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Tom Flood lives in Hamilton, Ontario, Canada. He’s spent his career in the advertising industry as a ‘creative’.

For years a large part of his work was creating campaigns for the auto industry, even though through much of this time he was commuting to work on a bicycle and facing a hostile environment caused by the very products he was helping to sell.

But Tom’s epiphany only happened when he tried to ride his young boys to preschool. Suddenly he realised that our society has been perpetuating a myth that cars are a good thing for our cities, families and broader communities.

Tom then began to use his considerable talents to create impactful images and videos to tell the story from a completely different perspective.

In this episode, you’ll see ten stunning examples of his work and Tom will share the back stories behind the sometimes tragic motivations to produce each one.

To watch the video version of this interview, visit the Micromobility Report website .