What happens when the leader of a legacy beauty brand starts talking about more than skincare products? Joy, purpose, and profit.

Episode Summary

In this final installment of Jenn Whitmer’s conversation with Helen Morrison of Frownies, the discussion expands beyond brand growth and social media into a deeper conversation about power, beauty standards, aging, visibility, leadership, and influence.

Helen shares how she sees Frownies as more than a skincare company. For her, the brand is an opportunity to challenge harmful beauty narratives, help women reclaim agency, and use influence responsibly. Rather than chasing profit alone, Helen is focused on building a company that leaves people better than it found them.

Jenn and Helen also explore what it means to lead with purpose, create from deep alignment, and stay visible in a culture that often encourages women to disappear as they age. This episode is a thoughtful listen for leaders, entrepreneurs, founders, creatives, and business owners who want to grow something meaningful without losing themselves in the process.

In this episode, you’ll learn:

01:36 Helen shares what she has learned about power, responsibility, and stewardship, and why influence becomes dangerous when it is disconnected from purpose.
04:52 What happens when purpose and joy are the center of a business.
11:07 How purpose-driven leadership shapes growth, impact, and legacy.
12:03 What joy at work looks like.
13:31 Should women remain visible as they age?

Key takeaway:

Leading with purpose means using your influence to challenge harmful norms, stay visible, and build something that creates real good beyond profit.

Why You Should Listen

You want to build a mission-driven brand without sacrificing growth or integrity.
You’re thinking deeply about leadership and influence and how to use both responsibly.
You care about changing beauty culture instead of simply participating in it.
You want to stay visible and confident as you age in business and in life.
You’re a founder, creative, or business owner trying to grow something powerful while staying aligned with your values.

If you lead a business, a team, or a brand built on trust, this conversation offers a powerful example of what it looks like to grow with integrity. Helen Morrison shares honest insight on leadership, visibility, social media backlash, authentic marketing, customer loyalty, and scaling a business in the digital age.

About Helen Morrison
Helen Morrison is the fifth-generation CEO of Frownies, the iconic family-owned, women-led skincare brand founded in 1889. A great-great-granddaughter of founder Margaret Krosen, Helen has helped lead the brand into the modern era, blending legacy, storytelling, and customer connection with a sharp instinct for digital growth.

After joining Frownies full-time in 2020 as Director of Brand Strategy, she became the relatable face of the brand across social media, helping turn a long-trusted beauty secret into a viral modern phenomenon while staying rooted in the personal, high-touch care that built the company in the first place. Today, Helen is known for her honest, approachable voice, her ability to translate heritage into relevance, and her leadership in growing Frownies without losing the heart of what made it matter for generations.

Grab $10 off Frownies here! jennwhitmer.com/frownies

Helen’s Socials:
Instagram: https:instagram.com/helenkmorrison/
TikTok: tiktok.com/@helenkmorrison
LinkedIn: linkedin.com/in/helen-morrison-09469769

About the Host: Jenn Whitmer

Jenn is an international keynote speaker, leadership consultant, and the founder of Joyosity™, helping leaders create positive, profitable cultures through connection, curiosity, and joy. With a background in communication, conflict resolution, and team dynamics, Jenn helps leaders and organizations navigate complex people challenges, reduce burnout, and build flourishing workplaces.

Her insights have resonated with audiences worldwide, blending real-world leadership expertise, engaging storytelling, and a dash of humor to make the hard stuff easier. Whether on stage, in workshops, or with coaching clients, Jenn equips leaders with the tools they need to solve conflict, cultivate communication, and lead with purpose.

Her book Joyosity and the Joyosity Works Playbooks offer leaders a fresh approach to joy at work that builds real results.

jennwhitmer.com

Jenn's Socials:

Instagraminstagram.com/jenn_whitmer

Linkedinlinkedin.com/in/jennwhitmer

Podcast edited by Katey Perkins, Midsouth Story Co

Resources & Links:

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Get Joyosity and the Joyosity Works Playbook

Joyosity: How to Cultivate Intense Happiness in Work & Life (Even If Things Are What They Are) Joy isn’t extra. Joy is how you thrive.

This book gives leaders the tools to turn exhaustion into resilience and build cultures where work is a joy, people are whole, and organizations flourish.

Joyosity Works Playbook: Practical Plays and Strategies for Joy at Work and Beyond is the official companion workbook to Joyosity to help you practice joy every day.

Find direct links to purchase at your favorite booksellers at https://jennwhitmer.com/books.

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Joyosity Explorer Map → This map will guide you to understanding the deeper purpose and story you tell yourself about your work. Joy is linked to purpose and productivity increases by 20% or more when you directly link your purpose to your work.

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