Still think LinkedIn is just for job seekers or recruiter pitches? Think again. It’s one of the last platforms where organic reach actually works—and it might be one of the fastest ways to get new listeners to your podcast every week.

In this episode, Jay Schwedelson breaks down the exact LinkedIn strategy he's used to help grow Do This, Not That into a Top 10 marketing podcast in the U.S., with over 390 episodes and 2,000+ glowing reviews—all in under two years.

By the end of this episode, you’ll know exactly how to structure your LinkedIn posts to drive more listeners to your podcast, how to get those posts in front of the right people fast, and how to run the entire system in just 20 minutes a day. So if you’re ready to grow your podcast this week using the same LinkedIn strategy that got Jay into the Top 10, hit play and let’s dive in.

8:31 – Why Most LinkedIn Content Looks Good But Still Gets Ignored

10:04 – The Exact Post Format That Sends People to Your Show

11:06 – The Targeting Strategy to Reach the Right Listeners Without a Big List or Budget

13:28 – The One Link Mistake That’s Burying Your Show

16:10 – The Personal Follow-Up That Turns Likes into Listeners

Episode Links:

Here’s the Video Clip Format Jay Uses to Get Listeners on LinkedIn
Check out Jay Schwedelson’s Podcast: Do This, Not That
Connect with Jay: Website | Linked In

Other Episodes You’ll Love:

How to Grow Your Podcast Audience and Email List at the Same Time

→ This episode was recorded on the Deity VO-7U

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