We all know downloads aren’t the best metric for growing a podcast. And yet we still log into our hosting platform, check our downloads, and use that number to decide if our show is working (or worth continuing).

That’s one of the biggest podcasting mistakes you can make, and the only way to fix it is to start tracking the 4 metrics that show if you’re actually reaching new listeners, keeping them listening, and turning them into leads. (I guarantee you’re not tracking these, and #4 will make you wonder why you didn’t look at this sooner).

If you’re ready to finally know which numbers matter in growing a podcast (and which ones don’t), hit play and let’s dive in.

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1:02 – Why Downloads Are Lying to You About Your Podcast Growth

5:20 – The 4 Metrics That (Really) Tell You If Your Podcast Is Growing

9:40 – How to Track New Listeners (and Know If You’re Reaching Fresh People)

13:10 – The Engagement Benchmark That Tells You If Listeners Are Actually Staying

16:45 – The One Metric Most Podcasters Aren’t Tracking (and How It Ties to Revenue)

19:05 – What Happens When You Track the Right Metrics for 90 Days

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Episode Links:

Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate Recordings
See where your podcast ranks in search with Ausha’s SEO tool (free trial)
Find your unique listener count with PodAnalyst

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Other Episodes You’ll Love:

The Truth About Podcast Episode Length (and Why Most Get It Wrong)

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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