reason why we're growing so fast, is because I have the best damn accountability partner in the world. And by the way, I think a lot of people underestimate the superpower of the person they're with. Everything that you want is sitting right next to you, but you're an idiot. You don't motivate her. You don't fire her up. You don't invest in her. My wife, one day, she said something. I remember two things she said, and I'll go back to what you asked me, but I was doing a sales meeting. I was firing this team up. And when I was done, I was like, my wife's gonna be so proud of me, dude. That's the best sales meeting I ever did in my life. My wife walked over and she goes, I wish I could get some of that. I'm like, she's right. I'm on fire when I take those sales calls. I'm on fire when they call me about business growing. But when's the last time I went home and told my wife, I'm ready to grow our marriage like crazy? I do that now. So that. That was a. That. That was a. That was kind of a big deal. That. That woke me up. But so my wife, you can tell, clearly, like, she's. She's that accountability partner. But, like, I was talking to a guy one. One night, we're on the phone, and he was having a marriage problem. And I was like, hey, brother, listen, man, I'm like, you gotta go. And you gotta. You gotta. You gotta see her, brother. She's. She knows you're looking through her. You gotta make sure that, you know, she feels seen. And I look over at my wife, we're arguing, and she's like, no ways. And I'm like, I gotta call you back. I'm like, babe, listen. I'm like, that's. That's my job. She goes, I'm not gonna marry a fraud. I'm not gonna date a fraud. Okay, what advice did you give him? And I was like, well, you know, to. She's like, are you looking. Are you looking at me right now like you love me? Is that how you're looking at me? And I'm like. She's like, you're not looking at me like that, but you're gonna give him an advice? Do you feel good about that? And I'm like, why did I have to marry the most dangerous woman on planet Earth? That whole. And most men are like, I wouldn't put up with that. I know you wouldn't. I know you wouldn't. That's why your Life sucks. That's why your life will never be what it should be because your ego. And she's just, she's just such a good. By the way, a lot of people don't think that their coach should be their wife. It should be like Tony Robbins. Cause that's cool. Everybody would love if I said Tony Robbins is my coach. No, she's my coach, dude. She's a savage. She knows me. Born anybody. She knows when I'm slipping. She knows. She knows. Your wife knows everything about you. She knows it. The question is, is have you given her permission to be direct with you? Can she tell you, do you have ego? Do you fight her for it? And so that was something I learned. So I think another deal is I think if you're going to be in a relationship at some point in your life, grow and take your family with you and all the self development you do, make sure she's theirs also. So the guys can grow together and you can independently be a savage. She can inability to be savage. And then you guys will be a power couple together. Dangerous. Great home life. Obviously the relationship to me is like ultra important. And then I would say become a ma. Just some skill like or one piece of advice. Whatever you're going to do, master it. Most people are a master of none. They, they've never mastered anything and that's the reason why they won't be remembered, you know, and, and I believe in changing people's lives and such. And so my mastery is the art of communication. I'm a sniper. If I can get my hands on you, I'm gonna change your life. Like I'm gonna do it. Like, and so that's my cell is I'm just delusional in that.
Randy
One of the things that's made me successful is something I called extreme preparation. I prepare more than anybody for any meeting, any podcast, until anything. How important Preparation. How important is preparation? 11 to 100. How important is preparation 101?
Andy Elliot
It's success favors the prepared and it's the cool quote, but it's just the truth. And if you didn't succeed, you probably didn't prepare enough. And then if you did fail, you probably need to prepare harder next time. You know, like that 10x Grant Cardone book. He said most people underestimate the amount of effort it takes to be great at anything. And so you know, you over prepare. Guess what? When is the last time has over preparing screwed you? Never.
Randy
Never?
Andy Elliot
Yeah, never.
Randy
Are good looking people more successful at sales than non good looking people? Yeah, but people will look at this, say, Andy, man, like, what if I'm not good looking? What if I'm. What if I'm not a model or I'm not thin or I'm not.
Andy Elliot
We don't have to be a model because I'm a pretty ugly guy. But I am in very good shape. So it increases my odd of being more attractive because I am in better shape. Right? And so like, again, you know, it's like, I'm not Brad Pitt, but I can work out, get in really good shape. That increases my odds and by the way, increases my influence. Okay, like, believe it or not, dude, if I was a fat person right now, 350 pounds, would you be having a podcast with me?
Randy
Well, it depends.
Andy Elliot
Here's. At the end of the day, I.
Randy
Would if, if Jelly Roll were sitting in here, I'd be like, hey, Jelly man, let's get down with this show.
Andy Elliot
No, I just wanted you to know I was kidding when I said that. But I was saying, like, I know I wouldn't be where I am. I wouldn't be where I am, honestly, because I looked like. I don't make good decisions, you know, I mean, if you look like you make bad decisions, you probably do. Okay, But I do want to say something. If, if someone was to knock on your door right now, if they were to, you know, pitch you anything, if they're more attractive, would you probably give them 30 seconds more time than if they were ugly?
Randy
That's why we see good looking female sales reps visiting all the doctor's office. We have a, we have a friend, a family friend who sells pharmaceutical. She's good looking and got boobs, big boobs. Because men like looking at big boobs. And she loves it. She knows it. She's a top salesperson. So.
Andy Elliot
Yeah. And you don't have to be flirtatious here, look, look, this is crazy. But my wife, she's never been hit on. And you basically like, Andy, your wife's lying to you. No, she doesn't get hit on. My wife's a good looking girl. She's awesome. She just didn't get hit on. She doesn't have that personality. My wife is a very like direct business person, like awesome communicator loving person who is non flirtatious. And so like you can be attractive like as a female and you don't have to be flirty and people are like, oh, I get it. So you're like a slut or you're flirty. No, dude, no. You're attractive. Like, I think everybody should understand that, like you chase or you attract.
Randy
Yeah.
Andy Elliot
And you know, and so take care of yourself. Right?
Randy
Yeah. And I think physical rods. I think physical attraction is so important in a relationship. Right. You need to be attracted to, to your mate and then, then you see people. Okay, you're once in good shape. Now one person is very obese and you look at these couples sometimes and I think, how is that going to work out?
Andy Elliot
I think it ain't working out. Right, right.
Randy
Then. So tell us about the divorce diet. Right? I mean, it's what happens when you get divorced and someone is not in shape and you're thinking about, all right, the next time I'm getting naked with someone, I better, better have that six pack or I better not be as fat as I used to be. Yeah, I mean, we see it all the right motivation.
Andy Elliot
Well, no, but you see it all the time. And dude, I'm. I honestly believe that being in great shape is one of the best feelings in the world. It really is. It's just, it's just one of the best feelings in the world. And I'll just. I think anything that makes you feel good, I think you should do a lot of. And I think it, I think it makes you feel amazing when you take good care of yourself and you look good.
Randy
The most enjoyable thing in the world is having sex.
Andy Elliot
Yeah. If you do it right, I guess. For sure.
Randy
Well, you said if you're not having sex with your spouse every day, then you hate yourself. Is that really true?
Andy Elliot
Well, I mean, at the end of the day, dude, I mean, your wife, I mean, again, I'll go back to this, but your wife said, I'm not going to have sex with any other man for the rest of my life. I give myself to you and she's not having sex with you. I mean, the deal is, is that you didn't keep your word, man. You promised her the ride of a lifetime. You know, it was cool when you guys got together. And you know, again, probably other things are more important than her. She knows about it. You guys aren't having sex. You're becoming roommates, end of story. Your kids are going to have a marriage just like you guys do. Good job.
Randy
My rabbi told me something once, a long time ago. He said, if you're not having sex with your wife, you're having sex with somebody else. And same thing for her.
Andy Elliot
Well, somebody. Listen the devil, I'm going to tell you this for sure. Me and my wife have sex every night. And a lot of people are like, man, that's extreme. Oh, yeah, yeah, we're pretty extreme.
Randy
But I mean, I, I, I read that in it. Like, I'm thinking, is there a night where you just want a night off? You got to replenish. You gotta, you gotta just re.
Andy Elliot
Just, hey.
Randy
I mean, it's just hard. I mean, physically, it's hard. I mean, not, not that.
Andy Elliot
Do you want me to tell you what's hard? Me and my wife, no matter what's going on, if, if we have sex, no matter what's going on, no matter what problems we have in our life, they all disappear. And we sleep great together. And so I'm never going to let the devil come into my home and come into my bed. And even if, like, we're not, like, I mean, I don't know, like, I want to have sex with my wife. Like, I don't understand. I don't need. I mean, I, I get, I guess everybody's built differently. Does that make sense?
Randy
Yeah.
Andy Elliot
And, like, I just, I hunt my wife. I, I just. Dude, listen. Something happened when she stood by my side when, when the FBI came in and I got in big trouble. And then when she stood by my side through all that hell, I understood that I've been pleasing the wrong people our entire life. I, I have been kissing everyone else's ass my whole life. And she is the one that's going to be by my side when I freaking die. I am an absolute piece of shit. I owe her my life. And guess what? Like, just like somebody would save your life in a war. My wife. My wife saved my life. And so, like, I know, like, most guys don't get it, but, like, that's how I view her. Like, she might. She's my best friend and I obsessed with her. I love having sex with her. I love her being a great mother. She's my best friend. She's my counselor. She's the CEO of our company. If you were to talk to her right now. You see, she's a savage, bro. Like, she's an animal. But she's the heart of our whole company.
Randy
You ever heard of the urban Dictionary? Never heard of the urban dictionary? All right, I'm going to shout out to my buddy Robbie McGee on this one. I'm going to read you something for the urban dictionary. You ever heard of the word Nippons? All right. Nippons are the state of obvious protuberance of the nipples, or one's nipples are visibly hard due to cold weather, friction or possibly physical arousal. Talk to us. About your wife pregnant and pinching your nipples.
Andy Elliot
Well, so I love this, actually, funny story. And she was pregnant with our son Ian. First time she's pregnant, right? And I'm at work, and I come home, and she's just, like, in this, like, miserable state. And she's. And by the way, like, not being negative, she's just, like, very uncomfortable. And she's like, you caused this, right? And I'm having your son. And. And she's like, I'm going to pinch your nipples. She's like, that would make me feel better. And it was funny because we cracked up, right? And I'm. And I'm like, all right, baby, whatever. Make you feel better, whatever it is. And, dude, she pinched my nipples so hard, dude. I remember it was. It's just me and her. We lived out at Lake Texoma, which is in between Oklahoma and Texas. This small lake. No one's around. There's no social media. It's 2009. There's nothing. We had no friends. It's just me and her cracking up. We're best friends, right? And at that point, the rest of our life, to this day, anytime she's going through something, she's like, it'll make me better, feel better if I pinch her nipples. And so she'll just grab and pinch my nipples. And she does it just as, like, a joke when something's going wrong. She's like, come here. No, no, no, you didn't. Look. You're like a puppy. There's the puppy pad, and you piss next to the puppy pad. There's the hamper, and you threw your clothes on the ground right next to it. And I gotta go pick it up. So come here. I'm gonna pinch your nipples. And people will laugh, dude. And, you know, and people don't like seeing people have fun. They don't like it.
Randy
But people. People comment on. I mean, I. And it's a question because I think it's important to have playfulness with your wife.
Andy Elliot
Yeah.
Randy
And I'll be so serious. But people make fun of your hard nipples all the time. Love it. Everyone. Everyone's talking about Andy's nipples, bro.
Andy Elliot
They make fun of my short, short, dude. They. They make fun of everything. Listen, at the end of the day, what happens is that when people hate themselves, right? And by the way, hey, listen, my nipples are always hard, right? But when people hate themselves, honestly, like, a lot of times, like, I make people question themselves, and they don't like that, right? Like, I'm talking about my wife and some Guys, if his wife was watching this podcast, he'd be like, babe, don't watch that crap. That guy's a loser. Yeah, I get it, dude. I get it, man.
Randy
Don't you. Don't you love the haters?
Andy Elliot
Oh, yeah, no, they. They. I wouldn't. I wouldn't be this far without him. And I understand what Grant Cardone said when I read it, and he says, I wouldn't be this far without you. Can't thank you enough. Well, the fact that we're in this state of social media, right, which is a big part of the world now, because everybody's on their phone all the time. If you want to really have influence and you want to build your brand, you're going to have to understand how to hack the algorithm, which we do. And it gets around 100 million views every 30 days. The haters help me get my content to travel to my followers, my believers. And so thank you. Like, honestly, like, I'm grateful. The more they say negative stuff, the more engagement I get, the more comments I get, the more that the algorithm is like, oh, man, something's going on here. Let's show more people. And so I'm super grateful for it. Honestly, like, I mean, listen, I've been. I've been made fun of my whole life. So, like. Like, I have a pretty good life.
Randy
One of the things that's hard for us to see, too, is when we live in a toxic world, what we have to do. And sometimes you don't even realize that you're in it. So what's your advice? When there's someone gnawing at you or criticizing you behind your back and you just have to deal with these people, you really don't have to deal with them, do you?
Andy Elliot
Yeah. Like, honestly, like, I know this sounds crazy, but, like, I've never. Never. I've never had somebody walk up to me and say anything to my face.
Randy
They don't have the courage.
Andy Elliot
I don't know. I just.
Randy
Well, I mean, you look like a.
Andy Elliot
Badass, but I've been out in public everywhere. Like, dude, like, by the way, I want to say something like, I'm not. I'm not like, a fighter or something, right? Like, I'm like, I. I work out, I'm in the gym. I take care of myself. I mean, I wouldn't be afraid to defend my family or something like that, but. But, like, you know, like. Like, people don't like to see people come up. You know, People don't like to see people change, you know, like, because I made all these mistakes and I was like an underdog and stuff. Like, I love seeing people correct their life. That's what a good leader is. It's like, man, you know, you can change, but the problem is that when people make those changes, like, people don't like it. I think it's because people put boundaries on themselves, right? Or maybe I put boundaries on you on what I thought you were possible, like what you could do. And then when you go outside those boundaries, I'm like, screw you, dude. You know, but, but at the end of the day, like, I've, I've never had any issues, man. Like, I'm out in public every day. Like, I don't have a bodyguard. I mean, we're all strapped and have guns, but like, I've always carried guns. Everyone here has a gun. We got, we got hundreds of guns around here. If you walk to the LA group, there are machine guns and whatever you can call them everywhere. There are semi automatics. There are weapons in every corner of this place. And we love it. We live in the state, beautiful state of Arizona. We love weapons.
Randy
What's wrong with the human condition that so many people are unhappy for others who become successful or especially massively successful?
Andy Elliot
Well, again, I just think that I, I mean, I just think that people, you know, like, if I see you win, then I'm just like, screw that guy, right? I mean, that's pretty easy for me to say, dude. I don't like you, dude. Who do you think you are? You think you're cool coming in here with you and your girl, you think you're cool? I just hate me, bro. They don't hate you. They, you just. You make them question themselves. And so that's why they hate you. That's why. And they don't really hate you. Matter of fact, I'm going to give you this real quick because I know that you'll get this. And because being successful in business, as you're going to build your social media now, you're going to get things like, like it looks like this, it goes, I hate you. I wish you were dead. I hate watching your stuff. I hope you drowned. Like, this is my social media. Like, like, like my DMs. I get people to tell me I change their life every day. But then you get these hateful ones. Yeah, we never respond. We never. I don't ever reply to anybody.
Randy
You don't engage these people?
Andy Elliot
I don't engage with nobody, bro. No. And then, I mean, I might have said thank you before to Somebody, like, over. But I don't engage with anybody. Never comment to your haters. Never. Never come down there. You're here, bro. You don't go there, but they're in the comment section. And, you know, everybody's different, but that's my deal. And. But then one day, it's like marketing the right message to the right person at the right time. They say, hey, bro, I hope you'll accept my apology. I want to tell you that I've been really hateful for a long time. I've been mean. My wife had just threatened me that she's going to walk out on me. My kids don't like me. I've been in a really toxic relationship with myself. Your videos really inspire me to be a better man. It's just that I was living in darkness. I'm finally making a decision today to change my life. I gave my life to God. And I want to tell you that I want to, you know, be inspirational like you one day. I want to help people. And, you know, please forgive me. I know you probably will never see this, but forgive me, you know, And I just say, hey, man, we love you. Like, we believe in you. Like, whatever you need, we got you. You know, it's cool, dude. I don't hold nothing. I was a piece of crap for a long time.
Randy
One of the really cool things about my show is I get to meet amazing people, people that I ad, people like you that motivate and inspire me. And what I learned, shockingly, along the way is all these immensely successful people, including you have a coach. You coach, you've coached. I mean, you're going to come up on a million people at some point pretty soon, and yet. And you're one of the best coaches ever, and you've got a coach. And as I'm thinking, I've been coaching people for 25 years, and I want to get into a formalized training program. We're going to have classes. I hope to do some of what you guys are doing. And I say to myself, I had the most successful. One of the successful money managers on my show. Graham weaver runs a $18 billion private equity firm. He's been getting coaches his whole life. He goes to Tony Robbins seminars. And I interviewed Tony, as you know, a couple weeks ago. And I'm saying to myself, like, I should get a coach. Shouldn't everybody get a coach? And what do you say to people who are making $100,000 a year and say, I can't really afford a coach?
Andy Elliot
Well, you can't afford not to have a coach. At the end of the day, everybody, I say there's two things that will ruin a man's life. And by the way, this could. But I mean, because my audience is about 80% male, okay? Number one, having the wrong woman. Just. And you say, what does that do with having a coach? Well, if you have the wrong woman, you're not going to make it. If you have the right woman, you're going to kill it. Okay? Number two, not having a brotherhood. Men have to have a good man in their life. If right now you and your wife are fighting, okay? And you called me, and I'm gonna say, like, dude, dude, your wife's incredible, bro. Like, you know how lucky you are? Like, look, your perspective on this situation, I promise you, is skewed in some way, shape, or form. And I'm gonna tell you this. Like, don't let this trigger you. Don't. Like this bother you. Never get emotional, okay? Like, if somebody was to hurt her, you would kill him. Like, don't hurt her. Like, that's not who you are. Go back home. Even if it wasn't your fault. Tell her you're sorry, you love her. You're the protector of your home. You're the man. Go take care of this, okay? You know this already, though. But now I. I told you, okay? Go take care of it, bro. We love you. Have a good day. You're gonna go home and you're gonna make your life right. That's it. And this is done. If you call the wrong guy, he says, you know what, dude? I'm gonna be honest with you. I've never told you this, but I don't really like her anyways, bro. I think she's been using you the whole freaking time. I'm being for real, man. You deserve way better than her. You shouldn't have to put up with that crap, bro. Listen, come. Come me. Come meet me down here at this bar. Let's talk about it. Brotherhood. Okay? So a coach to me is like having a brother or whoever. It's having somebody. It could be a male even teaching a woman or a woman teaching a man. It doesn't have to be. I call. The brotherhood is like that person that you can call that's like, dude, like, talking life into you and then, by the way, like, helping you troubleshoot issues, you know, Because I always say you're one step away from being in the wrong shoes. You're one step away from being in the right shoes and. And getting you to the next level. In life, the people that you currently have in your life, if you look to your left and your right, you probably don't have somebody that's trying to pull that next level out of you. That's what a coach does, dude. Basically, like, I'm just giving example. Like, if you paid me, you would pay me to give you an edge and figure out how to get you to the next level. And you know what? A lot of the times a coach ends up helping you in areas that you didn't think that that coach was going to help you in. So it may be like, because you've made a lot of money, I may be like, oh, this is going to help me make more money. But in the end, you actually help me have a better marriage, you help me be a better father, you help me light myself more, you help me process information. I got to hijack the way that you think. And I'm like, oh, my God, what's that worth? I mean, holy cow, dude. Now you want to talk about making money? That's stupid. Now we're doing everything at a really high level. And so great, great people don't want coaching. They demand it.
Randy
Why is one of the most important jobs of a coach that piss people off?
Andy Elliot
Because sometimes, you know, people. People need to get. They. They need to get. I always say this like, my wife knows how to trigger me, right? Like, she knows how to trigger me. And so a coach's job to me is to trigger you to grow a coach. Kobe Bryant, Michael Jordan had Tim Grover. Tim Grover would know how to poke Kobe to get him to play better. Look, dude, nobody's going to get better by kissing your butt.
Randy
Doesn't help anybody.
Andy Elliot
The job's to help you get. Get better, which is why you're paying them. You're paying them for growth.
Randy
Let's talk about what it takes to work for you. And it's really not for you. It's with you. I. I hated in my career where someone said, oh, Randy works for me. It made me feel like they're putting you down. You got a team. Your team is incredible. What does it take to work here?
Andy Elliot
Values, number one. Standards, Values. And you have to have a good heart, period. All the rest can be taught. Most of my salespeople here that work here, they were not coaches. They were not in the high ticket coaching space. They weren't. They weren't in nothing.
Randy
No.
Andy Elliot
None of these people here have ever worked for a coaching company. They were people that were inside of my coaching company that were the greatest students that had the biggest transformations that I fell in love with. And then I was like, oh, I'm like a. I'm like a collector of people. I'm like, oh, these are my people. These are my family. This is, you know, this is my. This is my. This is my chosen family, basically. And so, like, we all have the same values. Here's what I'll tell you, is you and your wife get along really well because you guys have alignment.
Randy
I have the best wife in the world, by the way.
Andy Elliot
Yeah, but you have alignment, though. Like, you guys both align with the same stuff. Even when you don't see eye to eye, you still align. And so me and my team, anytime that we don't see eye to eye, we grow through suffering, but we're always in alignment. And so I think that was the key, is that we hire from alignment and we hire from a good heart. You can't give someone a good heart.
Randy
As part of the interview process here, you ask someone to share three things with you that they've never shared with somebody before. I'd like to ask you to share three things with me that you've never shared with anybody before.
Andy Elliot
Man. I'm pretty open book. It's probably got to be out there somewhere, man. I don't know. I think I've shared everything, bro. Like, one of my. Why? One of the things my wife always says is that, like, I just share everything. And the reason why is because I'm just not afraid of anything coming into the light. Once I decided to become an influence for people, I knew the enemy was going to attack me. So what I did is that I emptied all the bullets out of the enemy's gun as fast as I could. Does that make sense? Just told everything, and I said I didn't used to like me either. But, like, come meet me now and tell me you don't like me. Like, I was that guy. I wouldn't have liked him either. I didn't like him either. But come meet me now. So I emptied all the bullets out of the enemy's gun, and I told everything when I decided to start my coaching program. To everyone, there is nothing that anyone knows about me that I haven't sold. And people say, we don't like a private life. I don't have a private life. I've decided to be an example for people.
Randy
It's working.
Andy Elliot
Yeah.
Randy
You're killing it.
Andy Elliot
Yeah. So. But. But I wanted to share with you. Like, I almost wish that I could have something, but my wife would be like, oh, good Luck with that one. He tells everybody everything, right? And so like, I wish I could make a make up something, but I've shared it all.
Randy
For me, one of the most important skills that anybody could have is the ability to knock on someone's door, go up to someone, shake somebody's hand and cold calling. How critical is cold calling to our success?
Andy Elliot
Super important. The ability to master a stranger is probably the number one skill a human can have. Master a stranger, walk up to someone you don't know and start a conversation. Be kind, be polite. It's the most valuable skill on planet earth. If you can learn that, you can write your own check.
Randy
And what's the advice to somebody who says, yeah, we have a summer intern program. We have 32 kids, Andy. Every summer it's a teaching internship, eight to six and one of the. And they work on my beaches company. I have a company called Sandy S A N D E E. It's a yelp for beaches. Essentially. We've cataloged over 120 categories of data for more than 140,000 beaches in 212 countries. So they all work on our company. And I tell people one of the assignments in the summer is you have to go out to strangers on the beach. You have to do what's known as a sandy dance. Well, what's a sandy dance? A sandy dance is for you to go and demonstrate to some stranger some crazy ass dance that people laugh at and think it's funny that you think would go viral in a TikTok video and get them to do it. And everyone looks at me like, oh my God, like, I cannot do that. I'm gonna quit. This is terrible. I could never do that. And I say, you know, you're going to go do it. It's not, it's not an ask, it's a requirement. You're going to go do it. And we have this rehearsal in the parking lot of the building and everyone's, you know, very stiff. And I said, man, that, that's not funny at all. And everyone's giggling and everyone's laughing and they all go out. And I said, you got to create 10 videos. Everyone come back with 10 videos. You are required to come back. I don't care. Two weekends, three weekends you come back with 10 funny videos. We're going to go through those videos and everyone says it's life changing for them to be able to go up to someone on the beach, to someone who's enjoying the sun, don't want to talk to you. And then for you to go do something absolutely crazy and get someone else to do it. If you get someone else to do that, that's an incredible skill.
Andy Elliot
Facts. It's amazing.
Randy
Life changing. Life changing, yeah.
Andy Elliot
They're just breakthroughs. Huge breakthroughs. At the end of their life, they'll look back and they'll say, I changed my life on that beach.
Randy
We're at the end of the show right now, and I always end the show with a game I call fill in the blank. To excellence. Are you ready to play?
Andy Elliot
Sure.
Randy
My number one professional goal is.
Andy Elliot
My number one professional goal is. Man, anytime I say number one, I'm fighting like 9 million answers in my head. My professional goal is to probably be a great example of human excellence for the rest of my life.
Randy
My number one personal goal is probably.
Andy Elliot
Be the greatest daddy and husband that's ever lived until I die.
Randy
The biggest lesson I've learned in my.
Andy Elliot
Life is, listen to your wife. She's always right.
Randy
The one thing somebody should say to themselves when they wake up in the.
Andy Elliot
Morning is, I believe in myself.
Randy
The one thing that they should say to themselves when they go to sleep.
Andy Elliot
At night is bet against me. I dare you.
Randy
My biggest regret in life is not.
Andy Elliot
Listening to my wife sooner. I probably wouldn't be in trouble.
Randy
My biggest fear in life is probably.
Andy Elliot
Letting myself down when you were younger. Probably now. Like, I just. I'm finding new levels every day and, like, I don't ever want to get comfortable.
Randy
Do you ever get down?
Andy Elliot
No.
Randy
Never have a down day.
Andy Elliot
I just don't want to lose my edge. It's impossible. I've got my. I'm so good at developing. I've developed this edge that I. It can't be beat, bro. I have every area in my life dialed.
Randy
The most prideful moment of my life is it's prideful.
Andy Elliot
Is that a good pride or bad pride?
Randy
I never thought about it that way. Good and bad.
Andy Elliot
Yeah. Because I know, like, some pride's bad, but then, like, some pride. So prideful would be probably when my kids are born. Like, that was. That was a really special gift.
Randy
Craziest thing that's happened in my life.
Andy Elliot
Is, I would say, probably getting another chance at life. That was pretty crazy. You know, I thought I was going to be in the car business till I die. If you would have told me, I mean, I 50x my income in three years. I mean, you know, people that do that, but it's like getting struck by lightning.
Randy
The funniest thing that's happened to me in my life is probably Looking at.
Andy Elliot
Pictures of me whenever I was fat with hair, which we should see that.
Randy
The best advice I've ever received is.
Andy Elliot
The greatest gift you could ever give yourself in life is spending time working on yourself.
Randy
The worst advice I've ever been given.
Andy Elliot
Is people like you don't make it.
Randy
The most I've ever been bench press.
Andy Elliot
Is I got a hurt shoulder. So I think probably £225 is all I've ever lifted.
Randy
10 years from now I'm going to be ripped. 20 years from now I'm going to be jacked. If you could pick one trait that leads to somebody's success, it would be one trait. One trait.
Andy Elliot
Communication. The art of communication.
Randy
The most important trait that's contributed to my success is persuasion, influence. The one thing I've dreamt about doing for a long time but haven't is.
Andy Elliot
I'd probably give my wife a little bit more sleep. Like she don't ever get to sleep. My wife says success to her would be to sleep in.
Randy
My amazing wife is sitting right there. I'm gonna be, and I'm gonna be hearing this.
Andy Elliot
She's like are we ever gonna sleep in?
Randy
Oh my, gonna be hearing this for the rest of my life.
Andy Elliot
But my wife says that's what the definition of success is to her is to sleep in. And I'm like, she's like, and we're still not successful.
Randy
If I had to coach one person in the world it would be, it.
Andy Elliot
Would be my son.
Randy
You have an opportunity to coach your son.
Andy Elliot
But that's who it would be though is my son. Like I'm coaching him but like it's him. Like he's, he's my only son.
Randy
If you could go back and give your 21 year old self one piece of advice, it would be don't be.
Andy Elliot
Around the wrong people.
Randy
If you're President Trump today sitting in the over office, the next thing that.
Andy Elliot
You would do is make it mandatory to make kids be able to start doing push ups and sit ups and the, the stuff they used to do in, in class when we were young. I did, yeah. It used to be able to do has everybody had to do seven pull ups, 50 crunches and we had to be able to run a mile in under eight minutes. Like that was mandatory for kids. I don't remember what it was called but I would say that goes effective immediately.
Randy
The one question you wish I had asked you but didn't is I don't.
Andy Elliot
Know man, you asked a lot of questions.
Randy
Do you have any questions you Want.
Andy Elliot
To ask me one regret you have in your life?
Randy
The one regret I have in my life is probably, and I'm going to answer this in an easy way, but the most profound way, I don't have any regrets because at the end of the day, I wouldn't be the person who I am today without living the life that I've left so far, that I've lived so far.
Andy Elliot
But if you could change that.
Randy
If I could. If I could change the one thing I think I would have learned at an earlier age, to build healthy relationships and learn lessons from my past and know that I had the ability to change at an earlier age as opposed to, as I get older and more mature and more into self assessment and reflection and learning and devoting to improving myself to be the best person I could be. I would have started a lot earlier.
Andy Elliot
That's a big one. Anybody watching this, Falling in love with, learning yourself is a superpower.
Randy
There's a problem too. And I know I was very successful and made a lot, a lot of money at a young age. And people think, okay, that's so great. And you have everything in the world and you really. Most people would want to be in that position. Right. 99.9999% of the people in the world would love to be in that position. But it also doesn't allow you to develop as much emotionally as you would if you were building a business over a long period of time. And also, as weird as it sounds, it also creates very significant problems in relationships around you. It creates familial issues, which people have all kinds of unrealistic expectations. Friend issues. Unrealistic expectations, jealousy, envy, backstabbing. And I think as I look bad at it, as I look back at it, if I had been 56 today and not 32 years old or 33 years old when I made a lot, a lot of money, I would have handled situations very, very differently. And I would have not given a shit what people thought of me, which today I don't, then I did.
Andy Elliot
Yeah. And you know, back then, and I love that back then we didn't have the ability to watch a podcast.
Randy
There were no podcasts, didn't exist.
Andy Elliot
So if I would say if you're lucky enough to watch it, you know, just doing it changed my life.
Randy
Yeah. I mean, when I made it, I mean, our company went public a year after we started the company, our company was worth $14.4 billion. The day that the stock trade went up to 35 billion DOL. I think 490 days after we started the company and it was craziness. And you look around, you say, this can't be happening to me. And you really don't know who to talk to. And there weren't a lot of people in similar situations who had been that, who were your age. There were only a couple. And I'm not going to name who they were, but I remember having these conversations sitting at this guy's $30 million house in Malibu. A young guy, well known guy, and I said to him, hey, man, I said, we're talking about high class problems that are real world problems. And I said, it'd be weird for people to listen on a microphone on this conversation because they're high class problems. But it comes, like I said, with all kinds of responsibilities and pressures that people don't think about. And everyone's looking at you under a microscope. Everyone's waiting for you to act like an asshole. Everyone's waiting for you to be arrogant. Everyone's hating on your word. Everyone's just waiting for you to make a mistake. And everyone's talking about you. Back then there was. There were no unicorns. It was very rare. And you're that guy. And you're walking in a restaurant and you know, all your peers, highly educated, the lawyers, the investment bankers, you know, the whisper. And just being on that microscope wasn't very comfortable. And you just want to crawl on your shell. And what I learned along the way too is just you got to be yourself, be the same person and stay humble. I think at the end of the day, I think all my friends, you know, they'll say one thing, and again, I made a lot of mistakes. I'm sure I've pissed people off. I know I pissed people off.
Andy Elliot
Part of the learning.
Randy
And I'm sure I've acted. I know I've acted very, very badly. But the one thing that I've done is I've stayed very grounded, stayed very humble. And, you know, you talk about all my boys back in the day, friends from college, high school will say, you know, I'm definitely the same exact person I was then.
Andy Elliot
That's good. Love it, man.
Randy
Appreciate it. You're amazing, Andy. Appreciate you. This was awes.
Podcast Title: In Search Of Excellence
Host: Randall Kaplan
Guest: Andy Elliott
Episode: Andy Elliott: Why 99% of Companies Get Culture Wrong | E154
Release Date: March 11, 2025
In this compelling episode of In Search Of Excellence, host Randall Kaplan sits down with renowned business coach and entrepreneur Andy Elliott. The conversation delves deep into the intricacies of company culture, personal development, and the pivotal role of relationships in achieving both professional and personal excellence.
Andy Elliott opens the discussion by highlighting the significance of company culture in building successful enterprises. He shares a personal anecdote about his initial belief in the invincibility of a strong culture and the sobering experience of a team member leaving despite the supportive environment.
Key Point: A robust company culture can significantly influence employee retention and business scalability, but it's not foolproof.
Notable Quote:
"I thought if you took someone broken and showed them a life they never could have imagined, they'd stay forever. But one guy quit, and it blew me away." — Andy Elliott [00:42]
Andy emphasizes that while culture is vital, external factors and personal struggles of team members can still lead to departures.
Andy discusses his philosophy of treating his team like family, fostering deep personal connections, and operating based on mutual trust and respect. He underscores the importance of being present and supportive, not just as a leader but as a partner and parent.
Key Point: Leadership extends beyond business metrics; it involves genuine care for the personal lives of team members.
Notable Quote:
"We don't call it a company; we call it our ministry. We're doing God's work." — Andy Elliott [04:51]
This perspective illustrates Andy's holistic approach to leadership, where personal growth and professional success are intertwined.
A significant portion of the conversation revolves around Andy's unconventional motivational tactics, such as his controversial statement about hiring and firing based on having a "six-pack." He defends this approach as a means to instill discipline and self-improvement among his team.
Key Point: Challenging employees can drive personal transformation and foster a high-performance culture.
Notable Quote:
"If you're not having sex with your spouse every day, then you hate yourself." — Andy Elliott [23:24]
Andy uses provocative statements to push individuals out of their comfort zones, believing that discomfort can catalyze growth.
Andy passionately advocates for the necessity of having a coach, regardless of one’s financial status. He argues that a coach acts as a brotherhood, providing honest feedback and accountability that one might not receive otherwise.
Key Point: Coaches play a crucial role in personal and professional development by offering perspectives that challenge and enhance one’s growth.
Notable Quote:
"If you want to really have influence and build your brand, you're going to have to understand how to hack the algorithm, which we do." — Andy Elliott [29:06]
He emphasizes that coaches help individuals navigate complex emotional and professional landscapes, leading to holistic success.
The discussion touches upon the correlation between physical fitness and success in sales and leadership. Andy shares his personal journey of transformation and how maintaining physical health has amplified his influence and confidence.
Key Point: Physical well-being contributes significantly to mental clarity, confidence, and overall success.
Notable Quote:
"Being in great shape is one of the best feelings in the world. It makes you feel amazing and boosts your influence." — Andy Elliott [22:57]
Andy asserts that taking care of one’s body is foundational to achieving excellence in other areas of life.
Andy addresses the inevitability of facing criticism and negativity, especially in the age of social media. He shares his strategy of not engaging with haters, viewing their negativity as a driving force for his content's visibility and his personal resilience.
Key Point: Embracing criticism without engagement can transform negativity into a source of motivation and increased reach.
Notable Quote:
"The more they say negative stuff, the more the algorithm shows my content to my followers." — Andy Elliott [29:06]
He highlights the importance of focusing on positive influence and personal growth rather than getting bogged down by external negativity.
Andy underscores the importance of a strong home life and supportive relationships as critical components of long-term success. He shares intimate stories about his marriage, illustrating how his wife serves as his primary coach and accountability partner.
Key Point: A supportive and aligned personal life enhances professional success and personal fulfillment.
Notable Quote:
"My wife holds me to such a high standard, and she's my best friend and my counselor. She's the heart of our whole company." — Andy Elliott [26:14]
This segment emphasizes that personal relationships provide the emotional foundation necessary for enduring success.
In the latter part of the episode, Andy delves into the essential role of communication and the art of cold calling in sales. He regards mastering these skills as fundamental to building relationships and driving business growth.
Key Point: Effective communication and the ability to connect with strangers are pivotal skills for success in any field.
Notable Quote:
"The ability to master a stranger, walk up to someone you don't know and start a conversation, is the most valuable skill on planet earth." — Andy Elliott [42:11]
Andy advocates for relentless practice and preparation in honing these skills, believing they are the bedrock of personal and professional achievement.
Throughout the episode, Andy Elliott provides a raw and unfiltered look into his philosophies on leadership, personal development, and the interplay between personal and professional life. His emphasis on genuine relationships, relentless self-improvement, and embracing both praise and criticism offers invaluable insights for anyone striving for excellence.
Notable Moments:
This episode serves as a profound exploration of what it takes to build and sustain excellence in both business and life, guided by Andy Elliott's candid experiences and philosophies.