A (13:32)
It is really important. I think that first hour after a major disruption really shapes the next several months. It's that tone that is set from the start that sets either the calm or the crisis. It sets direction, it protects trust, it conveys a level of authority. But I would say, you know, during those first 60 minutes, there are a lot of very pressurized scenarios that decision makers have to make. And you know, we're not just talking about the executive or the CEO, your coo, all of those professionals in that tree, they have to take on different roles than they normally would. Of course, course they're concerned about the legal aspects or the financial aspects. But first thing, you have to verify that this Is it real? Is this a verified breach, Is it real or is it a drill? And then you assess that information, you identify what's affected, you try to come up with some solutions for containment. Generally your technical folks are advising you on all of that. That's not what a CEO The CEO just needs to basically have the language to understand what's happening. That way you can drill down on what your next steps were, you know, at some different point, but right at that first few minutes, is this real? And then that CEO has to determine who's in charge. And in the United States, we assign command structure and organize. I would say organize or guide the chaos. Right. We assign tasks through what we call the NIM structure. I don't know if you've heard of that before. It's National Interagency incident management system, NIIMS. It's the US's standard for command and control, if you follow that. And most emergency managers are trained in it. Unfortunately, most IT professionals are not. One of the things I did within the first day or so of my event was I brought our emergency management teams in and I started having them be a resource to our IT individuals and saying, okay, this is what we're going to do. We're going to establish situation reports, right? So what does that mean? Means documenting all of the things that you're doing and providing daily incident action reports. So we had both sit reps and IAPs, you know, we managed logistics, et cetera. But you know, beyond who's in charge and that this is real, you have to then set the priorities. And I know in the business community that means what's most at risk as a business priority. But this is not a tech call, right? This isn't about technology. This is the leader using values and risk to make determinations. So I'll give you an example. In government, when you have a cyber attack, your first instinct is life and safety. And I know from many global corporate organizations that's the same. It really depends on what content they are providing or what service they're providing. But if your police department can't function, what does that mean to the responders? What does that mean to the community? How does that affect public safety? If you are a water treatment plan operator or infrastructure, utilities, transportation, bridges, how is the loss of that bridge, lighting or heating, how is that affecting your customers? You know, and then you obviously set your priorities based on restoration times, critical services, financial. Obviously your data folks, your tech people are looking at your exfiltration, what's been exfilled and what do I have to look at to by way of restoration? But I would say, what is most at risk to you? That's one of the conversations we continue to bring to each other daily because of real life injects. You know, we might have said that this is a priority today, but Tomorrow the comptroller comes in and says, you know, I have to leverage these payments today. So that may take priority over replacing something in a clerical office. So you have to continue to reevaluate those priorities. So while it's a, it's something you do in the first 60 minutes, you continually refine that. And then of course, controlling messaging, I think there hasn't been an event I've spoken at or that I've participated in that doesn't talk about communication and the knowns versus the unknowns, facts versus, you know, what people assume to be facts. And then I would say more important than the communication itself is establishing a cadence for that communication. I think if people can rely on when that information is coming to them and build that into their structure, because their new structure of what they're working on, that certainly helps it. Also establishing that cadence and making it regular alleviates silence. And we all know that that creates panic and leaves room certainly for adversaries or talking heads on TV or radio to fill the vacuum. And it really will keep the rumor mill to a minimum. And of course, that's also, again, this is the first 60 minutes. So if you can establish that cadence, this is what we're going to do in emergency. We're going to brief our board every day at noon and six, whatever it is. But you need to have that for both internal and external communication. You need to identify a person that will be doing all of that communication. So there's one person, one voice in charge. And you have to establish that if they're hearing something else from somebody that hasn't been that identified spokesperson, you still have, you know, your board member still has to check in with that spokesperson to ensure that it's integrity. And then, you know, you have to decide who's being notified, whether it's your departments of justice, your attorneys general, ministries, et cetera, what are your required communication regarding the breach. And then of course, I think the last thing is, and I think I mentioned this early, your leader needs to know how you're mitigating this. They don't need to know the technical ins and outs of it. But this is probably the most expensive decision, right? They will be advised by your technical professionals as to the state of affairs. And the leader has to decide on isolation or shutdown. They're the ones to call in. Hey, we need continuity of operations. We call them coop plans in government. Is any service being suspended, what resources are needed? Those are really where I think you'll see the financial impacts of a decision. But hopefully, if you did the other ones before all that, you'll be in a better place to determine what you're going to be doing, how long you're going to need to be doing it for.