In this Iron Culture, Sigma Nutrition Radio, SNA crossover, Dr. Joe Klemczewski returns! Dr. Joe, possibly the first online bodybuilding coach and person to advise clients to track macros before IIFYM was an acronym, joins us to reflect on the past and help us navigate the future. In the modern information age, there is more information than ever, which is a good thing, right? Perhaps, except that there is also more misinformation and disinformation than ever as well. While the evidence-based movement solved the problem of information inadequacy, we now face a much more complex problem of information illiteracy. What can you do to better navigate the "fake news" littering all aspects of social media, especially the nutrition space, and how can you facilitate better critical thinking in your clients and followers to reduce the likelihood they will undertake harmful diets? In this episode we tackle just that, discussing how paying attention to history and social changes can provide protection against modern fads.

Time stamps:

00:00 Danny, Erich? And sending our condolences to the listeners

02:37 Re-introducing Dr. Joe Klemczewski

09:57 Changes in science

18:01 Science education for the consumer

26:53 How Dr. Joe communicates science with nuance to different audiences and how society (and social media) operates to perpetuate beliefs

36:59 Discerning truth and fact from context – using the recent meta-regressions on volume and frequency as an example

Pelland 2024 The Resistance Training Dose-Response: Meta-Regressions Exploring the Eﬀects of Weekly Volume and Frequency on Muscle Hypertrophy and Strength Gain https://sportrxiv.org/index.php/server/preprint/view/460

51:00 The psychology of persuasion

59:34 Embedding heuristics and the utility of AI in academia

1:09:50 Broader trends in society, marketing strategies and delivering what is expected

1:21:46 Recapping the episode and closing out (be wary of Eric's positivity propaganda)