
Hosted by Kristy Kuhl · EN

Most people think building a personal brand means going viral. Adam McChesney built a multi-client agency, exited a company, and landed some of his biggest clients, all from showing up consistently on Facebook for six years. In this episode, Kristy sits down with Adam McChesney, digital marketing expert, SEO specialist, and founder of Builders of Authority. Adam went from selling CPAP equipment as a medical device sales rep to building 200 websites, launching a digital marketing agency, surviving a messy partnership and legal battle, and rebuilding stronger than ever. Adam pulls back the curtain on what's actually working in digital marketing right now, why the AI hype around SEO is largely smoke and mirrors, and how personal branding is still the most powerful lead generation tool available to any business owner. He also gets real about partnerships, mental toughness, and why it's always going to take longer and cost more than you planned. Things You Will Learn: How Adam went from medical device sales to building a digital marketing agency during a pandemic Why personal branding on Facebook still drives 80% of his agency's leads What AI is actually doing to SEO The difference between a website that looks good and one that actually generates leads What to do when a partnership goes wrong and the signs to watch for before it does Tools & Frameworks Covered: The Personal Branding Framework: How to build authority by consistently sharing who you are, not just what you sell The 80/20 Content Rule: 80% general value, motivation, and story; 20% what you do and sell The SEO Engine: Why a great looking website without SEO is a shiny car with no gas The Platform Stacking Strategy: Start with one platform, master it, then let the others compound your authority GoHighLevel: How Adam uses it to build scalable systems for his clients and his own agency Adam McChesney is a digital marketing expert, SEO specialist, and personal branding strategist who went from medical device sales rep to agency owner by doing one thing consistently: showing up. As the founder of Builders of Authority, Adam helps contractors, home service businesses, and real estate investors grow through SEO and digital marketing. With over 500 companies served in six years, he is proof that authenticity and consistency will always beat chasing the latest trend. 👉 Connect with Adam: https://adammcchesney.com/ 👉 LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/ 👉 Instagram: https://www.instagram.com/adamlmcchesney/ 👉 Facebook: https://www.facebook.com/adam.mcchesney.3/ 👉 YouTube: https://www.youtube.com/@adamlmcchesney 👉 TikTok: https://www.tiktok.com/@adamlmcchesney 👉 Builders of Authority: https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971 Kristy Kuhl is a high-performance coach with over 20 years of experience, specializing in areas like motivation, confidence, habits, productivity, and influence. She works with ambitious leaders, executives, founders, and entrepreneurs who have already achieved significant success but feel there's another level to reach. Through her private advisory coaching, Kristy helps high achievers break through plateaus by shifting how they think, make decisions, and lead rather than simply working harder. 👉 Connect with Kristy: https://kristykuhl.com/ 👉 LinkedIn: https://www.linkedin.com/in/kristykuhl/ 👉 Instagram: https://www.instagram.com/kristy_kuhl/ 👉 Facebook: https://www.facebook.com/designalifeofyourdreams/ 👉 YouTube: https://www.youtube.com/@kristy_kuhl And if you're ready to remove the layers holding you back and operate from your real strengths, Kristy offers both 1:1 and group coaching. 👉 Learn more at www.kristykuhl.com #PersonalBranding #DigitalMarketing #SEO #HighPerformance #Entrepreneurship

You're capable. You're driven. You have the goal. So why does execution keep falling short? In this solo episode, high-performance coach Kristy Kuhl breaks down one of the most overlooked reasons high achievers plateau, and it has nothing to do with strategy or discipline. It's about where your attention actually is. When your focus is split between the moment and the outcome, you're never fully present for either. You hesitate. You force. You grip. And the people around you feel it before you even open your mouth. Drawing from her background in medical device sales, where role-playing in front of executives could mean a promotion or your last day, Kristy explains how mastering the reps, not fixating on the result, is what creates consistent peak performance. Things You Will Learn: Why focusing on the outcome pulls you out of the moment that creates it How split attention leads to hesitation, desperation, and forced execution Why presence is the highest vibrational frequency for peak performance How role-playing and neural pathways prepare your brain for high-stakes moments Why scorecards and skill components keep you grounded in the rep How mastery and presence work together to build certainty and confidence Tools & Frameworks Covered: Presence Over Outcome: Why full attention in the moment is where peak performance lives The Rep Framework: Breaking goals into skill components so execution stays grounded and measurable Neural Pathway Training: How practicing with game-day intensity creates automatic responses under pressure The Scorecard Method: Using component-based scorecards to build momentum and confidence across any category Mastery + Presence: The two-part framework Kristy leaves every listener with If this episode made you pause and think, "There might be more inside you than what you're currently expressing..." That's exactly the work Kristy does. UNLEASHED is designed to help high performers remove the layers that are holding them back and operate from their true strengths. 👉 Learn more: www.unleashwithkristy.com Ready to simplify your business and stop paying for five platforms when one will do? Go High Level's standard trial is 14 days. But Kristy has a special code that gives you a full 30-day free trial. 👉 Grab your extended 30-day free trial: https://www.gohighlevel.com/kristy-kuhl #HighPerformance #Presence #MindsetShift #PeakPerformance #SelfLeadership

Most people don't give themselves permission to want more, especially when the world keeps telling them to want less. In this episode, Kristy sits down with Dr. Remina Panjwani, a mom, veteran, physician, and entrepreneur, whose life has been a masterclass in breaking molds. Born in Denmark to Pakistani immigrant parents, raised in the United States, and deployed to Iraq at 19, Dr. Remina's path to becoming a physician was anything but conventional. And once she got there, she realized the system she'd fought so hard to enter was broken. Dr. Remina opens up about surviving panic attacks during medical school, navigating generational trauma, and why graduating at the top of her class still wasn't enough to keep her in a system that prioritized shareholders over patients. After five years as a hospital internist, she made the leap to found her own integrative medicine practice, blending Eastern and Western modalities to get to the real root cause of her patients' struggles. Things You Will Learn: How generational trauma shows up physically and what to do about it Why conventional medicine treats symptoms while functional medicine chases root causes What perimenopause actually is and why it starts earlier than most women think Which supplements most Americans are deficient in (and the specific forms that matter) How sound healing, breathwork, and nervous system regulation create lasting change Why giving yourself permission is the first and most powerful step toward change Tools & Frameworks Covered: The Root Cause Framework: Functional medicine's approach to identifying and treating underlying imbalances rather than masking symptoms Nervous System Regulation: Using breathwork, meditation, yoga, and sound healing to shift out of fight-or-flight Hormone Optimization: Understanding perimenopause, bioidentical hormones, and how stress depletes your hormonal reserves The Supplement Stack: Why NAD, Vitamin D3+K2, and Magnesium Glycinate matter and how to use them Permission as a Practice: The mindset shift of giving yourself permission to follow the calling before you have all the answers If this episode made you think, "I've been managing symptoms instead of solving the problem," this is your sign to dig deeper. Dr. Remina works with clients globally through personalized functional medicine, wellness workshops, and retreats that combine ancient practices with science-backed tools. 👉 Connect with Dr. Remina: https://www.drremina.com/ 👉 Dr. Remina Panjwani Show: https://drreminapanjwanishow.com/ 👉 LinkedIn: https://www.linkedin.com/in/remina-panjwani-do-b80000142 👉 Instagram: https://www.instagram.com/drremina/ Kristy Kuhl is a high-performance coach with over 20 years of experience, specializing in areas like motivation, confidence, habits, productivity, and influence. She works with ambitious leaders, executives, founders, and entrepreneurs who have already achieved significant success but feel there's another level to reach. Through her private advisory coaching, Kristy helps high achievers break through plateaus by shifting how they think, make decisions, and lead rather than simply working harder. 👉 Connect with Kristy: https://kristykuhl.com/ 👉 LinkedIn: https://www.linkedin.com/in/kristykuhl/ 👉 Instagram: https://www.instagram.com/kristy_kuhl/ 👉 Facebook: https://www.facebook.com/designalifeofyourdreams/ 👉 YouTube: https://www.youtube.com/@kristy_kuhl And if you're ready to remove the layers holding you back and operate from your real strengths, Kristy's UNLEASHED program is open. 👉 Learn more: www.unleashwithkristy.com #PersonalGrowth #IntegrativeMedicine #HormoneHealth #FunctionalMedicine #HighPerformance

Most people think growth requires becoming someone new. In this solo episode, high-performance coach and business advisor Kristy Kuhl challenges that idea and introduces a different perspective: your next level isn't something you build; it's something you uncover. Drawing from years of working with high performers, entrepreneurs, and executives, Kristy explains how success often creates layers that once helped you win but eventually start to hide your real strengths. She introduces her concept of 'excavation,' a process of removing those layers to reveal what's already there. As clarity increases, decision-making becomes faster, confidence grows, and momentum starts to feel natural instead of forced. Through a personal story of walking away from a successful corporate career, Kristy shows that unleashing your potential doesn't always mean making radical changes. For most people, it means showing up differently in the life they already have. Things You Will Learn: Why growth is often about removing layers, not adding new ones How past success can unintentionally limit your future potential What 'excavation' means and how it applies to performance How clarity and confidence increase when you operate from your core strengths Why awareness alone can begin shifting your decisions and standards Tools & Frameworks Covered: The Excavation Framework: Uncovering buried strengths by removing identity layers and expectations Awareness Before Action: Recognizing potential without forcing immediate change Identity vs. Expression Gap: Understanding the difference between who you are and how you're currently showing up If this episode made you pause and think, "There might be more inside you than what you're currently expressing..." That's exactly the work Kristy does. UNLEASHED is designed to help high performers remove the layers that are holding them back and operate from their true strengths. Learn more: www.unleashwithkristy.com #PersonalGrowth #HighPerformance #MindsetShift #SelfLeadership #UnleashYourPotential

In this episode of Keep Rising with Kristy Kuhl, Kristy sits down with Juan Catalan, whose life changed forever when he was wrongfully accused of murder and faced the possibility of life in prison for a crime he did not commit. Juan spent months in jail fighting for his freedom before an extraordinary twist of fate helped prove his innocence. Footage filmed at a Los Angeles Dodgers game during the production of HBO's Curb Your Enthusiasm ultimately confirmed that Juan had been at the stadium with his daughter at the exact time the crime occurred. But Juan's story goes far deeper than the headline. In this conversation, Juan opens up about the emotional toll of being falsely accused, the resilience required to survive unimaginable circumstances, and how he rebuilt his life after walking free. This episode explores mental fortitude, resilience, faith, and the mindset required to rise after adversity. Episode Timestamps 0:00 Introduction 2:14 How Kristy and Juan Connected 4:37 The Night Juan's Life Changed 8:52 Being Wrongfully Accused of Murder 13:46 The Emotional Toll of Being in Jail 19:21 Fighting for His Freedom 24:58 The Dodgers Game That Became His Alibi 30:17 The Discovery of the HBO Footage 36:02 The Moment the Truth Finally Emerged 41:25 Rebuilding Life After Being Exonerated 47:10 Lessons in Mental Fortitude 51:03 Final Reflections Connect with Juan Catalan Instagram Order his book Played Work with Kristy If you know there is another level of performance, clarity, and momentum available to you, Kristy's 12 week high performance framework UNLEASHED is designed to help you unlock it. Apply here Connect with Kristy Kuhl Website https://kristykuhl.com Instagram https://www.instagram.com/kristy_kuhl LinkedIn https://www.linkedin.com/in/kristykuhl YouTube https://www.youtube.com/@kristykuhl FREE GIFT Try Go High Level free for 30 days - Kristy's #1 recommendation for high performers who want to streamline their operations, save money and free up time to focus on what matters most. Free 30 Day Trial About the Host Kristy Kuhl is a high performance coach, strategic advisor, and host of the Keep Rising Podcast. After building a successful career in the medical device industry leading multiple disruptive product launches, Kristy made a bold pivot to pursue her true calling. Today she works with entrepreneurs, executives, and high performers who know there is another level available to them and want the clarity, alignment, and strategy required to unlock it. Kristy's work integrates performance psychology, neuroscience, identity work, and operational strategy to help high achievers create extraordinary results while building lives they are genuinely excited to live. Subscribe to Keep Rising If you enjoyed this episode, subscribe and share it with someone who would benefit from this conversation.

Deals with Starbucks and Chipotle? Check. But the real win? Walking away from addiction—and walking into the man he wanted to become. Jay Siano gets raw about the discipline it took to grow the business and the self. This one hits deeper. You don't need perfect circumstances. You just need to show up. Key Themes & Topics Healing in the Hustle - The discipline of showing up—not just for work, but for yourself. The Discipline Behind the Deal - Jay's edge wasn't talent—it was showing up when most people wouldn't. Brand Building with Soul - Hustling for growth and grounding. Jay's approach to doing both in one breath. Micro Wins instead of Flashy Hustle - The quiet, unglamorous grind that no one claps for—but that actually changes everything. Redefining What "Winning" Looks Like - Letting go of old metrics of success to define life on new, soul-aligned terms. The Words That Shifted Everything "All the problems in my life were my choices. I just want to make better choices now." – Jay, on personal responsibility "I built stores for Starbucks and Chipotle… but rebuilding myself was harder. That took real work." – Jay, on identity beyond business "I used to show up for the deal. Now I show up for myself first." – Jay, on shifting priorities "At some point, success stopped feeling like success. That's when I knew something deeper had to change." – Jay, on waking up in the hustle "I didn't have the tools. I built them through struggle." - Jay, on resourcefulness & resilience "You want to change your life? Stop drinking. Get radically honest with yourself." - Jay, on sobriety & self-awareness About the Guest Jay Siano is a real estate entrepreneur, founder of Sabre Real Estate, and respected thought leader on business reinvention and strategic leadership. With decades of experience in retail brokerage and advisory, Jay built a career at the top — only to realize that the price of nonstop hustle wasn't worth it. Today, Jay is a passionate advocate for authenticity, mental health, and purpose-driven entrepreneurship. Through Sabre, his content, and his raw storytelling, he's helping others rise differently with strategy, soul, and sustainable success. Follow Jay: Website Instagram LinkedIn YouTube Connect with Kristy: Instagram LinkedIn Website YouTube

In this episode, we explore the essential components of building and maintaining confidence. Learn how to cultivate self-trust, clarity, consistency, and courage from a seasoned success coach. Discover practical strategies to increase your confidence, manage your environment, and take bold action in all aspects of life. We also delve into myths about confidence, the importance of resilience, and the role of radical honesty in personal growth. If you're feeling stuck or seeking to elevate your confidence, this episode offers valuable insights and actionable steps to help you achieve your goals. The Essence of Confidence 00:25 The Power of Resiliency 00:34 Podcast Growth and Appreciation 00:53 My Journey 02:15 Self-Trust and High Performance 04:29 The Duality of Confidence and Vulnerability 07:34 Building Confidence Through Clarity 09:04 Consistency: Keeping Your Word 09:58 Courage: Taking Bold Actions 14:41 Radical Honesty: Self-Assessment 22:21 Resiliency and Environment 23:59 Morning Rituals and Daily Habits 26:02 Overcoming Confidence Shakers 28:05 Signs of Growing Confidence 28:43 Connect with Kristy Instagram LinkedIn www.kristykuhl.com

In this episode of 'Keep Rising with Kristy Kuhl,' I discuss important financial strategies with nationally recognized personal finance expert Bernadette Joy. The conversation covers Bernadette's journey of paying off $300,000 in debt within three years and her passion for helping others achieve financial independence. Bernadette provides invaluable advice on dealing with current economic issues like tariffs and inflation, emphasizing the importance of basic financial practices such as stacking cash and paying off credit card debt. Additionally, Bernadette and I explore the psychological aspects of financial management, including self-worth, handling negative feedback, and building financial habits that lead to long-term success. This episode is packed with insights on how to take small steps towards big financial changes. 00:00 Introduction and Podcast Subscription Appeal 00:33 Introducing Bernadette Joy: Financial Independence Expert 01:43 Economic Insights: Tariffs and Inflation 02:50 Personal Finance Basics: Cash and Debt Management 07:38 Weekly Credit Card Payments: A Game Changer 10:19 Budgeting and Financial Mindset 15:27 Addressing Financial Fears and Money Wounds 18:39 Self-Worth vs. Self-Esteem in Finances 21:23 Cultural Influences on Financial Behavior 24:32 Money Wounds and Financial Stress 30:54 Planning for Financial Independence 31:28 Understanding Financial Growth and Inflation 32:08 Realizing Financial Independence 33:35 Overcoming Financial and Social Barriers 35:33 Aligning with Personal Success 37:03 The Impact of Small Financial Changes 40:05 The Debate on Leveraging Debt 42:19 The Journey of Building a Debt-Free Business 48:15 Handling Criticism and Staying Authentic 58:54 Conclusion and Resources Follow Bernadette Joy IG LinkedIn www.bernadebtjoy.com BUY THE BOOK Follow Kristy Kuhl IG LinkedIn www.kristykuhl.com

In this episode, l discuss the idea of living in alignment and how less than 5% of people truly do. She delves into signs of misalignment in various aspects of life—values, environment, and career—and offers actionable steps to make small shifts that lead to significant improvements in peace, joy, happiness, and success. I share my personal journey from a high-earning corporate career to finding my true calling in coaching. There is no reason you have to sacrifice peace, joy and happiness for financial freedom. They can exist at the same time. Tune in to learn how to unlock your full potential and live a life in true alignment. 00:00 You Are Not Stuck 00:54 My Personal Journey 01:33 Understanding Alignment 04:20 Values vs. Daily Actions 06:57 Vision and Environment Alignment 09:44 Purpose and Profession Alignment 16:27 Listening to Your Intuition 18:09 Identity vs. Behavior 22:13 Unleash Program Overview 24:19 Testimonial: Steph's Transformation Ready to take your life & success to the next level while also achieving peace, joy, and happiness - apply to Kristy's UNLEASHED 12 week program. www.unleashwithkristy.com

In this powerful episode, I sit down with Amanda Marino, a certified recovery and life coach, who shares her incredible journey from trauma and addiction to empowerment and fulfillment. Amanda discusses her childhood experiences, including abuse and the escape from a violent environment, and how these events shaped her life. She opens up about the path to her own recovery, the importance of ongoing therapy, and her dedication to empowering others. Amanda also touches on the significance of co-parenting, self-care, and digital addiction. Tune in to hear Amanda's inspiring story and valuable insights on healing and personal growth. 00:00 Introduction and Early Struggles 01:18 Amanda Marino's Professional Background 04:02 Amanda's Childhood Trauma 05:26 Escaping Abuse and Seeking Safety 09:36 Coping Mechanisms and Early Signs of Addiction 12:31 Turning Point and Recovery Journey 14:05 Advocacy and Helping Others 16:31 Healthy Co-Parenting and Personal Growth 19:04 Navigating Online Criticism and Staying Positive 21:30 Empowering Women and Building Stronger Bonds 23:26 Making Difficult Life Decisions 31:54 Navigating Public and Private Life 32:14 Supporting Children Through Therapy 32:42 Personal Healing and Self-Care 34:04 Embracing Emotional Vulnerability 35:59 The Importance of Self-Awareness 38:07 Balancing Work and Personal Life 47:04 Digital Addiction and Its Impact 49:11 Manifesting Dreams and Overcoming Shame 01:00:04 Final Thoughts and Contact Information Subscribe to Keep Rising with Kristy Kuhl so you never miss an episode! Connect with Amanda Marino Linkedin Instagram Connect with Kristy Kuhl Instagram https://www.kristykuhl.com **Subscribe to Keep Rising with Kristy Kuhl wherever you listen to your podcasts** UNLEASHED - A 12 week transformational program for women ready to step into their highest potential. ALIGNMENT matching your inner and outer worlds. ACTIVATE your results by laying in my high performance systems UNLEASH into unstoppable momentum with advanced techniques. If you are ready to have the results and the peace, joy and happiness at the same time… Apply at https://www.unleashwithkristy.com