Layne Norton and Eric Helms have some similarities in their areas of interest and expertise as well as their career paths. However, they have different personalities and distinct approaches to science communication. That's what makes this one on one discussion between Eric and Layne interesting and relevant. Each approach has its pros and cons in terms of reach, impact, and effectiveness. Dr Layne Norton joins Iron Culture for the first time in this episode to candidly discuss the importance and challenges of science communication in the modern age where good information is abundant, but good interpretation is sparse. There is a lot to think about in this interview for both content creators and consumers, so make sure to tune in!

00:00 Iron Culture… Layne… (Norton)

06:18 Layne's philosophy for disseminating science and who to listen to

23:10 Competing with non-evidence-based personalities and effective marketing

42:59 Differing approaches and target audiences

47:12 Layne's approach to science communication

57:26 Addressing false claims and teaching other how to interpret social media claims

1:13:54 The unicorn fallacy and what science communicators can do

1:20:07 What is next for Layne the athlete and where can we find him?

https://biolayne.com/

YouTube https://www.youtube.com/channel/UCqMBA83S0TnfTlTeE5j1mgQ

Instagram @biolayne https://www.instagram.com/biolayne/?hl=en

Twitter/X @BioLayne https://twitter.com/BioLayne?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor