Podcast
Influencer Confidential
Hosted by Sidewalker Daily · EN
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.
Economics from Boston College.
39episodes
Episodes
Newest firstAll episodes
How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down
5d ago01:11:39Tap to summarizeYou Can Follow Nina Clapperton Here:Instagram: https://www.instagram.com/ninaclapperton/ TikTok: https://www.tiktok.com/@ninaclapperton Threads: https://www.threads.com/@ninaclapperton Facebook: https://www.facebook.com/nina.clapperton/ SEO for Bloggers FB Group: https://www.facebook.com/groups/seofortravelbloggers/ YouTube: https://www.youtube.com/@sheknowsseo Website: https://sheknowsseo.co/Signature Programs:Profitable Part-Time Blogger: https://sidewalkerdaily--ninaclapperton.thrivecart.com/profitable-part-time-blogger-cad/GPT Sales System: https://sidewalkerdaily--ninaclapperton.thrivecart.com/gptsalessystem/In this episode of Influencer Confidential, I sit down with Nina Clapperton, founder of She Knows SEO, someone who has completely redefined what it means to build a search-powered business.After years of doing everything “right” and earning $0, Nina shifted her approach, rebuilt her strategy around audience intent, and scaled her blog into a multi–five-figure business. Today, she teaches creators how to do the same using SEO and AI-driven search in a way that actually makes sense.If you’ve ever felt like you’re doing everything right with your content but still not seeing results, this episode might shift your perspective. We get into what’s actually working right now, and it’s probably not what you’ve been told.A lot of creators are focusing on the wrong things, and it’s keeping them stuck.I also share how a more intentional approach to content changed everything for me. It’s not about doing more, it’s about understanding what people actually need and creating content that meets them there. If you want to build something sustainable (not just go viral for a moment), you’ll want to listen to this one.Want to join our Inner Circle? Email: team@sidewalkerdaily.com to learn more!This episode can be seen on YouTube: https://youtu.be/5VloH54kiAU
Transcribe →How to Get Brands to Come to You (Without Waiting Around!) #301
2w ago00:12:33Tap to summarizeMost creators think the only way to land brand deals is by constantly pitching.While pitching is essential, there's another strategy that many creators overlook: making brands come to YOU.In this episode, Nina from Sidewalker Daily shares practical strategies to increase your visibility, become more discoverable, and position yourself as the creator brands already want to hire.From optimizing your content for search to creating "brand-bait" content, improving your creator profile, building industry relationships, and using LinkedIn strategically, you'll learn how to attract more inbound brand partnership opportunities while continuing your outreach efforts.If you're an influencer, UGC creator, content creator, or entrepreneur looking to land more paid brand collaborations, negotiate from a stronger position, and grow your creator business, this episode is packed with actionable advice you can implement today.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/0ZnL4JHIvYQ
Transcribe →The Types of Creators Getting Brand Deals Right Now (It’s Not What You Think!) #300
3w ago00:15:17Tap to summarizeEveryone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think.In this episode, Nina shares the six types of creators consistently landing paid brand deals today. From results-driven creators and platform specialists to consistent pitchers and systems builders, you'll learn the habits and strategies that separate creators who consistently monetize from those who stay stuck waiting for opportunities.If you're serious about growing your creator business, landing sponsorships, and building a sustainable income, this is the mindset shift you need.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/f39hRjNwPKw
Transcribe →How to Get Signed & Scale as a Creator | Talent Manager Ali Grant Explains
4w ago00:41:06Tap to summarizeYou Can Follow Ali Here:Instagram: @aligrant https://www.instagram.com/aligrant/TikTok: @aligrnt https://www.tiktok.com/@aligrntWebsite: http://thedigitaldept.comIn this episode of Influencer Confidential, I sit down with Ali Grant, a true OG in the creator space who has quite literally grown alongside the industry.From the early days of blogging and gifting campaigns to now managing hundreds of creators and building a full-scale talent management company, Ali shares a behind-the-scenes look at how the creator economy has evolved and where it’s headed next.We get into what it actually takes to stand out today, why following count isn’t the golden ticket people think it is, and how creators can start thinking more like business owners if they want to scale.We also dive into the realities of talent management, what managers are *really* looking for when signing creators, the common mistakes happening in negotiations and contracts, and how creators can position themselves to land bigger, more strategic opportunities.Plus, we unpack the shifting landscape of brand deals, from the rise of usage-based pricing to why long-term partnerships aren’t as common as they once were.If you’ve ever wondered what goes on behind the curtain, from both the brand and talent side, this conversation is full of insights that might just change how you approach your next deal.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/_GsZreUUf4s
Transcribe →Are Brand Deals Slowing Down? No. You Just Don't Understand How They've Changed #299
Jun 1800:14:03Tap to summarizeIf you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this episode, Nina Zadeh from Sidewalker Daily breaks down how the creator economy has evolved, what brands are actually looking for today, and the biggest mistakes creators make when pitching themselves for sponsorship opportunities. You'll learn how to adapt your strategy, position your value, and continue securing paid partnerships even as the industry changes. Whether you're a content creator, influencer, UGC creator, or aspiring brand partner, this episode will help you understand where the opportunities are right now and how to stay competitive in today's creator economy.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/dWFzMhyvaSI
Transcribe →How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes
Jun 1100:44:28Tap to summarizeYou Can Follow Adobe Here:Instagram:@adobeexpressTikTok: @adobeexpressYouTube: @adobeexpressLinkedIn: linkedin.com/showcase/adobe-express/Website: adobe.com/express#PartneredwithAdobeExpress In this episode of Influencer Confidential, I’m sitting down with the incredibly talented Elise Swopes, an artist, creative pioneer, and Senior Evangelist at Adobe, who has truly been ahead of the curve since day one.From becoming one of the first iPhone artists to gaining global recognition before “influencer” was even a title, Elise brings a level of experience and perspective that feels both rare and deeply needed right now. Together, we dive into one of the biggest conversations happening in our industry: AI, and more importantly, how creators can embrace it without losing the very thing that makes them unique. PLUS we spotlight one powerful tool that’s changing the game for creators: Adobe Express.This episode is a behind-the-scenes look at how Adobe Express is helping creators simplify, streamline, and elevate their entire content process, all in one place. Elise walks us through how this tool can support everything from ideation to design, repurposing long-form content into short-form clips, generating captions, scheduling posts, and even translating content for global audiences. If you’ve ever felt overwhelmed juggling multiple platforms, tools, and tasks, this conversation will open your eyes to a smarter, more efficient way of creating, without sacrificing your unique voice or creative identity.We also get into the bigger picture of how AI fits into the creative process, and how tools like Adobe Express are designed to *enhance* your creativity, not replace it. Elise shares insights on how to use AI intentionally, avoid common mistakes, and actually leverage it to scale your content, show up more consistently, and position yourself as a professional creator. If you’ve been curious about how to work smarter (not harder) and stay ahead in this fast-moving industry, this episode is going to give you a whole new perspective.Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.🤩 Need Speaker Deck Design Help? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/This episode can be seen on YouTube: https://youtu.be/cdlmx_69vHM
Transcribe →Why Some UGC Creators Get Hired (And Others Don’t) #298
Jun 400:10:23Tap to summarizeIf you're creating UGC content but not getting consistent brand deal offers, this episode is for you.Sidewalker Daily has worked on both sides of the influencer industry, consulting for brands and helping creators build sustainable businesses, so Nina knows exactly what brands are looking for when they choose (and re-hire) UGC creators.In this episode, Nina breaks down the key differences between UGC creators who get hired repeatedly and those who get passed over — from how you present your work to the quality signals brands actually evaluate to the professional behaviors that make brands want to work with you long-term.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/scM_iBKuajQ
Transcribe →How to Work With Brands (Without Being an Influencer) #297
May 2800:11:55Tap to summarizeBrand deals are just for influencers…says WHO?? You do NOT need to be a traditional influencer to work with brands.If you’re a coach, course creator, podcaster, speaker, founder, business owner, newsletter writer, community builder, or expert in your niche… there are still SO many ways for you to land strategic partnerships and brand deals.Partnerships are not just for influencers. They’re for entrepreneurs who know how to position the value they already bring to the table.This episode is all about the creative ways YOU can work with brands - even if social media isn't your main thing.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/KWg32JrPKLI
Transcribe →How Creators Land Speaking Opportunities #296
May 2100:12:53Tap to summarizeSpeaking on stages isn’t just about public speaking. It’s one of the fastest ways to build authority, grow your network, create partnerships, and open up entirely new revenue opportunities in your business. If you’ve been thinking about landing speaking opportunities as a creator, influencer, founder, or entrepreneur… this episode is for you! I’m breaking down how YOU can actually land speaking gigs and why these opportunities can lead to brand deals, partnerships, clients, and long-term business growth far beyond the speaking fee itself.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/TiHpl_njh6E
Transcribe →Why Most Creators Stay Stuck And How to Grow | Mafe Anzures
May 1900:48:35Tap to summarizeYou Can Follow Mafe Here:Instagram: https://www.instagram.com/mafeanzures/TikTok: https://tiktok.com/@mafeanzuresI Missed Me Podcast:Spotify: https://open.spotify.com/show/2nVufNbqEdpodCw624vLUfApple: https://podcasts.apple.com/hr/podcast/i-missed-me/id1643377497Youtube: https://www.youtube.com/@mafeanzuresWebsite: https://mafeanzures.com/Community (THE INFLUENCER LAB): https://www.patreon.com/mafeanzuresJoin the Editing Masterclass: https://shop.beacons.ai/mafeanzures/6df9e4e6-fea6-4e03-90eb-2d9023177b50?pageViewSource=lib_view&referrer=https://mafeanzures.com/In this episode, I sit down with Mafe Anzures to talk about what it *really* looks like to build a career as a creator today.From going all-in on content to navigating consistency, pivots, and growth, we unpack the mindset shifts and decisions that can completely change your trajectory.Mafe shares her journey in a way that feels honest, grounded, and incredibly relatable for anyone figuring this out in real time.We also dive into the strategy behind it all—what brands are actually looking for, how to stand out in a crowded space, and why her biggest “secret” comes down to creating *high-quality content and strong editing*.From scripting and hooks to refining your edits and elevating your overall content standard, this conversation highlights how quality is what truly sets creators apart today.If you’ve been feeling stuck or unsure of your next move, this episode is your reminder that there’s no single formula, but there *is* a smarter way to approach this.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/4b4MuuhtTrc
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