This interview is about why the old playbook of waiting for certainty is dead, and what owners need to do instead. Alex Chausovsky walks through how supply chain shocks, inflation, and a broken global system are hitting real P&Ls right now — input costs moving, margins under pressure, and customers who may or may not have the money to keep buying. Kim Clark and I then turn it into the owner's next move: three decision vectors (pricing, inventory, supply chain), pricing as an ownership decision — not a sales problem, segment your customers so a 12% increase doesn't blow up your tier-one relationships, and communicate the move in a way that builds trust instead of burning it. Build the battle plan before you need it — because by the time you need it, it's too late to build. Watch on YouTube Top 10 Takeaways  Stop waiting for clarity and start building scenarios — pricing, inventory, and supply chain are the three decision vectors you stress-test now, not when the crisis hits.  Every...