Podcast
IT On Call Professional Podcast
Hosted by Better Call IT, LLC / Ross Feldman · EN
Welcome to the Tech On Call Professional Podcast – your go-to source for expert insights, trends, and success stories in the ever-evolving world of technology. Whether you’re an IT professional, tech enthusiast, or a business leader looking to stay ahead, this podcast brings you candid conversations with industry experts and thought leaders.
Subscribe to unlock actionable advice, cutting-edge strategies, and inspiring stories delivered right to your ears. Never miss an episode as we delve into the challenges and opportunities shaping the future of tech.
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We’re always looking for passionate tech professionals and innovators to join the conversation. If you have a story to tell or expertise to share, apply to become a guest and showcase your knowledge to our growing audience.
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20episodes
Episodes
Newest firstAll episodes
Episode 35: From Hotel Front Desk to AI Marketing: Luciana’s Journey to Smarter Growth
Feb 2300:54:00Tap to summarizeHost Ross Feldmantalks with Luciana Salanitri about her path from hospitality and revenue management to running a digital marketing practice that leverages AI. They cover practical AI uses—website chatbots, voice agents, adaptive SEO, measuring beyond vanity metrics, and the importance of clear goals, team involvement, and ethical policies. Luciana emphasizes AI as an augmentation tool (not a human replacement), the shift toward intent-driven search and personalization, and easy starting points for businesses. The episode offers actionable guidance for leaders ready to adopt AI responsibly and measure real business impact.
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Episode 34: Bookkeeping Unboxed: Scale, Automate, and Know Your Numbers
Jan 100:21:49Tap to summarizeRoss interviews Michael Rincon of Clarity Counts Bookkeeping about his journey from a communications major into bookkeeping and building a back-office services business. They cover the tools and workflows Michael uses—QuickBooks, GoHighLevel, Zapier, Mailparser—and how he combines bookkeeping with payroll, bill pay, light CFO work, and custom reporting. Michael explains his client-acquisition tactics (Upwork, Facebook, referrals, speaking), the industries he serves (service businesses, insurance, contractors), and his 2026 goal to target larger clients and raise prices. The episode highlights using automation and AI for efficiency and the importance of understanding your business numbers.
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Episode 33: From Blank Page to Brilliant Brand: Marketing, Websites & AI Hacks
Jan 100:27:19Tap to summarizeRoss interviews Danielle Ratliff of Joyful Rising Writing and Marketing about building clear brand messaging, website and copy essentials, and how to use AI and tools like Grammarly, Calendly, Google Workspace, and Canva to save time and improve results. They discuss practical tips for small businesses — use AI as a drafting tool (not final copy), check for plagiarism, leverage networking and referrals, set up Google Business profiles, and plan for the long haul when turning a passion into a sustainable business.
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Episode 32: The Art of Technical Design
Jun 1000:25:20Tap to summarizeJoin host Ross "to the Rescue" Feldman and guest Jenni Miehle, known as the Nerdy Designer, as they dive into the fascinating world of technical design documentation. Discover the intricacies of transforming complex information into polished, professional designs that enhance branding and communication. Jenni shares her journey from traditional graphic design roles to embracing freelance life, offering insights into the creative process behind crafting training manuals, reports, and even self-published books. With a focus on design as a vital component of a business's marketing strategy, Jenny provides valuable advice for introverts navigating entrepreneurship and balancing creativity with business demands. This episode is packed with personal anecdotes, client success stories, and practical tips for anyone looking to elevate their design game or turn their creative passion into a viable business venture. Whether you're a seasoned professional or just starting out, this conversation is sure to inspire and inform.
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Episode 31: Manifesting IT
Jun 3, 202500:27:38Tap to summarizeJoin host Ross Feldman and guest Morgan Hamer in this episode of 'IT On Call' as they delve into the powerful integration of business and spirituality. Morgan shares her journey from an art major to a successful owner of a commercial real estate firm and a business brokerage, emphasizing the role of manifesting and spirituality in her career. Discover insightful strategies for aligning personal values with business goals and the impact of overcoming inner beliefs that block success. This episode is packed with practical tips for entrepreneurs, especially women, looking to break free from the constraints of traditional business approaches and embrace a more authentic, fulfilling path. Tune in for an inspiring conversation on navigating life and work through the power of manifesting and mindset transformation.
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Episode 30: Maximizing Impact: The Value of Fractional Leadership for Nonprofits
Apr 30, 202500:57:41Tap to summarizeJoin us for an engaging webinar, "Maximizing Impact: The Value of Fractional Leadership for Nonprofits," streamed live on LinkedIn. Discover how fractional leadership can transform your nonprofit organization by offering specialized expertise without the full-time costs. This session dives deep into what fractional leadership entails, its distinctions from consulting and interim roles, and its unique benefits for nonprofits. Our expert panel, comprising professionals from various fields such as marketing, HR, and finance, share insights into the flexibility, scalability, and cost-efficiency provided by fractional leaders. Learn how these leaders become integral parts of your team, driving decision-making and strategy for lasting impact. Gain inspiration from real-life case studies presented by our panelists, including Bishop Francisco's marketing strategies at Localish Marketing, Callie Fulton's HR solutions, Wendy Laxton's financial expertise with Laxton CFO Services, and Chrissy Davis's operational guidance at Mission Mappers. Let these success stories guide you in enhancing your organization's mission and operations. Whether you’re a nonprofit leader or interested in this innovative leadership model, gain valuable knowledge to help your organization thrive. Don't miss out on this opportunity to elevate your nonprofit's impact through the strategic implementation of fractional leadership.
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Episode 29: Utilizing YouTube for Business Growth
Apr 30, 202500:32:43Tap to summarizeWelcome to the IT On Call podcast, where host Ross "to the Rescue" Feldman and guest Kate Josephine Johnson dive deep into the trials and triumphs of remote work, parenting during the pandemic, and the evolving landscape of digital content creation. In this episode, they share personal anecdotes about their children's adaptation to digital learning and gaming, discuss the impact of COVID-19 on work habits, and explore the complexities of maintaining a YouTube channel. Kate provides insights into her journey of creating bookkeeping content, while Ross shares his family's experience with launching a gaming channel. They touch on the importance of niche marketing, the challenges of YouTube consistency, and the strategies for monetizing digital content. Whether you're an experienced entrepreneur or just starting out, tune in for practical advice on balancing business goals with personal life.
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Episode 28: Balancing Act: The Caregiver’s Journey
Apr 16, 202500:37:23Tap to summarizeIn this episode of the IT On Call podcast, host Ross Feldman is joined by Carolyn Dowdy, the founder and president of Caregiver Mental Wellness, Inc. Carolyn shares her personal journey from being an alpaca farm owner to becoming a full-time caregiver for her husband after his stroke. She discusses her challenges and insights over the past five years, which led her to create a holistic self-care program for caregivers. Carolyn also highlights the essential role caregivers play in society, often without realizing it, and emphasizes the importance of prioritizing self-care to prevent burnout. Listeners will learn about various strategies and the mission of Caregiver Mental Wellness, Inc. to advocate for and educate caregivers on maintaining their well-being. The episode delves into the caregiver crisis facing the nation, the impact of societal expectations, and how caregivers can establish healthy boundaries. Carolyn offers advice on self-care tactics, defining the caregiver role, and understanding the signs of burnout while also providing resources and support for those new to the caregiver journey.
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Episode 27: Technology in Photography II
Mar 24, 202500:35:54Tap to summarizeWelcome to the IT On Call podcast hosted by Ross Feldman. In this engaging episode, Ross invites Ginger Hopper from Carolina Hopper Photography to discuss her fascinating journey into the world of real estate photography. Ginger shares how her husband's analytical instinct led her to pursue photography, a passion she developed amid parenting a child with special needs. Ginger dives into the nuances of real estate photography, detailing her evolution from a novice to a successful entrepreneur. She highlights the challenges and opportunities she encountered, emphasizing the importance of community networking and how AI technology has transformed her business operations. This episode is insightful as Ginger reflects on the varied clients she serves, beyond just realtors, and the role AI and drones play in her work. She candidly discusses her transition from music and human services to finding her niche in photography, illustrating how resilience and adaptability are key in any industry.
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Episode 26: Technology in Photography
Mar 6, 202500:25:49Tap to summarizeJoin Jo as she shares her inspiring journey from New Jersey to Charlotte, where she transitioned from various jobs to her passion for photography full time. Discover how a chance encounter at a Sears Portrait Studio sparked her love for photography, leading her to build a niche in fashion photography with the Charlotte Fashion Collective. Learn about the challenges and triumphs of combining passion with business, as Jo discusses the importance of networking, SEO, and leveraging technology like AI and photo editing software to grow her photography business. This episode is a testament to embracing change and the power of community in the creative industry. The Charlotte Fashion Collective: https://www.thecharlottefashioncollective.com/ Photobiz: https://www.photobiz.com/ Crystal Waddell: https://www.simpleandsmartseo.com/
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