How to launch a creative business: Episode 11: You don’t need Instagram to run a successful creative business

There I said it. You really don’t need Instagram to run a successful creative business. Can it be one tool in your sales and marketing arsenal? Absolutely, but it doesn’t have to be.

If you spend any time on any social media channel lately (not just Instagram), then you will have almost certainly seen the complaints of engagement and reach being strangled for small businesses, the obsession with faster, louder and the move away from the things that made Instagram so popular in the beginning – fun and often beautiful photography, and ways to connect with your friends and family in an uncomplicated, easy-to-use space. Since then it’s become a flagship of small business marketing and things have changed irrevocably – whether we like it or not. It has become exhausting and anxiety-inducing. It has led to a noticeable number of creative entrepreneurs saying ‘no, I’m not doing this anymore’ and leaving to somewhere that feels more connective like Patreon. Or building their own forums and membership spaces. Smaller numbers yes. But more engaged and like-minded.

Recommended Reading:

https://www.katecullen.co.uk/journal/passive-income-ideas-for-your-creative-business

https://www.katecullen.co.uk/journal/patreon-or-facebook-group-for-your-creative-business