In this episode of 'Inspire to Lead,' Talia Mashiach sits down with Ahuva Basch, president of Logix ITS and a board member of the JWE. Ahuva shares her journey from discovering her passion for computer science to a flourishing 15-year career in software engineering before joining and eventually leading her family’s tech business. Balancing her career with being a mother of five, Ahuva discusses the importance of hard work, the right support system, and being present in the moment. She recounts significant moments, including challenging a patent lawsuit and her experiences as a Jewish woman in tech. Tune in for valuable insights on leadership, family, and personal growth. 00:00 Introduction to Inspire to Lead Podcast 00:27 Meet Ahuva Basch: Tech Exec and Family Woman 00:41 Ahuva's Journey into Software Engineering 03:26 Balancing Family and Career 09:45 The Influence of Family on Ahuva's Career 17:18 Challenges and Successes in the Family Business 24:41 Balancing Faith and Work 25:34 Navigating Religious Holidays in the Workplace 27:45 Shabbos: A Time for Family 28:40 Discovering Your Superpower 30:59 Facing Legal Challenges 33:36 The Importance of Community and Support 37:03 Advice for the Next Generation 42:05 Finding Balance and Self-Care 44:11 Final Thoughts and Reflections

About Ahuva Basch:

Ahuva is President of LogixITS, a provider of proprietary Traffic Safety, Speed Enforcement and Parking Availability solutions. LogixITS has offices in five countries and sells their solutions in over forty countries.

Ahuva drives Product and Innovation and oversees Manufacturing, Operations and Finance at LogixITS. She is also an active member of the JWE National Board.

From College Drop Out To C-Suite - with Ahuva Basch