The trinity is reunited for the first time in 2024, with the Erics joining Omar for what is absolutely a monster episode. We tackle head-on the rise of antiscience in lifting. Currently, attacking exercise or nutrition science in your title or reel is an easy clickbait win for content creators, and you'll get bonus points via likes, shares, subscriptions, follows and positive comments if you also manage an appeal to what serious lifters "have always known". Why is this occurring? Is this even a problem? Is it a good thing because those in the exercise and nutrition science ivory towers are so out of touch? If it is a problem, does it lie with science itself, how science communication occurs, or perhaps the expectations put on science? In this episode we discuss all this and more, and it gets spicy!

00:00 Erics… The benefits of living in New Zealand and reading two monster reviews

12:32 Clickbait titles and the anti-exercise science brigade

25:08 The historical perspective

32:26 A monster monster episode: common knowledge of today and where this understanding has come from

45:16 Defining the exercise science field and the origins of sport and exercise science

49:15 The replication crisis

52:06 Science communication and misinformation

1:02:23 Improvements in science: accounting for variables and variation

1:09:21 The gravitation towards short-form content and how science has evolved to address its limitations

1:15:08 The scientist and the consumer: the need for science communication and what needs to be done

1:32:31 The bad actors in science communicators and how scientists apply the research

1:40:54 Takeaways for the listener/consumer

Iron Culture Ep. 256- The Challenge of Science Communication (ft. Layne Norton) https://www.youtube.com/watch?v=8wKS3n_6TgY

1:48:47 It's a personality thing… and the one hour vacation for Helms