Nir Eyal is the bestselling author of Hooked and Indistractable, and he has a new book out called Beyond Belief. What I liked about this conversation is that it gets at why so many people stay stuck, even when they already know what to do. We talk about what belief actually is, how it shapes what we notice and feel, how labels can quietly become identity, and why some forms of positive thinking can actually keep people stuck instead of moving them forward. At the center of the book is this idea that beliefs are not just thoughts in the background. They shape what we think is possible, and often they are doing a lot more to drive our behavior than we realize.

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Why You Stay Stuck Even When You Know Better w/ Nir Eyal