Kat on the Loose - Episode: Lisa Bilyeu!! Release Date: May 13, 2025 Host: Kat Zammuto Guest: Lisa Bilyeu

Introduction

Kat Zammuto welcomes Lisa Bilyeu, an inspiring entrepreneur, author, and host of the YouTube series Women of Impact. Lisa is celebrated for her unfiltered discussions on relationships, confidence, trauma, and female empowerment. Together, they embark on a heartfelt conversation delving deep into Lisa’s journey from co-founding Quest Nutrition to building a transformative movement empowering millions of women.

Overcoming Challenges and Building Quest Nutrition

Lisa shares the struggles and triumphs of co-founding Quest Nutrition alongside her husband, Tom Bilyeu. The company experienced an astronomical growth of 57,000%, skyrocketing to a billion-dollar valuation in just five years. Despite their success, Lisa emphasizes the emotional and personal sacrifices made during this period.

[10:41] Lisa: "For eight years I was completely silent. It got to the point when my husband was coming home every single day saying, I don't want to talk about work, don't ask me a question. And I was like, this isn't life."

This period was marked by relentless pursuit amid financial uncertainty and personal insecurities. Lisa recounts the pivotal moment when she prioritized her happiness and relationship over the company's success, leading to a profound realization about the true meaning of success.

[12:16] Lisa: "If I don't deal with this, if I don't deal with this problem, what happens? I don't save my mom."

Personal Struggles and Mental Health

Lisa opens up about her mental health battles, revealing how her mother's struggles with depression and her own health issues deeply impacted her. The physical toll of building Quest Nutrition led to severe health problems, culminating in a near-fatal incident that underscored the importance of prioritizing well-being over financial success.

[24:35] Lisa: "I had a year. I was the wealthiest I'd ever been. And I was the most sickest I'd ever been. I would have given up that money for my health."

Building Confidence and Self-Esteem

Both Kat and Lisa discuss the critical role of self-esteem and confidence in overcoming adversity. Lisa emphasizes the necessity of recognizing one's self-worth beyond material achievements and societal expectations.

[46:05] Lisa: "It all comes back down to building your self-worth, your self-esteem, your boundaries, knowing what you're willing to accept and what you're not willing to accept."

Transition to "Cat on the Loose" Podcast

After selling Quest Nutrition, Lisa and Tom contemplated various paths, ultimately deciding to create a platform to inspire and empower women. Cat on the Loose emerged as a beacon for women seeking guidance and support, reflecting Lisa’s dedication to making a meaningful impact beyond business.

[26:28] Lisa: "Go after your dreams. They don't have expiration dates."

Aging, Body Image, and Self-Love

A significant portion of the conversation revolves around aging, body image, and self-love. Lisa and Kat share personal strategies to combat societal pressures and internalized negativities about aging and physical changes.

[39:08] Lisa: "What I do is I just work through it. In 10 years, you're gonna say, 'Oh, shit, Lisa, you look great.'"

Lisa introduces techniques like pattern interrupt and reframing negative self-talk to foster a healthier self-image.

[41:48] Lisa: "I always practice pattern interrupt. When that thought comes, I fill it with a different thought."

Relationship Insights: Maintaining a Strong Partnership

Lisa and Kat delve into relationship dynamics, offering practical advice on maintaining strong, healthy partnerships. Lisa shares the successful strategies she and Tom employ to stay connected despite their busy lives and substantial responsibilities.

[50:04] Lisa: "We sat down and said, what are we looking for? We want to be married for the rest of our lives, happily."

Key strategies include:

• Regular Date Nights: Ensuring consistent quality time together.

  [50:44] Lisa: "We cannot go more than two weeks without a date night."

• Clear Communication: Establishing who is responsible for planning activities to prevent misunderstandings.

  [52:50] Lisa: "You have to spell out what you mean. For example, I need a soft place to land, and he interpreted it differently."

• Selfish Desires Game: Encouraging each partner to voice their individual needs and desires weekly to foster mutual understanding and satisfaction.

  [57:43] Lisa: "We play this one game every weekend called Selfish Desires."

Inspirational Stories and Impact

Throughout the episode, Lisa recounts inspiring stories of women transformed by her work. One poignant tale involves a woman in her 50s escaping an abusive relationship, illustrating the profound impact of empowerment and self-worth.

[32:50] Lisa: "She said, 'I saw a piece of content, and I realized that I'm worth more.' So she took her kids and rented a tiny apartment, and the first thing they did was dance."

These narratives underscore Lisa’s mission to empower women to break free from limiting beliefs and pursue their true potential.

Conclusion and Final Thoughts

As the conversation wraps up, both Lisa and Kat express deep gratitude and emotional resonance, highlighting the transformative power of shared stories and genuine support. Lisa reiterates her commitment to helping women embrace their worth and pursue their dreams relentlessly.

[60:54] Lisa: "Do not end up taking your last breath wishing that you had tried something."

Kat closes the episode with heartfelt appreciation, underscoring the profound influence of Lisa’s journey on her own life and countless others.

Notable Quotes with Timestamps

• Lisa Bilyeu [10:41]: "For eight years I was completely silent. It got to the point when my husband was coming home every single day saying, I don't want to talk about work, don't ask me a question. And I was like, this isn't life."

• Lisa Bilyeu [12:16]: "If I don't deal with this, if I don't deal with this problem, what happens? I don't save my mom."

• Lisa Bilyeu [24:35]: "I had a year. I was the wealthiest I'd ever been. And I was the most sickest I'd ever been. I would have given up that money for my health."

• Lisa Bilyeu [39:08]: "What I do is I just work through it. In 10 years, you're gonna say, 'Oh, shit, Lisa, you look great.'"

• Lisa Bilyeu [46:05]: "It all comes back down to building your self-worth, your self-esteem, your boundaries, knowing what you're willing to accept and what you're not willing to accept."

• Lisa Bilyeu [50:04]: "We sat down and said, what are we looking for? We want to be married for the rest of our lives, happily."

• Lisa Bilyeu [57:43]: "We play this one game every weekend called Selfish Desires."

• Lisa Bilyeu [60:54]: "Do not end up taking your last breath wishing that you had tried something."

Key Takeaways

1. Prioritize Personal Happiness: Success should never come at the expense of personal well-being and relationships.

2. Build Self-Esteem: Recognizing and valuing oneself is crucial in overcoming adversities and setting healthy boundaries.

3. Effective Communication in Relationships: Clear and consistent communication fosters understanding and strengthens partnerships.

4. Embrace Aging and Body Changes: Developing strategies to maintain a positive self-image can enhance self-love and confidence.

5. Empowerment Through Shared Stories: Sharing personal struggles and triumphs can inspire and transform the lives of others.

Lisa Bilyeu’s journey, as shared on Kat on the Loose, is a testament to resilience, self-discovery, and the unwavering pursuit of empowering others. Her candid discussions offer valuable insights and practical strategies for women navigating similar challenges, making this episode a beacon of inspiration and hope.