Most podcasters are using CTAs in their episodes and still getting zero clicks, signups, or sales. It’s not because CTAs don’t work. It’s because they’re placed at the wrong time, in the wrong spot, and said in a way listeners ignore.

If you’re wondering where CTAs belong (and where they KILL listener engagement), how to time them so listeners don’t get ad fatigue, and what to say so they feel like part of the content and not a random commercial for Better Help, hit play and let’s dive in.

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4:30 – Where CTAs Actually Belong in Your Episode (And Where They Kill Engagement)

7:05 – How Many CTAs to Include Without Causing Ad Fatigue

10:20 – The 4 Types of CTAs and When to Use Each One

14:10 – How to Structure a CTA So People Actually Click, Sign Up, and Buy

21:10 – How to Know What’s Working (and What’s Not) in Your Podcast CTAs

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Recommended Ad Framework:

[introduce problem]
[bigger problem it creates]
[what they've done to fix]
[why it hasn't worked]
[what they need to do instead]
[your solution]
[CTA]

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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