Louis Rosenfeld and Llewyn Paine join the show to discuss the upcoming Designing with AI conference and explore how AI is reshaping UX design, workflows, and the future role of designers.

Listeners can save $75 on their registration. Use code: INSIGHTS75

Episode web page: https://bit.ly/4cJ7Xp4

Episode summary:

In this episode of Insights Unlocked, host Lija Hogan sits down with Louis Rosenfeld, founder of Rosenfeld Media, and Llewyn Paine, innovation strategy leader and curator of the Designing with AI conference, to explore how AI is reshaping the design landscape.

As AI adoption accelerates across industries, designers and researchers are facing a new reality—one where speed, automation, and intelligent systems challenge traditional notions of craft, creativity, and value. Louis and Llewyn unpack the tensions between efficiency and intentionality, and explain why now is the time for design practitioners to slow down, ask better questions, and ground their work in evidence.

They also dive into the evolving role of designers as orchestrators of human and machine collaboration, the rise of AI agents as both users and teammates, and what it really means to design responsibly in an AI-augmented world. The conversation offers a preview of the upcoming Designing with AI 2026 conference, a virtual event focused on helping practitioners navigate these shifts with practical case studies, peer learning, and thoughtful dialogue.

Ultimately, this episode is a call to action: embrace AI’s potential—but do so with clarity, curiosity, and a deep commitment to human-centered design.

You’ll learn:

Why AI is forcing a rethink of the design process—not just the tools
How to balance speed and efficiency with creativity, craft, and intention
What it means to design in a world where AI agents are both users and collaborators
Why evidence-based thinking is critical in cutting through AI hype
How the role of designers is shifting from makers to orchestrators
The biggest risks, blind spots, and opportunities emerging in AI-driven design
What makes the Designing with AI conference a unique space for learning and connection

About the Designing with AI conference

Designing with AI 2026 is a virtual conference hosted by Rosenfeld Media, taking place June 9–10. The event brings together designers, researchers, and product leaders to explore how AI is transforming the end-to-end design process. USE CODE INSIGHTS75 and save $75.

https://rosenfeldmedia.com/designing-with-ai/

Attendees can expect:

Real-world case studies and practical applications
Collaborative speaker cohorts that build cohesive, cross-referenced insights
Interactive attendee cohorts for deeper discussion and networking
Access to recordings, resources, and ongoing learning materials

The conference is designed for practitioners across experience levels—from early-career designers to seasoned leaders—who want to better understand how to integrate AI into their workflows responsibly and effectively.

Resources & links

Learn more about the Designing with AI conference (https://rosenfeldmedia.com/designing-with-ai/)
Louis Rosenfeld on LinkedIn ( https://www.linkedin.com/in/louisrosenfeld/)
Llewyn Paine on LinkedIn ( https://www.linkedin.com/in/llewyn/)
Lija Hogan on LinkedIn ( https://www.linkedin.com/in/lija-hogan-894769/)
Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)
Explore more episodes of Insights Unlocked (https://www.usertesting.com/resources/podcast)

Designing with AI: speed is up—are solutions?