Our guest is Genki Ito, who founded the unique online sake shop Tippsy Sake in 2018. He joined us in Episode #254 in February 2022 and discussed its innovative concept. Tippsy Sake’s business has grown successfully, alongside a community of sake lovers, and in May 2026, Genki renamed it Palate Project https://palateproject.co/ to reflect the company’s new mission to make sake more accessible to American consumers.

In this episode, we will discuss what exactly Genki’s new mission at Palate Project is, how it could change the distribution of Japanese sake in the U.S., why it can help traditional family-owned small sake breweries as well as American consumers and much, much more!!!

Tipssy Sake, Palate Project, Japanese sake, Japanese food, Japanese culture, Genki Ito, vertically integrated Japanese sake distribution

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