
Hosted by Kellogg School of Management · EN

We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, "Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives," we learn at what cost. On this episode, we talk to Kellogg professors Craig Garthwaite, David Dranove, and clinical associate professor Paul Campbell about the role doctors play in the expense and complexity of the American healthcare system. Visit the episode page for supplementary materials.

In episode 1 of our 5-episode series, "Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives," we investigate how hospital systems got so big—and what that means for our health and our pocketbooks. On this episode, we talk to Kellogg professors Craig Garthwaite and David Dranove, and Wharton School professor Robert Lawton Burns. Dranove and Burns co-wrote the book Big Med: Megaproviders and the High Cost of Health Care in America. Visit the episode page for supplementary materials.

Introducing Insight Unpacked, Season 2: American Healthcare and Its Web of Misaligned Incentives If you lived in the nineteenth century, and you got sick, it was bad news. Simple urinary tract infections were deadly. Appendicitis killed you. And Syphilis might leave you without a nose. Thanks to modern medicine, this is pretty unimaginable today. And if you live in the United States, you know that we pay handsomely for the privilege. But why do we pay more than any other country? Welcome to Insight Unpacked—the series where our faculty break down a complex business topic. And boy do we have one for you this season: American healthcare and its web of misaligned incentives. And we're gonna get really familiar with the things that motivate this system's biggest players. Those players? Hospital systems, doctors, health-insurance companies, pharmaceuticals, and patients. So subscribe to Insight Unpacked, or check your feed at The Insightful Leader. Episodes drop on Mondays starting June 24.

Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.

So opulent! So exclusive! In the first of two bonus episodes, we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.

In the fifth and final episode of our series, "Extraordinary Brands and How to Build Them," we look at how to measure your brand's health–and what you should do if you don't like what you learn. Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers feel about your brand, and what happened when Old Spice and Lego started to target surprising new audiences. Finally, we'll learn how Kellogg professors feel about Insight's new brand.

Introducing Insight Unpacked Season 1: Extraordinary Brands and How to Build Them. These days, it's easy to build a brand. But if you want your brand to stand out, you will need to build an extraordinary brand. Whether you need to build that special brand from scratch, or you're hoping to reinvigorate an existing brand… on Insight Unpacked our faculty will help you figure out how to stand out from the crowd... You'll hear how to make sure your brand is hitting the right mark... And you'll learn how to use storytelling to bring your brand to life in the digital world. We'll also take you behind the scenes as we build a brand of our own. So subscribe to Insight Unpacked, or check your feed at The Insightful Leader. Episodes drop on Mondays starting August 15.