Apple Podcasts just rolled out a new video experience, and the industry is split down the middle. Some are calling it transformative. Others are calling it irrelevant. But the real question is: what does this actually mean for your show?

In this episode, we’re breaking down what’s changed inside Apple Podcasts (in plain English), why this update improves user experience but does not improve podcast discovery, and when video *might* make sense for your show (and when it absolutely doesn’t).

So if you want podcast growth without chasing every platform update, hit play and let’s dive in.

1:02 – Why Apple’s “New” Video Isn’t Actually New

5:34 – Why Apple’s Video Update Won’t Grow Your Podcast Audience

7:11 – The Real Cost of Adding Video to Your Podcast

8:34 – Why You’re Not Behind If You’re Audio-Only

12:30 – What Actually Fixes a Podcast That Isn’t Growing

Other Episodes You’ll Love:

The Dark Side of Video Podcasting (and Why So Many Regret It)

→ This episode was recorded on the Deity VO-7U

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Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com