Healthcare: it's a giant industry with a noble cause—supporting human health. But here in America, it's expensive and unwieldy, and has inspired decades of (mostly) failed reform attempts. How did we get here? And can we do better? Welcome to Insight Unpacked, where we delve into complex business topics and emerge with insights from Kellogg School faculty. For our second season, we untangle the often-competing incentives that motivate the major players in the system, from hospital networks and doctors to insurers and big pharma. We even turn the stethoscope on ourselves, the patients.