You Can Follow Ali Here:

Instagram: @aligrant https://www.instagram.com/aligrant/
TikTok: @aligrnt https://www.tiktok.com/@aligrnt
Website: http://thedigitaldept.com

In this episode of Influencer Confidential, I sit down with Ali Grant, a true OG in the creator space who has quite literally grown alongside the industry.
From the early days of blogging and gifting campaigns to now managing hundreds of creators and building a full-scale talent management company, Ali shares a behind-the-scenes look at how the creator economy has evolved and where it’s headed next.
We get into what it actually takes to stand out today, why following count isn’t the golden ticket people think it is, and how creators can start thinking more like business owners if they want to scale.
We also dive into the realities of talent management, what managers are *really* looking for when signing creators, the common mistakes happening in negotiations and contracts, and how creators can position themselves to land bigger, more strategic opportunities.
Plus, we unpack the shifting landscape of brand deals, from the rise of usage-based pricing to why long-term partnerships aren’t as common as they once were.
If you’ve ever wondered what goes on behind the curtain, from both the brand and talent side, this conversation is full of insights that might just change how you approach your next deal.

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This episode can also been seen on YouTube: https://youtu.be/_GsZreUUf4s