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Interviewing my guest today is such a bucket list moment in my life. You guys have no idea. I've been wanting to get her on the show for so long. To me she's one of the most inspirational, insanely fabulous women out there. Lisa Billier, Badass entrepreneur, author and the host of the hit YouTube series Women of Impact where she interviews the world's top experts on relationships, confidence, trauma and female empowerment to help women protect their power and take back control of their lives. She's also the co founder of Quest Nutrition. For those of you who don't know, she grew it into a billion dollar company. But Liz is not just building businesses, she's building a movement. Women of Impact has become a lifeline for millions of women around the world. Whether she's talking to an FBI profiler about spotting narcissists or diving deep into perimenopause body image or sex in long term relationships, Liza delivers unfiltered truths. This is my favorite part about her. How honest, raw and real she is. Her latest work is laser focused on giving women the education they never got on coercive control, spotting red flags early and protecting their peace and personal safety in love and life. If you ever felt like you were too much, not enough, or completely lost in someone else's story, Lisa is here to remind all of us this is your damn life and you get to write the ending. Are you an entrepreneur, business owner or major expert in your field? Guess what? Your knowledge is worth money and you can monetize it. Maybe you already even have a course out there in one of these video uploading platforms and you're super frustrated because you don't know how to grow your brand. Let me tell you about Lightspeed vt, the only high technology, multimillion dollar interactive training system in the world and this is why Fortune 500 companies, CEOs entreprene entrepreneurs and some of the most successful people on the planet such as Grant Cardone, Cardone University, Tony Robbins, Damon John are using it and making millions of dollars there. With Lightspeed you will be able to monetize your knowledge and your online courses millions of times faster and take your business to the next level by reaching a massive audience quickly, generating hundreds of thousands in monthly revenue and scaling super quickly. You want to see a demo? You want free consultation? DM me, I'll hook you up or send a message. Text WhatsApp to 310-692-0578 and start the year monetizing your content big time on LightSpeed VT. Liza first of all I have to say this, I have to say this is such a huge bucket list moment for me because I adore you. I admire you so much. I don't want to cry right in the beginning, but I've been dreaming about having you and being able to talk to you for the longest time. So thank you with all my heart.
B
Oh, it's such an honor to be here. And I didn't even realize that when I came in. So you telling me that is a, you know, I think applause to you, that you have a vision and you walk that path and you just keep going until you get there.
A
Yes.
B
It's beautiful.
A
Yes. And that, yeah, it's true. Because I remember when I started and of course, the podcast was so tiny and so many people call me Delulu. Are you crazy? You're never gonna get a guest like her. And I remember thinking, like, I'm gonna keep going and pushing and pushing and pushing. And as we. Through a worldwide audience, as I was telling you, we literally were getting requests from people from all over the world. Where is Lisa? Where is Lisa? Where is Liz? And I'm like, okay, I, I made like, you know, I manifested. I'm gonna be able to get her one day. And you're very loved everywhere.
B
Oh, thank you. One of my favorite quotes that has motivated me in my journey is be so good. They can't ignore you. I love it because the amount of times I've been told, you're delusional, you're cuckoo. What are you thinking of? Who do you. The audacity of you. And here's the thing, when someone says that to you, they're probably.
A
This show is sponsored by Better Help. I think most of us agree that taking care of our mental health is crucial and so, so important. Mental health awareness is growing, but there's still progress to be made. 26% of Americans who participated in a recent survey say they have avoided seeking mental health support due to fear of judgment or. When people hesitate to get help, it doesn't just affect them, it impacts families, workplaces, and entire communities. This Mental Health Awareness Month, let's encourage everyone to take care of their well being and break the stigma. The world is better when people are healthy and happy. For those of you who don't know my story, my family has suffered horribly because of mental health issues. My mom used to have horrible depressions. And exactly eight years ago, tragically, she took her own life. And just a little over a year ago, my sister's husband took his life, leaving her alone with her 13 year old little boy. So needless to say, this partnership is so important to me and this cause is very near and dear to my heart. Better help has over 10 years of experience matching people with the right therapist from their diverse network of more than 30, 000 licensed therapists with a wide range of specialties. Better Help is fully online making therapy affordable and convenient, serving over 5 million people worldwide. Easily switch therapists anytime extra cost. We are all better with help. Visit betterhelp.com lose to get 10% of your first month. That's BetterHelp. H E-L-P.com lose L O O S.
B
E Accurate because you hadn't get started yet, right? Think about you. Your podcast had zero listeners. So here you are saying I want this person. Other people look and say, well that how are you going to do that? It just doesn't seem possible. But when you believe in something and you put in a strategy and you take that path, step, step, like I really freaking applaud that. You have a vision and you're able to execute over and over again.
A
Yeah. And I think it's a big part of doing anything. Right. You can't just give up. I think many people, especially as women, we have a lot of self doubt, right? Like I can't do this. And you, I know you talk a lot about that, but you gotta keep pushing forward. Whatever it is that you're doing, I.
B
Will say yes and no. So here's the trick with that is that sometimes we stop because it's too hard. That is yes, you need to keep going because this is momentary failure, momentary problem. You need to keep going. I think sometimes though, as women we become so hell bent on saying I said that I was going to do this. So as a woman I don't want to show weakness, I don't want to show anything. So I'm going to make sure that I do it even if I'm not happy, even if it's detrimental to my health. We sometimes do the opposite and just keep going out of. We think it means something about us. And what I've learned is it's very okay to quit. Sometimes it is the best thing to do because you may be going down the wrong path. But what I there was a an athlete called Nastya Lukin and she was on my husband's show one time and I just remember her saying so she's a gold medalist. She does like gymnast gymnastics and she's a kid, right? She's 14, she's 12, whatever age. And she just wants to play with her friends. And everyone's like, her mom says, no, you've got to keep going. And all she wants to do is have, you know, fun with her friends. So she goes to her mom, she's like, I just want to quit. And her mum turned around to her and said, you know what? You can. You absolutely can quit. Just not on a bad day.
A
Oh, I love that.
B
And that stuck with me because that really, to me, becomes the true reveal of if you're quitting because it's just hard.
A
Yeah.
B
Or if you're quitting because actually this isn't right for you. So in moments where I say to myself, do I still want to run a YouTube channel? Do I still want to run a business? Like, I ask myself all of these questions all the time and. And I allow myself to say, it's okay, Lisa, if you want to shut your company down and never show up on camera again, it's okay. Just, you can't do it on a bad day.
A
I love that. I'm going to remember that forever. So let's start from the beginning. For maybe somebody who don't know the story behind your work or people who are new to Cat on the Loose, I'm sure you get asked this question a million times. You and Tom, your husband, started Quest Nutrition spectacular brand, and you sold it for a crazy amount of money. Most people cannot even, like, dream about the number. It's all over the media, literally, like a billion dollars with a B. It's like, holy cow, talk about success. And I would say, unfortunately, most people, when they see a lot of money, they are like, you know, fuck it. I'm gonna drink champagne all day. I'm gonna buy a yacht. I'm gonna do nothing. You guys remained insanely grounded, insanely inspirational. In your case, you were like, I'm gonna go and. And inspire other women. Like I said, I'm gonna do this YouTube and I know how much work. Jesus, it's. It's so much work. And you do. You have. You have the show. What do you think? The. The. Or maybe you can. Can guide us through the. The train thought or. How did you manage? In, in. In. In light of everything that was going on, to stay so ground going, to continue working and do something so incredible for so many people.
B
Thank you. I think it comes to the foundation that I built during the struggle. So as we're building Quest, we grew at 57,000%, which takes you from zero to a billion dollars in just five years. Wow. It's insane.
A
Insane.
B
Yeah. If you could flashback to a glimpse of what I used to look like before we started Quest. I was wildly insecure. I didn't understand how to set boundaries. I didn't know how to speak up, tell my husband what I wanted. And so I kind of just went with the fl. And as we were going with the flow, my husband was trying to make enough money so we can make movies. I won't bore you with that story, but we were just trying to make enough money. There was no word like entrepreneurship back then. So in that journey we were literally just chasing money. And my husband said, it's just going to take a year and a half and then we're going to make movies. Well, of course, the year and a half comes, you don't have enough money to make movies. So he kept saying a year and a half for eight years. So for eight years I felt like my life was on pause. I felt like I was living eight years. Wow, okay, eight. Think of a baby being eight years old. Like that's a long time.
A
Yes.
B
I dedicated my life to being a great stay at home wife so my husband can make enough money to earn so that we can make movies together. So I felt like originally I was part of that building of the idea and the vision. The problem was I just kept waiting. And in that I again, I didn't have self esteem. I didn't have the confidence that I do now to just speak up and say what I wanted. So for eight years I was completely silent. It got to the point when my husband was coming home every single day saying, I don't want to talk about work, don't ask me a question. And I was like, this isn't life. I don't care about money. In that moment I literally said to him, I don't care about money. We had built about $1.5 million in shares and stocks in a company that my husband helped build. So imagine eight years he helps build this company. We've got about $1.5 million in, in the company. It isn't cash, so you don't have a penny in your hand. And I just said to him, I don't care, I don't care about the million and a half dollars. You are profoundly miserable. And so what is the point in life if we're not enjoying it? So leave the company. I don't care if you don't take the shares. Because again, we had agreed that if we were going to stick with the company, we deserve the shares. If we don't, we don't deserve the shares, we leave it. And I said, I don't care. That was the first moment that I realized my husband and my happiness and our relationship was the most important thing. So we literally were very okay with walking away with 1.5 million. Now, this is before I'm wealthy, so you can imagine I'm collecting coupons. That is a big deal. But I just went back.
A
It's a big gamble. It was a big gamble. I would think the same way you did, but most people wouldn't.
B
Yeah. I think it becomes that, how's your life working for you? And my husband was miserable. Our relationship was becoming strained because he was miserable. And so I just said, what's more important? Easily my relationship with my husband. So that became the catalyst for him to go into his business partners and say, I hate this company. I'm miserable. I'm just chasing money. I want to leave him. Telling them that birthed the idea of Quest Nutrition, because they all said they were miserable now.
A
Wow.
B
Tom comes home and he says to me, all right, babe, you've said that I'm miserable. I agree. I want to do something that's just predicated on something that I love. Because even if I was to fail every day, I wanna feel good about myself. What does that look like? It was the Quest protein bar because his family was morbidly obese. My family was morbidly obese. So finding a purpose in something beyond yourself was another, let's say, notch on the belt. So here we are. I declared I don't care about money. I realized happiness is more important. I also realized that we can every day for something that we care about and is beyond us. That was our family. So here we are. We're building Quest. Now. My husband says, babe, if we lose, we lose the house. The house is now up for collateral.
A
Wow.
B
Now, again, I had to reassess what's important to me. So all these little moments became the building blocks to the answer that you've asked. How do I.
A
And this is often the part that people don't see, because when they see in the media, like, oh, they sold this company for a billion dollars. Like, oh, everything is so easy for them. Right? They don't see the. The blood, sweat, and tears and the. The risks you take and the chances.
B
You take, and that up until you actually sell, it's all paper money. So here we are, you know, dedicating our lives, really building what we care about. This protein bar that was actually going to help my mom and his mom lose weight, which meant that was going to add years to their life. Like that is a purposeful mission. And we weren't using those words back then. So we start the company. My house is now up for collateral. I'm like, okay, the truth is I married an ambitious man. I married an ambitious great. But here's what I refused to do just because I was married to now put a damper or handcuffs to his ambition. So here he is, he wants to gamble the house. I said, I can get another house. I can't get another Tom. I can't get another Tom. So that was then the next step. Okay. It's very easy for me to emotionally disconnect from property from, you know, tangible things out of love and inspiration. So that was another building block. So when we started going and we built Quest, there were so many moments I had no idea what I was doing. Remember, I'd been a stay at home wife for eight years. Now here I am trying to figure out import and export rules of how to ship food product to Dubai. Like that's how kind of weird and out there it got.
A
You know, I always say, and I know this is very controversial, it's the best way to learn. I don't. It's the famous tool of no, because a lot of people, they say, oh, you know, you, you're telling people not don't go to college, don't do. I still think like the school of hard, not like literally on everyday operations. Because I was kind of like you for 15 years. My husband barely let me walk out of the apartment house and now it's been like every single day. That's how I learned just doing things. Trial and error. There is no better way to build a business.
B
Oh, a thousand percent. Because no one, no one's telling me, right? Like when people talk about building businesses, they're talking about figuring out P and L, your facility. Are you manufacturing yourself? If you have a product, you outsource out all of these things, but no one's actually telling you how on you figure things out every single day. Like, hey, you need to ship product, food product to Dubai within 48 hours because Justin Bieber may have a bite and there may be a photo of him eating. That's a true story. So you can imagine I don't bloody know what I'm doing. I have no clue. So I'm figuring it out all the way now as I'm figuring it out. What is that driving force? It wasn't money. I just left $1.5 million on the table. So it wasn't money. It was. If I don't figure this out, if I don't figure out this shipping problem, if I don't figure out this product problem, what happens? Product goes under. I don't save my mum.
A
Oh, wow. I love that. You were. I think, at least in my book, when you are doing things from a place of heart and a purpose, like you said, that's when the most incredible results come faster. And I think sometimes when people are like, I have to make money. I have to make money. I have to make money. It doesn't work out the same way.
B
Yeah. And look, I don't want to pretend that money isn't. Isn't important.
A
Of course it is.
B
What we did when we were building Quest is what's the bare minimum we can get by?
A
Yeah.
B
What's the bare minimum where we can. And I literally sat there and just did a budget. Again, I had no idea what I'm doing. So I'm not talking like a professional here, guys. I had a scrap piece of paper with a pen and I'm drawing lines and columns because I didn't have a laptop at that point. So I'm just like, okay, how much does our mortgage cost? How much can I reduce our cost of food if I went to Costco and bought the cheap? Like, I actually, you're literally.
A
Yeah. Making everyday life. Yeah.
B
And then practical decisions. Else, I just crossed off. Now, the thing that we women don't talk about are the emotional things that we have to give up. And it may seem silly at first, but this is the stuff that ends up knocking our confidence, that ends up derailing us. So the thing that no one warned me about is I would feel shame and guilt for not being able to go to Starbucks and hang out with my friends.
A
Oh.
B
Because I calculated I can't afford. Like, back then, it was 2 bucks, 250 back then. Back then, I don't have $2.50 to spend on a coffee.
A
Yeah.
B
So for the first few weeks, I'm saying no. Now, what does that do to my emotions? Yes, I'm building a business, but still, I'm a human. I'm a woman that wants to feel a part of a group. And so I start feeling fomo. So I was like, all right, well, this isn't good, because now I'm starting to really feel like I'm missing out for this sacrifice of a protein bar that I don't even know is going to do well. Right. Like, there's so many variables that I'm like, now I'm really damaging my friendships. So then I was like, what if I take. Take coffee with me?
A
Oh, wow.
B
Now you can imagine now the embarrassment. I have to tell my friend, hey, guys, I can't afford Starbucks. And you know what they're going to do? Of course they're going to offer to pay. Now I feel like I'm a charity. Right. So all. Again, this is my 20s, so I'm thinking differently. But this is the stuff people don't tell you.
A
Oh, I know. Look, I've been there. Like, I've been in this situation. After I went through my divorce, I literally lost everything. I was telling the story a little bit before, and I was counting pennies. This was like, five years I was the same. And in my case, my friends, I'm gonna say, quote, unquote, a lot of them turn their backs. Like, they don't want to deal with people counting pennies.
B
Yeah, yeah, yeah.
A
They don't want to be there for you. Like, they don't want to hear about your struggles. They don't hear about your. If you're trying to build a company, they probably think, oh, it's gonna sink. I don't want to have nothing to do with it. Not everybody's supportive is gonna say, hey, Kat, please. Hey, Liza, let me buy you coffee. Let me help you. At least in my. My journey, I got a lot of people, like, turn. My mom, she used to use this expression, they buy popcorn and they sit on the front row because they want to see you fail.
B
Yeah. Here's what I can say to that. Thank God you saw them for who they really were.
A
Right?
B
Like, in all honestly, that. That, to me, is the most amazing lesson. And my friends were amazing. I. It was me. It was my own ego. It was my own confidence where I'm like, oh, my God, I'm so embarrassed. I have to take this, like, and it's filter coffee that I've made from home. And I've reused the filter four times. Like, I would calculate how many times I could use a filter without the filter breaking. So these are the things that people don't talk about when they're building a business, because these are the little things that get you derailed. My friends are going out. My friends are going partying. They're shopping. They're having fun. They've. And here I am in a warehouse in a hen, measuring peanut butter for a protein bar that I don't even know is going to do well. So you can imagine my family, my friends, everyone's like, but, Lisa, you Want to be in movies, you wanted to make film. What happens now? It wasn't again gonna go back to something I said earlier. It's not that they don't believe in me. They just don't see the possibility. So their projections, their opinions, their emotions are being vomited, if you will, onto you.
A
It's their own limitations.
B
Yes, exactly. So in everything that I dealt with, and when you really wanna make sure that I close the loop on that question you asked. So everything that I dealt with in building my self esteem, to know that it wasn't about success, it was about the pursuit. Building myself self esteem to know that there's a problem that I can learn to fix. I can learn to fix all of these things. Realizing that money didn't buy happiness, all of these things contributed to me building my self esteem and my confidence about the woman I am. Not about what I own, not about my status, but about the woman I am. The woman I show up to be every single freaking day. So you can imagine I'd been doing that for five years in building Quest. So now Quest is at the pinnacle, it's at the top. It's announced as a billion dollar company. Oh my God, the dreams come true. The foundation I still built was there, so I wasn't almost tackling it, you know, with no skills. The last part was, I've had health issues. I was brought up. My mum unfortunately was borderline anorexic. So I had the same behavior. I starved myself, I was running on the treadmill because I thought how I looked was the most important thing. And so over 10 to 15 years, I completely wrecked my health, I completely wrecked my gut. And. And it was just getting worse and worse. I couldn't eat properly. I was having stomach issues. The day we sold the company, the day, not the day before, not the day after, the actual day, we sold the company and we got the keys to our dream house.
A
Oh, wow.
B
Now everyone has their motivation. My motivation was I'm a 90s hip hop chick. So when we were. When Quest wasn't doing well, when I was really struggling, me and my husband would use things to motivate us. Emotional things. And so we would drive around Beverly Hills and we would look at the houses. And I said to him, not I want the big house, I said, tim, I want a house with a waterfall and a bottle of Dom Perion. And I want to twerk for you and pour Dom Perry on down my body. Like, because I'm such about vision, right? The house is the filmmaker in us, right?
A
I do that to this day. I moved back to Beverly Hills because it's my happy place. Like, just walking every morning with my dogs and the sunshine and the palm trees, it makes me happy. And I'm still in my journey. Of course, I'm not rich by any means, but I'm proud that I'm supporting myself. But that's what I. Every morning I walk with my dogs, I'm like, I'm gonna buy you guys a house back with the backyard. I'm gonna get you guys this house back. I do the same thing. And that just makes me so happy. Like, having these images in my mind that I'm. I'm slowly. I know I'm going to get there.
B
Yeah.
A
I'm in my journey of getting there.
B
And it's feeling the feel of what it would be like now. So that was the thing for me. I want to be by a waterfall. I wanted on Perry on. I wanted to work for my hobby. And so I love that. True, girl. Like, it actually comes true. So imagine I got a bottle of Dom Perin in one hand. We're celebrating. I take a swig. I've got a photo to prove it.
A
Oh, my God. I gotta see that.
B
Now, here's the thing. As soon as I put the champagne bottle down and I swallowed the. The champagne.
A
Yeah.
B
I got such pain in my gut.
A
Oh, no.
B
The only way I can explain it is it felt like my gut erupted.
A
Oh, my God.
B
And for at least six months to a year, I could barely eat any. Anything.
A
Oh, my God.
B
So you see me Now, I was 20 pounds lighter. I was.
A
You're very, very, very tiny.
B
I was slowly dying from malnutrition because I had such health problems. Okay, now the final piece to that first question that you asked me is, you can imagine I've got so much money, money I could only dream of.
A
Like, what are you going to do?
B
Well, I could hire the best doctors, and they still couldn't fix me. Wow. The best. I was trying to throw money at the problem. So you can imagine, I had a year. I was the wealthiest I'd ever been. And I was the most sickest I'd ever been.
A
Oh, no.
B
I would have given up that money for my health. So that is how I have been able to stay so true to who I am, to what I show up to do every day. Like, know why you wake up every day? What do you get out of bed for? What are you fighting for? And for me, I was fighting for my mom when we were building Quest. My mom I wanted her to live forever, so I wanted her to be healthy. And, and now it's like I want to fight for that 14 year old Lisa that didn't believe in herself, that didn't believe that she had the confidence to go out and do whatever she wanted in life. You were telling me your story that for 15 years. Yeah, 15 years you couldn't go and do whatever you wanted.
A
I couldn't work. Yeah. My husband was super controlling, didn't let me work. He was very wealthy. But I love working, you know, I love creating. And he would cut me off and humiliate. He was extremely abusive, extremely extremely abusive, verbally abusive, sometimes physically abusive. And for 15 years, my mindset. Somehow I thought I deserved it. Because it takes forever to get for you to say, you know what, wait, stop. I deserve better. It took me 15 years to say, no, stop. And when I got out of the marriage and he passed away, really long story, Lala. I lost everything. I lost like my bank accounts, my, my assets, like my pants. I always say that story. And that's. I thought it was sink or swim. For me. It was sink or swim. And I thought, I love life. Like you were saying about your health. I, I'm gonna swim. I'm gonna see what happens. And that's what I've been doing ever since. And that's how Cat on the Loose started. Because I know there's so many women out there and we're. I want to talk about women of impact that, that they, sometimes they need to listen. Like, you can always start over. You can always find a purpose. You, you, you have your value. Value.
B
And that was the thing that once we sold Quest and I was like, I can do anything I want with my life. Like, no joke, me and my husband, it sounds a little crude, but this is true. I always want to be honest. We sat down and we said, do we just buy an island and just like chill, peace out and like bring a whole family and we just call it the Biliu Island. And all of our family, which would.
A
Have been the option most people would have taken.
B
Here's the thing. Sounded awesome. For two weeks.
A
Yeah, right? For two weeks vacation.
B
When I go on vacation, by the end of it, I am itching to do something.
A
Something.
B
So then go back to. So when we assessed that, I was like, I have built everything in starting Quest. Everything was about building myself. I couldn't do this before and now I can. The pursuit of something. The pursuit of greatness, the pursuit of helping women. The pursuit of making a Difference in someone's life is so intoxicating to me. And so I assessed. This is intoxicating. This is the thing I can feel good and do all day, every day to really feel good about myself and to actually create change. And when I think about going back to what you were saying about 15 years, if we women had self worth, if we had our confidence, if we had built our self esteem at a young age, we wouldn't have stories like that.
A
Oh, my God, you're so right.
B
Because we're unable to be manipulated. And so realizing that. Realizing that I spent eight years of my life silent, never saying what I wanted. And I was married to an amazing man. Yeah, I was married to an amazing man who would have supported anything. So here I am. I was stuck for eight years. Years. When I now realize how many women are stuck in their 30s, in their 40s, in their 50s, in the 60s. It is heartbreaking. I heard you swear, so I think I'm allowed to.
A
Please.
B
It's fucking heartbreaking.
A
I have a really big dirty mouth. I'm sweating.
B
No, let's go, girl. We'll swear like sailors. And it just made me realize that was a mission, that I could show up for that. If somebody heard a piece of content, if someone saw me, if someone heard a podcast or something that I said and they realized their life was worth money, more. But that's way more, like, impactful than a bloody island.
A
Oh, my God.
B
Holy.
A
I have to say thank you for not hiding in that island because I. And I have tears in my eyes and I don't want to cry. I never cried doing Cat on the Loose before, but I was going through hell, hell a few years ago when Anton 2018, right. I had. I didn't have a penny. I didn't have family support, I didn't have any relatives. I didn't have money in the bank. I lost everything. I thought I was gonna die. And I found you. Like, actually, one of my friends said, you gotta look. And I was. That was feeding my soul. I couldn't afford therapy, by the way, because a lot of people say, go to therapy because it costs money. So I started watching your videos. I'm saying from the bottom of my heart, they. They started driving me like, okay, I have to be that woman. I have to be that woman of impact. I know I came here for a purpose. And it really. Out of the embarrassment of speaking up, I swear to God. That's when I started saying, you know, I. I'm an artist. I'm an intelligent woman. I because when you're abused for so long you forget this shit. You start thinking that you are a piece of shit like a lot of women out there. And when I found you I was like, you know what? I'm going to rock and roll. I'm going to run with this so much.
B
To me I had no idea.
A
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B
So don't I mean look, here's the thing. It isn't people do tell me, but it doesn't negate the next time someone tells me. Because to me that becomes the compass of my North Star is I show up every day to help women. Now, I'm not blind. If I don't actually help women, if people don't actually watch my content, if I'm not, I would pivot. I would go, okay, this isn't working. Where do I want to put my time and effort? But I think one of the most heartbreaking things is that we spend life, Life just letting it pass us by. And I think so much of that comes to the belief system that we have. I can't speak up. I shouldn't. There was a woman in her 50s, she had four children. And she came up to me and just started bursting into tears. And she said, lisa, I. I was living with a very abusive narcissist, and he wouldn't let us sing, he wouldn't let us dance and have four children. And we weren't allowed. Sorry, three children. We weren't to. Allowed. Allowed to do it. She said, I saw your piece of content. And she's telling me this while in tears. She's like, I saw a piece of content, and I realized that I'm worth more. And that just because I was in my 50s, it didn't mean that I had to settle for this was going to be my life. And so she took her kids, she rented, like, this tiny one bedroom apartment, and she said, we didn't care how small it is. Do you know what the first thing we did when we opened the door? We danced.
A
I love that.
B
And so these stories mean so much to me. The fact that going back to. To. That's why I show up when I realize there's something I can't do. I'm not possible. I don't have the competence to do it yet. I just say, what's the end goal? What am I trying to get to? And what is it gonna take for me to get there? And how do I keep showing up every day, putting one foot in front of the other to get better, because I was petrified to get in front of the camera. When I started my podcast, I so tried to just do audio. I was saying to my husband, don't worry, babe, I'm just gonna do audio. I'm just gonna do. You're my friend. And he just looked at me and he's like, we've got a set. There's six cameras, white on Earth. And in that moment, I was like, well, it was purely my own ego, right? I was like, who would want to watch me? I'm squeaky.
A
Obviously. You know, a lot of. No, you're. You are a very real Presence.
B
Thank you.
A
Very real. You know, in a ocean of fakeness and, you know, social media, all that crap. You are so real on your videos, on your content, on social media.
B
Right.
A
You just put everything out there.
B
But I. I think most people are so afraid to be themselves that we try to be wanted and liked, so we try to act a different way in order to get it. And so for me, I thought I was like, well, I have to get better. Like, how am I gonna get in front of the camera? And so it just took practice. It took me assessing what was more important, my mission or my ego.
A
The mission. Yeah.
B
But when you come to moments like that, I want your audience to really know. You've just gotta stare nakedly at the realities of the situation. And here's the other, other thing. I don't judge you if you said ego. I don't.
A
Because, look, there are a lot of people out there doing work based on their ego, and it works for them, but it's not. It's not yours. It's not my style. Like, I. I decided I'm going to be as raw and real as I possibly can, because if there is a woman out there going through what I went through, I hope she gets that glimmer to change her life. So I'm like, whatever. I don't care what any. Anybody thinks of me. We're always going to have critics or we're always. We can't. You cannot make everybody happy. And I want to ask you, because I have 10 million questions. I don't want to run out of time. The age thing, right? One of my biggest pet peeves, like, when I hear people say men and women, like, oh, am I gonna find love my age? At my age, it's too late to change. Oh, at my age. Is somebody gonna. I'm like, life doesn't come with an age book. I don't think there's like, a specific age age where you got to do certain things. And I use me as an example. I feel better than ever. I feel more beautiful than ever. I feel happier than ever. And I'm older and I. I feel a million times better than I did 20 years ago because I was in this shitty, horrible relationship. And I know you put a lot of amazing videos about that and you always talk about it, but is there like a. A small step or something that you suggest that could change someone's mind mindset if they're too stuck on, like, that? Age matters.
B
Yes, I love that. Yes, yes.
A
I love this stuff.
B
Because here's the Thing. Whenever we're talking about confidence, age, things like that, I go, okay, the, this is how I feel. Just be honest with how you feel. Like lay it all out on the table super nakedly. Okay, I'm 50 years old and I feel like no one's going to want me in the dating field. It's going to make it harder for me to get a job. Like, these are all your intentions, insecurities. Cool. Okay, now you've got them out. Some of them are real, some of them are real. And I don't want to bullshit you, but now what? Like, now what are you going to do even if it's real? So let's just say you're 60. Is it harder for you to get a job in AI Maybe it's a little harder. You got to learn more. You're maybe a little slower, like, but it's possible. So looking at everything, saying what's real and what's not, what's my emotion, what's my insecurities and what's actual. Actual facts, right now you've got them separate. Okay? So now you've got the actual facts. So let's say for instance, I, I feel 50 and I feel like it's too late for me to find anyone. Let's actually talk through that. Like actually 50, what's the average age for women now? Do you know?
A
I have no idea.
B
It's like, I think it's like late 80s.
A
Oh, really? Oh, that's awesome.
B
And you're 50. You're what? I'm not very quick at math, Me. Like two thirds. Less than two thirds. I mean, so now you go, you're going to give up your whole life, right? Because you're 2/3 in or a third in a half in. Does it actually make sense? Think of all the things that you've been able to do in the first 50 years you were born. You learn how to hold your head up, you learn how to crawl, you learn how to walk, you learn how to talk. You learn how to do like all this stuff that you've done in 50 years.
A
Yeah.
B
Well, shit, can you imagine what you can do in another 30 years? So that's taking an emotional and really just drilling it down into fact. The second thing I do, I intellectualize things and then I emotionalize things. So let me do the intellectual.
A
I love that.
B
So that was the intellectual thing, right? Now the other intellectual thing, no bullshit. You got two options.
A
You age or you die.
B
Well, it is.
A
If you're not aging, you're dead.
B
Right? And it is absolutely a reason. Reality. Don't diss it. Because you better freaking believe when you end up able to celebrate another birthday, you either celebrate that birthday or you don't.
A
Yeah.
B
So when I see life as harsh as that, I'm like, what am I wishing for? Time to slow down. Like, that's crazy.
A
I know.
B
So that's.
A
That's how I feel.
B
So that's what. The intellectual side. So I just. I do that over and over, over again when I have a. A sting or something triggers me of like, oh, my God, am I too old? I go back and I'm going, just be real and look at it for fact or emotion.
A
Yeah.
B
And I just work through it. Okay. The emotional side to things. The emotional side is I don't like getting wrinkles.
A
That's true. I don't think we. Anybody does. But. Okay, so now part of our story too.
B
Yeah. But it doesn't make it easier. So again, I don't want to bullshit your.
A
No, it doesn't.
B
So what I do is I have a couple of tricks I do with.
A
With wrinkles.
B
I go, okay, have you ever looked back at a photo of you 10 years ago? Have you?
A
Yes, all the time.
B
Okay. When you look back, what do you think?
A
I think, wow, I'm aging really well.
B
Okay, amazing.
A
In my case, I'm like, wow. But because, like I said, because of what I went through. So when I look at my pictures, the past few, I'm like, wow, you look happier. Like, I look at my smile.
B
Exactly.
A
I look at my eyes, you know, Like, I just feel like this different energy around me.
B
That's amazing.
A
You know, even, like, maybe I was whatever, five, seven pounds thinner. Like you were saying, in your case you were thin. But when I was going through what I was going through, but I was dying, I couldn't Same. I couldn't eat. I was £112, and everybody was like, oh, my God, you're so thin. And I was like, if you got. My mom died, Anthony died. I didn't have money. I was like, if these people know how much I'm suffering that I can't swallow food. Same. The same thing. So now when I look at me, I'm like, wow, girl, you're aging really well.
B
You're. You're very unique, though not many people do that. I think most people look at photos of them when they're young, and they're like, oh, my God, I wish I looked like that. Now here's what I realized is I go back and I'll look at a photo of me, let's say 10 years ago, I'd be like, oh, man, look how youthful your skin. Look how good your muscles look. And then I remember what I used to say to myself when that photo was taken, when that photo was taken, I remember me emotionally beating myself up, looking in the mirror, calling myself fat, looking in the mirror, saying, I can't believe you've got a blemish. I can't believe you have a zit. Oh my God, that wrinkle. All these insults that I gave myself 10 years ago, now I look back and go, oh my God, look how amazing I was. So now I've realized that reality. So now I know in 10 years I'm gonna look back at today and be like, oh, shit, Lisa, you look great. So the insults that I'm making in 10 years, I'm going to be, damn, I wish I had what I had now. So I remind myself. So what I do is I've practiced pattern interrupt. So I recognize when I do it. It's usually when I look in the mirror. I recognize now how the thought comes up. And I have started to pattern interrupt. When that thought comes, I fill it with a different thought. So the different thought is, in 10 years you're going to say, you look freaking stellar, Lisa. And that gives me a boost right now.
A
I love that.
B
That's a great little trick because it go reality. And the, the insulting in the mirror was a big thing for me. It still is. It's something that I work on all the time because I naturally go to insulting myself. So the age thing, I'd figured out that. But then the body thing, like the, your body changes, especially as you get through perimenopause and menopause and your, your body actually changes. Like the shape of it is crazy. And so I go, what am I going to do when my body starts to change? Am I going to start to insult my it again? Or am I going to be aware that this is going to happen and come up with tactics and tools and habits to make sure that I don't do it? Because I separate my natural inclinations with the not even separate. I think of it as going, cool. What's my natural inclination? And what am I going to do about it? I don't just accept it. So I really do now pattern interrupt when I look in the mirror and I give myself an insult and because I told you the story of my health, I don't know if you do this, but how many of us women beat us? Our bodies Up. Especially if you've had children. I know a lot of women are like, oh my God, my boobs are so skinny. Or they're flat. And you know, my child sucked everything out of it. Like, I hear a lot of women that feel badly about how their body has changed. And I did this one interview and I now do this myself. Is every time you go to insult a part of your body, remind yourself of what it does for you, oh.
A
My God, I do the same. It's so funny you're saying that I do the same thing. I don't even know where I read that a while while ago. Like, about the legs. Because I love walking with my dogs. It's my favorite thing in the world to do. So every day that I'm walking, if I'm five pounds heavier, five pounds lighter, or I'm not as toned as I want, I'm like, but you know what, these legs are so healthy. They allow me to walk with my dogs every single day. So, like, yeah, it's the way you shift your mind in terms of looking at your body and what it can do for you.
B
Yeah, exactly. I used to look at my body like it was really, really weak. Right? I told you that I was so sick for so long. I mean, I'm still sick now. I still struggle all the time. And so I very much would just insult myself. I was like, my body's weak. It shuts down all the time. And one day it just clicked based on everything we're saying. And I looked in the mirror and I broke into tears. And I'm not a cry. I'm pretty stoic. I'm not a cry. And I just broke into tears and I stared in the mirror at my stomach and I just said, I'm so sorry. I keep insulting you and telling you that you're weak. It sounds weird, but it actually worked. I was like, I'm so sorry that I keep calling you weak. Actually, you've been so strong because of your strength, I didn't have to go to hospital and get on tubes because of your strength. I was able to come back because of your strength. Right? And now, oh man. It was such a pivotal moment for me. And look, I am the person that I do not like woo woo things. I do not hug trees. I do not, like, sit in a yoga pose.
A
Self love is really, I think, is one of the biggest lessons.
B
But there's also toxic self love. So there's that fine line, right, between like, totally.
A
Yeah.
B
Between like, oh, I love myself from really deep down. You're like in agony. But those are the little things that when someone one is worried about aging, you just, it isn't going to go away overnight. It is, you're not going to stop feeling like that just because you've listened to this podcast. But if you put into practice, practice everything that I just said, you start to build your confidence. Once you start to build your confidence now, it's like it's a whole new year. The final thing, I can talk forever.
A
It is normal. I Wish we had five hours because I have 10 million questions.
B
This is an important thing to say to though about aging things. Know what is happening about your body. Know what is happening.
A
Nobody's as critical as we are. And I also think, although I'm, I'm still single, by the way, very happy single. I still try to find my perfect someone, but in the meantime, very happy. But I do believe that the person that loves you, they are gonna love. And I, I keep repeating that over and over on my podcast because it's hard for women to sink that in. They're gonna love you exactly the way you are.
B
Are right.
A
They're gonna love your body, they're gonna love your, your mind, your soul. They're not gonna like not love you because you're 2 pounds heavier or 3 pounds lighter or whatever it is. If somebody's criticized, I know that because I was criticized for 15 years, remember, if somebody's criticizing the living daylights out of you, they're not your person.
B
Yeah. I think the biggest thing in all the interviews that I've done, like how many and it was somewhat surprising that this was the conclusion, but now it's not surprising at all. It all comes back down to, it all comes back down to building your self worth, your self esteem, your boundaries, knowing what you're willing to accept and what you're not willing to accept. And when someone comes in your life, you see if they fit like a puzzle.
A
Yeah.
B
And you just make sure that you're non negotiable. And I have really realize that the most women that don't get stuck in toxic relationships are women that have the most self confidence. That is it. It isn't about confidence in love. It isn't about they have the best skill sets in a relationship. No, they don't. They just have the best understanding of who they are, what their non negotiables are and boundaries. Like when I first met my husband, the very first thing I told him is you can never hit me, you can never cheat on me, either of those Two things. And I. I did it to set him up for success because I was like, look, I want this relationship to work. So let me be very clear about what my non negotiables are, because while they're. While I'm sure you may think that some women do forgive their partners for cheating. They do. And yeah, no judgment. I'm not one of them. And so, yeah, I laid that.
A
Now I know that I'm not like, like you said, that's obviously, now that's a big deal, right? No physical violence, no verbal abuse. Like, I would never tolerate the shit I tolerated before. Before. And like you said, I wish I knew, I knew better. But yeah, we have to have a list of non negotiables and that's it. You stick to that.
B
Yeah. And then communicate, but doing it in a way that is in service of the relationship, not as a threat.
A
Yeah. Right.
B
So it's like, I want this relationship to work in order for it to work. Let me tell you the things that I would leave you for. And I wouldn't just leave you. I will. You will never hear from me again. You will never have a moment to experience, explain. You will. Because I don't want to be convinced. I know myself. Going back to the natural inclination. I know I'm the type of person that may forgive. And so I go, I know that if you've done it once, my trust is broken, so I may forgive you, but it's going to be detrimental to our relationship and I'm not going to be nice to you. I know myself. I would treat you badly if you cheated on me. I would try to get you back and make you hurt as much as I've hurt. And I don't want to be that person. So I go, well, that's not the person I want to be. Be. That doesn't. That isn't a good look. That's not the type of relationship I want. So let me be honest and let me communicate with this guy that I'm about to marry, you know, Tom, and just be, you know, sweet and gracious on the delivery. But it's not that I feel threatened. It's like, oh, yeah, if you cheat on me, I'm gone.
A
Right? Same. I don't want. I don't have time for lies. I think that's what I decided. Like, my life is so black and white and right. Because we do the podcast. Everything is out there. All my stories are. Are out there. I don't want, like, no lies. That's my non negotiable. For sure. But speaking of ton, Tom, before we run out of time, because a lot of people ask that question, and I know a lot of couples want to know. You guys have been married for a long time. You've been through a lot. Huge, massive success. You are both insanely busy. You are both insanely inspirational. Any tricks? Because a lot of couples, they. They drift apart. Especially. Especially when they. They. Whatever happens, what happened to you guys happens to them. Right? A lot of money, success, a lot of people lack of time. A lot of couples drift apart instead of getting closer together. How do you guys manage to keep this beautiful unit, stay together? Any tips for all the couples out there listening?
B
Yeah, absolutely. So it all starts with, you have to be in agreement of what you're looking for in your relationship. So for me and Tom, we sat down and we said, what are we looking for? And the truth. We want to be married for the rest of our lives. Happily. Happily. So what does that mean? And so we just agreed. Is this the goal that we're both trying to achieve? Yes. Great. Now we're aligned. We've got the same goal together. How do we get to that goal? We kind of think in business strategies. How do we get to that goal? Okay, well, we always have to stay connected. That means that we cannot go more than two weeks without a date night. Do we agree? Yes. Amazing. Okay. It means that.
A
So you guys literally, like, no matter how busy you are, you plan a nice date.
B
Correct.
A
I think that's super important.
B
The other part, though, is who is the person that's going to be responsible for doing that? Because typically in a relationship, you have one person that's really good at the organizing. The other person isn't. But what happens is we expect the person that isn't good at the organizing to still do it. So me, my husband just sat down and he said, babe, you know I love you. You know I want to go on dates with you. I just don't think about. About it until it's almost too late. So he'll think about it in three weeks and be like, God, why do I feel so distant to Lisa? And he realized, oh, it's because we haven't had date night. It's not because he doesn't care. It's because that's his. That's just how he is. I've known him for that long. That's so long. That's just how he is. So I go, it's not your fault. You don't think about it. It's just not your Natural way of doing things. So I'll take on the responsibility of being the person that books the date. Do we agree? And he says, yes, that's really nice. So now if I book it, he can't say, hang on a minute, why are you taking up my schedule? We've agreed. The other part is I said to him, if I book it, I don't want you to reject it because I'm not your secretary.
A
I love it.
B
I'm your wife. So if I send you an invite to come to dinner with me, it's because we've agreed I'm the responsible party.
A
Come to dinner with. I love that.
B
And. And if you reject it now, I'm going to feel like I have to persuade you, and that's not how I drive. So can you accept if you put me as the responsible party?
A
He accepts.
B
Do you? Yes. And he said, absolutely. Now, of course, there's going to be moments that he's busy and he's got something that I didn't realize that's. So we've now agreed it's almost like the same with sex. So he hasn't. Surprise, surprise, guys normally do, but he has a higher sex drive than I do. And so we've just agreed that he can ask anytime. Anytime.
A
So that's what you're saying is so important, because it's all about communication.
B
Correct.
A
Because I think a lot of couples, they get in trouble because they don't speak up about what they want.
B
Oh. Not only do you speak up, you have to be so clear that the person understands what you mean.
A
Yes.
B
Because it's very different if you say something how I interpret it. So I had said to my husband, I need a soft place to land when I'm around you. Now, to me that means I want you to cuddle me, I want you to hug me, I want you to just sweet. Treat me really sweetly. Right. Soft place. That seems obvious to me.
A
Right.
B
For weeks. His interpretation of a soft place to land was very different. His interpretation was fix everything.
A
Oh, yeah. Because you never know how, like, the guy is going to think.
B
Exactly. So not only do you have to voice what you want, you have to make sure that they understand.
A
Yeah, just spell it what you mean.
B
Exactly. Exactly. So this is what we do. And so. So with the sex thing, it was, you can ask me anytime. Because I never wanted him to feel like, oh, should I? Should I not? Like, that's not a nice place for a guy to be. And like, if you're sexually attracted to.
A
Me, so many men are in that place.
B
And I'm sure it's because they've been rejected, though.
A
Yeah, exactly. And then they're more afraid of asking. And then they. And I've had guys tell me, I love my wife, but I cheat because I'm too embarrassed. I've had so many guys and guy friends tell me me that, and I'm like, please communicate. Because if you tell her, maybe she feels more attractive and maybe she wants to do it, too.
B
Exactly. Or here's the truth. You have to communicate on the difference between the way that you see things. So, for instance, if my husband was to come to me and ask for sex and. Or, you know, try it on, and after the third time, if I just turn him down now, he's going to maybe think it's about him.
A
Yeah.
B
So communicating. And we've just got this disagreement. He has every right to always ask me, and I have every right to always say no. And both ways, we don't judge each other. He won't ever make me feel bad about saying no, and I'll never make him feel bad about asking. So when it comes back down to your original question, we get so detailed in our communication. Who does what? Who is responsible for what? And don't test. That is like the final thing. We just don't test each other. So what I mean by that is you can't. There's no hinting in our relationship. I want to eat at this restaurant. On this day at this time, the best story was on my honeymoon, we go to Rome. Right? Romantic. We go to Venice, then we go to Rome. And it was so exciting. Now I'm married to a very traditional American. I'm Greek Orthodox, so I love pasta. And I want Italian food.
A
Same.
B
And my husband is white boy. White boy, white boy. So we go to. To Rome.
A
Where is he from originally?
B
Tacoma, Washington.
A
Oh, wow. Yes.
B
So I say to him, but first day in Rome, right? Where do you want to eat? And remember, this is like 25 years ago. So we didn't have any money. We're young. We're on our honeymoon. And he's like, I want to eat at the Hard Rock Cafe.
A
That's so American.
B
So American. He's my husband now. So I'm thinking, I want to be a really good wife. I'm telling you, you are very good.
A
Cause if my guy. My husband said that. I said, okay, let's annul this marriage.
B
Okay. That's amazing. Well, so I go back, but I slip tradition into traditional habits, right? Where it's like, Whatever the man wants. So first night, Hard Rock Cafe. Great. Second night, I turned to him and I was like, babe, where do you want to eat tonight? He goes, hard Rock Cafe. Like, no, no, we ate there again. Third night comes, babe, where do you want to eat? Hard Rock Cafe.
A
That's serious.
B
I said, yes. So we in Rome, three nights in a row, we eat the Hard Rock Cafe. The fourth night, it's our last night in Rome. I turned to him and I'm like, babe, where do you want it? He goes, hard Rock Cafe. And I go, please. I was.
A
Finally, you open your mouth.
B
Exactly. Now he turned to me and he goes, what are you talking about? And I said, please for the love of God, can we eat at an Italian restaurant? And he looked at me and he goes, why didn't you just say so? He goes, every night. Night. You just asked me what I wanted. And that was a very early lesson. I was like, wow, he's right. I asked him what he wanted. I never voiced what I wanted.
A
Yeah, cuz you were just being nice and pleasing him.
B
Exactly. But where?
A
And he's just being a. He was being American.
B
It's like he didn't even. It's not like to him, he considered that inconsiderate. He's like, you're asking me and I'm answering. So when it goes back down, back to relationships and how you navigate is you've just got to say what you want.
A
Yes.
B
Like, we play this one game on the week. Every weekend, we play this game and it's called no Bullshit. Sorry, We. We do play no Bullshit. That's a different game. We play a game called Selfish Desires. And what it means is you sit there and you tell me your selfish desire for the whole day, don't think about me. Don't think about what I want. Don't think about what I am willing to. Just tell me what you want. And so we play this every weekend.
A
Oh, I love that.
B
So he sits there and he's like, all right, I want to watch anime. I want to go play video games. I want sex, I want to eat sugar, I want to watch a movie, and I want to play video games again.
A
That's such a great idea for couples.
B
Okay.
A
Such a great idea.
B
Now he's told me exactly where he wants. It's not that I have to do.
A
It so he doesn't feel deprived.
B
Exactly. Now he says, now, babe, what do you want to do? And I go, okay, I want to draw. I want to go for a walk with the puppies. I Want to have sex. I want to get a back rub. I want to watch a Netflix show. And I lay out what I want to do and we go, okay, here are the two plans. How do we make it work so that we get as much as we possibly both can? So he goes, I want to watch anime. I don't really like watching anime, but I want to draw. He doesn't want to draw. So we plan the day. Go up. Okay, cool. I'm gonna draw. You're gonna do anime. You said you wanted sugar. I said I wanted sugar. Cool. So we're gonna come together and we're gonna have lunch. You were really horny. I'm horny. Cool. After lunch, we're gonna have sex. You then said that you wanna go play more video games, but I'm actually bored of video games. Right. And we just planned the day.
A
That's incredible.
B
And now you feel seen, you feel heard. You're not always gonna get what you want, but you feel good about now giving your partner what they want. And you never make them feel guilty. That's the final idea.
A
That's a fantastic idea. I hope every couple in such a great idea to find a middle ground. And like I said, it's all about communicating. If you communicate, I think most of the issues are gone if you just speak up.
B
Exactly.
A
Oh, my God, you're incredible. I wish we had like three more hours.
B
I could talk to you forever.
A
I'm so honored. Like I said, this is such a bucket list moment. I am emotional. I'm happy. Thank you with all my heart. Thank you for everything you do for so many women out there. Thank you for not hiding in an island. Although you, you would deserve to do that after all the, the hard. We all deserve it.
B
Hell no.
A
So many days I wake up and I'm like, okay, why am I doing it? But you are. I mean, I, I, I know I speak for millions of women everywhere in the world and, and I know my cat on the loose audience is gonna send me 10 million more questions for you. So I hope you come back.
B
Thank you.
A
It was one of the biggest honors of my life to have you on the show.
B
I appreciate being here and I really hope other people hear your story and are driven and motivated because it doesn't, you know, who you are today does not dictate the person you can't.
A
And like I said, love doesn't have an expiration date. Following your dreams. Like we were talking before I started, I now I'm like, I'm going to making a movie. Like you said, we love movies. We got to talk about movies. We're doing the podcast. We are doing like. So it doesn't have expiration dates. In your dreams. Don't have an expiration date. As long as you're alive and kicking and healthy. Yeah, healthy. Like you said, you. If, if you don't feel good, cancel everything. But as long as you're healthy, just go for it.
B
Yeah. When you can see 90 year old women running marathons.
A
I know.
B
It's like it's hard to give yourself that excuse that something is impossible when you're 60. You know, it's like, well, no, anything's possible.
A
And that's our message. Go for it.
B
Yeah. And look, here's the thing. Here's the real truth. Go for it. You might, may fail, but at least you've gone for it.
A
Yes.
B
Like do not, do not end up on you taking your last breath wishing that you had tried something.
A
I know. One million percent. Thank you. Lisa, you're insane. I knew you were going to be fabulous, but you are 10 billion times more fabulous than I thought.
B
With a B.
A
Thank you, guys. Be safe out there and go after your dreams. I love you. I'll see you again very soon. I'm very emotional. I don't want to cry. Yay.
B
Peace out, you guys.
Kat on the Loose - Episode: Lisa Bilyeu!! Release Date: May 13, 2025 Host: Kat Zammuto Guest: Lisa Bilyeu
Kat Zammuto welcomes Lisa Bilyeu, an inspiring entrepreneur, author, and host of the YouTube series Women of Impact. Lisa is celebrated for her unfiltered discussions on relationships, confidence, trauma, and female empowerment. Together, they embark on a heartfelt conversation delving deep into Lisa’s journey from co-founding Quest Nutrition to building a transformative movement empowering millions of women.
Lisa shares the struggles and triumphs of co-founding Quest Nutrition alongside her husband, Tom Bilyeu. The company experienced an astronomical growth of 57,000%, skyrocketing to a billion-dollar valuation in just five years. Despite their success, Lisa emphasizes the emotional and personal sacrifices made during this period.
[10:41] Lisa: "For eight years I was completely silent. It got to the point when my husband was coming home every single day saying, I don't want to talk about work, don't ask me a question. And I was like, this isn't life."
This period was marked by relentless pursuit amid financial uncertainty and personal insecurities. Lisa recounts the pivotal moment when she prioritized her happiness and relationship over the company's success, leading to a profound realization about the true meaning of success.
[12:16] Lisa: "If I don't deal with this, if I don't deal with this problem, what happens? I don't save my mom."
Lisa opens up about her mental health battles, revealing how her mother's struggles with depression and her own health issues deeply impacted her. The physical toll of building Quest Nutrition led to severe health problems, culminating in a near-fatal incident that underscored the importance of prioritizing well-being over financial success.
[24:35] Lisa: "I had a year. I was the wealthiest I'd ever been. And I was the most sickest I'd ever been. I would have given up that money for my health."
Both Kat and Lisa discuss the critical role of self-esteem and confidence in overcoming adversity. Lisa emphasizes the necessity of recognizing one's self-worth beyond material achievements and societal expectations.
[46:05] Lisa: "It all comes back down to building your self-worth, your self-esteem, your boundaries, knowing what you're willing to accept and what you're not willing to accept."
After selling Quest Nutrition, Lisa and Tom contemplated various paths, ultimately deciding to create a platform to inspire and empower women. Cat on the Loose emerged as a beacon for women seeking guidance and support, reflecting Lisa’s dedication to making a meaningful impact beyond business.
[26:28] Lisa: "Go after your dreams. They don't have expiration dates."
A significant portion of the conversation revolves around aging, body image, and self-love. Lisa and Kat share personal strategies to combat societal pressures and internalized negativities about aging and physical changes.
[39:08] Lisa: "What I do is I just work through it. In 10 years, you're gonna say, 'Oh, shit, Lisa, you look great.'"
Lisa introduces techniques like pattern interrupt and reframing negative self-talk to foster a healthier self-image.
[41:48] Lisa: "I always practice pattern interrupt. When that thought comes, I fill it with a different thought."
Lisa and Kat delve into relationship dynamics, offering practical advice on maintaining strong, healthy partnerships. Lisa shares the successful strategies she and Tom employ to stay connected despite their busy lives and substantial responsibilities.
[50:04] Lisa: "We sat down and said, what are we looking for? We want to be married for the rest of our lives, happily."
Key strategies include:
Regular Date Nights: Ensuring consistent quality time together.
[50:44] Lisa: "We cannot go more than two weeks without a date night."
Clear Communication: Establishing who is responsible for planning activities to prevent misunderstandings.
[52:50] Lisa: "You have to spell out what you mean. For example, I need a soft place to land, and he interpreted it differently."
Selfish Desires Game: Encouraging each partner to voice their individual needs and desires weekly to foster mutual understanding and satisfaction.
[57:43] Lisa: "We play this one game every weekend called Selfish Desires."
Throughout the episode, Lisa recounts inspiring stories of women transformed by her work. One poignant tale involves a woman in her 50s escaping an abusive relationship, illustrating the profound impact of empowerment and self-worth.
[32:50] Lisa: "She said, 'I saw a piece of content, and I realized that I'm worth more.' So she took her kids and rented a tiny apartment, and the first thing they did was dance."
These narratives underscore Lisa’s mission to empower women to break free from limiting beliefs and pursue their true potential.
As the conversation wraps up, both Lisa and Kat express deep gratitude and emotional resonance, highlighting the transformative power of shared stories and genuine support. Lisa reiterates her commitment to helping women embrace their worth and pursue their dreams relentlessly.
[60:54] Lisa: "Do not end up taking your last breath wishing that you had tried something."
Kat closes the episode with heartfelt appreciation, underscoring the profound influence of Lisa’s journey on her own life and countless others.
Lisa Bilyeu [10:41]: "For eight years I was completely silent. It got to the point when my husband was coming home every single day saying, I don't want to talk about work, don't ask me a question. And I was like, this isn't life."
Lisa Bilyeu [12:16]: "If I don't deal with this, if I don't deal with this problem, what happens? I don't save my mom."
Lisa Bilyeu [24:35]: "I had a year. I was the wealthiest I'd ever been. And I was the most sickest I'd ever been. I would have given up that money for my health."
Lisa Bilyeu [39:08]: "What I do is I just work through it. In 10 years, you're gonna say, 'Oh, shit, Lisa, you look great.'"
Lisa Bilyeu [46:05]: "It all comes back down to building your self-worth, your self-esteem, your boundaries, knowing what you're willing to accept and what you're not willing to accept."
Lisa Bilyeu [50:04]: "We sat down and said, what are we looking for? We want to be married for the rest of our lives, happily."
Lisa Bilyeu [57:43]: "We play this one game every weekend called Selfish Desires."
Lisa Bilyeu [60:54]: "Do not end up taking your last breath wishing that you had tried something."
Prioritize Personal Happiness: Success should never come at the expense of personal well-being and relationships.
Build Self-Esteem: Recognizing and valuing oneself is crucial in overcoming adversities and setting healthy boundaries.
Effective Communication in Relationships: Clear and consistent communication fosters understanding and strengthens partnerships.
Embrace Aging and Body Changes: Developing strategies to maintain a positive self-image can enhance self-love and confidence.
Empowerment Through Shared Stories: Sharing personal struggles and triumphs can inspire and transform the lives of others.
Lisa Bilyeu’s journey, as shared on Kat on the Loose, is a testament to resilience, self-discovery, and the unwavering pursuit of empowering others. Her candid discussions offer valuable insights and practical strategies for women navigating similar challenges, making this episode a beacon of inspiration and hope.