Do you have someone to call when you don't know the answer?

On carbon?

On Nature Based Solutions?

On sustainable finance?

On circularity?

With so many sustainability regulations and requirements, it's impossible for one person to know it all. But it takes hours to read up on these topics and, even then, do you qualify as an expert?

When we spoke with Joan Ko, she suggested the simplest answer:

Phone a friend.

Today, your network is your most valuable tool. If you don't know, you know who to call. That's the value we add as knowledge professionals.

Sure, AI can give you a summary, a crash course. But you can get far more history and context from a five minute phone call with an expert, and that's what matters.

To make AI more useful, maybe it should tell us who to call? Right now it sends you to a website or Reddit. We need to make people a priority, and that means people who know.

👉 We'd love to hear your feedback, share your questions or comments below.

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Website: https://www.iscouncil.org/

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