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Scott
Friends, we're all back together for the next episode of the Juice Box Podcast. Welcome.
Kent Snackenberg
Hi. This is Kent Snackenberg. I started Team Snack Strong, you know, back in 2014, and I'm very, very excited to be back on your podcast. It's amazing to me how you've grown this thing and I'm so proud of you and how many people continue each year to say they listen to that podcast and reach out to me. So I'm excited to be back on sc.
Scott
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Kent Snackenberg
I started Team Snack Strong, you know, back in 2014, and I'm very, very excited to be back on your podcast. It's amazing to me how you've grown this thing and I'm so proud of you and how many people continue each year to say they listen to that podcast and reach out to me. So I'm excited to be back on.
Scott
Scott, is that true? Kent, you were on episode 76, which, I mean, maybe is the second year. Would that have been 2016? Maybe?
Kent Snackenberg
Well, I just thought it was 10 years ago, so it's probably 2015 or 2016. And that first year it just was. I started getting messages and emails and stuff on Facebook for people all over the country. And when I was doing the rides all over the country that year, that's how I started meeting people and going to their houses and taking them out to eat. So you obviously have a big following and that's why I'm excited to get another chance to kind of give you a 10 year recap of what's gone on since then.
Scott
Yeah, no, that's awesome. I'm trying to look up the episode right now.
Kent Snackenberg
I think it was 76.
Scott
Yeah, yeah, I'm just seeing that now, so. But I'm trying to figure out what year it was, see if I can't find it. Like it's. It's been so long ago. Oh, I know what the problem is. When I search for 76, there's been 41 other episodes with the number 76 in them. That's why I'm getting so. That's why I'm getting so many returns.
Kent Snackenberg
I really think it was 2016 for some reason.
Scott
2016. Okay. Well, that's really great. Oh, I appreciate. I do want to kind of start from the beginning, even though, you know it's going to be something you said in the past. Tell me again how this all started, what your connection was to it, and then we'll pick through.
Kent Snackenberg
Okay. Well, I mean, in 2014, my connection is my niece Michelle, and she was diagnosed when she was 14. And obviously that's quite a while ago. And she's doing amazing. She's now a pediatric nurse. She went through Texas A and M with full collars. Now she's helping kids and giving back that way. And I just decided, my brothers and I decided to go to Lake Tahoe for a JDRF ride, which I had no idea what JDRF was or nothing about type 1 diabetes at the time, but my brother said that'd be fine. So my twin brother and my younger brother Mike, who's Michelle's father, we went to Lake tahoe and rode 73 miles around that lake, met a lot of people and really did enjoy it. And I got back on the shuttle bus to go back to the airport. I said by a young lady, her name was Aaron. CGM on her arms.
Scott
Ken, tell me again. I did. You dropped out there. Her name was what?
Kent Snackenberg
Her name was Erin.
Scott
Aaron, you know what, I'm going to stop you for half a second. I think I figured something out because you remarked to me that the first Time we did this, we had audio trouble.
Kent Snackenberg
Right.
Scott
And just now I think there's something about the resonance. I know this is going to sound crazy for a second, but I think it's something about the deepness and the resonance of your voice when you're talking and you don't modulate, you start to. I don't know how to describe it, but your voice starts to disappear. And then the minute you modulate your voice again, get a little higher, a little lower, it comes right back again. I wonder if you're speaking at a, at a frequency that the phone gets confused by.
Kent Snackenberg
It's pretty low, isn't it? Yeah.
Scott
Tell me, when you're on the phone with people regularly, do they ever ask you to repeat yourself?
Kent Snackenberg
Oh, you know, I talk so fast, most of the time I think they just let me go. But do you want me to try the speakerphone? Would that maybe help?
Scott
I'm fascinated by this because you got right to the part where you, you'd gone on the ride and you were on the bus coming back and as you were talking, your voice just disappeared. And I realize now it's not the headset.
Kent Snackenberg
You're in the last set. That last. That happened in the last time we did this too, when you re listened to it.
Scott
Yeah.
Kent Snackenberg
Yeah.
Scott
That's really interesting. So I don't know if the speakerphone would change anything. Actually, I'm going to tell you something.
Kent Snackenberg
What?
Scott
Slow down a little bit.
Kent Snackenberg
Okay.
Scott
And I wonder what that's going to change. And Lee and the guy that's editing this, Rob, leave this all in. I think it's really interesting. I'm going to recap just to make sure.
Kent Snackenberg
Okay.
Scott
Your niece gets type one. She's like 14 years old. She's a full on adult now, right? You got. You and your brother want to support, you know, your family, right? You head out, you do this JDRF ride together. On the way back from the ride, you meet somebody on a bus. Start there, right?
Kent Snackenberg
So after the ride, I got on the bus to go back to the airport and I sat next to a young lady named Aaron and I noticed a CGM on her arm. And so we started talking. And I asked her when she was diagnosed. I expected her say you know, like 6 or 8 or 10. Because at that point I thought all people just, it was all kids that got, you know, type 1 diabetes, right? And she said she was 42. And so it just amazed me. And she started talking and then I, she said, you know, really? Realistically, half the people that get this Disease every day are kids and half of them are young adults or adults. And so that led to a lot of interest and a great talk all the way back. And that's when I decided I wanted to do another ride. There's something inside of me told me to do another ride. So I signed up for the last ride of the year, which was in Tucson, Arizona and I flew out there by myself. I didn't know anybody at all. I just got to meeting some people and stuff and I think it was 104 mile ride. And that night, on a Saturday night at the awards banquet, I was awarded this spirit jersey. And I really didn't even know what it meant at that point. And so they asked me to come up and talk. And I was up there speaking and to all these people, there's like 400 people in the room, right? I noticed everybody's eyes were right on me. And I just, I just, at the end of the, at the end of my speech, I said, okay, I'm doing all seven rides next year. It was like something came over me at that moment. I don't know if God came into me or what. And just. It was just a big deal at that point. And I decided just to go full bore on this thing. And I got back to my room that night and somebody has sent me a message on Facebook that showed a picture of a blue candle. And I didn't really know what a blue candle meant, but I've come to realize it's never good. And there was a 12 year old boy that had passed away that day. The same day I won this award for misdiagnosis of this disease. And that's when I decided I didn't know anything about the disease. And I thought, well, it's time to start spreading awareness. So that's when all this started coming to me, like on the plane ride home. You know, if I'm going to go to all the rides next year, I want to try to visit all 48 lower states, get a truck and logo it out and have the symptoms on it and our information on it. And so I got that done and the same girl named Erin that I'd met contacted her and she hooked me up with this man named Matt Fisher who had lived with Type one his whole life. And he was a graphic artist, very talented guy. And so he, without even meeting him, helped me design the truck just through emails and stuff at a guy at the local bike shop. And you know, that's, that's kind of what started the truck. And that's when we decided to try to do, you know, go to all 50 states and visit all 50 states for over. I had this, you know, this idea about trying to do 50 rides someday. It's kind of went from there.
Scott
Kent, I want to stop you. First of all, the talking, speaking more slowly thing is the perfect fix for this. So. Okay, yeah, so keep going the way you're going. You're doing great. I think it would be helpful for people to understand, like, you just got this motivation. It's not like you. I mean, yes, your niece is a connection, but still, like, I think for most of us, like, I went and did the ride, I supported my niece. Like, I'm good. I'm going home now. Something motivated you, and you said, you don't know what. You know, if it's God that put it in your ear. But, I mean, I want to understand more about you, like, because how old were you when that happened? When you go on that first ride with your niece, how old are you?
Kent Snackenberg
60 years old.
Scott
60, okay. And were you retired or you were working?
Kent Snackenberg
No, I'm still working part time to this day. You know, it's still in the whole northeast Kansas thing, where my territory is. I'm a salesman, you know, I'm just doing it part time now. But that's where, you know, I started raising all the money and that's where I learned about going. Yes. When I started my going to school program, that's when I started learning about Camp Discovery at all. Everything kind of ties into that, I guess.
Scott
So what I'm saying is you're 60 years old, you're still working. It's not like you're looking for something to do. Right. Not at home, like, bored. Right. Would you call this just a calling?
Kent Snackenberg
No, I do. It was my mission. It was my moment in life. And that's why the last story I'll tell kind of explains that. But it was just that moment in life when God came into my soul or whatever and just said, you know, this is your deal. You can help these people.
Scott
You can't really explain the motivation that you found for just. You really got struck by something.
Kent Snackenberg
Yeah, yeah. I mean, I've always been a, you know, a generous person. I've always been a person that looked out to help other people. But this was just something that happened looking in those 400 eyes, sets of eyes, and knowing all these people had a connection to type 1 diabetes. And they were, like, looking at me like, we need your help, I guess is the way I would put it. I guess so, because you're kind of.
Scott
An outsider that just showed up. And, I mean, you got the award because you. I'm assuming you had so much enthusiasm. They were like, who is this guy and why is he so excited about all this?
Kent Snackenberg
Right.
Scott
And especially without a direct connection. You have your own children.
Kent Snackenberg
Yeah, I got two children and five grandchildren.
Scott
Okay, so you have your own fat. Like, my point is, you have things you could be doing, you know, and you. And you're giving a lot of time to something else. So along the way, over the last. I mean, what year was this?
Kent Snackenberg
It was 2014 is when I did the first ride that did the two rides. And then when I committed to do the seven, that started in 2015.
Scott
Okay, so you started doing this literally the year before I started making this podcast. I started making the podcast in 2015. Okay. So our timelines kind of match up that way. So at first you say there's. Well, I guess the idea was there were seven JDRF rides around the country the next year.
Kent Snackenberg
Correct. Yes.
Scott
Did you actually make it to all of them?
Kent Snackenberg
Yeah, I did at one time. I pointed and did 25 in a row. I just finished my 49th, and I'll do number 50 on Florida in December.
Scott
Oh, my gosh, you started. I'm sorry, my phone's not muted. I didn't have pancakes a little while ago. That's what that is.
Kent Snackenberg
Okay.
Scott
I guess you mentioned the truck earlier, but for people who don't know, you decided, like, I'm going to take a pickup truck and deck it out. And what did you end up calling your. Your ride team.
Kent Snackenberg
You mean the truck? Yeah, the truck truck's called the T1 Destroyer. We had a national contest, and people sent in names, and the person that wanted said, you are the T1 destroyer. So that's what you need to call your truck.
Scott
Awesome. And so I can picture it in my head black with, like, yellow graphics, Right?
Kent Snackenberg
Correct.
Scott
Yep.
Kent Snackenberg
Yep.
Scott
As a matter of fact, growing up, Arden slept in a T shirt that was yours for years. Like, it was one of her sleeping T shirts. And that's great.
Kent Snackenberg
That's amazing.
Scott
It's funny. I don't know if she knows what it is, but it's one of her. She has a Dexcom sleeping T shirt. That one and another one, and they just went through the. Like, she was constantly using them. Nevertheless, like, so you got the truck because you're going to go to your ideas. I'm going to go to all these different places and. Correct. Raise awareness. Like, that's really just your goal. Right. Like, I just want to try to find people and teach them about type 1 diabetes.
Kent Snackenberg
Yeah. I mean, to stop senseless deaths from these kids that have passed away from being undiagnosed or misdiagnosed. And, you know, I've been in several homes. It's the worst thing I've done in all these years. Years is homes that have lost their kids and listen to them and say, I wish I'd have known. I wish somebody would have told me. And just, I want to stop that. And, you know, raising awareness has obviously helped me raise so much money. It's been incredible how much easier it is if you let people know what you're trying to raise money for.
Scott
Well, that was my next question is that now you. You're saying you're about to go on your 50th ride. Like, how does this. Like, how do you fund it? Like, are you independently wealthy or is there, like. I mean, because, you know.
Kent Snackenberg
Yeah, I mean, I work, you know, I worked a long time and made a nice living, but we raise a lot of. I mean, since we started all this, I mean, we probably raised between what we've given a JDRF, which is now called Breakthrough T1D, they just rebranded last year, and, you know, our Team Snack Strong fund, which we can talk about, hopefully, we've raised like $1.2 million since we started.
Scott
That's insane, Ken. That's really wonderful. And so some of that money gets donated off and some of it funds your traveling and your awareness raising. Today's episode is brought to you by Omnipod. It might sound crazy to say, but summertime is right around the corner. That means more swimming, sports activities, vacations. And you know what's a great feeling? Being able to stay connected to automated insulin delivery while doing it all. Omnipod 5 is the only tube free automated insulin delivery system in the US and because it's tube free and waterproof, it goes everywhere you do. In the pool, in the ocean, or on the soccer field. Unlike traditional insulin pumps, you never have to disconnect from Omnipod 5 for daily activities, which means you never have to take a break from automated insulin delivery. Ready to go, tube free. Request your free Omnipod 5 starter kit today@ omnipod.com JuiceBox terms and conditions apply. Eligibility may vary. Full terms and conditions can be found@ omnipod.com juicebox type that link into your browser or go to juiceboxpodcast.com and click on the image of Omnipod right at the Bottom there's also a link right in the show notes of your podcast player. I have always disliked ordering diabetes supplies. I'm guessing you have as well. It hasn't been a problem for us for the last few years, though, because we began using USMED. You can too usmed.com juicebox or call 888-721-1514 to get your free benefits. USMED has served over 1 million people living with diabetes since 1996. They carry everything you need, from CGMs to insulin pumps and diabetes testing supplies and more. I'm talking about all the good ones, all your favorites, Libre 3, Dexcom, G7, and pumps like Omnipod 5, Omnipod Dash Tandem, and most recently the ilet pump from Beta Bionics. The stuff you're looking for, they have it at usmed888-721-1514 or go to usmed.com juicebox to get started. Now use my link to support the podcast that's usmed.com juicebox or call 888-721-1514.
Kent Snackenberg
No, the funny travel and everything my wife and I found ourselves. Oh, I mean, it's all. We've always just paid for all that ourselves now.
Scott
Oh my gosh.
Kent Snackenberg
Yeah. And the T shirts, obviously, we've given out a lot of T shirts over the years. I mean, we just celebrated with the company that does our T shirts. They just printed their 26,000 T shirts. So we're giving out over 26,000 T shirts since we started it, and we funded most of that for a long time. But the last few years, we've had some people step up and say, hey, we want to help you pay for the T shirts when you come to our school, that type of thing.
Scott
26,000 T shirts.
Kent Snackenberg
Yeah. And all of them have our team snack logo on the front, and they have the symptoms of type one on the back. And they're the key to this whole thing about creating this whole army of kids, you know, to help us all over the country. Actually, we've sent these shirts all over the world and people wear them. They love to wear them. And you know that my theory is if they're standing there at McDonald's, in line or on vacation or whatever, because you see these shirts everywhere, all over northeast Kansas and around the country. You know, people are going to read some of those symptoms and hopefully they'll remember the top four or five of them. And then they'll remember that if somebody in their family says something or you know, about their Kids or their granddaughter or whatever, and you know, help them say. And help them know to say, you need to get to the hospital right now and do bloodshed. You just need to get to the hospital right now. You can't wait.
Scott
So the simplicity of your motivation really is that you have that experience in front of those 400 people, and then that evening, someone tells you about a young child who passed away from not getting diagnosed.
Kent Snackenberg
Yeah, somebody sent me the message. You know, since then, it's just that's. I've just always been very driven. You know, I'm a salesman by trade.
Scott
Right.
Kent Snackenberg
You know, selling and fundraising and all this is kind of all the same thing. You just. You have to let people know what you're fundraising for. You let. Have to let people know that you're serious. You know, when they see my truck and they, you know, they see me go into a school, you know, people just. They realize this guy is serious. When, I mean, nothing is more exciting to me than walking into a school, 400 kids or 600 kids or 800 kids, whatever it is. I mean, I've done like 75 of these school visits and assemblies over these years. And they all have a bright yellow team snack shirt on. And right away they're bought in because they know this guy's serious. He's given us a T shirt. We need to listen. You know, I just.
Scott
That's simple. You're not just wandering and talking. You're saying, there's clearly a structure around what you're doing. And when you show that to people, they think, oh, this is a real thing. And let me take a minute here to find out, how did you start that? So you have a school awareness program where you. You go around and speak even. How does that begin? Like, how do you. Where does that idea come from? And then how do you grow it?
Kent Snackenberg
Well, I mean, through my territory, which is northeast Kansas, you know, that's where I've done a lot of these that I'm obviously here in Emporium. I've done them all over the country now as I'm traveling and stuff. But I just decided one day, like I said, if I'm going to have, you know, kids to help me, I could create an army of people out there spreading awareness. Because you don't see anything on TV about type 1 diabetes except now some CGM commercials. Yeah, you don't ever see anybody talking about symptoms. It's not. National organizations don't talk as much about awareness as I wish they did. I mean, they're. They're great at raising money and doing the research, but I just thought, I'm just going to try to do this on a grassroots level. And it's worked and it continues to work. And it's the proven, you know, it's a proven mission. It's a proven theory that by doing that it's helped us raise all this money. And this money has done so much good. But, you know, I just. When I started going to the schools, the first thing I ever did, and it was in 2015, I was reading a book to the second graders up in Nema Central Elementary School because the teachers had asked me to come in and read and I'd given all the kids a T shirt because they knew they'd seen my truck. And I saw the teachers in the back room, you know, talk back of the room talking. And they came up to me and said, we got an ID for fundraiser. And so before I knew it, we were going to do a bike ride with the second graders from that school and the Catholic school. So if you think, if you have done anything crazy in your life, try taking 75 second graders on a four mile bike ride. And it was just the coolest thing. We got there in the morning at the elementary school and everybody was wearing their shirts and they all had their bikes. I think four or five kids didn't have bikes. And then around the corner, here comes the kids from the other school and they're pedaling their little bikes. And the priests from the school came and rode with us. And it was four laps around this school and each lap was about a mile. And the first lap I said, okay, everybody behind the big guy. Everybody stay behind a lineup. And we had the teachers, we had people, people staggered through there, went all around the first time and it worked out pretty good. And all of a sudden kids started going faster and faster. They wanted to pass me and we got back around halfway. The second time I heard man down in the back and I looked back and there was a pile of them back there and the teachers got to them real quick and I went back there, I was all worried and they said, you can't hurt a second grader. You're fine. So we rode one more lap. And then by the fourth lap I was so nervous and there was some kids that were running the whole time. I said, let's just all park our bikes and walk. I said, nothing can go wrong, you know. So we all held hands and we started around this big 1 mile block area. And I looked over in the tree and there was two kids in a tree and two kids in the street. And I mean, it was one of the craziest things I've ever done. But at the end of it, they gave me a check for like $3,300 they had raised just through that school that day within. What a huge surprise. And that's when I decided to start going to schools. And just every chance I get, I go to schools and talk. And that's amazing.
Scott
Yeah. So when you speak to them, what do you give them, like signs and symptoms to look for? Or is it more about the opportunity to make their parents aware and the teachers aware? What is it? What's your goal when you're doing that?
Kent Snackenberg
You know, it's about a 30 to 45 minute thing, depending on, you know, how big the school is and stuff. But we just start talking about Team Snack and why I started it. You know, then we get into what is type 1 diabetes? You know, I explained to them, and it's an autoimmune disease and anybody can get it. And your classmates that have this disease didn't do anything wrong. It's not what they eat, it's not how much they exercise, and it's not contagious. You know, just try to make everybody feel more comfortable.
Scott
Yeah.
Kent Snackenberg
And then, you know, we talk a little bit about bike safety. But the highlight of the whole thing is when I give the kids that live with type 1 a chance to come up and speak. And, you know, in some schools there might be one kid, or some schools there might be 12 kids. And you know, the smallest school I've ever done is like 178 kids, K through 12. And the largest I've ever done was 1100 high school kids in Paintsville, Kentucky. Everyone is different. And, you know, they just. It's amazing how brave these kids are when they get up and talk. And it just empowers them. For the first time in their life, they can go up there and we can talk about the CGMs, insulin, PUPs, and why they're wearing these things on their body and why they get to go to the school nurse more often. It's just very empowering. And some of the things they say and some of the things that come out of that are things, you know, I'll always remember. There was this one little girl at a very small school I went to, and it's K through 12. And there was a third grader there that had been just diagnosed and her parents got a hold of me and asked me if I come to A school assembly, which I always say, yes, if I can. And we got there and the principal said, this is great what you're here for, but I wanted to let you know we have a sixth grade girl that has type one also, but she never wants to be recognized. She doesn't want to talk about it and don't ask if there's anybody else. I mean, and I would never do that. And if kids don't want to come up. Yeah, I never make them. But we got, you know, through the, through this thing and towards the end of the assembly and this little girl and her parents were up there speaking and they were just so, so great. And she went to sit down and all of a sudden I see this girl stand up and she just walks right out of her, out of the stands and right up to me and she says, I'd really need to say something. And right then I thought, well, this is that other girl.
Scott
Yeah.
Kent Snackenberg
And she took that microphone from me and she walked over in front of the sixth graders and she just said, you know, I want you to know the reason I don't wear a two piece swimming suit or tank tops because I'm embarrassed with all the spots on my body and all the bruises from having to give myself shots, but I have to have those shots to live every day. She walked back over to me and handed me the microphone and she said, thank you. And as she was going to sit down, you know, I'll never forget, the whole place stood up and give her a standing ovation. And the next day her mom called me and said, you know, I don't know what you did or who you are, but you changed my little life. She went to school that day and took her bag and showed everybody what was going on.
Scott
Oh, jeez.
Kent Snackenberg
And there's just so many things that happen like that, you know, over the years. These kids, they're just. It gives them a chance to not have to hide, not to have to hide it anymore.
Scott
Right.
Kent Snackenberg
That's the whole gist of the school program. And it just continues to grow.
Scott
No, I mean, if you didn't do anything else, just that story alone is, is probably worth the whole thing, right? Yeah.
Kent Snackenberg
Yeah. I just. Even, Even when we're traveling across the country and I'm speaking at Rotary clubs or, you know, I get to stay in some people's houses now because I've met them at rides and stuff. You know, they're just. We became, I became good friends with so many people through jdrf and it's pretty, it's pretty amazing, you know, when the JDRF rides, I've done all these rides now, and I've won that spirit jersey. And then I want two green jerseys, which is. Man, I raised the most at that particular. And last year in December in Billy Island, I think it was my 47th ride, but I was awarded the Rose jersey. And the Rose jersey is something that I always wanted to win. It's a jersey that's given out to a person that doesn't have type 1 diabetes, but has done so much to help people that live with type 1 diabetes, spreading awareness and raising money. And Rose was a lady that passed away from a horrible disease that was riding for her daughter. The Rose jersey was just because she made everybody promise to keep the journey going after she was gone. You know, last year in Amelia island, this is how this whole thing kind of keeps coming back around. I was in the morning, I was dressing, I walked downstairs, and I had my Rose jersey on. This young man walks up to me and he goes, Mr. Snacker, you're not going to remember this, but in 2015, you had a booth set up in Wichita, Kansas, at the JDRF Walk, and you had your bike there and your truck. And I came up and I was just so small, and I just looked at you and I said, someday I want to do a JDR like you. Well, if you ever do one, I promise I'll be there. And he was. He was there at Amelia island, you know, 10 years later, and he said, you know, you just. You kept your promise. Things like that, that just, you know, I get tired, you know, I'm 70 years old now. I'll be 71 in January. But things like that just motivate me to continue on. And, yeah, I can't keep doing it the same pace. I just never want to stop. I never want to quit on these kids. Because I know today, tomorrow, the next day, there's going to be another 200, 250 people that are going to be diagnosed. And most of them don't know the symptoms. And they need to know that. They just need to know that. They just. Walking into people's homes, speaking at a couple funerals I have, it's just no fun. And they're just senseless deaths. And I try to get national organizations to buy more into it, talk about awareness, put the symptoms on the back of their shirts and stuff. But at this point, I still haven't been successful with that. So I'll just keep doing it myself and with my family and my wife, who is an unbelievable Partner in all this. She's just so great and has let me do so many things. I mean, you got to realize I've probably been gone 250 more nights away from home, traveling, just doing this, and she's just all about it and she knows I'm doing good things and she loves helping people like I do.
Scott
Yeah. Well, Ken, how long you been married?
Kent Snackenberg
45 years.
Scott
Yeah, she probably thrilled when you leave. I gotta be honest with you.
Kent Snackenberg
Well, I mean, can you imagine what it's like being married to me? It's not always fun, but she's just, you know, and our kids and our grandkids, yeah, they love it. And it's. It takes some. You know, not very many people would be able to do that. It takes somebody strong like that. And, you know, she's done like six or seven rides herself. And she actually did her first hundred mile ride a few years ago on lacrosse. And I was so proud of her. She's always there to support me.
Scott
Do you ever have the feeling that you've given something away in your own life for these other. For these strangers and that it's a thing you can't get back? I mean, have you ever missed time with your own family over this or. And how do you handle that?
Kent Snackenberg
I mean, I've obviously missed some things I probably shouldn't have, but I think my family. I don't think that I've ever given anything away. And I think my family understands how important this is. It'd be one thing if I was just out there golfing or traveling, you know, going to football games with guys, but. And you know, they have a lot of connections now with these families and stuff. And they know that this is my mission and they're part of this mission. They're. We call it Team Snack Strong. And we're whole Team Snack. And you know, it's just, it's. It's part of our family name and it's our nickname and it's just something we continue to do. So I. I wouldn't say that I regret anything at this point in my life. I may look back on that someday, but we've made lifelong friends all over the United States and we connect, stay connected with these people. And, you know, it's just. It's very seldom that, you know, within a week or I'm not getting two or three messages, you know, would you please send us a T shirt? And I always try to send a note with it and I'm always at the post office sending out shirts and yeah, you know, just continue to go to school. So I have five schools up in Northeast Kansas that their eighth grade classes every year as part of their class. And I do this at Emporia State University, too, with a class that I go in and talk and I hand out T shirts and I go back several times a year and, you know, that's culminated into. We have our own Northeast Kansas team snack diabetes awareness walk for the last several years. And each year that thing raises 10 to $15,000 and we have three or 400 people show up.
Scott
I asked you, Kent, because yesterday, I mean, it's a good example. I'm going to go back maybe nine months ago, I interviewed this person. She's Type one. She was a young girl. And as we were talking, I realized that she was an American Sign Language interpreter. And I said, wouldn't it be interesting if I took one of the series from the podcast, the one for newly diagnosed people, Bold Beginnings, and what if I got it translated into. Into American Sign Language? I paid somebody to stand in front of a camera and translate the entire thing, which is a huge undertaking, right? And I first thought, like, well, maybe I could get a sponsor to pay for that. Then I realized this is going to help a handful of people and it's going to be really valuable for the people it finds. But it's not going to find, I don't imagine, thousands of people, right? It's going to find tens of people or maybe a hundred people. It's going to be really helpful for those people, but nobody's going to want to put money into it. So I didn't even bother asking it. I said to the girl afterwards, I was like, mikayla, what would it cost me to have you do that? And she gave me a very fair number. And I reached into my pocket and I paid her, right? And it took probably months and months and months for us to get it together and for her to, like, figure out how best to do it. And also, there's 26 episodes of this thing. And just recently she finished. It's awesome, right? And as I was paying her, Ken, I thought, this is not enough money for the amount of work she put into this. I'm not paying her enough. And I felt bad about that. And then I had the videos, but I didn't have the time to put them together. I had to make a website for them. I had to get them onto YouTube. I guess a lot of backend work that's kind of boring. But then maybe four or five days ago, someone on the Facebook Group asked, does anyone know or somebody who, you know, needs asl can get diabetes information? And I thought, huh, I have that on my hard drive. And what a great opportunity. So I spent the last few days making a website, uploading stuff like, you know, making sure everything on the back end was done. I got up yesterday, I recorded at 9am At 10am I thought to make myself breakfast, but started to work on the ASL stuff instead. And then I finished it last night at 11:30 and I put it online and I put a post up and I was like, hey, here you guys go. It's. You know, I was really giving it to this one person. I was like, here, this is for you, for your brother. Wow. And I don't feel like I wasted my day, but there are a lot of things I meant to do yesterday, and one of them would have been like, exercising. And, you know, on the very simple and basic level, there's. I skipped my workout yesterday. I didn't do a lot of things yesterday, and instead I worked on this thing for the entire time. I was wondering what your answer was, because if somebody asked me, hey, you feel like you gave your whole day away yesterday for nothing? I would say, no, I don't think so at all. It feels really valuable to me. I don't know a lot of people who get to go to work and feel that way, I guess is my point.
Kent Snackenberg
Every day is a new opportunity to help somebody, whether it's with type 1 diabetes or anything. And what you did there was so commendable because, you know, you didn't just help one person, you helped a family, you helped other families. And you really can't waste your day. I mean, you can exercise later today, you can exercise tomorrow. I mean, I could ride my bike. When you give something to somebody that needs you and doesn't have what you have to give, then it's well worth it. And that's. That's kind of way I feel.
Scott
I've heard you. It's. It was really hard because your voice is very deep. But, like, I've heard you be emotional twice while we're talking, right? And the little girl saying to you, like, can I have the microphone? I have something I need to say. Like, that made me cry. I got emotional when you said that. Her words, it is because it's the bigger picture. It's like, she's there, she's got some energy, and she's like, I've been holding this thing inside. I'm miserable holding this thing inside, and I need to get Rid of it. If you can be a little part of helping somebody do something like that, I really think it reverberates around the world. I'm sitting here thinking about these kids who sat through your program at school and will 10 years later be in college and some kid's gonna get sick and they're gonna think like, oh, that's probably diabetes. Help that person. And that thing like that on that first night that you wanted to do.
Kent Snackenberg
Yeah.
Scott
You'll do it so many times in your life and beyond your life, you won't even. You'll never know how many people you touched. I don't believe.
Kent Snackenberg
Well, you know, I got a card once a few years ago from a second grade teacher that I had been at their school two years before. And she said, you know, I listened to what you had to say, normally during assemblies, you know, I'm grading papers or whatever. But she said, you know, you gave us all these shirts, and you were very interesting to listen to. And I listened to everything you said. She said, two years later, my son started showing the symptoms of type 1. And so right away, we got him, you know, to the hospital, and his blood Sugar was like 6 or 700. And she goes, I know in my heart, you saved my son's life.
Scott
Well, I mean, at the very least, you saved him from, like, a terrible bout with DKA and all the things that might have come with it, and her having to feel like she missed it. Like, I talked to people every day who, you know, carry a terrible burden around with themselves because they missed something and their children didn't pass even. They went through a thing that they just wish terribly they would have understood better so that they didn't have to have this experience. Yeah, no, I mean, can. It's. It's. It really is awesome what you're doing.
Kent Snackenberg
Well, you know, when. Like, when I was at diabetes camp last year, and, you know, I want to talk a little bit more about that maybe in a minute, but please, you know, they have. They have doctors and nurses there, obviously, from. This one is close to Wichita, Kansas now. You know, I went in there and they just said, you just need to know that you have. You're making it possible now for kids to just walk into the room and just say what their parents say. I need a blood sugar test. She goes, the worst thing is when we get a type one child that's, you know, in an ambulance or worse yet, on a helicopter. She said, there's just so many kids that could benefit from these programs. And so that's another reason to keep motivated. Because just think of all the kids all over the world that hold this inside like you said, and don't want to talk about it and are scared to talk about it. It's only because nobody's giving them a chance, you know, that's. I just want to give them a chance to open up and let the other kids around them know, you know, it's not weird for them to be wearing these things on their arms and their legs. They're things that keep them alive. They have to have them to keep alive every day. There's a reason they carry Skittles. It's not because they love candy. It keeps. It's a chance to keep them alive every day. That's why we'll continue to do. Even if I can't do the rides and travel around the country as much, I'll continue to talk to groups and I'll continue to help people in this area and all over the state of Kansas and go to as many schools as I can. I mean, you know, we have a team snack strong fund. We actually started right after I talked to you. I think even I mentioned that we were getting ready to start it. And it's under the Emporia Community Foundation. And so for any child that lives, you know, in the seven county area with type 1 diabetes, you know, each year they can get 1500 dollars a year from us, you know, for scholarships and for, excuse me, fifteen hundred dollars a year from us to help pay expenses of the disease. And there's another foundation for you that's tacked on another thousand dollars to that for the same kid, you know, also plus that if they want to go to Camp Discovery, you know, we're going to send them on a full ride scholarship. And I think the average price now to camp's like a thousand dollars. And since we started, I think the first year we did 10 kids, it was in Junction City, Kansas at that point, and it was 73 miles from here. So I'd ride my bike up there with a friend early in the morning to get there, you know, around noon. And the kids would be waiting for me. And so now every year when we go to camp, they have a team snack day. And it's on Wednesday usually, and we can't, you know, there's 100 kids there. It's an unbelievable experience. I don't know if your daughter's ever gone, but we give all the kids a shirt and I get to go down there and talk. And I think we've given out now 175 scholarships since we started. And last year we sent 36 kids, and this year we're going to send 40 more. And it's just the camps are one of the best thing that I ever hooked up with. I mean, it's just so empowering. They get lifelong friends, they get a talk and, you know, when they have their meals, they're all together in this big room and they get up and each cabin talks about who changed their pump and who did this. And it's just. It's so cool. And they come out of there and their lives are changed forever. And we want to definitely continue that program.
Scott
Yeah, for sure. So this year I had the director of Camp Sweeney on the podcast. And while he was on, he said, I'd like to give away, you know, to the listeners. I'd like to give away a spot at Camp Sweeney and Camp Sweeney's. It's pricey. I think it's over. I literally think it's like $4,000, right? And it's a three week camp. They go for three weeks.
Kent Snackenberg
Oh, wow.
Scott
And I said, oh, that, that'd be great. You know, I'll. I'll give it away. We got off, got off the call and I said, let me. Let me reach out to a sponsor and see if I can get somebody to like, you give one away and we can get a sponsor to give one away. Right. And I think. I'm pretty sure US Med did it, so it's one of my sponsors. So we gave away two. And then, you know, they were so excited about it, and it did good buzz for the, for the camps. They said, listen, we have a benefactor that would like to give away another one. I said, let me go ask another sponsor. And I got. I got Omnipod to give away another one. And then before I knew it, the 2025 was, you know, camp time was coming up and I think we sent, like, I've lost count. I think it was six or eight kids we sent to camp.
Kent Snackenberg
Wow.
Scott
Just random drawings. Like, people just sent in, like, here's why I want my kid to come. I randomly picked names and the kids went off. And I got a video a month or two ago, and I was like, what is this? I was tagged on Instagram and I jumped and looked at it, and it's just this giant group of children. And this one little kid up front and he's like, hey, thank you so much to the Juice Box Podcast for sending me to camp. I'm having such a great time and just Countless kids behind him screaming, thank you. And I sat there and I thought, my whole life should be sending kids to camp. I should quit everything else I'm doing and try to find a way to send more kids. What a lovely experience. It was new for me.
Kent Snackenberg
Yeah.
Scott
And then I just recently had one of the kids on to talk about it, and he had such a great time, an experience just like you described. So I can't imagine how it must feel to send 40 kids. That's.
Kent Snackenberg
Well, it's empowering. And, you know, we try to. Obviously, we pick kids from Emporia area first, and then we pick kids in northeast Kansas, because that's where we still continue to raise so much of our money in so many of the schools I go to and stuff. And then we. But we've sent kids from all over Kansas. And, yeah, the camp at ADA has been great to work with this. I mean, Camp Discovery is great and, you know, give us an opportunity to do this scholarship program. And I think it's helped fill all their beds. And now they have a waiting list, and it's. I promote that camp anytime I get a chance to, because. And I'm sure that we sent a girl in Arizona to camp out in Arizona. I sent a girl in Colorado to camp in Colorado.
Scott
Just.
Kent Snackenberg
I mean, I walk in a bike store last year in Green Valley, Arizona. We go out there and visit friends. You know, the guy out in the bike store saw my truck, and he goes, you know, my daughter was just diagnosed. And I said, well, can I meet her? And he called her home. She came down there, and before I knew it, gave her T shirts and talked to her about what we did. I said, you ever been to camp? She goes, no. Said, well, if you want to go, you know, I'll help pay for it. And so a few days later, they got ahold of me, and she just got back from camp, and she had an unbelievable experience. It's only because I needed to fix a flat on my tire on my bike. I mean, it's just. Yeah, it's not very many days go by where something cool doesn't happen to me. But I try to reach out all the time. You know, I've got my shirts, I got the truck, so I'm always visible. But I just don't want to miss an opportunity, if I can, to meet a kid.
Scott
I'm jealous that you get to do it in person, because I think I have your experiences, and I might have them with more frequency, but mine are all virtual. You know, for the most Part look.
Kent Snackenberg
How many people you're reaching. I mean, I have no idea how many subscribers you have, but it's got to be a lot because, like I said, that first year you were getting started. I was getting started 10 years ago. Just people continue. It was last year somebody reached out, Ed Orion walked up, said, I remember you from the Juice Box podcast and thank you for everything you do. I just, I mean, you're doing what, you know, you're doing what you were meant to do. And I think I'm doing what I was meant to do. I mean, it takes, I agree, all sides to do that. And we have so much support from our community and from schools in this area and from people all over the country. I mean, when we raise money for. It's called Match Day at Empori Community foundation, it's in November, and we started like, I think it's six years ago with this Match Day thing. And each year we've led, you know, you know, each year continue to grow. And last year, you know, we received a check for $106,000. And that money, you know, that money helped so much. And I think since we started this with them, we raised over 600,000 just for our foundation and, you know, for our fund there. But each year we're paying out, you know, 30 to 40 to $50,000, you know, to kids with the financial aid and going to camp and stuff. So we need to continue to work hard to raise money because I really want to have one as a legacy fund when I'm gone and to continue to do this program and. And, you know, not only help kids with the expenses necessary, but, you know, continue to raise awareness with what we do. And, you know, I don't know if I told you this, but now I have two team snack trucks. And, you know, the first one is a 2014. The one you had the picture of. Yeah, you know, I took all over the country and now it's got 430,000 miles on it. So two years ago, three years ago, decided I'll better get another in case this one comes out of stuff. So about a 2022. And the same lady that logoed out the first one had it all the designs and logoed out this one just the same. So I've got two of them sitting at my house. I've been driving the newer one to the longer rides like Wisconsin and Florida and some of those, but otherwise I just drive my old one out. Everybody at the Ford dealership here and everybody all over the state, what's Your goal? I said, I want to get to half a million miles. You know, I want Ford Motor Company someday to recognize this and do a national commercial about this guy that's driving all over the country in a Ford F150, you know, raising awareness, saving lives, raising money. And I know that Ford's a big sponsor of breakthrough T1D, and that hasn't happened yet, but I always hold out hope.
Scott
Yeah, that's really wonderful. You know, you said something a second ago that really. Because I. I think about it, too, about, like, keeping it going. Like, when you're talking about all these people that you're helping, and, I mean, what did you just say? Like, 30 to $50,000 of just, like, financial aid to people who are, you know, just struggling to pay for stuff. And you think, well, when I stop doing this, like, I mean, it's not a giant organization, Ken.
Kent Snackenberg
Right.
Scott
It's you. So, like, you get too old or too sick or too tired or whatever, like, what happens to all of it? Like, how are you trying to. I know you're planning for it, but what is it you're doing to try to keep that alive?
Kent Snackenberg
Well, I'll be setting up soon a legacy fund with the community foundation to where, you know, when you. And I'm trying to get it to a certain amount of money to where they manage, you know, they've managed the money, and it has a very good return on the investment to this community foundation. I think there's, like, 300 funds. We're very lucky and important to have that. And, you know, the legacy fund means, once I'm gone, that they'll continue as their board and, you know, their directors to manage the fund and, you know, and still give out the money, and, you know, it probably will lessen as far as the camp thing, as far as, you know, kids from around the state that are going to camp. But also, I have other people now that are trying to figure ways to send more kids to camp because they didn't realize what the need was. You know, people from other places. And I've had parents that reach out and said, you know, this year we could just pay our own way. Why don't you send another child this year? And so there's a lot of people on board. We won't let it die. It'll continue to grow in some fashion and, you know, help as many people as we can.
Scott
Somebody has to be the center of it, the beating heart, because that's you right now. So someone along the way is gonna have to pick the mantle up and decide that they want to carry it the way you did.
Kent Snackenberg
Yeah. But I'm telling you, this community foundation, the two ladies there, I mean, they're all in on this and you know, they do these legacy funds and they love what we do and we love what they do. And so it'll, it'll continue. But I'm also hoping it's a long time down the road too.
Scott
Yeah, it's like I ain't looking to stop now.
Kent Snackenberg
You know, I've had some health issues the last, obviously, but that's going to limit me from, you know, doing as much in the future. But I can still do a lot. I mean, I was doing a lot, a lot for a while and this, you know, but two years ago when things were just really going strong, I was doing a ride in La Crosse, Wisconsin and you know, I had noticed that, you know, had some issues with going up steep stairs and stuff. But I just figured that was from being 70, you know, or 68, I guess at that time.
Scott
What ended up being the problem?
Kent Snackenberg
Well, anyway, I, I did 40 mile ride that day, but you know, I felt pretty good. But I'd already, I tried to go up this bluff. Everybody just kind of does in lacrosse. It's a really cool area. It's called Grandpa's bluff, I believe. And I got a couple hundred yards up there and my heart just started pounding and I thought, this isn't right. So I came back down and luckily I had had a physical setup for the, you know, I got back on Sunday, I had a physical on Monday, my yearly physical. And they'd already set up a stress test because it's been 10 years since I've done one. And you know, I went physical and everything was fine. I get to the stress test the next day, give me the shot to put the stuff inside my veins. And they take the pictures and I go back in there and sit down and you know, they're getting ready to hook me up to all these, you know, to the monitors and stuff and get on the treadmill. And the lady looks at me, she goes, you know, you got afib? I said, man, I don't even know what afib is. I've just heard it on the radio. And she goes, well, it's not good. Then I guess the picture started coming back in and they were just staring at the screen. And when they're both looking at the screen and not talking to me, I know it's not good. And so they actually didn't even let me get on the treadmill. And I called, you know, the cardiologist here in Emporia. We have Newman Regional Health, which we're blessed to have, and they have a full time cardiologist and department in cath lab. And you know, within a half hour he was down there and he drew a picture of my heart. And he goes, Kent, you have three blockages in, you know, your heart. One of them's 80%, one of them is 90%, one of them is 95%. At that point, my wife wasn't even there. My wife was in Kansas City because she just, you know, I just told her, I'm just going to go do the stress test. And so. And he said, you might want to call your wife. He said, within about two hours we're going to have you in surgery. And I looked at him, I said, do I need to get a second opinion? Do I need to do anything else? I mean, you know, your mind is just racing at that point because this all came out of nowhere basically. And he said, you know, we can fix this air count and if it's something I can't fix, I'll send you on to Topeka to Kansas City. And just the way he said it, I trusted him very much. And they got me ready. It took me up to the surgery and the cath team was there and they were unbelievable. It was just a great experience for whatever an experience could be like that. But I had three stints put in, get down to recovery and you know, your heart's still an afib. And so that's something I've been dealing with and will continue to deal with. I have a double procedure in January that hopefully will take care of that. Get me off some of these blood thinners and stuff because that's limited me in the riding by myself and doing a lot of things, but. But I've been able to continue on. I mean, I did three rides last year and I've done two this year. I'm gonna do the one in forward in December before my right, you know, before my surgery. So I'm just, I was very lucky that I actually tried to ride up that bluff, which made me decide I got to go ahead through this stress test. People have been very understanding and, you know, sending me a lot of cards and well wishes. It just slowed me down. It hasn't stopped me, but I don't believe you'll be seeing me do any more 100 mile bike rides anywhere.
Scott
Well, can I ask? Because I just had a guy on that was talking about heart Issues, but, yeah.
Kent Snackenberg
Correct.
Scott
You're not. I'm guessing you're not a smoker, right?
Kent Snackenberg
No, no. Just my dad had heart issues, so it's like, in my family, it's familial.
Scott
Okay. I was gonna say, because, I mean, you're. You're as active as anybody could be.
Kent Snackenberg
Yeah.
Scott
You know, moving constantly and. And. And the rides and everything else. Right.
Kent Snackenberg
Yeah. It just wasn't. You know, things just happen to people.
Scott
Yeah.
Kent Snackenberg
When I was 60, I really felt 25, and now that I'm 70, I kind of sometimes feel 70. But most of the really feel, like, to get in front of kids and go to schools and talk. I'm back in the 40s and 50s, but. But I've got a lot of good years left. I, you know, ahead of me, I hope. And for as many times, you know, as much as I can do this, I want to keep going. I want to keep doing this. And I'll tell these kids all the time, you know, I wake up every day trying to think of things to make your life better, and that's kind of what I try to do. And I said, I won't quit as long as I'm physically able to. They believe that. And I believe that.
Scott
I tell people all the time when they. They thank me for the podcast. I was like, I really have to thank you because the way they support it and listen to it and keep the. You said you don't know how many people have heard it, and I almost hesitated to tell you at the time, but I'm getting ready to celebrate 20 million downloads, like, total downloads and a lot, you know.
Kent Snackenberg
Yeah.
Scott
And that's because people, they listen to it, they enjoy it enough to share it with somebody else that keeps it going. And maybe one of the unforeseen things that they don't see that I hear when I'm talking to you is that allows me to get up in the morning and think about, like, I wonder what people need. Like, you know, I've heard you say a couple of times, like, I can't get big organizations to put. Put signs and symptoms on their T shirts or their stuff. And, I mean, I probably understand that it's. It probably feels like a bummer to them, and that's not how they want to present. They want everything to be upbeat. And we're. We're working towards something that kind of feeling all the time. But, you know, I brought that ASL thing up to you earlier. Like, no one else is doing that, Ken. Like, no one's going to put the time or the effort or the money that it takes into creating helpful start out information for people with type 1 diabetes who are deaf or hard of hearing. They're going to tell you, like, there's just not enough of them. Like the juice isn't going to be worth the squeeze. Like the amount of effort they're going to put into it. They're not going to see the return. Especially in this digital age where people want to see tens of thousands of clicks on something, they want to see hundreds of thousands of downloads. They're not looking for you to reach five people anymore. You try to show something to them and say, like, try to imagine this. Like, I don't think it's hard to get them to imagine it, but I think that now that I've done it, I don't think it'll be as difficult to reach out to them and say, hey, look, here's how much money it would take to, you know, fund this, to do for this kind of information or this. Like, and now there's a place and you can see people getting to it and using it and you can get them a little more excited to keep going. But I hear all your frustration. Like, I mean, what a no brainer for Ford to send somebody with a camera out to talk to you for an hour and put something or just.
Kent Snackenberg
Follow me, you know, send somebody with me for a day. And you know, I would think they'd sell so many more F150 trucks to people that lived with type 1 diabetes if they saw this truck going out doing all these things. And it's just sometimes the big organizations are real busy and I'm, you know, jdrf, which is now breakthrough in the American Diabetes association, have been nothing but great parts of my life. I just, but if they just do simply print the T shirts, you know, with the symptoms on the back, it's going to help them raise more money. And that's the hardest thing, is to make them understand that the more people know about this, right, the more people are going to donate money. And the only way to tell them to do that is by telling them. And along the way you're going to save lives. I mean, you know, you said something about only reaching so many people with, you know, with the program you were on recently. But if I, you know, if we could save five kids a year, I mean, what's, what, what would be the price on that? Because you know that a lot of people are diagnosed today and most of them don't know it's coming and some of them are going to end up in ambulances and some of them on helicopters. And they just need to know. I mean, you can't stop the disease, but you can stop people from dying from senseless deaths and being undiagnosed or misdiagnosed. You got to tell people, using Ford.
Scott
As an example, they would get great social media out of it and it wouldn't cost them anything. And like you said, it would be good video of a 12 year old truck chugging along with 400,000 miles on it, which you would think is, you know, good for sales. I haven't done, I'm not going to ask you the number. But 26,000 T shirts, even if you're paying three, four bucks a piece for them, means you've spent $100,000 in T shirts. That's a lot of effort from you. Like if that's the only thing you had ever done, that would have been really impressive. You know what I'm saying?
Kent Snackenberg
Yep. I got three orders on my desk right now. One I'm going to speak to a girl Scout troop and I just sent a 99 church to a preschool that I'm going to go speak at. But like I said, this guy, his name's Tom wrong and it's 1-800-T shirts is his company in Dubuque, Iowa. I mean, it's crazy. I was at a JDRF ride in 2016 in La Crosse, Wisconsin, sitting there on Saturday night in a bar with a bunch of crazy people from Iowa, which are great people we've met over the years. And he walks up to me and goes, hannah, I see you guys do T shirts. And he said, both my brothers are type 1 diabetic and I own one of the largest T shirt companies in the Midwest. I want to be your guy. I'll sell them too. Cheaper than anybody. And since then it's just been a, it's perfect relationship. I mean, I, they do such great work. They're quality. Yeah, I call them, I send them the order, they send them right to the school. I mean, and it's just when we went by there last week, you know, they're all wearing team snack shirts. There's 30 some employees and they were so excited to hit that number of T shirts and we just, I got to talk to them a little bit and take pictures and nothing probably would have happened if I wouldn't have been earning team snack shirt in that bar at that time. So I just feel like I've been put in certain places and certain Things over all these years to make all this grow like this and come together and, you know, just have relationships with a company like that and have relationships with, you know, Matt Fisher, who helped me design my truck. And now he's got his own ride team called Team Fish. And we're really close and we ride, and he's done so much for the Breakthrough Ride program, and we're just great friends. And I just. I want to keep going for things like that because I know there's people I could still reach every day, and there's people that hopefully will hear this podcast and understand that, you know, you could do something like this their area just to go to the schools and talk in front of people and to go to Rotary clubs and, you know, I can't go all over the country. I get messages when you come to this school or that I can't. I think that hopefully it's what people understand how I do it, that it's fairly simple. It's just giving somebody your time to try to help kids save lives, you know, and just give kids that empowerment that they're. They're not different. They were. They got a bad hand of cards dealt to with this disease, but they got to deal with it. And they want people, you know, they're just looking for hope. I don't know how many times I've heard parents say, you give us hope, and God, what's more powerful than that? You know, with all the medicine in the world, sometimes just knowing that somebody cares. There's a guy in Kansas that you don't even know, but look at him. He's driving a truck around the country, and he's trying to do everything, not only to help kids there, but kids everywhere, including yourself.
Scott
There's another way to help people feel less alone. Really?
Kent Snackenberg
Yeah. Yeah. It's a crappy disease, you know, it can make you feel really bad. And just the stories I hear about. But when I get a kids a chance to talk, give them a chance to just speak their mind and just see their smiles and see their kids, you know, and all their peers in the audience and the teachers and, you know, when we do this, we give shirts to the cooks and the bus drivers, and everybody's there, and it's just. They know that they're there for them. They're there for them, to support them. And when I drive through these towns down that truck, I go by school and everybody's waved. I had kids recognize the truck and there's shirts everywhere, and there's no reason not to Keep doing it. I mean, as long as I'm in LinkedIn, great support.
Scott
You're a. You're a lovely person. This is, this is an uplifting conversation. Do you even have a website that I could send people to or.
Kent Snackenberg
How do they know I don't have a website? I mean, I really try to do everything the old fashioned way. It seems to work for me. I mean, we've got. I've got my personal Kent Snackerberg Facebook page, which I don't. I have a lot of friends, I guess, on there and I try to post a lot on it. I have a Team Snack page still, but, you know, it's one of those pages where they. You have to give them money to Facebook to promote things. And so I don't do a lot on that, but I just try and I usually email a lot and people call me and stuff, but it works for me. And I think I'm too old to change much, to be honest with you.
Scott
That's okay. I think that's awesome. I think Facebook's a great way for them to find you. Right. It's just your. It's just your name.
Kent Snackenberg
Yeah, my name, just personal name. It's Kent Snackenberg. And if you go to the team stack page, I think you can get to the, the other page by doing that.
Scott
But you made me think. I have the same thought. You just have all the time. Like, I have a private Facebook group, has 73, 74,000 people in it right now. And it's insane. Right? And yet if you post something, Facebook doesn't show to most of them.
Kent Snackenberg
No, yeah, no, no.
Scott
They want you to pay them to actually deliver your. Your posts to the people that you've gathered up who have said, I'd like to know what this guy's saying. Yeah, it's really something. And can I get it? I gotta tell you now we're done. But I want to tell you that I'm so impressed by what you're doing that I have not brought up the incredible thrashing that my Eagles gave your Chiefs in the Super Bowl. I just let that go. We don't even talk about it.
Kent Snackenberg
Yeah, you're gonna beat us in two.
Scott
Weeks too, because you're a good man and you don't deserve that. Okay. Yeah, I keep that to myself.
Kent Snackenberg
Well, I like to tell you this one story, please, and, and see if you can fit it in towards the end.
Scott
Absolutely. This is. You keep going, please.
Kent Snackenberg
So this was like in 2015 or 16, I was starting out doing my seven rides for the year, and I was traveling to the northeast part of the country, but at that point in time, I was still trying to hit all these states. So I think the first day I drove all the way to Houston, Texas, from Kansas, and the next day I drove to Jacksonville, Florida, then up to Hershey, Pennsylvania. And the next day I drove into the town where the ride was. And, you know, it was early in the day. I didn't really know how to recognize how many days it would take to get through the way I was doing it, because when I'm riding, I'm stop or driving, I'm stopping and talking to people and giving out information. So I got there early, and I decided to just explore the town a little bit. And I went around the town and, you know, came got some. Some of their places, they're famous landmarks and stuff. And I'm heading back to the hotel, and I come to this, you know, red light, and it was a pretty busy street. And I looked over to my right, and there's this young man sitting in a wheelchair. And sitting next to him was a lady in a folding chair. And I come to find out, you know, that was his caretaker. And I know this young man had some real health issues because his neck was, like, lean weight to the right, and his body was kind of leaned over. You know, I could see in his wheelchair, it was kind of custom made where he had his left hand really clenched tightly on this tray, but with his right hand, he was reaching down and put something in his mouth. But the whole time, both of them were just staring at me. And so it was one of those red lights that seems like it goes on forever, you know, and it finally turned green. I didn't know what else to do. So as I was driving away, I smiled and waved really big, and he just stared straight at me. But she waved and smiled. But, you know, it was kind of a sad smile like, you know, everybody's seen. And I got up the road two or three blocks, and something inside us, you know, inside of me just said, kent, you need to go back. You need to go back. So I turned off the street, and I came up behind this building, I think it was a church. And I parked and I walked around the corner, and I just said, hey, Kent Snackburger, I'm here to do a bike ride to help kids with type 1 diabetes. Tell me your story. And the lady looked at me and she said, well, this young man was diagnosed early in life with a very severe muscle disease, and he'll never be able to walk. He'll never be able to talk. And he needs 24 hour day care. But he likes to, on nice days we sit out here and look at traffic. And he wants to really loved your truck because he made this really loud. The whole time he still stared at traffic. And so I just looked at her and I said, you know, what can I do to make your day better? What do you guys like to do? And she thought for a moment and she said, well, when his dad comes to pick him up at night, we love to go out to eat. Nothing fancy, just different places. And she looked at me and I was wearing a bright yellow team snack shirt. And she said, and really likes bright colored shirts. And I said, well, just wait right here. And I ran back to my truck and I could just tell and my heart was just thumping, you know, I knew something was going to happen special that day and came back around the corner and I gave her $60. And I said, here, you just go out to your favorite place to eat tonight on me and said, just to really enjoy yourself. And I said, here's a shirt for him to wear. And she held up that yellow shirt, she held up the shirt, said, look what this man gave you. And for the very first time, you know, his head tilted up towards me and there's kind of a smile, I think came across his face. And he lifted that left hand up that had been clenched in that fist and he opened it up and I put three fingers in there and he squeezed him really, really hard. And he made this really loud noise that I always think he was just saying thank you at that point, you know, and then he released my hand and he started looking back at the traffic. And I just gave her one of my cards and I said, I just want to tell you I loved you guys. You know, if you ever need me for anything else, anything, I said, please just get a hold of me. And as I turned and walked away, she said, you already have. And I looked back at her, she goes, we've been sitting here for two years. She said, two years, and you're the first person that's ever stopped to check on us. And she said, you know, that's going to make me, that's going to make his father so happy. She just said, thanks for what you do. And I left. And you know, then her father or his father called me that night and just said, you know, I don't know who you are, but you made my family's day. And you did something today nobody's ever done for Us. And, you know, I like to tell that story when I'm talking to kids and. Because I always feel like, you know, every story should have a good message to it. And so the message to that story is, you know, when your moment in life comes, you know, and you will have a moment when you have this opportunity, just don't miss it. Right. And I said, my moment came in 2015, and standing in front of 400 people in Tucson, Arizona, and I said, and your bubble will come. And I said, just don't miss it.
Scott
So, Ken, I have to tell you, that story is so lovely that I didn't make the joke I was going to make when you said my heart was thumping that I knew something was going to happen that day. And I thought, yeah, those are the blockages. Kentucky.
Kent Snackenberg
Yeah. Well, luckily that was 10 years ago, so I think it was doing pretty good then.
Scott
I think you've probably, by putting yourself out into the world like this, had more incredible experiences than a hundred people combined. Just by putting yourself in situations where you may or may not have an experience like that, but a little uncommon nowadays, right? Like people don't think to do that as much as you do. And I, I, I, I hope everybody's hearing what it's given back to you and maybe they'll, they'll do a little bit of them of it themselves too.
Kent Snackenberg
Yeah. You know, you were talking about clicks earlier and stuff, and I'm not interested in, you know, the number of clicks. I'm just interested in the amount of people I can reach, the amount of kids I can save and how many kids we could send a camp and how many kids we can help with expenses, because that's, that's what's really important to me in life. I know that they talk about social influencers, they talk about all these things, but I got a feeling that some of that's a pretty empty feeling. But when you, you know, can walk in a house and the family's happy to see you after they just got from the home, from the hospital three days ago and just, just start telling them what you can do for them and just let them know they're not alone, I mean, that's worth, so that's worth everything to me.
Scott
No, I believe that and I agree. Well, you're doing it, man. You're an angel out in the world for sure. I hope your family is as proud of you as I imagine that I am. You know, your kids are probably older now, right? And your grandchildren, they probably don't really know. I mean, to one of your grandchildren, you've got to be the, like, I don't know, Grandpa's got a weird truck and he goes on a lot of bike rides, right?
Kent Snackenberg
Like, no, they just, they just say, I mean, everything to them is Team Snack, you know, team Snack truck, Team Snack shirts.
Scott
They know about it.
Kent Snackenberg
They're, you know, the oldest is 12, and the youngest is like, I think nine. And so there's, you know, we have three in Kansas City, which is a couple hours from here, two in Denver, which is eight hours from here. So we don't get to see them as often as some people do. But we definitely make a lot of trips both places. And we're really proud of our grandkids. And I'm just thankful that, you know, they're proud of me and what we do and my wife and nobody's ever said anything like, you know, you missed this. You shouldn't have missed this. They're just, they know I'm helping kids, and I try to install and install in them and everybody else that, you know, that's the secret to life, is helping others when you have an opportunity to.
Scott
Can I ask a last question?
Kent Snackenberg
Sure.
Scott
Prior to all this happening to you and, you know, just kind of the randomness of your, you know, of your niece being diagnosed.
Kent Snackenberg
Right.
Scott
Were you doing stuff like this prior to that, or was this just a departure for you?
Kent Snackenberg
No, no. I mean, I've always tried to help people. My dad was really big with charities and clubs, and he ran a cancer golf tournament here for years, and I took over for him then, and he passed away when he was 80. And I ran it for several years.
Scott
Okay.
Kent Snackenberg
And we, you know, we have a Certoma club here in town with a miniature train that runs. And it's very. It's been coming, I think 1955 it started, and it holds like 20 kids and parents. And so it runs like three or four nights a week in the summer. And my wife and I pay for all the rides for all the kids and parents, you know, all summer long for that. And we just had the last ride of the summer last Sunday night. And I think they gave 253 rides out that night. And so that's just money that those families can save. But they love the train. I mean, it reminds me when I was little, when I was riding in it, just a really special place for me. And I want it to be special for a lot of the people. And this club's filled with, you know, men and women that are in their 60s. 70s and 80s, and they continue to do this. And so it's a little bit just for us to Support them with $2,500 donation to pay for all the free rides all summer. It's just been great.
Scott
Jeez, you might. You really might be an angel, man. I can't thank you enough. I'm gonna call this episode. Kent has something to say.
Kent Snackenberg
Okay.
Scott
It's a great message. Like, I don't. I don't know another way to say, like, I. I felt the same way when I. I told you I had Ernie on from. From Cam Sweeney, and he was talking about it. I just kept thinking, like, he's been doing this for decades, and he's an older man. Like, why does he keep doing this? You know? Like. Like what. What. What keeps him going? You know? And there's something about the. His conversation and the conversations I've had with you that I don't know. I. I hear a. A fire and a motivation inside that is not in any way that I can tell. Not ego motivated. Like, it really is about, like, just seeing other people do better. I mean, just. I mean. Ken, what's a ride on the train cost?
Kent Snackenberg
Well, it's only a dollar, but it. And. But if they have eight kids, that's $8. And if they want to ride four times, that's $32, and that's money they could just save.
Scott
You know, Thoughtful approach. These people's kids have a nice time, and they. And they have eight more dollars in their pocket. And in your thought is they can go put that into something else and. And still have had this good time.
Kent Snackenberg
And ice cream on the way home.
Scott
It's just you spreading joy around is what it is.
Kent Snackenberg
Yeah, well, I was Santa Claus for 18 years out front of our house, and we used to do it and decorated the neighborhood and we raised money and toys for the Salvation Army. And so, I mean, that was like. Like, I don't know how many years ago that was, but. And they're still doing that today, 40 years later in this neighborhood that we moved away from. And so that's kind of cool that they continue to the tradition. I mean, we live in a very giving town. People are very nice here.
Scott
Yeah.
Kent Snackenberg
Just. I mean, it's like I almost have to have one of those hands in front of my truck waving, you know, the dashboard, because so many people know the truck can wave and honk and.
Scott
And you're just going.
Kent Snackenberg
It's just a great feeling back.
Scott
Well, listen, it sounds to me like you're still Santa Claus so. Well, yeah, I don't know, man. You're really lovely and this is fantastic. I appreciate you jumping back on and sharing this with me again. I hope you hear about people enjoying this conversation for 10 more years.
Kent Snackenberg
Yeah, well, yeah, I'm sure that whenever you put it on, let me know and then I can share it.
Scott
I will.
Kent Snackenberg
Yeah, I share the first episode last night I had a lot of people come in and call me and stuff, said we'd forgot about everything you're doing and stuff.
Scott
So yeah, no, well, it'll be out. I'll tell you about it when we will finish up here, say goodbye and I'll tell you about the timeline.
Kent Snackenberg
Okay.
Scott
So thank you so much. I really do appreciate this.
Kent Snackenberg
You bet.
Scott
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Episode #1665: Kent Has Something to Say – October 29, 2025
Host: Scott Benner
Guest: Kent Snackenberg
In this heartfelt and uplifting episode, Scott welcomes back Kent Snackenberg, founder of Team Snack Strong, to reflect on a decade of his relentless grassroots advocacy for Type 1 diabetes awareness, prevention of misdiagnosis, and support for affected families. Kent recounts his journey from a single bike ride to establishing a nationwide network, sharing the emotional stories and practical strategies that have made a tangible difference in countless lives. The episode centers on the impact of community-based education, empowering children with Type 1, and the persistence of giving—often against the odds. For both newcomers and longtime listeners, this episode reveals how one person’s mission can ripple across a community, and why small acts of kindness can save lives.
Origin Story ([03:51])
"At that point, I thought all people just—it was all kids that got type 1 diabetes, right? And she said she was 42." – Kent ([06:26])
A Moment of Calling ([09:43])
"It was my mission. It was my moment in life...when God came into my soul or whatever and just said, 'you can help these people.'" – Kent ([10:18])
Grassroots Awareness Campaign ([12:14])
"The truck’s called the T1 Destroyer. We had a national contest... the person that won it said, 'You are the T1 Destroyer.'" – Kent ([12:14])
Financial Impact & Fundraising ([13:38])
"We've given out over 26,000 t-shirts...the key to this whole thing about creating this whole army of kids..." – Kent ([16:54])
School Awareness Visits ([18:52])
“Nothing is more exciting to me than walking into a school, 400 kids, or 800 kids...and they all have a bright yellow Team Snack shirt on... they're bought in because they know this guy's serious.” – Kent ([17:54])
A Memorable Transformational Moment ([23:55])
“She walked back over to me and handed me the microphone and she said thank you...her mom called me and said, 'I don't know what you did or who you are, but you changed my little girl's life.'” – Kent ([24:35])
Raising Hope and Saving Lives ([34:16])
"She said, two years later, my son started showing the symptoms of type 1...I know in my heart, you saved my son's life." – Kent ([34:16])
Funding Scholarships and Camp Experiences ([36:44])
"Camps are one of the best things that I ever hooked up with...Their lives are changed forever and we want to definitely continue that program." – Kent ([39:24])
Scaling Up and Succession ([41:00], [43:36])
"It'll continue...But I'm also hoping it's a long time down the road too." – Kent ([44:47])
Struggles and Perseverance ([45:34])
"I've obviously missed some things I probably shouldn't have, but I think my family understands how important this is...it's part of our family name and it's our nickname." – Kent ([28:11])
Motivational Philosophy ([63:46])
“When your moment in life comes...just don't miss it. My moment came in 2015...and your bubble will come. Just don't miss it.” – Kent ([62:08])
On Starting his Mission
"It was just that moment in life when God came into my soul or whatever and just said, you know, this is your deal. You can help these people." – Kent ([10:18])
On the Power of Awareness
"You can't stop the disease, but you can stop people from dying from senseless deaths and being undiagnosed or misdiagnosed. You got to tell people." – Kent ([51:15])
On Children Given a Voice
"This little girl... said 'I want you to know the reason I don't wear a two-piece swimming suit or tank tops because I'm embarrassed with all the spots on my body and all the bruises from having to give myself shots, but I have to have those shots to live every day.' She walked back over... handed me the mic and she said thank you." – Kent ([23:55])
On Impact and Ripple Effects
"You'll do it so many times in your life and beyond your life, you won't even...you'll never know how many people you touched, I don't believe." – Scott ([33:38])
On the Value of Direct Help
"When you give something to somebody that needs you and doesn't have what you have to give, then it's well worth it. And that’s kind of the way I feel." – Kent ([32:24])
On Small Gestures, Big Meaning
"As I turned and walked away, she said, 'You already have... we've been sitting here for two years and you're the first person that's ever stopped to check on us.'” – Kent ([57:46])
This episode is warm, emotional, and deeply grounded in the lived realities of families affected by Type 1 diabetes. Kent’s passion and authenticity shine through as he shares both the heartache of loss and the inspiration drawn from empowered children, supportive communities, and the small, everyday choices to make a difference. Scott’s thoughtful questions and personal anecdotes create an intimate, encouraging tone that highlights the value of direct action, perseverance, and kindness. The stories and advice offered are as relevant to newly diagnosed families as to longtime advocates looking for practical, proven ways to spark change.
Final Thought:
If you’re looking for inspiration to get involved, reassurance that small actions matter, or practical ideas for diabetes awareness and support, Kent’s story proves that you don’t need a huge organization—just commitment, heart, and a willingness to act “when your bubble comes.”