
Loading summary
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We are adrenaline junkies, and we like to win.
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Right?
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It all started with one bet.
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The scariest moment from being a cocaine kingpin to being a partner of the Sinaloa cartel is watching someone's neck get
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chopped off with a saw.
B
Oof. You saw it?
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Saw it with my own eyes. Show me you don't fuck with me. It was a flex. In prison, you don't break your word for anything. You got your word and your balls, and you don't break them for nobody. Right? It's the same thing in prison every month. I would get bags of rock salt delivered to me, and I monopolized the saw game. So. So now I had enough salt to make plenty of batches of ice creams. And then I realized that everyone wanted them. I'm making an ice cream that cost me $1.50 and I'm selling it for $15. It's the same kind of markup I was making in cocaine in Australia. Right. But legally.
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Welcome to In Search of Excellence. My gu is Owen Hansen, a former USC Walk on football player who turned a Tijuana steroid run during a sophomore year in college into a multi continent drug and gambling ring that moved tons of cocaine and service celebrities, pro athletes, and whales from the Caloa cartel who ultimately ended up being his partner. Owen was caught, sentenced to 21 years in prison, served 10 of them, and was let out early after testifying against a crooked lawyer who had been one of his partners in crime. Owen's incredible story is the subject of the hit documentary the Cocaine Quarterback, which was produced by none other than Mark Wahlberg. Owen today is now a public speaker and entrepreneur. We're going to hear about his story of redemption throughout the show. Owen, welcome to In Search of Excellence.
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Thanks for having me, Randy.
B
So one of the things that we talk about that makes people successful is the value of relationships and connections. University of Michigan, best school on the planet, has the largest alumni network in the world. USC is very big on the alumni network as well. How important is the value of connections and our success? And how important is. Is the value of connections when you get out of prison?
A
I think connections is all about, you know, creating that Rolodex, right? And I remember I had an opportunity to go to the University of Hawaii on a full scholarship or go to the University of Southern California on a partial. You look at both schools and I mean, hands down, USC is known for networking. Once you graduate, it's a family for life. That's what made me decide to go to usc. And I remember the whole time I was there, I had, back in the day, you know, save numbers and in our phones, but I had this address book and I would write down anybody and everybody from fraternity brothers to ex volleyball players to football players, to track and field people. And I would utilize that Rolodex for many years to come. And whether it was a gambling customer, eventually a guy that helped me with transportation, which we'll talk about, creating that Rolodex is very important because you never know who and when you'll need someone. And like you said, prison is a prime example. I met some very high, high powerful guys in prison. One of the most famous guys in the bitcoin world by the name of cz, who was the owner of Binance.
B
Right.
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You know, and I met him and his prison consultant said, hey, would you look after him? And I said, sure. I said, what do you want me to do? He says, would you train him? And I got to train CZ at Equinox when we were at the halfway house together. And it's like, you know, this is probably like the 50th richest man in the world.
B
Right. I think he paid a $4.3 billion fine, and then he and Trump are no buddies. He got the pardon.
C
Yeah.
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God bless him.
B
Did you ever think about trying to get a pardon?
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We're working on it. We've had the coaches that have obviously been speaking to their teams, and a lot of NFL players have written letters and DEA ex agent Steve Murphy basically said, hey, I endorse Owen. What he's doing. The packet's in. We have Bradford Cohen right now, who's Trump's attorney advocating for me. And, you know, we're hoping for the best.
B
We talk about the qualities that make us successful. Work ethic, I think, is one of the biggest determinants of our success. The harder you work, the more successful you're going to be. I call it Philo, first and last out. If you're the first in, last out, wherever you are, you're going to be more successful than anyone else. There's a direct correlation to that. How important is work ethic? Was it to you to becoming one of the biggest cocaine dealers in the United States? On a scale of one to a thousand?
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A thousand, Right. You have to be. In order to be the biggest and have the most balls, you got to start early. And I remember every morning, even when I was hungover, I was up at 4:30 in the morning, I was at the gym. 5am right when they open in the cold plunge, just like you and I spoke about cold plunge, workout, sauna, steam shave and start your day. And it all starts there for me. And then I'd go to bed at 10:30 at night. Sometimes I'd wake up at 3 in the morning answering encrypted phones. In Australia, right, Because we're on a different time zone. But at the end of the day, if you want to be the best, you gotta, you play like the best.
B
And what time are you going to bed? You said you were using drugs, so I guess you're using coke.
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Correct.
B
Coke keeps you up at night, so you're. At some point you got to come down. Are you taking sleeping pills?
C
Yeah.
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You're taking a Xanax. Terrible, terrible advice. But you're, you're just trying to calm your nerves and get a couple hours of sleep and then do it all over again.
B
Were you worried about dying of a drug overdose?
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I think it was going to happen eventually for sure. That's why I tell people prison saved my life, because eventually I would have kept using it more and more because I was so stressed and nervous and anxiety would build up and I'm sure. And eventually, once that fentanyl came in, I would have done a big line of cocaine and would have been cut with fentanyl. I'd be dead.
B
And when you were in prison, a lot of drug addicts, one thing to go to rehab, there's no rehab. Drugs are done. People have withdrawal syndrome. Were you kind of in there and kind of shaky? Because now there's no drugs, there's no cocaine, there's no Xanax.
A
Yeah. First three months, they, they didn't know what to do with me because I was coming off. And if, when you're coming off a Xanax, it's, it's, it can be deadly. And you know, they're, they're giving me like benzoyl prog or what is a Ben Benz? Benzadryl. Right.
B
Methadone as well?
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No, they couldn't give me it. They're very strict with the prison system. They don't want to give you any narcotics. So they, you know, they're giving me like an antihistamine. Like, what the fuck is this going to do? Taking like five of them. It's not doing anything. Like. So, you know, three months of just kicking the sheets, sweating, and finally after about month three, it's like, okay, you know, let's start getting into routine and getting back into the workouts and going from there.
B
You were in a 6x8 cell. Did you Have a roommate in that cell?
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Yeah, we call him a celly. Yeah, so we have a celly. And when that celly goes to, gets transferred to prison, you get a new cellie. And you got good cellies and bad cellies. You, you have some guys with no manners. You got to remember there's a people that are coming. You know, you sit down in your cell and you, you evaluate the situation. Like, let's, how are we going to get out of this one? Like, if you have a bad celly, you want to try to leave without making any, any kind of dispute, right? And I tell people in prison, it's a dance, right? And I remember the first day I was in prison, my cellie was a sereno Mexican gang member. And I remember he would get up and he, he went to go brush his teeth. So I hopped off my bunk bed and I went to go brush my teeth. And he's like, what are you doing, man? He says, I go, you go, I take a shit. You come down and take a shit. He says, it's a dance. And I remember that. I was like, it's kind of like life, right? Even in prison, in the six by eight cell, you're watching someone brush their teeth, but it makes you want to do it because you think it's time to get up. And he would finish brushing his teeth, he'd use the restroom, wash his face, he sit back in his bed and he goes, okay, now it's your turn. And after that, I was good. I learned the system. And when I, when I went to prison, the penitentiary at Lompoc, my cellie couldn't believe how trained I was because I got this advice from this guy at a young age.
B
Loyalty is such a big component of our success. I think it's not really talked about that much. You've been loyal to El Jefe. You're never going to narc on him. You're free, you're safe. You've got Robin Hood, who narcked on you, wasn't loyal to you. There's an old saying out there that revenge is a dish best served cold. So in this case, had you not been caught, would you have eventually, knowing that he was trying you that bad, try to have him whacked?
A
Oh, you know, there's a lot of speculation on that, right? People ask that question, but at the end of the day, if I whack someone, how do I get my 2.5 million back? For me, I rather have him looking over his shoulder for the rest of his life, thinking in his mind that I'm gonna whack him, because that's worse than dying. You know, eventually maybe he would make right. Maybe he had conned somebody else, and he hit a lick and, you know, made 10 million and paid me back my two and a half million. So the violence was never in my. My head to. To whack him.
B
You could chop off people's fingers.
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I wouldn't do that, but I would definitely send some more flowers to his wife.
B
More bouquets of roses. A whole roomful.
C
That's.
B
That's. I can just imagine her opening the door like, you know, hundred dozen truckload. The whole front lawn filled with roses.
C
I hope you're enjoying this video so far, but before we jump back in, I want to know if you've ever thought about what you need to do to reach the next level of success in your life. Over the last 25 years, I've been an advisor to more than 50 companies. I've invested nearly 100, including Google, lift and Seagate. And I also co founded a company that today is worth more than $15 billion. I've been incredibly blessed in my journey and at this stage in my life, I want to give back. I want to share the lessons I've learned so you can reach incredible success way faster than I did in my own journey. I've learned that having the right mentor is a massive advantage to achieving our goals. I'm hugely passionate about mentoring others, and I'm looking for a few hungry entrepreneurs who are excited to take action on their journey to incredible future success. So if that's you, I've got an opportunity. In the description of this video, there's a link where you can apply to work with me. All you need to do is answer a few simple questions, and if you're a good fit, my team will reach out so we can build a game plan together. All right, now let's get back to the video.
B
We talked about threatening people, and in the documentary, you've got these big sumo guys, right? How do you find known criminals who are massive in size to go to somebody's house and say, okay, you're not looking this up on Craigslist or upwork or any of these things. Is this part of the network? Hey, who do I know who can go someone up and scare the shit out of them?
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So what you do is you. You look at your. Your surroundings. I'm going to Vegas once a week. I'm meeting my VIP customers, and we go to after hours, a place called Dre's.
B
Ah, the roof there?
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Yeah. So they had the roof. And then back in the day, they had After Hours that was in a basement where it was like 4:00am on, but, like, Mike Tyson would go there, Paris Hilton and all these famous people would go there.
B
A lot of hookers would be there, too.
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Definitely hookers, Right. But I noticed there was these.
B
Not that I know. Never. Never been there.
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I noticed there was a bunch of Samoan security guards, and they were always, like, the security for, like, the who's who, and that was coming to Vegas. And I studied them, and I. I noticed, like, I was watching one, he was drinking cognac with. With Coca Cola. And one day I came up to him and I'm like, here, I got your cognac and Coca Cola. And we started chopping it up. He's like, what do you do? And I said, I'm in the bookie business. He's like, if you ever need me for security or anything else, just let me know. And he. And then I was like, oh, this is. This is my guy. I found out he lived in Carson, which is, you know, 20 minutes from where I was living, but he gets flown to Vegas every week to do security, private security. So I was like, okay, this is my guy. And like, I said, I used that. That Rolodex and eventually called him, and I said, hey, I have some gambling debts that I need to get covered. I need to get right. I said, guys owe me, you know, ninety thousand, a hundred thousand dollars. I said, what, do we make agreement if. If whatever, we collect when we're together, I'll give you half. She said, say no more. And I remember we went to Newport beach, and we. We basically sat down with this kid from Newport beach, and I told him, do not say a word, because I don't want him thinking we're threatening him. I said, I just want you to look at him the whole time. The guy is six. Six, probably £400, with this goatee that has the shape of a W for the west side, because he was a West side Booyah Tribe gang member, tatted back, head to toe. And he's from this famous rap group called the Booyah Tribe. It's a blood gang. And he literally just sat there like this the whole time. And he gave him this pit bull look. And the whole time, the guy's just shaking. And I'm talking to him. I'm like, I don't want to have to do this again. You owe me $90,000. Every time I bring him, it's costing me Money. And I said, do you want this guy to be looking at you right now in front of all these people in Newport Beach?
C
How do you.
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How do you like this? Oh, what do I got to do? I said, you got to call your mother right now, and you got to figure out a way to get some money, because we're not leaving here until we have some money. So he called his mom, and he's like, mom, I need to pay some gambling debts. Please transfer me some money. So we went to bank of America, and we're waiting in the car, and we're literally sitting out there in the car. I'm like, oh, man, I hope he's not calling the cops. But, like, at the end of the day, we didn't threaten him. He came out with $9,900, because that's the limit you can pull out without having a, you know, CCR written. So he. He came out, he handed me the envelope. He says, we can do this again next week. And we did it for nine weeks in a row, and he paid me back the money. And every time we went, Cobra got paid.
B
Yeah.
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And it's just business, Trust me. I don't like doing it because it's costing me 50%. When I pay customers, what do I do? I pay them in full. I don't give them half, but that's just part of the business.
B
You write off that. That's like a bad loan with a bank.
A
You write it off. The guys never win, right? It's. At the end of the day, it's free money anyways.
B
When things go bad for us and we're really down, we think about, gosh, you know, my life is over. You had that experience, too, and you mentioned you contemplated suicide when you were in jail. How close were you to actually committing suicide? And when that happens, are you talking to your dad? You have a certain phone call every month, or are you just kind of keeping it inside the whole time?
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For me, I kept it inside. It's not like I'm going to tell my dad, hey, I think I'm going to kill myself, right? If I said that on the phone, they'd probably take me to, you know, solitary confinement, take my clothes off and take my sheets and. And, you know, I'd be, like, in a psych ward. So every time I would. I would can even. I considered it one day. The day I got sentenced to 21 years and three months, and. And the next day when I woke up, I had a lawyer visit. And when that lawyer came and said, man, Tough luck. And he left that, that, that. That legal meeting we have. And he says, Owen, 21 and a half years, but remember, you never know what could happen. And when he said that, I said, what do you mean by that? He said, remember you had a corrupt attorney. You never know what could happen. And he left. And the whole time I'm like, okay, what did he mean by that? He knew something that the prosecution must have told him that there was a possibility that this corrupt attorney I had was going to take it to trial.
B
Or you told him there's a corrupt attorney and he's going to use that as leverage to try to get you out. Let's make a trade.
A
So he. The whole time I'm in prison, I'm thinking, okay, well, he. I have hope.
B
Ten years, every day you wake up,
A
I was thinking, I have hope, you know, and then I would think about my father, you know, in the courtroom, my best friend, and, and saying we don't cry. And telling me when. When he came to visit me after I got sentenced, he says, if you're gonna cry, cry in the shower. And I was like, okay, pops. And, you know, I just kept strong for them. I was like, I gotta do it for them.
B
Foreign.
C
This video so far, but before we jump back in, I want to know if you've ever thought about what you need to do to reach the next level of success in your life. Over the last 25 years, I've been an advisor to more than 50 companies. I've invested nearly a hundred, including Google, Lift, and Seagate. And I also co founded a company that today is worth more than $15 billion. I've been incredibly blessed in my journey and at this stage in my life. I want to give back. I want to share the lessons I've learned so you can reach incredible success way faster than I did in my own journey. I've learned that having the right mentor is a massive advantage to achieving our goals. I'm hugely passionate about mentoring others. I'm looking for a few hungry entrepreneurs who are excited to take action on their journey to incredible future success. So if that's you, I've got an opportunity. In the description of this video, there's a link where you can apply to work with me. All you need to do is answer a few simple questions, and if you're a good fit, my team will reach out so we can build a game plan together. All right, now let's get back to the video.
B
I talked to Matt Moscow the other day, one of your teammates and very close Friends. And he was telling me that you're the kind of guy that everybody knew would be successful no matter what you did. It turns out that you chose the wrong career at the beginning as opposed to the right career. Tell us about the entrepreneurial venture you had, which led to the amazing new company you have. And talk about. I want to talk about the mop experience, and then I want to talk about how you basically took a monopoly on the salt trade in prison.
A
Yeah. So I think what I've learned about life is you get really creative when, when you got your back against the wall and you have nothing. Right. And I was at rock bottom. I, I, like, I said I got my mba. I'm like, okay, I'm a convicted felon. What the hell am I going to do now? Like, I'm gonna, I'm gonna get out of prison, and I'm not gonna get a. Be able to get a job. It happened by accident. But then once I actually started to realize there was a market for it inside prison, I was like, okay, we're on to something. And what happened was I would work out every day. It was my, my, it was like my, my mental yoga. It was the only way I could get through my prison business. Morning I'd wake out, work out, and at night I'd work out. And every day I would eat seven mackerel. For people that don't know, mackerel is what you use to catch fish. It's bait. Right. And that was the cheapest thing on the menu. And you could get the most of it. It was a dollar.
B
You had to pay for it. Yeah, but what kind of food are they giving you for free every day?
A
Crap liver burgers on Wednesdays, which is 90% liver, 10% beef. Chicken on the bone, which says not for human consumption. For prisoners and military only. Yeah, fish patties. That's basically blended up with the fishbone. And then they dip it in bread, and it's just unedible. There's like, there's, there's no point of even eating it. But you're allow spend $320 a month on commissary. Everyone has the same limit. And you can buy a mackerel for a dollar. And so I would eat seven macros a day. It would cost me $7, but I was getting, you know, 140 grams of protein in just eating fish. But eventually it gets. You get so tired of eating fish, it gets old. And they, they started to bring this, this protein shake on the menu of the commissary. But they would only let you buy seven a day or seven a week. Excuse me. I remember we just, we started taking them and we, we. You take empty peanut butter jars and we throw some non fat milk that we got from the chow hall. We got bags of milk, one bag of milk a day. So I'd smuggle it back to my room and I put it in my peanut butter jar and I put the protein powder in there. On Tuesdays and Thursdays, we got bananas. So I'd smuggle those back and I'd slice up the bananas and I'd throw them in my shake. And then I would take some of the peanut butter from the commissary. We get one jar of peanut butter a month, and I take some and I'd heat it up with hot water, and I get it nice and runny, and I'd drip it in my protein shake. I'd shake it up. And then in prison, we don't have refrigeration, so there's no refrigerators, obviously. So we'd use mop buckets and we put a clean trash bag in there, and we'd throw ice inside the mop bucket and we'd put our protein shakes in there. Some guys would put their soda pops. I put my macro on there so it's cold. And I remember my celli says, hey, Owen, we got a problem. Every morning, his job was to go get ice from the ice machine and fill up a mop bucket. You know, that was his duty. I said, what's the problem, Sally? He says, the ice machine's broken. I'm like, sully, what are we gonna do? We had like 2 inches of ice left in the mop bucket. I said, I gotta have my protein shake. He said, silly, don't worry. We're gonna throw some salt on the ice, and by the time you come back from your workout, it'll still be cold because salt and ice will, will make it colder. I was like, okay, whatever. Never heard of it. I work out with my crew. I come back and I grab my, my protein shaken. It's rock hard. I said, sally, it's, it's frozen, man. He's like, who the cares eat it. And he gives me a spoon and I start eating it. I'm like, sally, this is like protein ice cream. And the, the bell went off in my, my head, right? The light. It was like, ding, ding, ding. Okay, this, there's something good about this. And I was like, I don't have to have protein shakes every day. I have now A dessert, right? I said, you know what, let's try this again. So you're only allowed to buy like a 2 ounce salt shaker every time you go to commissary. Which is. Which is not enough, right? You need enough salt. So I was like, you know, let's do this at scale. I said, let's ask the facility guys. There's an orderly. There's one orderly that handles the whole facility as far as anything from fertilizer to. I was at a prison in Colorado where they give you rock salt. And rock salt's used to put on the sidewalks to melt the. The ice so people don't slip. So it's like, okay, we need. We need this, this rock salt at volume because I want to scale this business. So we went to the orderly. He was a Hispanic kid, and I went to him and I said, hey, I got an offer you can't refuse again, man.
B
You're a salesperson.
A
He says, what do you got for me? I said, I'm gonna give you $80 a month. Remember, his salary was probably 20amonth, just working as an orderly. Said, I'm gonna give you $80 a month. And I said, I'm gonna give you ice cream every week. I said, but you need to give me all the rock salt. I said, I don't want you selling it to anybody. Everything has to come to me. I said, if anyone asks you, send them to me. I'm making a contract with you right now. In prison, you don't break your. Your word for anything, right? It's like this, the Scarface, where they say, we don't break. What does it say? So you got your word in your balls, and you don't break them for nobody, right? It's the same thing in prison. That's like very, very common. And you shake his hand and that's it. Every month, I would get bags of rock salt delivered to me, and people would go to him and offer money, and he says, no, go to wedo. Go to Owen. And these guys would come to me and be like, listen, what do you need the rock salt for? Oh, we want to make ice cream. I said, no problem. I said, I sell ice cream. It's 15 peanut butter jar, right? And they're like, no, no, we want to make our own. No problem. So what I do, I give them one peanut butter jar of rock salt. Why one peanut butter jar? Because that only makes one ice cream. So now they can make their own ice cream or they could buy my ice cream. So either way, I'M winning. And that's what I started to do. And I monopolized the salt game. So now I had enough salt to make plenty of batches of ice cream. So it started small. One mop bucket made seven ice creams at $15 a piece. And then I realized that everyone wanted them. I had all the workout people saying, hey, can I get the protein ice cream? I said, yeah, I got you. And then I took my. My neighbors and I went to them and I gave them an offer they couldn't refuse. I said, I'm going to make you a dollar for every ice cream you make me. I don't care how many mop buckets you have. You got to remember, Randy, I'm making an ice cream that cost me a $50 and I'm selling for $15. It's the same kind of markup I was making in cocaine in Australia, right? But legally, and I'm. I'm telling people, you're making a dollar an ice cream. Some guys are making 14 ice creams a day. That's $14. That's unheard of in prison. And so now I have the whole block making ice cream. Super Bowl Sunday. I'll never forget this. I made 50 ice cream throughout my neighbors at $15 a piece of.
B
Right.
A
I think that comes out to $750. They said that day, Owen, you made more money than both the guards working in the unit, the prison guards. I was like, that's just the entrepreneur in me. That's the hustle. I started to enjoy it because I started, like, getting orders with units like, you know, across the way, and I'd have guys that would deliver the ice cream. It started to become a business. We called it back then Kingpin Creamery, because I was a kingpin and it was a creamery, right? So I had these guys that would, for a dollar, they would engrave Kingpin Creamery on our peanut butter jars. And it was so nicely done. So when you get your ice cream, it just says Kingpin Creamery. And I told them, they return it, they get a credit of $0.50. And $0.50 is, you know, one stamp, I get you a soda pop. So they would return their jars and I'd give them a stamp and they'd go buy a soda. And that's how I kept the business going.
B
Prison is difficult for a lot of people, and it's hard to recover. Operation Varsity Blues are a lot of white collar people who did bad things. Bribing schools so their kids could get into schools making up shit like, they're on the volleyball team, for example, fencing team, rowing team. There's someone I know who I won't name who during COVID I think had to go to solitary confinement and sit in there 23 hours a day in darkness.
A
I was with him.
B
No, no window. And he came out and he wasn't right. And he still is not right.
A
I think he was in Lompa.
B
Okay.
A
Yeah.
B
Yes.
A
I'm not gonna say.
B
Yeah, yeah. I'm not gonna say his name.
A
Yeah.
B
I was there during the time, and that's just hard to recover from. And I know he is ptsd. I see him. I won't even say where I see him, but I see him regularly and he's with his family and he takes time by himself, usually on a daily. I'm not even going to say what it is because, again, I just don't want people to try to figure out who he is. But he's never going to be right, no matter how much therapy he has. You have PTSD as well, when you hear kind of certain sounds, a key jingling or shoes. So how much does PTSD factor into your life today? And do you think you're ever going to get over that?
A
I mean, I think there's going to be that piece of me that always has it. I still wake up to this day in hot sweats when I hear the keys.
B
Right.
A
I like it just like a nightmare, because that's what you. You wake up to for half an hour every day. For the whole time I was in prison from. From 9:30, when they put us down for count, all the way till six in the morning. Every half an hour you have your keys because they're opening the gates and they're taking flashlights and they're sticking it in your eyes to make sure you're breathing for. For nine and a half years while I was incarcerated. Right.
B
Yeah.
A
So anytime I see a light, anytime I hear keys or, like I said, squeaking the shoes, I feel like there's. There's a riot going on. And, you know, I hope it gets better, but, you know, I've learned to cope with it. In the beginning, it was. It was a lot worse. And I'd love to talk to your friend and tell them, listen, it's going to get better. It just takes time. And there's, there's, there's things we can do to. To make it better. But, no, I agree with you. It's, it's. It's going to be there, like you
B
said, probably forever when you were sentenced to 21 years. A little over 21 years. Your lawyer, you mentioned that, hey, there's a crooked lawyer on the other side. And you had a lottery ticket to get out of jail possibly at some point. Tell us about what the Rule 35 stitch rule is and how that works.
A
You can call whatever you want, but guess what? I'm here, baby. Right? Like you. There's. There's certain people that look at it like this. It's a. A lawyer for me is someone that's supposed to defend you, right? It's like a. A officer of the court, right? And he's supposed to protect you and serve you, right? And it's just kind of like a police officer. If you. If there's a police officer on your case and he's corrupt, guess what? I feel like the same thing should happen to him. And for me, when. When they gave me the option to cooperate against my corrupt attorney, someone that. I feel that one of the factors that I got put in prison was because he. He made me go disclose something that wasn't true. And he gave me bad legal advice. So in. In betting, we call it when you. When you lose a bet, it's called a get back, where you get to go make another bet to try to get your money back, right? And I tell people, anyone in the gambling knows this was my get back. And this guy thought I was going to rot in prison and do 21 years and. And just keep my mouth shut. And he was just gonna sail away in the sunset with all this money. He took him away. So when that day came and, you know, I didn't know, right? I was. I got that knock on the door and the US Marshals were there to pick me up, and they didn't tell me what was going on. They said, hey, we're taking you right now. You're getting extradited. And I was like, for what? You're going to Australia? I said, I need to call my attorney. They're like, you can't call him. And I remember we got to the LAX airport and there's three guys in suits, and those three guys are Aussies, and they're like, mate, we can't tell you what's going on. He says, you're going on the plane. When we get to Australia, you can call your attorney. And the whole time I was stressed and Randy, I was like, oh, my God, what's going on? Am I. Am I going to go do a life sentence in Australia? And I didn't know, right? And my lawyer didn't give me any. Any. Any kind of heads up. And I got to australia, and I get on that. That phone, I go, I said, Mr. Adams, you know, what the hell's going on? They got me in australia right now. He goes, remember what I told you about six years ago? I said, yeah. He says, you just won the lottery in life. I said, really? He says, yeah, that corrupt attorney you had is taken at your trial, and you're going to be their star witness. And I said, let's run it right? And I remember, it was right when covet happened, randy. I was just like, oh, man, Covid's happening. The world shut down, and the judge is talking about, you know, the prosecution and the attorney for this, corrupt attorneys trying to get it, you know, like, hey, we got. We got to shut down the courts. It's Covid. Let's send them back. And I'm like, do not send me back. I'm here. We're gonna go like, whatever. I'm not coming back. All right, guys, I can't just go back to a u. S. Prison. They're gonna ask what happened, and then I'm gonna get sent back. It's going to look bad. And the prosecution says this. We've been waiting for this guy for years. I said, they said, we're not. We're not allowing him to leave until we go to trial. And the judge, thankfully, said, you know what? This is my last trial until this Covid's over, and we're going to trial. And I was the only guy in the courts during this Covid. And they put me on the stand, and I said, the lawyer gave me this legal advice. He knew it was dirty money. He wanted me to tell you guys this fake story so he could gain, you know, 50 of the proceeds.
B
The ZZ Top, Fleetwood Max.
A
Yeah, yeah, the ZZ Top, Fleetwood Max story. And I told him. I said, listen, it was orchestrated by him. We had the manager. It was easy top, who you guys have already heard. He testified, saying it was all made up. And. And I'm here to tell you, yes, it was made up. But, you know, I told him I didn't want to go speak to the police in beverly hills, but he insisted it wasn't a u. S. Matter. And I. I took his legal advice, and two days later, he was found guilty.
B
And then that judge wrote a letter recommendation to judge hayes. And then how long was it after
A
that that you felt like eternity because
B
you knew it was coming, or, no,
A
you don't know it's coming? Because the the government is the only one that's allowed to move on this motion. A Rule 35. US as. As the defendant. We. We can't go to the judge and say, hey, look at what he did. The government has to make them the move. Yeah, and my lawyer speaking to the government in my. My. The guy that prosecuted me, Andrew Young, had already left. He left to become a. Basically a. A defense attorney. And he said, you know what? I'm going to recommend the most time off for what Hansen did, because that took some balls for him to go over there and basically do what he did. And finally, after Covid was finally over, like around 2023, the court started reopening. I got a legal call from my lawyer, and he says, hey, Owen, we. We have our letter of recommendation from. From prosecution. And the judge in Australia, Andrew Young, recommended your. Your old prosecutor recommended the most time off. We're gonna go. Go see Judge Hayes. He says, wish me luck. And I remember the next day he came, came back and he called me. He said, judge, Judge, judge. Asked about the letter. We gave him the letter. Judge Hayes also asked about your prison conduct and what you're doing. And he then presented to them my master's, graduated in honors. And the judge looked at it, and then he said, Mr. Hansen's also been teaching GED, and he's looking at it. He said, Mr. Hansen's also Been sewing gloves for the US military because I was a sewer in prison. And Judge Hayes is, man, I can't argue with this. I'm going to recommend the most time off. I'm going to. I'm going to take eight and a half years off his sentence. And I was like, wow, this is like, this is life changing, right? I won the lottery in life. And I was like, wow. I said, so what now? He says, president Trump just passed the First Step Act. He says, you're going to get two years halfway house. He says, you're going to get one and a half years good time. And he says, it looks like you earn another year off due to that master's degree. I'm like, okay, so when am I coming out? He says, you're coming out March of 2024. And he says, we'll put you in the halfway house for 18, 20 months. And here we are today.
B
How much time did you have to wait before you knew the news you were going to get out between March?
A
About seven months.
B
Oh, it's still a long time.
A
Yeah, it was a long time.
B
I mean, just counting down the days.
A
The days. And you're like, anything can go wrong.
B
Right.
A
A riot could happen. I get put in the shoe and then I lose my good time. And they say, you're not getting your halfway house. So it's like you're walking on pins
B
and needles the whole time when you're on that plane. It's an 18 hour flight to Australia.
A
Yeah.
B
And I'm sure there's no non stop from Lompocker. I think you were in your third prison at that point in time. Yeah. And so are you on a cargo plane? I wanted to see, you know, government planes. And are you chained the whole time where you can't move around?
C
No.
A
On the flight there I was with Qantas Airlines.
B
Okay. So you're in the back of the plane.
A
Back of the plane.
B
Handcuffs.
A
They take you handcuffs. But thankfully, the captain of the plane came and said, Mr. Hansen, are you going to behave? I said, of course I'm going behave. And he says, well, we don't allow handcuffs on our our flight. I said, no problem. I said, but, Captain, think you can send me something from first class? It's been a while. And he looked at me, he smirked, Right. He says, I'll see what I can do. And I've told this story before, and literally, like seven hours into the flight, he brings me a cheese platter, right. And I was like, oh, this, this dude hooked me up, Right. You got to remember, I've been eating mackerel.
B
Yeah.
A
And he brings that cheese platter. I said, oh, thanks, Captain. I looked at the, the two Australian authorities. I said, guys, is there any way I can get a glass of wine with the cheese? I was like, I was gonna try. They looked at me, they're like, absolutely not.
C
Right.
A
I was like, how about a cappuccino? Right? And they're like, we'll let you have a cappuccino. And I haven't had a cappuccino for seven years at this point. And so they brought me the cappuccino and just wasn't the same. Right. I was eating the cheese and the cappuccino, but I was watching Netflix and stuff I've never seen. Right. This all became very popular. And I'm watching on the plane, my own. I stayed up the whole flight. These guys are sleeping and I'm watching.
B
Going back to looking after yourself, the federal government typically doesn't give immunity for testifying against someone unless that person has done something wrong.
A
Yeah. I mean, that's why he was in trial. Right?
B
Right. And so there's someone close to My soon to be ex wife who was involved in something, he's an athlete, where a teammate died and he got immunity for testifying against that person. Do you think people like that should be loyal and not narc on somebody else? And should people like that go to prison?
A
Yeah, the guy that got that 22 year sentence, I actually know the guy. You know, I was with him in federal prison. The situation was, was bad. The poor guy was, you know, suicidal about this and he took it to trial and his lawyer told him, you we got this beat and one of these athletes came and testified against him. And I don't think that's right because it's not like this equipment manager or whatever he was to this organization was making these players, these athletes take this drug, right? And at the end of the day, we're all grown men and we can decide what we want to take. And these guys are all using it. Couple athletes, this equipment manager. And one guy takes it and he lives. Another guy takes it and he lives and another guy takes it and he dies. And you know, he gets, he gets charged for murder. I think there's a certain type of cooperation that, that is fair game, like a corrupt attorney, a crooked cop. But when you're, when you're dealing with someone that is partaking in, in this illegal activity, I don't think that's, that's right.
B
Someone who reportedly and is investigated by ever reporter. It was a big story. The person who nar to save himself contributed to the person that died. And this is not me saying this. This is in the public domain, public record. Public record.
A
And I, I don't believe that threat at all. I think that's, that's a big no, no. And I think anybody in life would, would agree.
B
Switching subjects for a second. You go to the halfway house and you're on parole officially. Is that what it's called?
A
Yeah.
B
And are you wearing a ankle bracelet? People are kind of worried you're going to bail.
A
No, I mean where am I going to bail out, right? I'm out.
B
Right.
A
Like so why would I bail? Because I would just go back to prison. So they give you a curfew? My curfew was from 6 to 6. I could leave at 6 in the morning and I had to be back at 6pm in the first like five months. I was taking the bus. I was, I was literally taking the bus to the gym. And then from the gym I'd go to the office and then from the office I'd go to where we started manufacturing the Protein ice cream. And it was difficult because, you know, a bus schedule is a lot different than driving a car. So you had to, you know, map out everything, and everything took, you know, two hours longer. It was a different way of wiggling, as I call it.
B
The documentary the Cocaine Quarterback is absolutely fascinating. I recommend it to anybody who likes stories of redemption. And, you know, your story today is just truly incredible. One of the best, craziest ones I've ever heard. How did you get Mark Wahlberg involved in this to produce the movie? And for those people who don't remember Mark Wahlberg, who, by the way, is incredibly nice guy, great business, this man, great family person. I managed to spend a little bit of time with him up in Coeur d', Alene, Idaho. And he's just all about family.
A
Family, the Lord, right? He's great. You know, I had a producer, Van, my buddy came. He visited me from Colorado.
B
This is a Canadian producer.
A
Sorry. Yeah, he visited me from Canada. He was referred from this girl that used to be a VIP bottle service girl in Hollywood, right?
B
And sheist Captain Tucker there. When you were hitting the cloud, Matt
A
Liner, she reached out, says, hey, your story is awesome. Have you ever thought about doing anything? I'm like, I'm in prison 21 years. Yeah, sure, whatever. Let anybody come do whatever they want. So she goes, I got a producer from Canada. His name is Van. I said, we'll bring him. So I got him on my visiting list. And he came to visit me in my first prison at the United States Penitentiary of Blanc. And he came and he says, man, I watched. I read your article on Rolling Stones. I read the biceps. He says, you got an incredible story. He says, can I pitch it? Will you let me pitch it? Can I manage your life rights while you're incarcerated? I said, do whatever you want, man. I got 21 years. He says, I want. This is what I want to do. I want to get a movie deal for you. I want to get a book deal for you while you're in prison. I'm like, go for it. He says, who would you want to do a movie if you could have anyone in Hollywood? I said, Mark Wahlberg. He's an athlete. He loves golf. I'm left handed, just like him. He believes in God like me.
B
And people forget. When he was 16 years old, he actually served time in prison.
A
He served time, right. He's a felon.
B
Former felon.
A
Former felon. And I said, that's the guy, you know? And he's like, all right, that's who I'm going to try first. And he went to Mark Wahlberg's documentary company called Unrealistic Ideas. Archie and Dave were the head of the show there, and he gave them this pitch deck, and they're like, wow, we want this story. And at the same time, I started writing the book, the California Kit, and that just became like the bible of my story. Eventually, they came in 2020 and they said, hey, we're going to start producing this thing. We'll need to start interviewing you from prison. And they started literally 15 minutes a day, because that's all you get in prison, a 15 minute phone call for nine months. I spoke to the director for nine months straight and just told him the story from the prison phone. And they just built this thing. And then they started going to get, you know, the collectors, the FBI, informants, the coaches, the dea, the FBI, and they started put this thing together, but
B
they're not filming in prison.
A
Well, they, they, they take the phone calls and then they, they, at the end, they, they got me in my khakis.
B
Right, but did they put your khakis, when you're not in prison anymore to make it look like you're in prison?
C
Yeah.
B
Because you're not allowed to just. Yeah, you can't.
A
You can't do that.
C
Yeah.
B
Right. My job is to ask the tough questions. So here, here comes Doozy Hill. Question. All right. The story of redemption is a great story. Everyone loves it. And there are people out there who think, all right, criminals should not profit from their crime. In this case, you're a drug kingpin. You're bringing in thousands of kilos of cocaine that no doubt ruin lives, bankrupted people, and probably led to a lot of deaths. Should you be profiting from your story today?
A
I'm not profiting. I haven't made a dollar. I've never. I've never made $1 off the documentary. It's not allowed. That was part of the agreement. When you're incarcerated, no money's allowed. I get out of prison now. If they want to buy my life rights now that I'm out of prison and I've served my time, I feel that's fair game. But, yeah, I haven't made a dollar from, from the documentary.
B
I love the story of redemption. You're on the speaking circuit right now, and I want to tell everybody that you're willing to speak for free because you do want to pre going down the path that you're going that, that you went down through greed, through excitement of winning. Betting is addictive. And you want to help people now? And who do you want to speak to? And tell everyone that you are willing to speak for free because you, you're now want to give back to the community.
A
I like to speak to the athletes because I was an athlete and as an athlete we have, I tell people we are adrenaline junkies and we like to win, right? And I wanted to win so bad, I took it to the next level. Any college program out there, I don't care if it's D3 to USC or Michigan, right? Football, basketball, baseball, anybody that can gamble on their sport, I want to speak to. Because it all started with one bet, right?
B
Have you thought about expanding it to crime ridden neighborhoods where greed does take over, where drug dealing is a thing, where a lot of kids in school are taking drugs. And for a lot of people in these really hard hit communities like Compton, for example, where there are a lot of gangs where kids have a choice to say, okay, you know, can I join the gang to make money and to be safe because greed is, greed is behind it, right? Make money.
A
Yeah.
B
Cars, jewelry.
A
The first interview I ever did was, was to the Boyle Heights inner city Pop Warner football team from the ages of 6 all the way to 16. And you see it in the documentary at the end when I'm talking to the program and I'm just telling them like, you know, a lot of these kids, fathers are in prison and so they've grown up without a father. And I let them know, like, do you want to be like your dad that was, you know, gone your whole childhood? Do you, do you want to, you know, do what I did? And I explained to him, I said I was in a 6 by 8 cell. I said to make you guys understand what that is, like I said, go in your parents bathroom, shut the door and just sleep in there for nine years. How would you like that? When your brother's taking a poop, you're laying right next to the toilet and you're smelling your brother's poop. And these kids, they're like, are you serious? I'm like, yeah, that's how it is. And you know, I just want to bring that awareness to them so they don't go down that path.
B
We're at the end of our show and I always conclude my podcast with a gamut called Fill in the blank to excellence. Are you ready to play? Sure. The biggest lesson I learned from becoming a cocaine kingpin and partner of the Sinaloa cartel to where I am today and getting caught in my story of Redemption is believe in yourself. The scariest moment in my life, from being a cocaine kingpin to being a partner of the Sinaloa cartel, is crossing
A
the border, thinking I was going to be killed.
B
The craziest story I have, from becoming a cocaine kingpin to becoming a partner of the Sinaloa cartel, is watching someone's
A
neck get chopped off with a saw.
B
Can you explain that a little bit?
A
Someone shorted el jefe 100 kilos of some bad work. And he told the guy that. That shorted him. He says, whoever gave this to you, you either go. Go get him and bring him back here and take care of it, or you're going to have. Have the issue. And they went and brought the guy from Guatemala, and they brought him back to Mexico, and he made him chop off his head with the chainsaw.
B
You saw it?
A
Saw it with my own eyes.
B
And why did Al Jefe make you see it? Was it a warning to you?
A
Just show me. You don't. With me, it was a flex.
B
Insane.
A
Yeah, insane. Ptsd.
B
My number one professional goal is to
A
have an exit with a B at the end.
B
Do you have a number in mind? We all have. What I like to say when we're growing up is, how much money do I need to be financially comfortable? And there's a term out there which I'm sure you know, which is called you money.
A
Of course.
B
So what's your you money? Where he said, I made it and I'm good from now?
A
I think a billion. Billion. That's. That's good for me.
B
A billion?
A
Yeah, I think I, you know, I've. I've made millions, and I want to make billions now. But my thing is if. If I could show the world, like, you know, people, you know, oh, he's a kingpin, a drug dealer, Him. He did it illegally. Well, let's. Let's do it legally, and then we'll say you. Right? And that's. That's my goal.
B
If you made a billion dollars, how much of that billion dollars would you give back to helping others and give it to charity?
A
Because what am I going to do with Odal?
B
Well, what are you gonna do with the other half? You can't spend $500 million.
A
Half we're gonna give to hopefully some children that I make, some. Some. My family members, my sister, friends and loved ones that were there for me when I was at my lowest point.
B
You find out who your friends are when things are down. Right. I was part of a company that went from a $35 billion valuation to 40, $345 a share, to 49 cents a share. Under 135 billion to under 100 million. I think we had a $50 million market cap at some point. Everyone loves you when you're a winner. No one wants to talk to you when you're part of a shit company. Yeah. And it's kind of the same thing. I've had friends that have go and really they appreciate you staying in touch with, with them because that's what a true friend is. Yeah.
A
I tell people you can count your true friends on one hand and that's how it was in prison. And a couple of those people are your family members. Right.
B
The biggest regret I have in my
A
life is crossing the line in, into the drug world.
B
The best advice I've ever received is trust nobody. That's a hard one to live with going forward in life because at the end of the day you have to be vulnerable. You're going to get married, you want kids, you know, you're going to have to, to somehow let people in at some point.
A
Maybe business. Right, Maybe business. It would be because I, I think at the end of the day, you need, you need to believe in yourself before you believe anyone, anyone else.
B
Ten years from now, I'm going to
A
be an ice cream kingpin.
B
If you could pick one trait that would make somebody successful, it would be be resilient. The one thing I've dreamed about doing for a long time but haven't is
A
flying to Fiji again.
B
If I could invent one thing in the world, it would be, that's a.
A
I'm gonna pass on that one. I can't think of that one.
B
If you could go back in time and give your 21 year old self one piece of advice, it would be be yourself.
A
Because that's where it all started. It was me trying to fit in with these kids from usc, trying to be like them, somebody I wasn't.
B
Be secure in your own body and don't keep up with the Joneses.
A
Exactly.
B
If you could meet one person in the world, who would it be?
A
Donald Trump.
B
Well, that leads into my next question. If you were president of the United States today, the first thing I would
A
do is distribute ice cream, protein ice cream throughout the world.
B
The one part of my story that I've never told is about my wife. At the time, I specifically did not bring her up in this interview because we talked about it was something that you really don't want to talk about. She's out there, she's close to you, you still have a relationship with her and you don't want her involved in your story.
A
Correct. Until she's ready to come forward.
B
Okay. Is there anything generically that you want to say about having a partner. Partner in crime? Although I'll, I'll say that differently. She wasn't a partner in crime because in the documentary the government thought she
A
was, let's put it that way.
B
Okay.
A
Just due to her background.
B
The story there is you want to keep a loved one out of it and she really didn't know what you were doing. Or at some point she did.
A
I think everyone turns a blind eye. Right.
B
They love you and there's nothing. Yeah.
A
Accepting, you know, who you are at the end of the day. She, she rode with me the entire time I was in prison. And yeah, she was my best friend for this one.
B
I want you to look into the camera and I, I think, you know, my, my question is the one thing I want to say to everybody today
A
is never give up in life. Let's go.
B
The one question you wish I had asked you today is.
A
I don't know, you have some tough questions. Are you going to get married again?
B
For sure. 100. I like the institution of marriage. And for those people who don't know who are listening. I'm recently single. I've been, I've been out there now for three months on the dating apps. So I don't know. You can, you can find me on Instagram. I, I have a public Instagram at Randall Kaplan. I'm kind of advertising my, my single status. Last time I did this, I, I got in trouble. But you know, there's no one in the picture right now. So it, it, it's out there. Oh and it's, it's really pleasure to meet you. We have a lot of mutual friends. Everyone loves you. I'm so happy for you and your future and the story of redemptions, just great. So I'm wishing you the best of luck, lots of success and looking forward to hanging with you.
A
Thanks Randy.
C
Nice meeting you.
B
Appreciate you.
A
Holy man. These, this preparation you've done about my story. You've done your homework and it's some of the best I've seen. I've had a lot of interviews obviously with some, some very famous people. And I would say this is one of the, if not the top number one interview with, with what you knew about, you know, my background. Most people don't prepare like you have. I, I seem to wonder like, who have you been talking to to get some of these These questions that you got and the answers, stories that some people don't even know about through my book or the documentary. It's very impressive.
B
Thank you. I appreciate that.
A
It makes it very easy for me to speak with someone that already knows my story because it feels like you and I have been hanging out for 10 years, and when you prepare like that, it just. The conversation flows so much better.
B
As part of my podcast, this is how I prepare for any meeting. I always want the first question to be an extreme preparation torpedo, which shows the research and shows that I've done the homework. So how important is showing people that you've done the homework in a podcast or a meeting to how it impacts the future? Whatever we're going to talk about, I
A
think it's the most important thing in any kind of business. I go into business meetings, whether it was my past when I had to go into this business meeting with the cartel and knowing the situation, or now, I go into these business meetings with buyers that distribute the ice cream throughout the United States. You do your homework, you realize, who do they distribute for, what products do they carry? Do they have a protein product? And when you go into those meetings, they're blown away that you know about them, and it kind of gives them a little ego boost, and I think that's what you do a great job at.
B
How important has my extreme preparation been to continuing the length of the interview? Because we always keep going, right? I'm always feeding you with more detailed questions, and people seem to get lost in the. Okay, well, that's interesting. That's interesting. That's interesting.
A
Yeah. I think with all the content that you have in. In different parts of the stories, I think it. It keeps your. Your audience zoned in and. And if they can't watch it in one day, they'll come back the next because the questions you ask are so educational and entertaining.
B
How effective would my extreme preparation be? If I coach you on extreme preparation,
A
I think I'd become pretty damn successful.
B
I love it.
Date: June 18, 2026
Host: Randall Kaplan
Guest: Owen Hanson
In this gripping and raw episode, Randall Kaplan interviews Owen Hanson, whose journey has spanned from USC athlete to global drug kingpin, partner of the Sinaloa cartel, a 21-year prison sentence (of which he served 10 years), and finally, a story of redemption as an entrepreneur and public speaker. The conversation is unflinching, offering an insider’s look at the mechanics and mindset of the underworld, the realities of prison, and what it really takes to turn a life around. The episode is also a deep dive into what drives success, the value of networks, the scars of trauma, and how entrepreneurial spirit can reemerge even in the harshest environments.
Owen’s Early Story: Begins with a shocking anecdote—a vivid description of a cartel execution he witnessed, highlighting the brutality of his former life.
"It all started with one bet... Scariest moment from being a cocaine kingpin to being a partner of the Sinaloa cartel is watching someone's neck get chopped off with a saw." – Owen [00:04]
Kaplan’s Framing: Owen is introduced as a former USC walk-on, mastermind of a multi-continent drug and gambling operation, and subject of “The Cocaine Quarterback” documentary produced by Mark Wahlberg.
"Creating that Rolodex is very important because you never know who and when you'll need someone." – Owen [01:59]
Obsessive Drive: Owen attributes his criminal “success” to an extreme work ethic, getting up at 4:30am even when hungover, juggling business across time zones.
"On a scale of one to a thousand? A thousand. ...If you want to be the best, you gotta, you play like the best." – Owen [04:08]
Drug Use & Insomnia: The consequences—using cocaine to stay up and Xanax to sleep, the looming threat of overdose, and why prison likely saved his life.
"...it's a dance. And I remember the first day I was in prison, my celly was a sereno Mexican gang member...” – Owen [06:05]
"For me, I rather have him looking over his shoulder for the rest of his life, thinking in his mind that I'm gonna whack him, because that's worse than dying." – Owen [07:50]
“What do we make agreement if whatever, we collect when we're together, I’ll give you half?” – Owen [11:00]
“I considered it one day. The day I got sentenced to 21 years and three months...” – Owen [13:19]
“I’m making an ice cream that cost me $1.50 and I’m selling for $15. It’s the same kind of markup I was making in cocaine... But legally.” – Owen [22:25]
“I still wake up to this day in hot sweats when I hear the keys.” – Owen [24:38]
“…who would you want to do a movie if you could have anyone in Hollywood? I said, Mark Wahlberg. He’s an athlete, he loves golf… he believes in God like me.” – Owen [37:56]
Praising Kaplan: Owen recognizes Kaplan’s extreme preparation for the interview, drawing parallels to business and life success.
“It's some of the best I've seen... I would say this is one of the, if not the top number one interview with what you knew about my background.” – Owen [48:09]
Preparation Equals Respect: Both agree that advance research and preparation are key to success and relationship building, whether in podcasting or business deals.
This episode is a masterclass in storytelling, raw honesty, and the possibility of redemption. Owen’s journey provides unfiltered insight into the criminal underworld, the resilience needed to survive and transform, and the enduring value of preparation, loyalty, and self-belief. A must-listen for anyone fascinated by the edges of human behavior and the hope for renewal after profound mistakes.