Podcast
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts
Hosted by Courtney Elmer | PodLaunchHQ.com · EN
Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 15,000+ hours of study into what today's top hosts do differently to create bingeworthy podcasts that convert.
Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches).
Expect unfiltered coaching, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” podcasting advice to help you master growing a podcast your future listeners can’t stop bingeing (and buying from).
When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort...
Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue...
Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.
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Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, Ellie Puckett, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and many more.
Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy
35episodes
Episodes
Newest firstAll episodes
How to Know If Video Podcasting Is Worth It for Your Show | Alban Brooke, Buzzsprout
4d ago00:19:32Tap to summarizeEveryone is talking about video podcasting right now. Almost nobody is talking about what it takes to do it well without turning your audio show into a full-blown production.Alban Brooke, Head of Marketing at Buzzsprout, shares the one question podcasters should ask before adding video, why most hosts spend too much on gear too fast, and the reason audio-first podcasting still has a major advantage despite all the industry hype around video.If you’ve been wondering whether adding video is worth it (or just another way for podcasters to burn out chasing growth), hit play and let’s dive in.…2:16 – The One Question Podcasters Must Ask Before Starting Video 4:58 – How to Start Video Podcasting Without Overspending on Gear8:42 – The Guest Setup Mistake That Makes Video Podcasts Hard to Watch 10:50 – The Video Editing Habit That Hurts Your Credibility15:51 – The Reason Audio-First Podcasting Still Has an Advantage…Episode Links:Meet Alban Brooke: Buzzsprout.comListen to Buzzcast Get a $20 Buzzsprout credit with this link thanks to Alban and the Buzzsprout team.Book a call with our partner, Resonate Recordings to get podcast production off your plate.…Other Episodes You’ll Love: Apple Video Podcasts Are Here. Should You Actually Care?…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →Apple Video Podcasts Are Here. Should You Care? | Alban Brooke, Buzzsprout
5d ago00:20:24Tap to summarizeApple Video Podcasts are here, Amazon is following suit, and every podcaster is asking the same question: “Am I missing out if I’m not on video?” But the answer is a lot more nuanced than the internet makes it out to be.Alban Brooke, Head of Marketing at Buzzsprout, breaks down the massive difference between how Apple, Spotify, and YouTube handle video distribution, the upsides (and downsides) of relying too heavily on algorithm-driven discovery, and what audio-first hosts need to understand before jumping into video podcasting just because everyone else is doing it.If you’ve been wondering whether video podcasting is the future (or distracting you from building a show listeners would follow with or without video), hit play and let’s dive in.…2:06 – Why Podcasters Are Suddenly Rethinking Video Podcasting5:58 – The Massive Difference Between YouTube Discovery and Apple Video Podcast Delivery9:47 – The Video Podcasting Problem Nobody Warns You About11:46 – The Short-Term Opportunity Most Podcasters Are Missing on Apple16:13 – The Hard Truth About Video Podcasting and Audience Growth…Episode Links:Meet Alban Brooke: Buzzsprout.comListen to Buzzcast Get a $20 Buzzsprout credit with this link thanks to Alban and the Buzzsprout team.Book a call with our partner, Resonate Recordings to get podcast production off your plate.See where your podcast ranks in search with Ausha’s SEO tool (free trial) …Other Episodes You’ll Love: How to Know If Video Podcasting Is Worth It for Your Show…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →Podcasting Trends to Watch: Could Spotify’s New Discovery Tool Get You More Listeners?
2w ago00:12:57Tap to summarizeSpotify has rolled out AI-curated playlists that claim to match listeners with shows like yours. Sounds like a win for podcast discovery... but is it?In this podcasting trends episode, I test podcasting tools like this one and give you the unfiltered breakdown of whether they’ll help you grow your show or not. You’ll see whether AI-curated playlists are here to stay and how Spotify decides who get recommended.If you want to know whether Spotify’s AI-curated playlists are worth your time (or just marketed that way), hit play and let’s dive in.…1:05 – What Spotify’s New AI Playlist Feature Is (and What It Changes About Podcast Discovery)4:25 – How Spotify Decides Which Podcasts to Recommend (and What It Looks For)8:05 – The 3 Title Mistakes That Get Your Episodes Ignored in Search12:35 – Why Niche Podcasts Get Picked First (and How to Position Yours)17:10 – What to Do Right Now to Get Your Podcast Recommended…Episode Links:Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate RecordingsSee where your podcast ranks in search with Ausha’s SEO tool (free trial) …Other Episodes You’ll Love: Podcasting Trends to Watch: Apple’s Video Update Explained (And Why It Won’t Grow Your Podcast)5 Episode Title Mistakes That Make Your Show Easy to Skip…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →How to Get More Listeners From Your Existing Episodes Using Podcast SEO | Philip Pape
3w ago00:22:28Tap to summarizeYou’ve heard of Podcast SEO. You’ve probably even tried using AI to “optimize” your podcast. But if your show still isn’t showing up for the right keywords when listeners for search your topic, you don’t need more episodes or more downloads to get found. You need to know how to get Apple and Spotify to match you with the right people.That’s why I invited Philip Pape, host of Wits & Weights, to break down how he’s using Podcast SEO to bring more listeners to his show without recording anything new (and ranking top 5 in search because of it).If you want to turn your back catalog into a steady stream of new listeners, hit play and let’s dive in.…1:02 – How to Make Your Podcast Show Up When Listeners Search for Your Topic4:20 – Where to Find the Keywords Your Podcast Is Already Ranking For8:10 – How to Get More Listeners Without Recording Anything New12:20 – Use AI to Find Your Best Performing Episodes in Minutes (and What to Optimize First)12:20 – The 3 Places to Put Keywords So Your Podcast Shows Up Top 5 in Search…Episode Links:Meet Philip Pape: Website | YouTubeListen to Philip’s Podcast: Wits & WeightsGet a free trial with Ausha and see where your podcast ranks in search. Sign up for my Podcast SEO Mastery course (Get $50 Off with Code TOP100)Book a Call for Done-for-You Podcast SEO with our partner, Resonate Recordings…Other Episodes You’ll Love: Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered3 Podcast SEO Strategies That Increased My Downloads 41%3 Signs Your Podcast SEO Strategy Is Working…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →Watch Me Decode Your Podcast's Analytics in Real Time
4w ago00:22:36Tap to summarizeWe all know downloads aren’t the best metric for growing a podcast. And yet we still log into our hosting platform, check our downloads, and use that number to decide if our show is working (or worth continuing).That’s one of the biggest podcasting mistakes you can make, and the only way to fix it is to start tracking the 4 metrics that show if you’re actually reaching new listeners, keeping them listening, and turning them into leads. (I guarantee you’re not tracking these, and #4 will make you wonder why you didn’t look at this sooner).If you’re ready to finally know which numbers matter in growing a podcast (and which ones don’t), hit play and let’s dive in.…1:02 – Why Downloads Are Lying to You About Your Podcast Growth5:20 – The 4 Metrics That (Really) Tell You If Your Podcast Is Growing9:40 – How to Track New Listeners (and Know If You’re Reaching Fresh People)13:10 – The Engagement Benchmark That Tells You If Listeners Are Actually Staying16:45 – The One Metric Most Podcasters Aren’t Tracking (and How It Ties to Revenue)19:05 – What Happens When You Track the Right Metrics for 90 Days…Episode Links:Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate RecordingsSee where your podcast ranks in search with Ausha’s SEO tool (free trial) Find your unique listener count with PodAnalyst…Other Episodes You’ll Love: The Truth About Podcast Episode Length (and Why Most Get It Wrong)…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →5 Underused Podcasting Strategies That Get Listeners to Click, Follow, and Buy | Vance Morris
Apr 2300:20:49Tap to summarizeIf people are listening to your podcast, but not clicking your links, joining your list, or buying your stuff, your listener journey is probably missing a few key steps.Vance Morris spent years behind the scenes at The Walt Disney Company learning how to engineer user behavior, and he’s about to show you how to apply the same audience psychology principles to guide listener action inside your podcast.If you’re ready to fix the gaps in your listener journey so more people follow your show, become fans, and buy from you, hit play and let’s dive in.…2:10 – Audit Your Listener Journey So You’re Not Blocking Listens, Signups, or Sales9:05 – Train Your Listeners to Click by Building Interaction Into Your Podcast12:18 – Use Open Loops and Cliffhangers to Hold Attention Through Your Episode16:40 – The Biggest Reason Why Giving CTAs Feels Awkward23:11 – Use Deadlines to Increase Follow-Through Without Sounding Pushy…Episode Links:Meet Vance Morris: Website | LinkedInListen to Vance’s Podcast: Systematic Magic …Other Episodes You’ll Love: The Disney Playbook Behind Podcasts Listeners Actually Follow and Come Back To…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →The Disney Playbook Behind Podcasts Listeners Can’t Stop Coming Back To | Vance Morris
Apr 2200:17:51Tap to summarizeWhat makes Walt Disney World the one place most people can’t wait to go back to? It’s not the rides, the characters, or the fireworks. It’s how every moment is engineered to guide exactly what Disney wants you to do next. Vance Morris spent years behind the scenes as a Disney exec learning exactly how they do it, and he’s going to show you the Disney “magic” that’ll help you keep listeners engaged in between episodes, what to say and do in the first 30 seconds so they don’t drop off, and how to guide someone to hit follow and come back for more. If you want your podcast to be the something listeners act on and not just listen to, hit play and let’s dive in.…1:07 – The “Line-ertainment” Principle Disney Uses to Keep People Engaged While Waiting in Line for Hours6:49 – The Emotional Triggers Disney Builds In to Get People to Take the Next Step8:11 – The Common Podcasting Mistake That Makes Listeners Drop in the First 30 Seconds13:03 – Why Your “Podcast Voice” Could Be Contributing to Your Listener Drop-off Rates15:11 – How to Increase Listener Engagement Between Episode Drops So They Come Back Again and Again…Episode Links:Meet Vance Morris: Website | LinkedInListen to Vance’s Podcast: Systematic Magic …Other Episodes You’ll Love: 5 Underused Podcasting Strategies That Get Listeners to Click, Follow, and Buy…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →Best Time to Release Podcast Episodes? What Most Podcasting Advice Gets Wrong
Apr 1500:20:18Tap to summarize85% of podcast hosts are publishing on the most crowded day of the week, which makes it harder for their show to get seen when a new episode drops. I’m breaking down two truths and a lie about when to release your episodes, why consistency isn’t the key to growing a podcast, and why publishing episodes doesn’t mean people will find them. You’ll also learn the simple way to choose a release day that gives your show a better chance of being seen.If you want to give your podcast a real shot at getting found, hit play and let’s dive in....1:02 – What Most Podcasting Advice Gets Wrong About Episode Timing3:05 – Where to Get Podcasting Advice That Isn’t Generic10:07 – Why Consistency Builds Trust (But Won’t Grow Your Podcast)12:30 – Why Publishing Episodes Doesn’t Mean People Will Find Them14:50 – How to Choose the Best Release Day in Your Category16:13 – One Simple Way to Improve Your Podcast’s Visibility This Week...Episode Links:See Where Your Podcast Ranks in Search with Ausha (Free Trial)...Other Episodes You'll Love: The Truth About Podcast Episode Length (And Why Most Get It Wrong)...Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →Where to Put CTAs in Your Episodes (So Listeners Actually Take Action)
Apr 800:24:27Tap to summarizeMost podcasters are using CTAs in their episodes and still getting zero clicks, signups, or sales. It’s not because CTAs don’t work. It’s because they’re placed at the wrong time, in the wrong spot, and said in a way listeners ignore. If you’re wondering where CTAs belong (and where they KILL listener engagement), how to time them so listeners don’t get ad fatigue, and what to say so they feel like part of the content and not a random commercial for Better Help, hit play and let’s dive in.…4:30 – Where CTAs Actually Belong in Your Episode (And Where They Kill Engagement) 7:05 – How Many CTAs to Include Without Causing Ad Fatigue 10:20 – The 4 Types of CTAs and When to Use Each One14:10 – How to Structure a CTA So People Actually Click, Sign Up, and Buy 21:10 – How to Know What’s Working (and What’s Not) in Your Podcast CTAs…Recommended Ad Framework:[introduce problem][bigger problem it creates][what they've done to fix][why it hasn't worked][what they need to do instead][your solution][CTA]…Other Episodes You’ll Love: Are Sponsorships Worth the Effort for Small Shows?Steal My High-Converting Episode Framework...Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Transcribe →Where AI Wastes More Time Than It Saves in Your Podcast (3 Questions to Ask) | Joe Casabona
Apr 200:25:32Tap to summarizeMost podcasters think AI speeds things up, when in reality they’re spending more time fighting with the AI and fixing what it writes.Podcast systems expert Joe Casabona is here to show you the one warning sign you’ve become too reliant on AI and how it’s making you 9% dumber (according to the WSJ). Plus the 3-question test that reveals when AI is helping your workflow or when task automation is the smarter tool to use instead.If you’re tired of wrestling with AI just to sound like yourself again, hit play and let’s dive in....1:30 – Where AI Actually Costs You More Time Than It Saves8:20 – One Warning Sign That Tells You If You’ve Become Too Reliant on AI12:30 – How AI Turns Simple Tasks Into More Work in 3 Ways16:25 – Why AI Is the Wrong Tool for Tasks Automation Should Handle24:01 – The 3 Questions That Tell You Where AI Is Worth Using (or Not)...Episode Links:Meet Joe Casabona: Website | LinkedInListen to Joe’s Podcast: Streamlined SolopreneurRead Joe’s Blog: The 3 Question Test for Using AI EffectivelySave 12 Hours a week with Joe's Podcast Automation Planners...Other Episodes You’ll Love: Is AI Making Your Podcast Easier to Skip?...Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
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